Video Sharing Sites

Video sharing sites

Heather Hope & Sheliza KhanMarch 14, 2013

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What are Video Sharing Sites?

“A website that allows users to upload and share videos to either the general public or invited guests.”

Who Uses Video Sharing Sites?

General public

Organizations

2 billion videos are viewed a day on YouTube as of May 2010

48 hours of YouTube content is uploaded every minute as of March 2010

How to Use Video Sharing Sites

Sign up

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Some Video Sharing Sites

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=pfH5jp4ZNwj0bM&tbnid=8StvBHyknSd-rM:&ved=0CAUQjRw&url=http://english.ruvr.ru/2012_11_21/Russia-s-Consumer-Rights-Service-denies-YouTube-ban/&ei=tck8Ub3ANIjz2QWYs4D4BQ&bvm=bv.43287494,d.b2I&psig=AFQjCNGENdOHmfMTRv7nRi1qwq53dPlimQ&ust=1363024639873082

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=DP6XFbuKj_CukM&tbnid=kPqnrRpc8yLfKM:&ved=0CAUQjRw&url=http://www.zdnet.com/brightcove-revenue-jumps-by-41-percent-buys-zencoder-7000001702/&ei=VtA8UbDTDJOJ2AXzAw&bvm=bv.43287494,d.b2I&psig=AFQjCNH7pD3pLZXC9WhBK5D2FCW75-maGA&ust=1363026378094129

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=y09qIECW3kM-uM&tbnid=BDAiJSopKRgkJM:&ved=0CAUQjRw&url=http://www.daniusoft.com/tutorial/burn-break-video-to-dvd-mac.html&ei=ytA8UcLVJILr2QW4_YDoDg&bvm=bv.43287494,d.b2I&psig=AFQjCNFnI43LWBwjH3Xh6sbNFdqlM10edQ&ust=1363026475666631

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=SAf6USEwd4fl4M&tbnid=PmqrRIkRA7EejM:&ved=0CAUQjRw&url=http://websearch.about.com/od/enginesanddirectories/ss/bing.htm&ei=cdU8UfXmMsWH2AX6hIG4DQ&bvm=bv.43287494,d.b2I&psig=AFQjCNFn_cL_6JiwjwgqSLjoZ_281PrFWA&ust=1363027694798472

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=FrLrq8SGt4ePGM&tbnid=dP7BWianWHrKeM:&ved=0CAUQjRw&url=http://www.thedigitalbus.com/blip-tv-redefines-itself/&ei=udU8UeOSBoL72QXY64GwBA&bvm=bv.43287494,d.b2I&psig=AFQjCNHO7eNBV852TIW5ZW21eB0Cjjev-g&ust=1363027762569231

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BTRM34wlRiWC6M&tbnid=gCVNopMIxlSZ2M:&ved=0CAUQjRw&url=http://www.reelseo.com/tubemogul-adds-viddler-sclipo-video-distribution/&ei=LNY8Uc7gGOv02wXRi4CgDA&bvm=bv.43287494,d.b2I&psig=AFQjCNH4dBfF8anv8CqTfdukqrSZQp1i9A&ust=1363027869156961

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Hc_uHuk-DWsWhM&tbnid=PdmPc5sebrVGAM:&ved=0CAUQjRw&url=http://www.socialbiznow.com/2011/03/social-media-logos-part-2/&ei=jtY8Ua-zLOKY2wWujICABg&bvm=bv.43287494,d.b2I&psig=AFQjCNGCqzlfCNbJX8Yi86SGvqiReWQCcQ&ust=1363027979537852

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=UUjkWwF2Wl3vOM&tbnid=gY7bXFsd7IbsSM:&ved=0CAUQjRw&url=http://fontslogo.com/dailymotion-logo-font/&ei=r9c8UajmN6rW2AXPyIHYDA&bvm=bv.43287494,d.b2I&psig=AFQjCNGQwoLD8h0Bk1y4HoGa2_IAAxenew&ust=1363028250855745

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ByFgoV_kigezYM&tbnid=r144ZP2rCqthOM:&ved=0CAUQjRw&url=http://www.ciao.co.uk/Vidicy_com__Review_6070316&ei=C9g8Uem2MIT02QWgkIDACQ&bvm=bv.43287494,d.b2I&psig=AFQjCNExRHjUtcfTCOVsNI7liNRNpTmZaw&ust=1363028355182893

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BkOG8Hn_Ea_p4M&tbnid=aOQqstImMgKjcM:&ved=0CAUQjRw&url=http://designrshub.com/2011/09/fonts-used-in-logo-of-popular-websites-part-2.html&ei=fNg8UbvBJsqW2QXg8oGICQ&bvm=bv.43287494,d.b2I&psig=AFQjCNFBiPrnmyEQ9-nnjLKG3KFsApsxbQ&ust=1363028393003734

One of the best known video sharing sites

15 min limitation

20GB limitation

Most content unloaded by individuals

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=pfH5jp4ZNwj0bM&tbnid=8StvBHyknSd-rM:&ved=0CAUQjRw&url=http://english.ruvr.ru/2012_11_21/Russia-s-Consumer-Rights-Service-denies-YouTube-ban/&ei=tck8Ub3ANIjz2QWYs4D4BQ&bvm=bv.43287494,d.b2I&psig=AFQjCNGENdOHmfMTRv7nRi1qwq53dPlimQ&ust=1363024639873082

Social networking site featuring videos

New artists and bands

500MB limitation

20 minute limitation

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BkOG8Hn_Ea_p4M&tbnid=aOQqstImMgKjcM:&ved=0CAUQjRw&url=http://designrshub.com/2011/09/fonts-used-in-logo-of-popular-websites-part-2.html&ei=fNg8UbvBJsqW2QXg8oGICQ&bvm=bv.43287494,d.b2I&psig=AFQjCNFBiPrnmyEQ9-nnjLKG3KFsApsxbQ&ust=1363028393003734

Professional platform

Registration required

Replaceable video feature

separate user profiles

Contest manager

Weekly restrictions

Businesses use PRO accounts

Video school and Video enhancer

Couch mode

Web series

Apply to share

Uploads based on quality

Humourous entertaining videos

Males aged 15-35

Option to sell

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=y09qIECW3kM-uM&tbnid=BDAiJSopKRgkJM:&ved=0CAUQjRw&url=http://www.daniusoft.com/tutorial/burn-break-video-to-dvd-mac.html&ei=ytA8UcLVJILr2QW4_YDoDg&bvm=bv.43287494,d.b2I&psig=AFQjCNFnI43LWBwjH3Xh6sbNFdqlM10edQ&ust=1363026475666631

Producer of an online video platform

$99/month & up

Hosts and publishes videos for users

Polished professional look

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=DP6XFbuKj_CukM&tbnid=kPqnrRpc8yLfKM:&ved=0CAUQjRw&url=http://www.zdnet.com/brightcove-revenue-jumps-by-41-percent-buys-zencoder-7000001702/&ei=VtA8UbDTDJOJ2AXzAw&bvm=bv.43287494,d.b2I&psig=AFQjCNH7pD3pLZXC9WhBK5D2FCW75-maGA&ust=1363026378094129

Internet television company

Categorized heavily

Forum

Based in Paris, France

similar to YouTube in most ways

Maximum upload 60 minutes

Only 4GB of storage space

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=UUjkWwF2Wl3vOM&tbnid=gY7bXFsd7IbsSM:&ved=0CAUQjRw&url=http://fontslogo.com/dailymotion-logo-font/&ei=r9c8UajmN6rW2AXPyIHYDA&bvm=bv.43287494,d.b2I&psig=AFQjCNGQwoLD8h0Bk1y4HoGa2_IAAxenew&ust=1363028250855745

Video Sharing Sites Comparison

Useful for B2B

Showcase products and services

Testimonials

Video appeared most frequently, and in over 70 per cent of Google search results, images were second and appeared in over 30 per cent of results.

Useful for B2C

Allows customers to learn about your company

Can educate customers about your products/uses/how to use them (ex. Tutorials)

Helps spread the word

Free commercial space

For Profit

LEGOClubTV

56, 631 subscribers

47,942,867 views

Example http://www.youtube.com/watch?v=MCpuful18JY

Not For Profit

Covenant House

628 subscribers

142,0512 views

Example https://www.youtube.com/watch?v=LCDtCVR01Kg

For-Profit vs. Non-Profit

http://www.youtube.com/watch?v=MCpuful18JY

https://www.youtube.com/watch?v=LCDtCVR01Kg

White Label Providers

Company’s who produce video’s for marketers

Offer professional video making services

eg. Canadian Firm Planta

http://www.youtube.com/watch?v=rIyxdHJ7mKI&feature=player_embedded

Informational

Informational http://blip.tv/SpaceRip/seeing-the-formation-of-planets-5928342

Educational

Informational and Educational

Educational http://www.youtube.com/user/vidz4kids?v=YUtvaCGx05g

CommunityChannel

Nat Tran

1,223,310 Subscribers

http://www.youtube.com/watch?v=W0bwCrZA34I

Entertainment

Going Viral

Becomes popular through sharing

How to go Viral:Stay currentKeywords and tagsAttract a big nameBe interesting, not boring!

Example: http://www.youtube.com/watch?v=u-yLGIH7W9Y

Going Viral

http://www.youtube.com/watch?v=u-yLGIH7W9Y

Helps your audience find your video

Helps your video rank well

Using tags from a similar successful video can help your video show as a “related video”

Example: http://www.youtube.com/watch?v=1vyfVlhXgSU

Benefits of Video Tagging

http://www.youtube.com/watch?v=1vyfVlhXgSU

Microsoft Media Video (.wmv) small file size and fairly good quality

Motion Picture Experts Group (.mp4) very popular for sharing video’s, recommended by YouTube

Best Video Formats

Apple Quick Time (.mov) big files and high quality.

Flash Video (.flv) most common format, uses adobe flash, small files, streams fast, can play while loading, great for longer videos, sharing sites like YouTube convert videos to flash.

Best Video Formats Cont’d

Depends on your sharing site

YouTube maximum file size 20GB

Blip.tv 1.4GB maximum size

Vimeo 500MB a week

Best File Size

Amateur: Free (not including equipment costs)

Semi-Pro (hobbyist): $200-$750

Pro (professional team, professional tools eg. corporate video): $1,000-$3,000

Premium (“wow” factor, advertisement): $5,000-$50,000

Top of the line (top talent, premium quality): $100,000+

Sites like animoto charge by month $3.00+

Associated Costs

http://computer.howstuffworks.com/internet/basics/video-sharing1.htm

http://desktopvideo.about.com/od/desktopeditinghardware/u/GettingStarted.htm

http://www.toprankblog.com/2009/10/video-seo-basic-tips/

http://www.youtube.com/t/about_getting_started

http://desktopvideo.about.com/od/youtubegooglevideo/ht/How-To-Make-Youtube-Videos.htm

Looking To Get Started?







http://www.youtube.com/t/about_getting_started



http://bryanacker.wordpress.com/2012/10/29/getting-started-video-sharing/

http://www.journalism.org/analysis_report/youtube_video_creationa_shared_process

http://go.brightcove.com/content/videocloud-sharing-a?c=70130000000jfhB&gclid=CPHJx9f197UCFZEWMgodq2cAwg

http://www.bloomfire.com/lp/video-sharing-software/?seg1=ppc&seg2=gog&seg3=free-trial&_kk=video%20sharing&_kt=7d0ac833-be4a-49a8-a6ab-d9cc94c84b2a&gclid=CPbIysj197UCFYpDMgod5lAAnQ

http://inthecapital.com/channels/how-vine-twitters-new-video-sharing-app-can-help-your-organization/

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