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Visual Communication

Nov 15, 2014



Visual Communication Overview

  • 1. Kuliah 3 Proses KomunikasiOleh Coky Fauzi Alfi cokyfauzialfi.wordpress.comVisual Communication

2. Topics Define: Visual Communication History of Visual Communication Visual Communication Nodes Visual Communication Model Advantages and Disadvantages 3. "The more you see, the more you know. Aldous Huxley 4. Define: Visual Communication 5. Visual communication is the communication ofideas through the visual display of information.Primarily associated with two dimensionalimages, it includes:art, signs, photography, typography, drawingfundamentals, color and electronic resources.Recent research in the field has focused on webdesign and graphically oriented usability. 6. History of Visual Communication 7. Rocks and Caves 8. Cave Paintings 9. Petroglyphs 10. Geoglyphs 11. Ideograms 12. Chinese 13. Sumerians 14. Ancient Egyptians 15. The Alphabet 16. The Phoenician 17. The Greeks 18. The Romans 19. The Art of the Book 20. Celtic Manuscripts 21. Ottonian manuscripts 22. Carolingian manuscripts 23. Romanesque manuscripts 24. Gothic manuscripts 25. The Printing Press 26. Movable type 27. Incunabula 28. The Master of Type 29. Renaisance Painting: Sandro Boticelli(1445 - 1510) 30. Leonardo da Vinci: engineering sketch 31. The Renaisance Book 32. Cyclopedia 33. The Mercator Atlas 34. Breaking the Grid 35. Lithographic stones 36. Photography 37. Posters 38. The Avantgarde 39. Constructivism 40. Futurism 41. Dadaism 42. Bauhaus 43. Destijl 44. The Modernists 45. Art Deco 46. Information Graphics 47. Swiss Style 48. The Computer 49. Deconstructivist 50. Web Design 51. Processing 52. Data visualisation 53. 3D 54. User interface design 55. Visual Communication Nodes 56. Visual intelligence/Visual Graphic design/Cognition/ literacyAestheticsPerception Visual Visual culture/Visualization/ Visual rhetoric/CreativityCommunication Visual semioticsProfessional performance: Photography/Film/Video/Internet/Mass media/Advertising/PR 57. Visual Communication Model 58. Common InterestMeaningM1 M2EncoderDecoder Film/TV/ Film/TV/Images Noise ImagesGenerated ReceivedDecoder EncoderBehavioral ChangesMeaningBehavioral Changes And Beyond the Message Common Interest 59. Advantages and Disadvantages 60. Advantages Transcends language barriers Attention getting Ability to pick up information while in apassive state of listening It seems to be trustable 61. Disadvantages Imprecise & difficult to convey complex ideas Except for pictures/symbols, it can onlycommunicate for limited distances, and only inthe present moment Often cannot transmit factual information Is open to multiple interpretations -- easy tomisread Can possibly distract from the original intentof the message 62. What Makes Good Visual Communication? Clear Readable Says only one thing Stays on the subject Important Interesting Simple Accurate 63. 2011cokyfauzialfi.wordpress.comWhats Your Message?

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