VIVEK KAPOOR PRESENTATION

FINAL PRESENTATIONON

MARKET ACCEPTABILITY OF PERSONALITY DEVELOPMENT COURSE , DIGI-LITE

ANDCONTENT OUTLINE FOR DIGITAL MARKETING

PRESENTED BY-VIVEK KAPOOR

2

ABOUT HCL

• Started in 1976, HCL Infosystems Ltd. is a pioneer in India's information and communication technology (ICT) market

• HCL is a leading global Technology and IT Enterprise with annual revenues of US$ 6.4 billion.  The HCL Enterprise comprises two companies listed in India, HCL Technologies and HCL Info systems.

• HCL Info systems Ltd. with revenue (LTM) of US$ 1.6 billion (Rs. 9,040 crores) is India’s Premier Distribution and IT Service Solutions Company

• HCL LEARNING is a part of HCL INFOSYSTEMS

3

HCL Snapshot

ABOUT HCL LEARNING

• HCL Learning is a part of HCL Info systems, a $2.6 billion ICT Enterprise. We are the only education company which rests on strong research &development to design offerings for the customers

• It was founded in the year 2009 and is located in Noida and its has around 50 centres across India

• Following full cycle of Conducting research to understand real needs of our customers

• Develop offerings based on those needs and Measure the impact of its offerings to further enhance its offerings

• HCL Learning Ltd: The learning solutions subsidiary, serves the entire spectrum of education and training requirements across schools, colleges, individuals and enterprises and offers Digital Content & Learning Solutions

• Our initiatives are driven by the latest innovations in Information Technology and we envision transforming the Indian education space to compete with the best in the world. Our vision is to provide “Learning that delivers measurable outcomes”.

LINE OF BUSINESS

HCL LEARNING CENTRESS.No

Zone Centre/ State Center City No. of Centers

Total Count 

1 North Delhi/NCR South Extension, Preet Vihar, Dwarka, Munirka, Gurgaon, Ghaziabad & Noida

7 20

Punjab Chandigarh, Mohali, Pathankot, Patiala & Ludhiana

5

UP Kanpur, Meerut, Allahabad, Raebareli, Varanasi & Lucknow

6

UK Dheradun 22 South AP Triupati & Hyderabad 2 12

TN Coimbatore(2), Chennai(5), Erode, Namakal & Trichy

10

3 East Bihar Patna & Purnea 2 5Jharkhand Jamshedpur 1

Orissa Rourkela & Bhubaneswar 24 West Gujarat Ahmedabad 1 13

MP Bhopal (2) & Indore (2) 4Maharashtra Karad & Pune(2) 3

Rajasthan Udaipur, Alwar, Jaipur, Jodhpur & Ajmer

5

Total 50

HCL LEARNING MARKET SHARE

S.No Zone HCL JetKing NIIT Ducat Industry HCL Share

1. North 20 35 60 6 121 17%

2. South 12 12 63 0 87 14%

3. East 5 9 65 0 79 6%

4. West 13 6 83 1 103 13%

Total Centres 50 62 271 7 390 13%

Coverage% 13% 16% 69% 2%    

PERSONALITY DEVELOPMENT COURSE

INTRODUCTION

Personality development is the development of the organized pattern of behaviour's

and attitudes that makes a person distinctive. Personality development occurs by the

on-going interaction of temperament, character, and environment.

Personality development course basically deals with the public speaking and

Grooming of individuals

Now a days every organization wants to have multi talented man power, so we need

to develop ourselves at all the level

Personality development training helps you to overcome all these difficulties and

speak with confidence. It includes

1. Dressing sense

2. Speech

3. Body language

4. Behaviour

5. Habits

OBJECTIVES

To study and evaluate the feasibility of introducing personality development course into HCL

CDC business

The main objective of our study is to design a course that gives students a platform to

develop and hone themselves into a better professional

To identify how potential students choose where to study, both in terms of institution and

course

METHODOLOGY

EXPLORATORY RESEARCH- We will have to see and explore the product

acceptability

Use of Primary and Secondary Data to draw conclusions

Use of QUOTA SAMPLING TECHNIQUE to collect the data and reach a final

conclusion

Stage-1•To analyze and study market size and opportunities

Stage-2•Prepare a questionnaire for the students and the professionals

Stage-3• Collecting and analyzing the data

Stage-4•Module and sub-module comparison

Stage-5•Presenting to the management.

ACTION PLAN

NEED

Need: A lot of professionals lack basic communication skills this course would help them by

enhancing their vocabulary and confidence

Communicate effectively in English.

Comprehend, write and listen for business and official scenario.

Develop and exhibit self-confidence and commitment for personal excellence.

Improve and excel in presentation skills.

Educational and professional reasons

LIMITATIONS

Limitations: General psyche of the Indians can be a problem

Some people can find this course expensive

Majority of the population will have high placement expectations

Difficult to categorize the respondents as both students and professionals are part of

the sample

No exact statistics available which would ensure the market size/opportunity with

regards to Personality development course

OPPORTUNITY

India produces 50 lakh graduates every year

Experts say with poor English language skills, computer training and analytical ability,

making the cut from the classroom to the boardroom is not easy

IndiaSkills, a skills training company, "Nearly 85 percent of graduates are not

employable, while 75 percent of engineering graduates are not employable

SOURCE:http://

www.ndtv.com/article/india/50-per-cent-of-indian-graduates-not-fit-to-be-hired-report-384202

OPPORTUNITY

Less than 25% of students of higher education are studying in English medium in the

north central region of India, including Bihar and UP, compared to around 75% in

south India

Those who speak English fluently earn up to 34% more than those who don't speak

the language, According to a survey

SOURCE: http://

timesofindia.indiatimes.com/india/English-edge-Those-who-speak-the-language-fluently-earn-34-more-than-others/articleshow/28414991.cms

COMPETITOR INFORMATION

COMPETITORS COURSE DURATION FEES DELIVERABLES

ACADEMY OF BRITISH ENGLISHPERSONALITY

DEVELOPMENT 96 HOURS 5500RSINSTITUTE

CERTIFIED,BOOKS

BSL TRAINING ACADEMYPERSONALITY

DEVELOPMENT 45 HOURS 5000 RS ISO CERTIFIED,BOOKS

INDO-AMERICA INSTITUTE OF MANAGEMENT

PERSONALITY DEVELOPMENT 70 HOURS 3000 RS

NO CERTIFICATION,BOOKS

DUCAT SE-PD PROGRAMME 75 HOURS5500-6000

RSDUCAT CERTIFIED,2GB

MATERIAL

BIRD ACADEMYPERSONALITY

DEVELOPMENT 45 HOURS 3000 RS

COMPANY'S CERTIFICATION,STUDY

MATERIAL

STUDY ABACUSPERSONALITY

DEVELOPMENT 60 HOURS 5000 RSCOMPANY'S

CERTIFICATION

PRIA WARRICK FINISHING SCHOOL

PERSONALITY DEVELOPMENT customised as per client's request 69000 RS

INSTITUTE CERTIFICATION

INTERVIEW GYAN SPOKEN ENGLISH INDIVIDUAL NEEDS TO BE

EVALUATED FIRST 5000 RS

NO CERTIFICATION,STUDY

MATERIAL

MODULE/SUB-MODULE COMPARISON

Microsoft Excel Worksheet

Course modules analysis

Data Analysis

100%

RESPONDENTS WHO ARE CURRENTLY PURSUING A COURSE IN PERSONALITY

DEVELOPMENT

NO YES

• Out of the 43 respondents none were pursuing a course in personality development

• Out of the 43 respondents 37% are interested in pursuing personality development course

NO; 27

YES; 16

RESPONDENTS INTERESTED IN PURSUING A COURSE IN

PERSONALITY DEVELOPMENT

RESPONDENTS ATTITUDE TOWARDS THE COURSE

RESPONDENT PROFILE

10+2 OTHERS POST GRADUATE UNDERGRADUATE WORKING PROFESSIONAL0

5

10

15

20

25

RESPONDENT QUALIFICATION

COURSES THAT PEOPLE ARE INTERESTED IN

COMPUTER RELATED

FINANCE RELATED LANGUAGE COURSE

MANAGEMENT COURSE

NONE OTHERS0

5

10

15

20

25

30

35

NO YES0

5

10

15

20

25

30

35

INDIVIDUALS INTERESTED IN STUDYING A SPECIFIC MODULE IN PERSONALITY DEVELOPMENT

REMARKS- The modules mentioned by the individuals were.• Communication skills, public speaking• Confidence, Grooming

12 weeks 4 weeks 8 weeks Did not respond 0

5

10

15

20

25

30

35

PREFERRED DURATION OF THE COURSE

The ideal duration of the course according to the respondents should be 4 weeks.

What they expect from the institute ?

100% PLACEMENT GURANTEE NOT RESPONDED PLACEMENT ASSISTANCE WORK EXPERIENCE LETTER0

2

4

6

8

10

12

14

16

STUDENT EXPECTATIONS

5%

77%

19%

DID NOT RESPOND NO YES

77% of the respondents preferred face to face learning rather than online based learning.

Preference of face to face classes over online classes

9%

72%

19%

HCL CDC AWARENESS

DID NOT RESPOND

NO

YES

Majority of the respondents are not aware about HCL CDC .

RECOMMENDATIONS

Personality development has various modules that are being provided as a different

course in it-self thus an English speaking course is something which I suggested

HCL CDC needs to increase its awareness so as to increase its market share and

attract new students/clientele

A further tie up can be done with the likes of British council so that a state of the art

content can be developed

BRIEF RESEARCH ON ENGLISH SPEAKING COURSE

MARKET SIZE

The size of the ELT market in the K12 segment is expected to increase from around

USD 587 million in 2012 to USD 1.32 billion in 2015 (with an estimated CAGR of

31%)

The total ELT market size in the focus segments is expected to grow from USD 2.76

billion in 2012 to USD 4.67 billion in 2015

There is a lot of room for expansion of the private English language training, which in

2010 the British Council called a ‘large and growing market’, estimated to be worth

$450million

SOURCE: http://thepienews.com/analysis/what-does-indias-elt-market-look-like/2/

http://www.britishcouncil.in/sites/britishcouncil.in2/files/draft_elt_report_24_dec.pdf

OPPORTUNITY

India ranks 21 on the world scale when it comes to English proficiency

When it comes to global stage India’s English proficiency is considered to be

moderate

India in particular has risen in terms of English proficiency ↑ +7.03

SOURCE: http://www.ef.com/epi/analysis/ef-epi-trends/

COMPETITOR DETAILS

COMPETITOR COURSE DURATION FEES DELIVERABLES

INLINGUA GENERAL ENGLISH 32 HOURS5000-20000  BOOKS,INSTITUTE CERTIFICATION

BRITISH COUNCILENGLISH COURSES FOR YOUNG

LEARNERS 28 HOURS 7100 BOOKS AND A READER IS PROVIED

BRITISH COUNCIL ENGLISH COURSES FOR ADULTS 30 HOURS 12000 CREATIVE WRITING.

BRITISH COUNCILENGLISH COURSES FOR

WORKPLACE 32 HOURS 11600ENGLISH EXECUTIVE

TRAINING ,INSTITUTE CERTIFICATION

BRITISH ACADEMY FOR ENGLISH LANGUAGE(BAFEL) SPOKEN BASIC ENGLISH 180 HOURS 7500 2 BOOKS, NO INSTITUTE CERTIFICATION

CAMBRIDGE INSTITUTE OF PROFESSIONAL STUDIES ENGLISH COURSE INTERMEDIATE 120 HOURS 5500 BOOKS PROVIDED

LEARNINGS

I learnt that never assume things before conducting a proper research it is all

hypothesis. For ex- in my project it can be easy to assume that people do opt for

personality development course but any conclusion or a business decision should

not be made without being backed up by a proper statistical proof.

The respondents tend to give out pretentious responses to the question thus it should

be carefully recorded/judged by the researcher

We never know the actual relation between positive response to an actual

consumption of the good/service as the respondents tend to change their mind at the

time of purchasing

I learnt how to draft a questionnaire for an expanding business

Also learnt how to tweak competitor’s product and introduce them with different

approach into our line of business

Learnt pivot table analysis technique

LEARNINGS

I reached the conclusion of doing a research on English language course as majority

of the respondents wanted language skills training backed by proper presentation

technique

So I know that one research can lead to a new business idea as the market trend and

preference is being read

Certain grey areas to avoid while expanding the business was also learnt like certain

institutes stopped personality development course as the student turnover ratio for

that particular course was not profitable for the institute

CONCLUSION

From the responses and feedback taken from the institutes and the respondents I

suggested that it is not feasible for us to introduce personality development course in

to HCL CDC ( career development Centre) business

Market research for Digi-Lite

ABOUT THE PRODUCT

DIGI-LITE is an economical version of digi school which is in a concept stage. It

consists of

1. A c.p.u with k-12 content

2. Mouse

3. TV/projector ( either 1 of them)

OBJECTIVES

OBJECTIVES

1. To find out the acceptability about the product

2. To understand the current market situation in the desired market segment/target

market

3. Find out the exact price point range

4. To create a monopoly and generate maximum revenue possible

5. Developing and implementing a company-wide go-to-market plan.

6. To identify the basis of product selection by the principals and the directors

METHODOLOGY

RESEARCH METHODOLOGY

EXPLORATORY RESEARCH- We used this method of research as the product is still in concept

stages and the problem has not been clearly defined, data would be collected and as a source of

information we can reach a decision based on our findings.

SOURCES OF DATA

PRIMARY DATA- The data recorded was done via interaction with the school teachers and the

directors as this is a new product with no competitors hence no secondary data was available

SAMPLING TECHNIQUE USED- We used QUOTA SAMPLING METHOD as our sample mix

consisted of school principals and directors.

Quantitative research: After doing a thorough research we would quantify the responses which

would help us conclude our research and reach a conclusion

STATISTICAL TOOL USED- MICROSOFT EXCEL (PIVOT TABLE)

ACTION PLAN

Stage-1•To analyze competitors and their offerings

Stage-2•Prepare a questionnaire for the schools

Stage-3 •Collecting data from the principals via face to face interactions

Stage-4•Analyzing the collected data

Stage-5•Interpreting results and providing conclusions and recommendations

MARKET SHARE

Name of the Company INSTALLED BASE(no of private schools)Educomp 14500

Next Education 6000HCL Learning 3000

Tata Interactive 2000Pearson Education 2000

Extra Marks Education 1300Others 3000TOTAL 31800

Name of the Company INSTALLED BASE(no of private schools)

Educomp 14500

Next Education 6000

HCL Learning 3000

Tata Interactive 2000

Pearson Education 2000

Extra Marks Education 1300

Others 3000

TOTAL 31800

HCL LEARNING’S MARKET SHARE

Sample Area/Sample Size

AREAS COVERED

No of responses taken

Gijor 4Hoshiarpur 5

Sadarpur 3Barola 5

Agghapur 2Noida 1Total 20

AREAS COVERED RESPONSESNITHARI 5BASAI 1

KHAJANPUR PARTHALA

2

MORNA 5CHAURA 3

AGGHAPUR 3DALLUPURA 2

BARULA 2TOTAL 23

SAMPLE AREA AND SAMPLE SIZE

SAMPLE SIZE-43(CUMILATIVE).

Schools Profiles

• Average of school fees, total number of students and number of students per class room.

PHASE 1 PHASE 2

Attitude Towards ICT in Education

• Most of the principles believe that ICT is good for students as they would learn with interest. • Some proactively said that it would lead to improved standards and an increase in the school’s

recognition.

highly negative highly positive negative neutral positive0

5

10

15

20

25

30

ATTITUDE TOWARDS ICT IN EDUCATION

How Principles rate Digital learning on the scale of 1 to 5

• The rating is done to measure the value of the digital learning by the principals • With 1 being least important and 5 being the highest level of importance

SCALE OF 1 SCALE OF 2 SCALE OF 3 SCALE OF 4 SCALE OF 50

5

10

15

20

25

2 3

11

20

7

RATING OF ICT BY PRINCIPALS

AWARENESS

• Majority of principals are not aware what digital class room means.• They assume that showing children education cd’s or teaching them through internet means digital

education

Response towards annual content up gradation charge of 10k.

50% of the potential clients either disagree or turn to a may-be school when they hear about the annual up gradation cost.

Response to comfort factor at the price point of 50k-60k

• Majority of the schools are located in the rural areas and thus are financially weak.• They ask for EMI options.• The one’s who fall on the may be parameter want the technology but want certain discount

I.E they want the Product to be priced at 40k.

PHASE 1 PHASE 2 PHASE 3

Response for overall verdict buy/no BUY

MAY-BE NO

YES

7

25

11

OVERALL VERDICT

1. Out of the total sample size of 43. 25 principals said that they wouldn’t buy this product 2. 7 were unsure and said they might think about the purchase3. 11 principals said that they would buy the product when launched

Problems/Challenges(with the target market)

Clientele/gentry. Principals said that the students come from financially poor back ground and

will take this as a leisure activity rather than serious learning.

Parents will not approve as their mentality is such that they need a human i.e. a teacher for their

children.

Some principals suggested that such services will be a flop in rural areas as no body takes digital

learning seriously.

The Principals say that computer education is must. But refrain from using it blaming that children

are not serious about using computers for knowledge purposes

Some principals also say that they do not use computers because of running costs i.e usage of

electricity.

Finances would be a major problem

Factors such as electricity supply and theft are major concerns as well

Observations

DIGI-LITE will find it hard to create a new market.

The only schools interested in the product are the one’s who already have some kind of exposure

towards digital class room solutions.

Newly constructed schools seem interested but it is hard to judge whether they will actually buy

or not .

Almost every Positive respondent needs an EMI option.

They look for discounts when they know that there is no EMI model available.

SUGGESTIONS

It would be better if there was an EMI model available as most of the schools do not have strong

spending power.

The ideal pricing of the product should be around 40-45k as this would turn may-be schools to a

definite client.

Certain Schools can be given the product on trial basis as this could create a value and a need

of our product.

Newly constructed schools are hot prospects for us as they have liquid finances available and

are not moved by additional charge of 10k annually.

A demo version of our content can be given to schools so that they could understand our product

better and ultimately buy the product.

We should also organize workshops which would not only educate the principals but also create

brand awareness and potential clients.

CONCLUSION

After the completion of the research certain insights were taken into considerations regarding

launching the product for semi-urban and rural market. Factors such as market size was the keen

driving force while launching the product.

THE PRODUCT THAT WILL BE LAUNCHED HAS BEEN NAMED EASY SCHOOL

Premium Private Schools ~50,000

- Catered through Digital Classroom Solutions like Digischool

Basic Private Schools ~2,50,000

-Medium Buying Power - No Solution to Meet Needs

- Aspiration to become Premium

Government Schools~10,00,000

Low Buying Power - Mostly Uncatered

LIMITATIONS OF THE STUDY

1. Time constraint- the time given to carry out the research was less than what was required for

recording more number of samples.

2. Schools either had examinations or were preparing for their new sessions which led to less

sample size in this demography.

3. It was hard to reach a buy/ no-buy conclusion based on the principals views as they were too

reluctant to give an answer when asked would you buy our product or not.

4. In the first phase of my research an exact value of the product was not being delivered as the

content was not viewed by the principals.

5. The schools Targeted are mostly Semi urban / Rural and are price sensitive.

6. Have limited/no online Presence ( lack of details online)

PORTER’S FIVE FORCES MODEL

PORTER’S FIVE FORCES MODEL

1.  Threat of New Entrants: The easier it is for new companies to enter the industry, the more cutthroat competition we as a company would face. Factors that can limit the threat of new entrants are known as Barrier to Entry.  

• In education industry, there are many restrictions as companies have to follow certain guidelines set by Government & various educational policies.

• Initial setup cost is high as building a complete marketing network is difficult.

• It is difficult to achieve economies of scale for initial phase of 2-3 years.

There will be a less threat of new entrants in terms of digital classroom learning

2. Threat of substitutes: What is the likelihood that someone will switch to a competitive product or

service? If the cost of switching is low, then this poses a serious threat. Here are a few factors

that can affect the threat of substitutes:

 In education industry, there are fewer restrictions when it comes to provide the content online.

 Like Merit Nation is providing the same content as HCL is providing, that is even free of cost.

Similarly many other companies are providing the content online. Hence principals tend to use

their own hardware and display the content

 Some companies can come up with innovative products which can be cheaper hence schools

might shift towards the best substitute available

 A fall in the quality of our product / poor after sale service can lead to loss of client ultimately

substituting our product with a rival’s product

.

3. Bargaining Power of Suppliers: This is how much pressure suppliers can place on a business.

If one supplier has a large enough impact to affect a company's margins and volumes, then it

holds substantial power.

HCL Learning has a team of content developers and voice over actors, so the power of suppliers

decreases.

HCL has selected its suppliers after a thorough search for various components for digi-school

which provide right value with several components like exercise duty exemption.

They are supplying the product at very less cost as compared to other competitors

4. Bargaining Power of Buyers: This is how much pressure customers can place on a business. If

one customer has a large enough impact to affect a company's margins and volumes, then the

customer hold substantial power

The role of freely available and instantaneous information relating to course descriptions, and

video lectures, give students more power of choice..

In education sector many companies offering same product at different & competitive cost.

The buyers have lot of options available and buy their digital classroom solutions based on the

best EMI model available to them

5. Competitive Rivalry within the Industry: This describes the intensity of competition between

existing firms in an industry. Highly competitive industries generally earn low returns because the

cost of competition is high.

Education sector has no current dominance because of competitive cost products available.

Same products are offered by different firms at different prices.

The pricing has to be competitive and the after sales service should be highly competent to gain

maximum market share and revenue

S.W.O.T ANALYSIS

• Players like educomp, pearson creating business problems

• Availability of content online by other players

• Emergence of new competiton e.g vodafone

• Semi urban and rural market is untapped

• Schools are opting towards digital means of learning

• Increasing awareness about digital means of learning

• Lacks market awareness

• less promotional campaigns

• Expensive• Misjudgement in

terms of internet based learning

• After sales service need Improvement

• Brand name and value• State of the art content• Best infrastructure in the market• Interactive content with 3D-2D

mapping• PAN INDIA support and service

available• Strong distribution network

STRENGTHS

WEAKNESSES

THREATSOPPORTUNITIES

S.W.O.T

COURSE OUTLINE FOR DIGITAL MARKETING

OBJECTIVE

To design a course outline in a way that has an edge over its competitors

Insert practical examples from the actual world of digital marketing

Outline the course with statistical figures with reference to Indian digital market

While developing the course the total course modules were divided amongst 6 interns and my part

included

1. Situating digital in marketing

2. Digital marketing strategy

3. Market research

• Increasing number of local players in the market

• High price of courses

• Changing technology at a faster pace

• IT industry and education sector is booming every year

• Tremendous demand for digital marketing certificate holders

• Relatively new in the field of learning

• lacks brand awareness

• Less promotions and advertising campaigns

• Mismanagement in launching of course dates

• Brand name of hcl• Well trained and experienced

faculty• Good infrastructure support• State of the art content

STRENGTHS

WEAKNESSES

THREATSOPPORTUNITIES

S.W.O.T ANALYSIS HCL CDC

PORTER’S FIVE FORCE MODEL FOR DIGITAL MARKETING COURSE

1. Barriers to entry

Low barriers to entry in terms of governmental regime.

Low capital investment required making entry easier

Course can be easily accessible via different mediums like online/offline making entry more

easier ( personality development content as well as digital marketing content)

2. Bargaining power of Buyers

High bargaining power as number of players offering course at variant price points via different

mediums

Customers can easily switch from one player’s course to another player’s course as there is not

much brand loyalty and product differentiation

3. Bargaining power of supplier

Low bargaining power as number of players offering the course at low to medium price points

Not much differentiation in terms of the course content and methodology so can be easily

switchable from one player to other

The suppliers do not have a lot of options as hcl has a content development team hence the

primary source of course deliverance is sorted

4. Industry Competitors Many large and small players creating edge to edge competition.

Since fixed cost structure is less so CDC courses can be easily introduced by any players

making industry more competitive.

Since digital marketing is a new trend so market is growing exponentially and new players are

coming in to take a piece of this pie.

5. THREAT OF SUBSTITUTES In education industry, there are fewer restrictions when it comes to provide the content online.

Competitors like DSIM in offering placement assistance which would give the students an

alternative

A fall in the quality of our product / poor course content / unacceptable quality students can be

one of the reasons that students might shift towards a competitor

LEARNINGS

Never assume anything unless and until you have facts that are being backed by genuine data

How to make and formulate a questionnaire that helps in analysing and finding out about the

current pricing points , consumer behaviour and their expectation from the product

How to record accurate data and compile it

How to relate the collected data with the company’s goal and objectives

How can we go about tweaking the current product and come up with the best possible solution

in terms of what the we can offer which will meet the market needs

The respondents tend to give out pretentious responses to the question thus it should be

carefully recorded/judged by the researcher

We never know the actual relation between positive response to an actual consumption of the

good/service as the respondents tend to change their mind at the time of purchasing

In terms of compiling a course content always use secondary data and start with the basics and then gradually go into details

LEARNINGS

In terms of compiling a course content always use secondary data and start with the basics and then gradually go into details

While doing a secondary research on course comparison the biggest learning was that the amount charged by the institutes varies and the actual fees can be bargained upon when it comes to getting yourself enrolled for the course

A lot of theoretical knowledge in terms of internet usage in India, education industry trends and strategy formulation in terms of business

Also realised that marketing is not just about launching a new product for a selected target group it is much more than that ,it is about consistently identifying the ups and down’s related to the product and ultimately track the response to anything which is customer-centric.

While doing a secondary research on course comparison the biggest learning was that the amount charged by the institutes varies and the actual fees can be bargained upon when it comes to getting yourself enrolled for the course