Virtualization John Shike VP Business Development Snell Advanced Media
Distributed Media Production
Live IP feeds
Data center-based media-processing
Virtualized Playout
Studios
Media Asset Management
Exception-based reporting
Studio-to-Studio
Automation & Control
IP/MPLS Routing Core
How does Virtualization Work?
• actual machine=host
• guest machine=virtual machine
• virtual machine manager= hypervisor
Virtualization Of…
• Broadcast applications
• Software processing and file-based media
• Processes with realtime video and audio streams
Broadcast Applications
Playout Automation on-air w/VM Ware
– Multi-channel
– Redundant Architecture
– Core services & operator GUI clients
Software Applications Handling File-based Media
• Editing
• Conversion/transformation e.g.:
• Color management; HDR/SDR
• SD/HD format conversion
• Audio processing
• Standards/frame-rate conversion 25/29.97
• Aspect ratio conversion
• Program runtime shrinkage/expansion
Server
Hypervisor
Virtual PC
Virtual Workstation
Virtual PC
Virtual Workstation
Virtualizing Graphics today
Virtual PC
NVIDIA GPU
H.264 Encode
Virtual Workstation
NVIDIA Graphics Driver
NVIDIA Quadro Driver
NVIDIA GRID vGPU manager
NVIDIA Graphics Driver
NVIDIA Graphics Driver
NVIDIA Quadro Driver
NVIDIA Quadro Driver
vGPU vGPU vGPU vGPU vGPU vGPU
CPUs NVIDIA
GPU
Har
dw
are
Vir
tual
izat
ion
Lay
er
Application Model
• FIMS—standardized SOAP interface
• Under the auspices of AMWA
• Allows open API integration
Multi-node, multi-user
Key Benefit:
• 5 concurrent jobs can be processed in real time
• Dedicated license server (licenses not tied to the workstations doing the media processing)
• One job queue providing orchestration for 5 processing nodes
• More nodes can be added with ease
Video
Audio
Data
Video + Audio + Data
Fiber
SFP*
10GbE SFP+
25GbE SFP28
QSFP+ QSFP28
40/100GbE
Copper
RJ45
Connectivity
SFP (Copper)
Up to 10GbE* COTS* IP Router
Front View
SMPTE 2022-6 IP wrapper for SDI Video + Embedded Audio + Data
VSF* TR-04 SDI but video only VSF TR-03 Video to RFC4175
RTP Payload format Map VANC separately
AES67 Digital Audio High performance IP streaming for Production Supported in TR-04 & TR-03
Ethernet ..
IP World of Broadcast & Media routing
Data Center functions
Incoming Line on IP link, 1080p SMPTE 2110
Signal Processing
instance created by control system to perform Real-time downconvert 1080p
stream to 1080i
IP Core
Uncompressed 1080i SMPTE 2110
Edge Device 1080i
SDI
Router Control System
Intelligent Infrastructure
Automation
Media Player
Graphics
Captions
Ancillary Data
Audio Processor
Decoration
Validation
Media Management
Business Logic
Master Control
Media Signature
DVE
Up/Down Conversion
Automation
Channel Definition
Validation
Decoration
Media Management
Text Insertion
Captions
Master Control DVE
DVE
Text Insertion
Audio Processor
Media Signature
Keyer
Media Player
Live Inputs
Graphics
Serv
ice
s
Virtualized Playout: SW CiaB
Virtualized Playout
•Software based linear playout channels
•Pure IT commodity (COTS) solution
•Aligns with SMPTE IP model
• Agility – rapid spin up/down of channels
• Commercial models for
• Perpetual
• Subscription
• Pop-up
Management & Automation Applications
Appointment TV Delivery
On Demand Delivery
Central Storage
Media Processing Software based
processing
Media Factory in Private Datacenter(s)
Playout Automation and
MAM
Virtualized Channel in a Box
Video and Audio Processing
Media Factory In The Cloud
Management & Automation Applications
Appointment TV Delivery
On Demand Delivery
Central Storage
Media Processing
Software based processing
Diverse IP connectivity Private circuits with guaranteed QoS
Operations PoP
Monitoring & Control
+ Live and locally originated content
Operations PoP
Monitoring & Control
+ Live and locally originated content
Media Factory in Private Datacenter(s)
Distribution PoP
Traditional Distribution
Conversion & Multiplex
Interface to traditional broadcast
infrastructure
Public Internet
Mass Public Distribution
Media Factory In The Cloud
Industry Trend
Transition to IP
Rapid deployment and agility
Better utilization of geographies
Drive operational efficiencies
Capex to Opex
Getting closer to the consumer
Solution
Hybrid SDI & IP
COTS, virtualization
Geographical distribution and networking
New operational paradigms
Virtualization & Cloud
Utilizing data aggregation
Industry Trends
Challenges
• Virtualization adds cost
• Virtualization adds complexity
• Some efficiency loss from bare metal
• How do we monitor “new video”?
• How do we insure reliability
• How do we insure interoperability?
• It takes minutes to spin up a channel but the assumptions are: • Hardware in place • application, workflow, programming, etc., all in place
• Virtualization/IP is flexible but SDI is also adaptable