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Page 2: Visual Merchandising - Adidas
Page 3: Visual Merchandising - Adidas

Adidas AG is a German multinational corporation that

designs and manufactures sports shoes, clothing and

accessories based in Herzogenaurach, Bavaria, Germany. It

is the holding company for the Adidas Group, which

consists of the Reebok sportswear company, Taylor Made-

Adidas golf company (including Ashworth), Rockport, and

9.1% of FC Bayern Munich. Besides sports footwear,

Adidas also produces other products such as bags, shirts,

watches, eyewear, and other sports- and clothing-related

goods. Adidas is the largest sportswear manufacturer inEurope and the second biggest in the world, after Nike.

Page 4: Visual Merchandising - Adidas

Adidas Associated With Football

Adidas sponsors Mats Hummels and many other players in

association football

One of the main focuses of Adidas is football kit. Adidas remain a

major company in the supply of team kits for international

association football teams and clubs, including Bayern

Munich, Real Madrid, Chelsea, A.C. Milan.

Adidas makes referee kits that are used in international competition

and by many countries and leagues in the world. The company has

been an innovator in the area of footwear for the sport, with notable

examples including the 1979 release of the Copa Mundial molded.

Page 5: Visual Merchandising - Adidas

FACTS

In April 2013, Adidas and Opta Sports announced the

introduction of a new football player type - the Engine. The

Engine’ is the archetypical box-to-box footballer who

covers every blade of grass, seeks goal scoring chances,

and displays relentless energy from the first minute to the

final whistle.

In July 2014, Adidas and Manchester United agreed a

world record $1.29 billion kit deal over 10 years starting

from the 2015/2016 Premier League season.

Page 6: Visual Merchandising - Adidas

About the FIFA World Cup 2014

• 20TH FIFA WORLD CUP

• 2ND TIME THAT BRAZIL WILL HOST THE FIFA WORLD

CUP

• FIRST WORLD CUP TO USE GOAL-LINE

TECHNOLOGY

• 12 CITIES WILL HOST A TOTAL OF 64 MATCHES

• SPAIN ARE THE DEFENDING CHAMPIONS

• OFFICIAL SLOGAN “ALL IN ONE RHYTHM”

• WILL BE PLAYED FROM 12 JUNE TO 13 JULY 2014

• TOTAL COST – 14000 US$

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Official Logo• NAMED “INSPIRATION”

• DESIGNED BY BRAZILIAN AGENCY AFRICA

• DESIGN SHOWS THREE VICTORIOUS HANDS TOGETHER

RAISING THE WORLD'S MOST FAMOUS TROPHY

• PORTRAYAL OF THE HANDS IS ALSO SYMBOLIC OF THE

YELLOW AND GREEN OF BRAZIL WARMLY WELCOMING

THE WORLD TO THEIR COUNTRY

• THE LOGO WAS UNVEILED IN JOHANNESBURG ON 8 JULY

2010.

• SOME PEOPLE HAVE HOWEVER CRITICISED THE DESIGN

• A BRAZILIAN DESIGNER ALEXANDRE WOLLNER SAYS

THAT IT RESEMBLES A HAND COVERING A FACE IN

SHAME

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Official Ball

• NAMED ‘ADIDAS BRAZUCA’

• NAME WAS SELECTED BY A PUBLIC VOTE

THAT RECEIVED RESPONSES FROM MORE

THAN 1 MILLION BRAZILIAN FOOTBALL

FANS

• BRAZUCA RECEIVED OVER 70 PER CENT OF

THE VOTE

• THE OTHER NAMES IN COMPETITION WERE

BOSSA NOVA AND CARNAVALESCA

• ADIDAS IS THE OFFICIAL FIFA WORLD CUP

MATCH BALL SUPPLIER SINCE 1970

Page 9: Visual Merchandising - Adidas

The 32 teams to qualify for the World Cup are:

EUROPE

• Netherlands, Italy, Belgium, Germany, Switzerland, Spain, England, Russia,

Bosnia-Herzegovina, Croatia, Greece, Portugal, France

ASIA

• Japan, Australia, Iran, South Korea

SOUTH AMERICA

• Brazil (hosts), Argentina, Colombia, Chile, Uruguay and Ecuador

CONCACAF

United States, Costa Rica, Honduras, Mexico

AFRICA

• Nigeria, Ivory Coast, Cameroon, Ghana, Algeria

Page 10: Visual Merchandising - Adidas

GROUPS

Page 11: Visual Merchandising - Adidas

South Africa2010

Brazil2014

Russia2018

Qatar2022

Host Countries

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