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Visual Communication as used in a Business Context

Jan 19, 2015

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Business

A discussion as to how Visual and Oral media aids in marketing

  • 1. Visual & Oral Communicationas used in abusiness context A report byMr. Raymund N. Sanchez

2. Coverage of the Report

  • Review of Communication Fundamentals
  • Visual Communication
    • Definition
    • History
    • Uses / Purpose / Practical business applications
    • Advantages & Disadvantages
  • Oral Communication
    • Definition
    • Uses / Purpose / Practical business applications
    • Advantages & Disadvantages

3. Communication Fundamentals, a recap

  • Communication : the process of exchanging information

4. Communication Fundamentals, a recap 5. Communication Fundamentals, a recap

  • Communication can be seen as processes of information transmission governed by three levels of semiotic rules:
  • Syntactic(formal properties of signs and symbols)
  • Pragmatic(concerned with the relations between signs/expressions and their users)
  • Semantic(study of relationships between signs and symbols and what they represent)

6. Communication Fundamentals, a recap Communication Verbal Non - Verbal visual visual oral oral Spoken language Written language Pictures Wordless Sounds Symbols Sensory Inouts Body Languages others 7. I. History of Visual Communication 8. History of Visual Communication

  • Expression of the Emotions in Man and Animals by Charles Darwin was the first scientific study on nonverbal communication

9. History of Visual Communication(continued)

  • Visual Communication has been around since the dawn of man
  • (Top Right Picture) Hieroglyphs typical of the Greco-Roman period
  • (Bottom Right Picture) Image of a horse from the Lascaux caves in France

10. History of Visual Communication(continued)

  • Visual Media has been in use in advertising since ancient times
  • (Top Right Picture) Black-figured lekythos with the inscription: buy me & youll get a good bargain was dated at 550 BC
  • (Bottom Left Picture) Edo period advertising flyer from 1806 for a traditional medicine called Kinseitan

11. II. Definition of Terms 12. Definition of Terms

  • Verbal communication: the process of communication through sending and receiving messages with the use of words
    • Word:a unit of language that carries meaning and consists of one or more morphemes which are linked more or less tightly together, and has a phonetical value.

13. Definition of Terms(continued)

  • Nonverbal communication:the process of communication through sending and receiving wordlessmessages
    • Gestures
    • Body language
    • Posture
    • Facial Expressions
    • Eye Contact
    • Appearance
    • Intonations
    • Handwriting
    • Etc.

14. Definition of Terms(continued)

  • Visual communication:the conveyance of ideas and information in forms that can be read or looked upon
  • Oral communication:the conveyance of ideas and information in forms that can be listened to or spoken

15. Definition of Terms(continued)

  • Cognition: information processing view of an individual's psychological functions
  • Media:beginning of human communication through artificial channels

16. III. Uses / Purpose 17. Guess the Logo?

  • Apple

18. Guess the Logo?

  • Wikipedia

19. Guess the Logo?

  • New Line Cinema

20. Guess the Logo?

  • Yellow Pages

21. Guess the Logo?

  • James Bond

22. Guess the Logo?

  • Unreal Tournament

23. Guess the Logo?

  • United Artists

24. Guess the Logo?

  • United Nations

25. Guess the Logo?

  • AOL (America on Line)

26. Guess the Logo?

  • Pixar

27. Guess the Logo?

  • nVidia

28. Guess the Logo?

  • Bluetooth

29. Guess the Logo?

  • Sony Ericsson

30. A picture is worth a thousand words- 31. Juicy Turkey 32. 33.

  • Various forms of visual-nonverbal communication techniques are invaluable in advertising, promotions, product placement, endorsements, sales promotion, public relations, trade shows as attention getters

34. http:// www.youtube.com/watch?v =nhqDi322s_Q 35.

  • Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai , India . When someone approaches, the doors move apart and it feels like the people on the door are moving away. The person entering finds the message,"People move away when you have body odor".

36. 37.

  • An advertisement found in Malaysia.A sticker was placed on the high voltage box depicting that powerful Duracell batteries were used.

38. 39.

  • An ambient exercise to promote Eatalica burgers. A "Caution - Wet Floor" board was placed near an Eatalica burger signboard. The copy on the board reads:
  • "Ogling at the burger may involuntarily cause drooling, which may in turn lead to a wet floor.Issued for your safety by the management of Eatalica Restaurant".
  • (Eatalica is an American-Italian food joint in Chennai , India .)

40. 41.

  • A giant mirror was built that allowed passers-by to stop and look at themselves wearing clothes at a shopping mall in Tokyo , Japan .

42. 43.

  • Advertisements for a job-recruiting company in Berlin, Germany depict people working in vending machines and ATMs. It delivers the message:
  • "Life is too short for the wrong job".

44. 45.

  • Stickers were placed in selected car park locations and car workshops where M-Tech Plasma HID lights are sold in Malaysia It delivers the message that these headlights are 300% brighter than regular headlights. The burn-effect sticker from the headlights really leaves an impression.

46. 47.

  • In another creative idea by The Fitness Company, "dumbbells" were placed at various subways in New York City , which create an illusion that the person holding the safety bar is doing weights.

48. 49.

  • A very cost-effective advertisement in Hong Kong for a yoga school showcases the prowess of a yoga practitioner on the flexible stems of drinking strawsEnquiries and enrolment went after up this promotional stunt.

50. 51.

  • A creative ad by Mini Cooper placed at the Zurich , Switzerland train station, shows people climbing into or out of the car, when they are actually entering or exiting stairs.

52. 53.

  • Visual-nonverbal is also commonly used developing name recall & brand recognition

54.

  • Picking up subtle clues from facial expressions, mannerisms, tone of voice, etc. is invaluable in transactions involving negotiations

55.

  • Symbols, which are a form of visual-non verbal communication, are one cornerstone of building a strong corporate culture

56.

  • Actions, which are also a form of visual-non verbal communication, sets examples for imitation & can build good morale

The chief executive of General Motors (GM), Rick Wagoner, is to take a 50% pay cut to help the struggling carmaker save money. 57. IV. Advantages & Drawbacks 58. Advantages

  • Transcends language barriers

59. 60. Advantages

  • Transcends language barriers
  • Attention getting

61. http://www.2advanced.com/ http:// www.leoburnett.com http://www.dstrict.com/ 62. Advantages

  • Transcends language barriers
  • Attention getting
  • Ability to pick up information while in a passive state of listening
  • It exhibits both phylogenetic and ontogenetic primacy

63.

  • In the development of human communication, nonverbal behavior predated the development of verbal communication

64. Advantages

  • Transcends language barriers
  • Attention getting
  • Ability to pick up information while in a passive state of listening
  • It exhibits both phylogenetic and ontogenetic primacy
  • It seems to be trustable

65. Although the written word can contain more complex lines of thought, it is generally thought of as devoid of emotion & the human element, & thus, more difficult to trust Non-verbal communication on the other hand is an opposite of the written language.Since people see a face, an emotion, an instance in which then can relate with, the are able to sympathize & connect to the sender of the message. People tend to not believe a verbal message when a nonverbal message contradicts it. 66. Disadvantages