Visual Communication

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ASCODefinition

• Visual Communication is a process of sending & receiving messages.

• Communication of ideas through visual images.

• Most benefited is the WWW as users are accessing the same from across the globe.

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Visual Communication • Color, font type and picture says a lot.

And in a much better way.

• Visual Communication serves a purpose greater than decoration.

• Visual Communication is an important tool for effective communication.

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• Organization on screen can make difference, it can make your idea a hit or a miss.

• We choose what we read and how we think about information by its appearance and organization.

• The eye is always attracted to colored elements before black and white elements, isolated elements before elements in a group, and to graphic before the text.

ASCOVisual Media

• Visual Communication is a multi-displinary field and encompassing, graphic design, fine arts, multimedia, illustration and photography.

• Advertising is one field that rely heavily on visual communication, in term of conveying ideas through images. Other fields include interiors, industrial and publication design.

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• Advertising – with millions of TV channels, Radio stations, internet sites there is certainly no lack of media in the world & the driving force behind all the media is advertising.

• Behind all the glitz and cool slogans, advertising is really about understanding what motivates people to buy a product or using a service or support a cause.

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• Film – it is a form of artistic expression that involves, sound, moving images, color & light projected in front of the human eye to produce a desired effect. Film is actually a moving record of a human condition & over the years it has served to challenge, moved and entertain us.

• Film is linked to society & culture, it is both a product and reflection of our mind and our time.

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Visual communication to Visual Interaction

The main function of visual communication is to express the designers intention in the communicative message, catching & maintaining the spectators attention, imagination & emotion. The designers intention and the way it is expressed in the message are in focus. The issues are information & facts but also communication of emotion & attitudes.

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• Communication is also about, the address's reception of the message. The way the addressee interprets the text, the image, the film or the interface.

• Visual communication is equally fundamental for digital design although only a few theories have developed a model for visual communication of interactive interface.

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• LISBETH THORLACIOS’s theoretical work on visual & asthetic aspect of communication, offers an approach to analysis & design of visual communication on website.

• Thorlacios takes the designers perspective & focuses on design. But the conceptual model that she developed embeds both side of communication . ie: the designer, the interface design & the user.

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• To understand visual communication Thorlacios suggests making a distinction between the expressive function, the immotive function and the aesthetic function.

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• The expressive function relates exclusively to the designer. It is the designer who creates the expression.

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• The immotive function on the other hand is a scribed to both the addresser and the addressee and is differentiated: the designer may or may not possess the expression of emotion that s/he evokes in the user, or the designer may unintentionally evokes emotion in the user.

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• The aesthetic function deals with the aesthetic aspect of which are in focus of the designers analysis. It is differentiated into aspects that may be expressible & inexpressible. Aesthetic aspect, the origin of which is ascribed to sense and feeling. Thorlacios describes the latter, as the ability of visual language to communicate that, cannot be classified. Thorlacios focuses on the image but her understanding of inexpressible aspects also relate to the users perspective.