Advice on Virtual Outsourcing... For Both Clients and Freelancers
May 20, 2015
Advice on Virtual Outsourcing... For Both Clients and Freelancers
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Want to hire a virtual freelancer or start your own freelancing career?
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
According to Forbes, the size of the global online work industry is expected to grow to $5B by
2018 and it’s expected that more and more corporate teams will
include virtual members.
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
As both a marketing freelancer and a hiring client I have
learned a few things.
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Some tips based on my experience...
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
FOR CLIENTS
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Do as much as you can to figure out exactly what you
need help with and what the scope of work will be.
1
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
2If you are unsure of the scope
or the exact skills needed, do some research to try
and figure them out. Set yourself up for success.
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
If you’ve never looked for virtual talent before,
test and learn before bogging yourself down in endless
profiles and resumes.
3
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Talk to people in your network; they may know someone
that fits the bill. Also browse freelance platforms like Elance, Guru, and oDesk.
4
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Consider the investment you need to make to get a good
return vs. how much it’s going to cost you.
5
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Be nice to candidates; be a grownup; treat others as you want to be treated. What goes
around comes around. Keep that in mind.
6
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
FOR FREELANCERS
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Know what you want, what you’re great at and how you can help people. Figure out
who your target client is and map your messaging, resume
and profile to that.
1
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Work your network; brand and market yourself; find leads;
build relationships.
Freelance pla*orms are but one way to find projects and I don’t recommend depending on them as your sole source, par<cularly if you are just star<ng out.
2
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Allow for a startup period where you may not get any
business and/or need to undercut the market temporarily to get work and a track record.
3
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Be confident in your skills; stick to your guns on what
you want from your freelance career.
It’s OK to make it about you.
4
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Similarly, work diligently to get projects that suit your goals (as
well as the client’s). Try and build your pipeline based also
on what you want.
5
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Consider this a baseline and general food for thought.
For more context and the full narra.ve visit the complete blog post at Lydia’s Marke.ng Blog:
Advice on Virtual Outsourcing — For Both Clients and Freelancers
Lydia’s Marke.ng & Communica.on Consul.ng Visit www.lydiamarke.ngconsul.ng.com Contact informa.on: LYDIA VOGTNER [email protected] 415-‐672-‐1870