Volkswagen ppt

A presentation on

Customer awareness and preferring Volkswagen cars

Prepared for Volkswagen

Lucknow

By:-Swamit Gupta

Largest car producer in Europe

Headquarters in Wolfsburg, Germany

44 manufacturing facilities in 18 countries

Adolf Hitler owned one

14 million+ Passat on roads worldwide

Passat awarded as Best Family Car

Volkswagen is a part of group made up of eight brands from six European countries.

Including……..

Commercial Vehicles

OBJECTIVE To know the effective factors of customer

awareness and preferring Volkswagen cars.

To know which kind of offers can attract the

new customers

To know whether the customers are satisfied

with the offers given by the dealer.

RESEARCH METHODOLOGY

• AREA OF RESEARCH:- Lucknow & some parts near Lucknow

• Research Design:- Descriptive• Sample Design:- Stratified sampling• Sample size:- 100• Data collection:- Primary data through

phone calling and direct communication and secondary data through internet magazines and newspaper

limitation• We have to target only a particular segment

(higher class & upper middle class)

• Sometimes customers don’t give time.

• Sometimes customers give fake information.

• Customers like doctors don’t have much time

to visit showroom for test drive so we have to

go to them at the time at which they are free. 

On the basis of fuel

On the basis of features

• O

On the basis of offers from dealers

Important players

On the basis of after sale services

Service level of authorized dealer

Customer’s expectations&

suggestions•  

• To increase the number of Service centers.• provide information about new cars along

with their price lists at least once in 6 months.

• Customer should be educated about the maintenance of the vehicle i.e. Maintenance tips should be provide.

• Keep Service Stations at main locations of the city where many customers feel it easy to go to service centers.

Conclusion Merc and Skoda are the strongest

competitors so Volkswagen is required to work on its weaknesses like offers at the time of convincing customers and giving various financial plans.

At last I would like to say that Volkswagen should maintain and improve its market share in U.P. by improving its services and providing customer satisfaction.