13/04/2011 1 • Topic: The IITA story Objectives After this workshop, you will have: . Gained an insight into team building . Understand the importance of targeting messages to a specific audience . Planned and produced a ‘communication product’ using basic principles of video Video Production Workshop – R4D PLANNING 2009
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13/04/2011 1
• Topic: The IITA story
Objectives
After this workshop, you will have:
. Gained an insight into team building
. Understand the importance of targeting messages to a
specific audience
. Planned and produced a ‘communication product’ using basic principles of video
Video Production Workshop – R4D PLANNING 2009
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We will look at the very basics of video making, planning,
• Nothing should be shot until the overall picture and plan is
completed
• The difference between amateurs and pros
amateurs "point and shoot",
whereas pros "plan and shoot".
planning is everything
DEVELOPMENT / PLAN
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PLANNING
What is your objective?
• To Inform?
• To Entertain?
• To Fundraise?
Who is your target
audience?
• Farmers?
• Donors?
• Scientists?
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PLANNINGVideo Treatment? • 2 paragraphs
• Selling your concept / look / feel
• Dramatic / Fantasize / OTT
(think trailer)
Video Synopsis?• e.g. sum up the Godfather in 2
sentences
• more difficult than writing the full script
• Language economy
• Force to focus on the main message
and audience
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SCRIPTWRITING
What are the five elements that make up a script?
• Who - characters
• What - plot (events/sequence of actions)
• When - year, season, day, etc.
• Where - setting
• Why - reason the story takes place
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SCRIPTWRITING
What is the structure of a script?
• Beginning introduces characters, setting,
and the story situation
• Middle highlights the conflicts, develops
characters, and sets up the resolution to the
story
• End Resolution of the story which resolves
the conflict or creates a “to be continued”
scenario to be explored…
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SCRIPTWRITING
CONSIDERATIONS• Number the scenes – remember overall duration
• Follow the what / when as far as detail written for
each scene
• Consider the time and resources available (lighting
etc – use exterior natural light)
• Could it be 1 take / use of music, a monalogue..BE
creative and make it fun and INTERESTING?
• AGAIN - Think about post-production so you have
an output to SHOW!!
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• Is a series of drawings intended to represent how the film will be shot, including how each frame will be composed and how subject and motion will occur.
• The storyboard articulates the mise-en-scene of the film
• Mise-en-scene (all elements to compose a shot)
STORYBOARD
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STORYBOARD
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STORYBOARD
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STORYBOARD
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STORYBOARD
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STORYBOARD
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STORYBOARD
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STORYBOARD
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STORYBOARD
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STORYBOARD
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STORYBOARD
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STORYBOARD
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THE SHOOT• Shoot Plan
• The word shoot refers to a shooting session. If you think of everything you record as being part of a shoot
• Be clear about the purpose this shoot. You are shooting to end up with a 3-5 minute video. The best/ONLY way to achieve this is to carefully follow your planned script and storyboard. LOG all your shots carefully to save confusion in post.
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ASK YOURSELF
"What do I want this to look like on video?". You then
shoot (with direction) the action to achieve your goal.
Plan the approximate length of the shoot: How much
footage do you need to end up with, and how long will it