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document.xls 06/13/2022 Page 1 de 19 Dépenses marketing Ventes de publicité (en milliers de $) Pub totale source TV National Spot source TV Local spot source TV Network source TV spécialisée (Cable) source TV PayTV, PPV, VOD source TV Infomercial source Pub radio (network) source Pub radio (national spot) source Pub radio (syndicated/local) source Pub radio (satellite) source Pub journaux quot. Nationaux source Pub journaux quot. Locaux source Pub journaux Classifieds source Pub journaux hebdo source Pub magazine spécialisé source Pub magazine consommateur source Pub affichage extérieur source Affichage Extérieur digtale source Other Media source Pub Internet Display source Pub Internet Search source Pub Internet Classifieds/directories source Pub Internet Email source Pub Internet Video source Pub Social media source Pub Cinéma source Pub Mobile source Pub Video Game source Pub In-Game source Branded Entertainment source Spanish Media source 2007 % 2008 % 2009 % 2010 % 2011 % 2012 % 18,535,604 $ 4.5% 14,799,000 $ -20.2% 14,400,000 $ -2.7% 14,924,841 $ 3.6% 15,347,375 $ 2.8% ### 5.3% eMarketer 201009 eMarketer 201009 eMarketer 201009 eMarketer 201009 eMarketer 201009 1,338,000 $ 7.2% 1,303,000 $ 8.8% 1,191,255 $ 8.3% 3,227,296 $ 21.6% 3,324,114 $ 21.7% 3,347,446 $ 20.7% CRTC 2008 2.1% CRTC 2010 0.3% CRTC 2010 -8.6% Warc 2010/08 4.1% Warc 2010/08 3.0% samparent 0.7% 407,000 $ 2.2% 400,000 $ 2.7% 365,696 $ 2.5% 0.0% 0.0% CRTC 2008 3.8% CRTC 2010 -1.7% CRTC 2010 -8.6% #DIV/0! #DIV/0! 581,000 $ 3.1% 641,000 $ 4.3% 586,028 $ 4.1% 0.0% 0.0% CRTC 2008 -8.2% CRTC 2010 10.3% CRTC 2010 -8.6% #DIV/0! #DIV/0! 948,000 $ 5.1% 1,025,000 $ 6.9% 937,096 $ 6.5% 0.0% 0.0% CRTC 2008 7.5% CRTC 2010 8.1% CRTC 2010 -8.6% #DIV/0! #DIV/0! 24,315 $ 0.1% 22,000 $ 0.1% 20,113 $ 0.1% 0.0% CRTC 2008 3.5% CRTC 2010 -9.5% CRTC 2010 -8.6% 3.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% #DIV/0! ### #DIV/0! #DIV/0! #DIV/0! #DIV/0! 382,000 $ 2.1% 406,000 $ 2.7% 382,858 $ 2.7% 1,528,844 $ 10.2% 1,597,642 $ 10.4% 1,654,510 $ 10.2% CRTC 2008 8.7% CRTC 2010 6.3% CRTC 2010 -5.7% Warc 2010/08 4.8% Warc 2010/08 4.5% samparent 3.6% 1,086,289 $ 5.9% 1,141,000 $ 7.7% 1,075,963 $ 7.5% 0.0% 0.0% CRTC 2008 4.8% CRTC 2010 5.0% CRTC 2010 -5.7% 2.9% #DIV/0! 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% -100.0% ### #DIV/0! #DIV/0! #DIV/0! #DIV/0! 590,000 $ 3.2% 575,000 $ 3.9% 468,963 $ 3.3% 2,227,795 $ 14.9% 2,399,335 $ 15.6% 2,286,870 $ 14.2% CNA 2010 -2.5% CNA 2010 -2.5% CNA 2010 -18.4% Warc 2010/08 6.7% Warc 2010/08 7.7% samparent -4.7% 1,135,000 $ 6.1% 1,105,000 $ 7.5% 901,225 $ 6.3% 0.0% 0.0% CNA 2010 -2.4% CNA 2010 -2.6% CNA 2010 -18.4% -100.0% #DIV/0! 880,000 $ 4.7% 880,000 $ 5.9% 717,717 $ 5.0% 0.0% 0.0% TD 2008 -0.6% TD 2008 0.0% CNA 2010 -18.4% -100.0% #DIV/0! 1,441,000 $ 7.8% 1,461,000 $ 9.9% 1,285,000 $ 8.9% 1,291,229 $ 8.7% 1,289,499 $ 8.4% 1,280,316 $ 7.9% RMB est.2010 2.0% RMB est.2010 1.4% HebdoQuébec est.2010 -12.0% samparent 0.5% samparent -0.1% samparent -0.7% 0.0% 0.0% 0.0% #DIV/0! ### #DIV/0! 718,000 $ 3.9% 692,000 $ 4.7% 590,000 $ 4.1% 597,670 $ 4.0% 608,428 $ 4.0% 600,898 $ 3.7% Mag.Canada2008 5.3% Mag.Canada2009 -3.6% Mag.Canada2010 -14.7% Warc 2010/08 1.3% Warc 2010/08 1.8% samparent -1.2% 422,000 $ 2.3% 463,000 $ 3.1% 416,000 $ 2.9% 440,128 $ 2.9% 463,455 $ 3.0% 482,227 $ 3.0% NMR 2008 6.0% NMR 2009 9.7% NMR 2010 -10.2% Warc 2010/08 5.8% Warc 2010/08 5.3% samparent 4.1% 13.5% 16.2% 14.8% 19.7% 105,337 $ 0.6% 452,484 $ 2.9% CMA 2007 #DIV/0! CMA 2007 #DIV/0! 432,000 $ 2.3% 490,000 $ 3.3% 578,000 $ 4.0% 698,000 $ 4.7% 825,000 $ 20.5% 1,017,000 $ 23.2% IAB 08 37.6% IAB 09 13.4% IAB 10 18.0% IAB 10 20.8% eMarketer 201009 18.2% eMarketer 201009 23.3% 432,000 $ 2.3% 622,000 $ 4.2% 741,000 $ 5.1% 877,000 $ 5.9% 1,010,000 $ 6.6% 1,209,000 $ 7.5% IAB 08 25.9% IAB 09 44.0% IAB 10 19.1% IAB 10 18.4% eMarketer 201009 15.2% eMarketer 201009 19.7% 305,000 $ 1.6% 460,000 $ 3.1% 467,000 $ 3.2% 482,000 $ 3.2% 485,000 $ 3.2% 488,000 $ 3.0% IAB 08 36.8% IAB 10 50.8% IAB 10 1.5% IAB 10 3.2% eMarketer 201009 0.6% eMarketer 201009 0.6% 17,000 $ 0.1% 18,000 $ 0.1% 13,000 $ 0.1% 19,000 $ 0.1% 29,000 $ 0.2% 44,000 $ 0.3% IAB 08 -15.0% IAB 09 5.9% IAB 10 -27.8% IAB 10 46.2% eMarketer 201009 52.6% eMarketer 201009 51.7% 9,000 $ 0.0% 12,000 $ 0.1% 20,000 $ 0.1% 38,000 $ 0.3% 78,000 $ 0.5% 148,000 $ 0.9% IAB 08 IAB 09 33.3% IAB 10 66.7% IAB 10 90.0% eMarketer 201009 105.3% eMarketer 201009 89.7% 70,000 $ 0.5% 83,000 $ 0.5% 100,000 $ 0.6% SMV 2010/08 #DIV/0! SMV 2010/08 18.6% SMV 2010/08 20.5% 21,665 $ 0.2% 22,805 $ 0.2% 22,805 $ 0.1% eMarketer 2010/06 #DIV/0! eMarketer 2010/06 5.3% eMarketer 2010/06 0.0% 2,663 $ 0.0% 5,208 $ 0.0% 6,604 $ 0.0% 8,000 $ 0.1% 18,000 $ 0.1% 34,000 $ 0.2% IAB E&Y 2009 143.4% IAB E&Y 2009 95.6% samparent 59.7% SMV 2010/08 21.1% SMV 2010/08 125.0% SMV 2010/08 88.9% 3,000 $ 0.0% IAB E&Y 2009 #DIV/0!
19

Ventes de publicite par pays et type

Apr 16, 2017

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Page 1: Ventes de publicite par pays et type

document.xls 05/03/2023 Page 1 de 19

Dépenses marketing

Ventes de publicité(en milliers de $)

Pub totalesource

TV National Spotsource

TV Local spotsource

TV Networksource

TV spécialisée (Cable)source

TV PayTV, PPV, VODsource

TV Infomercialsource

Pub radio (network)source

Pub radio (national spot)source

Pub radio (syndicated/local)source

Pub radio (satellite)source

Pub journaux quot. Nationauxsource

Pub journaux quot. Locauxsource

Pub journaux Classifiedssource

Pub journaux hebdosource

Pub magazine spécialisésource

Pub magazine consommateursource

Pub affichage extérieursource

Affichage Extérieur digtalesource

Other Mediasource

Pub Internet Displaysource

Pub Internet Searchsource

Pub Internet Classifieds/directoriessource

Pub Internet Emailsource

Pub Internet Videosource

Pub Social mediasource

Pub Cinémasource

Pub Mobilesource

Pub Video Gamesource

Pub In-Gamesource

Branded Entertainmentsource

Spanish Mediasource

2007 % 2008 % 2009 % 2010 % 2011 % 2012 %18,535,604 $ 4.5% 14,799,000 $ -20.2% 14,400,000 $ -2.7% 14,924,841 $ 3.6% 15,347,375 $ 2.8% 16,155,052 $ 5.3%

eMarketer 201009 eMarketer 201009 eMarketer 201009 eMarketer 201009 eMarketer 201009

1,338,000 $ 7.2% 1,303,000 $ 8.8% 1,191,255 $ 8.3% 3,227,296 $ 21.6% 3,324,114 $ 21.7% 3,347,446 $ 20.7%CRTC 2008 2.1% CRTC 2010 0.3% CRTC 2010 -8.6% Warc 2010/08 4.1% Warc 2010/08 3.0% samparent 0.7%407,000 $ 2.2% 400,000 $ 2.7% 365,696 $ 2.5% 0.0% 0.0%

CRTC 2008 3.8% CRTC 2010 -1.7% CRTC 2010 -8.6% #DIV/0! #DIV/0!581,000 $ 3.1% 641,000 $ 4.3% 586,028 $ 4.1% 0.0% 0.0%

CRTC 2008 -8.2% CRTC 2010 10.3% CRTC 2010 -8.6% #DIV/0! #DIV/0!948,000 $ 5.1% 1,025,000 $ 6.9% 937,096 $ 6.5% 0.0% 0.0%

CRTC 2008 7.5% CRTC 2010 8.1% CRTC 2010 -8.6% #DIV/0! #DIV/0!

24,315 $ 0.1% 22,000 $ 0.1% 20,113 $ 0.1% 0.0%CRTC 2008 3.5% CRTC 2010 -9.5% CRTC 2010 -8.6% 3.1%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0%#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

382,000 $ 2.1% 406,000 $ 2.7% 382,858 $ 2.7% 1,528,844 $ 10.2% 1,597,642 $ 10.4% 1,654,510 $ 10.2%CRTC 2008 8.7% CRTC 2010 6.3% CRTC 2010 -5.7% Warc 2010/08 4.8% Warc 2010/08 4.5% samparent 3.6%1,086,289 $ 5.9% 1,141,000 $ 7.7% 1,075,963 $ 7.5% 0.0% 0.0%CRTC 2008 4.8% CRTC 2010 5.0% CRTC 2010 -5.7% 2.9% #DIV/0!

0.0% 0.0% 0.0% 0.0% 0.0% 0.0%-100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

590,000 $ 3.2% 575,000 $ 3.9% 468,963 $ 3.3% 2,227,795 $ 14.9% 2,399,335 $ 15.6% 2,286,870 $ 14.2%CNA 2010 -2.5% CNA 2010 -2.5% CNA 2010 -18.4% Warc 2010/08 6.7% Warc 2010/08 7.7% samparent -4.7%

1,135,000 $ 6.1% 1,105,000 $ 7.5% 901,225 $ 6.3% 0.0% 0.0%CNA 2010 -2.4% CNA 2010 -2.6% CNA 2010 -18.4% -100.0% #DIV/0!880,000 $ 4.7% 880,000 $ 5.9% 717,717 $ 5.0% 0.0% 0.0%TD 2008 -0.6% TD 2008 0.0% CNA 2010 -18.4% -100.0% #DIV/0!

1,441,000 $ 7.8% 1,461,000 $ 9.9% 1,285,000 $ 8.9% 1,291,229 $ 8.7% 1,289,499 $ 8.4% 1,280,316 $ 7.9%RMB est.2010 2.0% RMB est.2010 1.4% HebdoQuébec est.2010 -12.0% samparent 0.5% samparent -0.1% samparent -0.7%

0.0% 0.0% 0.0%#DIV/0! #DIV/0! #DIV/0!

718,000 $ 3.9% 692,000 $ 4.7% 590,000 $ 4.1% 597,670 $ 4.0% 608,428 $ 4.0% 600,898 $ 3.7%Mag.Canada2008 5.3% Mag.Canada2009 -3.6% Mag.Canada2010 -14.7% Warc 2010/08 1.3% Warc 2010/08 1.8% samparent -1.2%

422,000 $ 2.3% 463,000 $ 3.1% 416,000 $ 2.9% 440,128 $ 2.9% 463,455 $ 3.0% 482,227 $ 3.0%NMR 2008 6.0% NMR 2009 9.7% NMR 2010 -10.2% Warc 2010/08 5.8% Warc 2010/08 5.3% samparent 4.1%

13.5% 16.2% 14.8% 19.7%105,337 $ 0.6% 452,484 $ 2.9%CMA 2007 #DIV/0! CMA 2007 #DIV/0!432,000 $ 2.3% 490,000 $ 3.3% 578,000 $ 4.0% 698,000 $ 4.7% 825,000 $ 20.5% 1,017,000 $ 23.2%

IAB 08 37.6% IAB 09 13.4% IAB 10 18.0% IAB 10 20.8% eMarketer 201009 18.2% eMarketer 201009 23.3%432,000 $ 2.3% 622,000 $ 4.2% 741,000 $ 5.1% 877,000 $ 5.9% 1,010,000 $ 6.6% 1,209,000 $ 7.5%

IAB 08 25.9% IAB 09 44.0% IAB 10 19.1% IAB 10 18.4% eMarketer 201009 15.2% eMarketer 201009 19.7%305,000 $ 1.6% 460,000 $ 3.1% 467,000 $ 3.2% 482,000 $ 3.2% 485,000 $ 3.2% 488,000 $ 3.0%

IAB 08 36.8% IAB 10 50.8% IAB 10 1.5% IAB 10 3.2% eMarketer 201009 0.6% eMarketer 201009 0.6%17,000 $ 0.1% 18,000 $ 0.1% 13,000 $ 0.1% 19,000 $ 0.1% 29,000 $ 0.2% 44,000 $ 0.3%

IAB 08 -15.0% IAB 09 5.9% IAB 10 -27.8% IAB 10 46.2% eMarketer 201009 52.6% eMarketer 201009 51.7%9,000 $ 0.0% 12,000 $ 0.1% 20,000 $ 0.1% 38,000 $ 0.3% 78,000 $ 0.5% 148,000 $ 0.9%IAB 08 IAB 09 33.3% IAB 10 66.7% IAB 10 90.0% eMarketer 201009 105.3% eMarketer 201009 89.7%

70,000 $ 0.5% 83,000 $ 0.5% 100,000 $ 0.6%SMV 2010/08 #DIV/0! SMV 2010/08 18.6% SMV 2010/08 20.5%

21,665 $ 0.2% 22,805 $ 0.2% 22,805 $ 0.1%eMarketer 2010/06 #DIV/0! eMarketer 2010/06 5.3% eMarketer 2010/06 0.0%

2,663 $ 0.0% 5,208 $ 0.0% 6,604 $ 0.0% 8,000 $ 0.1% 18,000 $ 0.1% 34,000 $ 0.2%IAB E&Y 2009 143.4% IAB E&Y 2009 95.6% samparent 59.7% SMV 2010/08 21.1% SMV 2010/08 125.0% SMV 2010/08 88.9%

3,000 $ 0.0%IAB E&Y 2009 #DIV/0!

BV7
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BX7
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BV21
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BX21
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BT57
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BV57
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BX57
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Ventes de publicité

(en milliers de $)Pub totale

sourceTV National Spot

sourceTV Local spot

sourceTV Network

sourceTV spécialisée (Cable)

sourceTV PayTV, PPV, VOD

sourceTV Infomercial

sourcePub radio (network)

sourcePub radio (national spot)

sourcePub radio (syndicated/local)

sourcePub radio (satellite)

sourcePub journaux quot. Nationaux

sourcePub journaux quot. Locaux

sourcePub journaux Classifieds

sourcePub journaux hebdo

sourcePub magazine spécialisé

sourcePub magazine consommateur

sourcePub affichage extérieur

sourceOther Media

sourcePub Internet

sourcePub cinema

sourcePub Mobile

sourcePub Video Game

sourceSpanish Media

sourcePub totale + YP + DM

Yellow Pagessource

Catalogues / Direct Mailsource

Telemarketingsource

NOTES SUR LES SOURCESAssociations IndustriellesIAB = pour Qc et Canada, Price Waterhouse Coopers 2000-03, Ernst & Young 1998-99 & 2004-05IAB 2003 vs 2004 = changement de méthodologie englobant à partir de 2004 les annonces classés et les moteurs de recherche dans le total

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France1997 % 1998 % 1999 % 2000 % 2001 % 2002 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010

158,300 F 1,600,000,000 $ 15,786,600,000 € 16,600,000,000 € 4.9% 0 $ 0 $ -2.6% 2.4%Secodip (TNS) 2000 L'expansion.com 2004 L'expansion.com 2004 Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25

19,200 F 12.1% #DIV/0! #DIV/0! 336,000,000 $ 21.0% #DIV/0! 0 € 0.0% 0.0% #DIV/0! 41.0% 0 $ 30.7%Étude France Pub Secodip (TNS) 2000 L'expansion.com 2004 4.0% BIPE/OMD 2005/10 JournalDuNet 200902 #DIV/0!

0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

4,500 F 2.8% #DIV/0! #DIV/0! 272,000,000 $ 17.0% #DIV/0! 2,276,100,000 € 14.4% 2,700,000,000 € 16.3% #DIV/0! 10.1% 0 $ 12.8%Étude France Pub Secodip (TNS) 2000 L'expansion.com 2004 L'expansion.com 2004 15.7% BIPE/OMD 2005/10 JournalDuNet 200902 #DIV/0!

24,600 F 15.5% #DIV/0! #DIV/0! 880,000,000 $ 55.0% #DIV/0! 0 € 0.0% 0.0% #DIV/0! 11.0% 0 $ 30.1%Étude France Pub Secodip (TNS) 2000 L'expansion.com 2004 L'expansion.com 2004 1.2% BIPE/OMD 2005/10 JournalDuNet 200902 #DIV/0!

0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! 21.2%BIPE/OMD 2005/10

8,400 F 5.3% #DIV/0! #DIV/0! 96,000,000 $ 6.0% #DIV/0! 0.0% 0.0% #DIV/0! 14.5% 0 $ 9.6%Étude France Pub Secodip (TNS) 2000 BIPE/OMD 2005/10 JournalDuNet 200902 #DIV/0!

600 F 0.4% #DIV/0! #DIV/0! 8,651,000 € 0.5% 9,585,000 € #DIV/0! 0.0% 0.0% 14,570,000 € #DIV/0! 1,380,000,000 $ 2.3% 1,882,000,000 € #DIV/0! 2,447,000,000 $ #DIV/0! 3,074,000,000 $ #DIV/0! 0 $ 11.4% 0 $ Étude France Pub ZenithMedia 2001 ZenithMedia 2001 10.8% -100.0% 50.0% ZenithMedia 2001 #DIV/0! PwC, WGA IAB 2007 #DIV/0! PwC, WGA IAB 2007 36.4% PwC, WGA IAB 2007 30.0% PwC, WGA IAB 2007 25.6% GroupM 200906 -100.0% GroupM 200906

0 $ 0.7%JournalDuNet 200902 #DIV/0!

101,000 F 63.8% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Étude France Pub

0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

IAB = pour Qc et Canada, Price Waterhouse Coopers 2000-03, Ernst & Young 1998-99 & 2004-05IAB 2003 vs 2004 = changement de méthodologie englobant à partir de 2004 les annonces classés et les moteurs de recherche dans le total

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UK% 2011 % 2002 %

#DIV/0!

12.0% #DIV/0! £196,700,000 #DIV/0!#DIV/0! #DIV/0! IAB UK 2003

#DIV/0! #DIV/0!

#DIV/0! #DIV/0!

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Italy2003 % 2004 % 2005 % 2006 % 2007 % $2,008 % 2009 % 2010 % 2011 % 2012 % 2013 % 2003 % 2004 % 2005

£19,369,663,188 £20,415,625,000 5.4% £17,406,400,000 -14.7% £17,600,000,000 1.1% $34,967,326,203 $33,144,385,027 -5.5% $11,803,666,667 -64.4% $21,194,174,757 79.6% € 6,614,000 #DIV/0! € 9,400,000WARC 200503 WARC 200503 WARC 200703 WARC 200703 Carat 2009-03-25 IAB UK 2008/10 GroupM 200906 GroupM 200906

0.0% £3,992,138,387 19.6% £4,107,910,400 23.6% 0.0% 0.0% $7,192,331,551 21.7% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 3,734,000 56.5% € 5,050,000#DIV/0! WARC 200503 #DIV/0! WARC 200510 2.9% -100.0% -100.0% IAB UK 2008/10 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! Nielsen 200512 #DIV/0! GroupM 2008

£922,881,521 4.8% £954,259,492 4.7% £939,945,600 5.4% 0.0% 0.0% $1,093,764,706 3.3% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 328,000 5.0% € 590,000WARC 200503 #DIV/0! WARC 200503 3.4% WARC 200510 -1.5% -100.0% -100.0% IAB UK 2008/10 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! Nielsen 200512 #DIV/0! GroupM 2008

0.0% £9,758,668,750 47.8% £3,777,188,800 21.7% 0.0% 0.0% $6,396,866,310 19.3% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 2,330,000 35.2% € 1,710,000#DIV/0! WARC 200503 #DIV/0! WARC 200510 0.7% -100.0% -100.0% IAB UK 2008/10 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! Nielsen 200512 #DIV/0! GroupM 2008

$4,839,080,214 14.6%IAB UK 2008/10 #DIV/0!

£0 0.0%WARC 200510 0.4%

£0 0.0%WARC 200510 -2.5%

£3,257,237,228 16.0% £3,289,809,600 18.9% € 1,220,000WARC 200503 #DIV/0! WARC 200510 1.0% GroupM 2008

0.0% £826,560,894 4.0% £887,726,400 5.1% 0.0% 0.0% $1,690,363,636 5.1% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 162,000 2.4% € 500,000#DIV/0! WARC 200503 #DIV/0! WARC 200510 7.4% -100.0% -100.0% IAB UK 2008/10 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! Nielsen 200512 #DIV/0! GroupM 2008

£139,251,200 0.8%WARC 200510

£446,243,169 2.3% £653,300,000 3.2% 2,513,000,000 $ 5.8% 3,864,000,000 $ 22.0% 5,243,000,000 $ 15.0% $6,198,000,000 18.7% £ 3,541,100,000.00 30.0% 6,549,000,000 $ 30.9% 7,178,000,000 $ #DIV/0! 7,992,000,000 $ #DIV/0! 8,751,000,000 $ #DIV/0! € 217,391 3.3% 250,000 $ WARC 200503 126.9% IAB UK 2006 46.4% PwC, WGA IAB 2007 39.6% PwC, WGA IAB 2007 53.8% PwC, WGA IAB 2007 35.7% eMarketing 200906 18.2% IAB UK 2010 -42.9% eMarketing 200906 84.9% eMarketing 200906 9.6% eMarketing 200906 22.0% eMarketing 200906 21.9% Nielsen 200512 #DIV/0! GroupM 2008

£204,156,250 1.0% £214,159,906 0.0% 0.0% $298,299,465 0.9% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 60,000 0.9% € 80,000WARC 200503 #DIV/0! WARC 200510 4.9% -100.0% -100.0% IAB UK 2008/10 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! Nielsen 200512 #DIV/0! GroupM 2008

£1,131,416,000 6.5% $1,690,363,636 5.1%IAB UK 2006 IAB UK 2008/10 #DIV/0!

£2,735,693,750 13.4% £2,349,864,000 13.5% $8,551,251,337 25.8%WARC 200503 #DIV/0! IAB UK 2006 -3.3% IAB UK 2008/10 #DIV/0!

% from BIPE Groupe Interdeco/OMD 200510

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Germany% 2006 % 2007 % 2008 % 2009 % 2010 % 2011 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010 %

42.1% € 9,640,000 2.6% € 10,030,000 4.0% € 9,920,000 -1.1% € 9,730,000 -1.9% € 9,788,380 0.6% 18,130,434,783 $ € 6,226,650,062 0.0% € 6,363,636,364 2.2% € 6,293,636,364 -1.1%Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25

53.7% € 5,020,000 52.1% € 5,110,000 50.9% € 5,090,000 51.3% € 5,030,000 51.7% 0.0% #DIV/0! #DIV/0! $6,925,826,087 38.2% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%35.2% GroupM 2008 -0.6% GroupM 2008 1.8% GroupM 2008 -0.4% GroupM 2008 -1.2% -100.0% #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

6.3% € 630,000 6.5% € 670,000 6.7% € 670,000 6.8% € 660,000 6.8% 0.0% #DIV/0! #DIV/0! $997,173,913 5.5% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%79.9% GroupM 2008 6.8% GroupM 2008 6.3% GroupM 2008 0.0% GroupM 2008 -1.5% -100.0% #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

18.2% € 1,720,000 17.8% € 1,770,000 17.6% € 1,630,000 16.4% € 1,500,000 15.4% 0.0% #DIV/0! #DIV/0! $3,807,391,304 21.0% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%-26.6% GroupM 2008 0.6% GroupM 2008 2.9% GroupM 2008 -7.9% GroupM 2008 -8.0% -100.0% #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

13.0% € 1,300,000 € 1,330,000 € 1,290,000 € 1,200,000 $4,804,565,217 26.5%#DIV/0! GroupM 2008 6.6% GroupM 2008 2.3% GroupM 2008 -3.0% GroupM 2008 -7.0% -100.0% #DIV/0! BIPE OMD 200510 #DIV/0!5.3% € 520,000 5.4% € 540,000 5.4% € 550,000 5.5% € 560,000 5.8% 0.0% #DIV/0! #DIV/0! $1,251,000,000 6.9% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%

208.6% GroupM 2008 4.0% GroupM 2008 3.8% GroupM 2008 1.9% GroupM 2008 1.8% -100.0% #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

2.7% 370,000 $ 3.8% 540,000 $ 5.4% 630,000 $ 6.4% 730,000 $ 7.5% 822,224 $ 8.4% #DIV/0! #DIV/0! 417,000,000 $ 2.3% 533,000,000 $ #DIV/0! 659,000,000 $ #DIV/0! 784,000,000 $ 12.6% 910,000,000 $ 14.3% 1,035,000,000 $ 15.2%15.0% GroupM 2008 48.0% GroupM 2008 45.9% GroupM 2008 16.7% GroupM 200906 15.9% GroupM 200906 12.6% -100.0% #DIV/0! PwC, WGA IAB 2007 #DIV/0! PwC, WGA IAB 2007 27.8% PwC, WGA IAB 2007 23.6% PwC, WGA IAB 2007 19.0% GroupM 200906 70.7% GroupM 200906 94.2%0.9% € 80,000 0.8% € 70,000 0.7% € 60,000 0.6% € 50,000 0.5% 0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%

33.3% GroupM 2008 0.0% GroupM 2008 -12.5% GroupM 2008 -14.3% GroupM 2008 -16.7% -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

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China (000) Japan2011 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 %

$13,510,554 $16,659,130 18.9% $18,147,200 8.2% $21,200,000 14.4% -4.2% -5.5%Carat 2009-03-25 MAGNAGlobal 2010/06 MAGNAGlobal 2010/06 MAGNAGlobal 2010/06 Carat 2009-03-25 Carat 2009-03-25

#DIV/0! #DIV/0! 40.5% #DIV/0! 0.0% 0.0% $7,333,200 40.4% $8,400,000 39.6% #DIV/0! 48.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!#DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0!MAGNAGlobal 2010/06#DIV/0!MAGNAGlobal 2010/06 12.7% #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

#DIV/0! #DIV/0! 4.8% #DIV/0! 0.0% 0.0% 0.0% 0.0% #DIV/0! 4.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!#DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

#DIV/0! #DIV/0! 34.0% #DIV/0! 0.0% 0.0% 0.0% 0.0% #DIV/0! 22.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!#DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

5.4% 8.9%BIPE OMD 200510#DIV/0! BIPE OMD 200510#DIV/0!

#DIV/0! #DIV/0! 13.9% #DIV/0! 0.0% 0.0% 0.0% 0.0% #DIV/0! 11.5% #DIV/0! #DIV/0! #DIV/0! #DIV/0!#DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

1,161,000,000 $ #DIV/0! #DIV/0! 1.6% #DIV/0! 0.0% 0.0% 0.0% 0.0% #DIV/0! 5.4% #DIV/0! #DIV/0! #DIV/0! #DIV/0!PwC, WGA IAB 2007 76.2% #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

#DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

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Russia (000)2010 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010 %

0.0% $5,100,000 16.6% -8.6% -1.5%Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25

#DIV/0! #DIV/0! $2,835,600 55.6% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!#DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! -100.0%

#DIV/0! #DIV/0! $255,000 5.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!#DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! -100.0%

#DIV/0! #DIV/0! $255,000 5.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!#DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! -100.0%

$688,500 13.5%BIPE OMD 200510 #DIV/0!

#DIV/0! #DIV/0! $1,025,100 20.1% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!#DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! -100.0%

#DIV/0! $31,000 #DIV/0! $51,000 1.0% $72,000 #DIV/0! $94,000 #DIV/0! $113,000 #DIV/0! $134,000 #DIV/0! $156,000 #DIV/0!#DIV/0! PwC/WGA 200606#DIV/0! PwC/WGA 200606 64.5% PwC/WGA 200606 41.2% PwC/WGA 200606 30.6% PwC/WGA 200606 20.2% PwC/WGA 200606 18.6% PwC/WGA 200606 16.4%#DIV/0! #DIV/0! 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

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Ventes de publicitéSpain

(en milliers de $) 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010 % 2011 % 2012 % 2013 % 2014 % 2015Pub totale -12.7% € 6,324,074 -16.5% € 5,824,031 -4.0%

source Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25Pub télé (Network)

sourcePub télé (spot/local)

sourcePub télé spécialisée (Cable) #DIV/0! 49.2% #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

source #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Pub radio (network)

sourcePub radio (national spot)

sourcePub radio (syndicated) #DIV/0! 9.1% #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

source #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Pub radio (satellite)

sourcePub journaux quot. Nationaux

sourcePub journaux quot. Locaux

sourcePub journaux hebdo #DIV/0! 19.0% #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

source #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Pub magazine spécialisé

sourcePub magazine consommateur

sourcePub affichage extérieur

sourceOther Media

sourcePub Internet 205,000,000 $ 13.5% 390,000,000 $ #DIV/0! 596,000,000 $ #DIV/0! 790,000,000 $ #DIV/0! € 683,000 10.8% € 751,300 12.9% € 803,900 #DIV/0! € 884,300 #DIV/0! € 955,000 #DIV/0! € 1,021,900 #DIV/0!

source PwC, WGA IAB 2007 #DIV/0! PwC, WGA IAB 2007 90.2% PwC, WGA IAB 2007 52.8% PwC, WGA IAB 2007 32.6% eMarketer 2010/09 -99.9% eMarketer 2010/09 10.0% eMarketer 2010/09 7.0% eMarketer 2010/09 10.0% eMarketer 2010/09 8.0% eMarketer 2010/09 7.0%Pub Alternative Media (video games, mobile, cinema…) #DIV/0! 7.6% #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

source #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Pub Mobile

sourcePub Video Game #DIV/0! 1.7% $173,456,434 #DIV/0! $177,390,675 #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

source #DIV/0! BIPE OMD 200510 #DIV/0! PwC/WGA 200606 #DIV/0! PwC/WGA 200606 2.3% -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Spanish Media #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

source #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Pub totale + YP + DM

Yellow Pagessource

Catalogues / Direct Mailsource

NOTES SUR LES SOURCESGAM = Guide Annuel des Médias d'InfopresseIAB = pour Qc et Canada, Price Waterhouse Coopers 2000-03, Ernst & Young 1998-99 & 2004-05IAB 2003 vs 2004 = changement de méthodologie englobant à partir de 2004 les annonces classés et les moteurs de recherche dans le total

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Czech Republic (000) Hungary (000) Poland (000)% 2004 % $2,005 % 2006 % 2007 % 2008 % 2009 % 2010 % 2004 % $2,005 % 2006 % 2007 % 2008 % 2009 % 2010 % 2004 % $2,005 % 2006

#DIV/0!#DIV/0!

#DIV/0!#DIV/0!

#DIV/0!#DIV/0!

#DIV/0! $17,000 #DIV/0! $21,000 #DIV/0! $25,000 #DIV/0! $29,000 #DIV/0! $33,000 #DIV/0! $38,000 #DIV/0! $42,000 #DIV/0! $11,000 #DIV/0! $14,000 #DIV/0! $17,000 #DIV/0! $21,000 #DIV/0! $24,000 #DIV/0! $28,000 #DIV/0! $31,000 #DIV/0! $45,000 #DIV/0! $63,000 #DIV/0! $93,000###PwC Wilkofsky Gruen Ass 200606PwC Wilkofsky Gruen Ass 20060623.5%PwC Wilkofsky Gruen Ass 20060619.0%PwC Wilkofsky Gruen Ass 20060616.0%PwC Wilkofsky Gruen Ass 20060613.8%PwC Wilkofsky Gruen Ass 20060615.2%PwC Wilkofsky Gruen Ass 20060610.5%PwC Wilkofsky Gruen Ass 200606PwC Wilkofsky Gruen Ass 20060627.3%PwC Wilkofsky Gruen Ass 20060621.4%PwC Wilkofsky Gruen Ass 20060623.5%PwC Wilkofsky Gruen Ass 20060614.3%PwC Wilkofsky Gruen Ass 20060616.7%PwC Wilkofsky Gruen Ass 20060610.7%PwC Wilkofsky Gruen Ass 200606PwC Wilkofsky Gruen Ass 20060640.0%PwC Wilkofsky Gruen Ass 200606

#DIV/0!#DIV/0!

#DIV/0!#DIV/0!#DIV/0!#DIV/0!

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Romania (000)% 2007 % 2008 % 2009 % 2010 % 2004 % $2,005 % 2006 % 2007 % 2008 % 2009 % 2010 %

#DIV/0! $124,000 #DIV/0! $154,000 #DIV/0! $185,000 #DIV/0! $216,000 #DIV/0! $45,000 #DIV/0! $63,000 #DIV/0! $93,000 #DIV/0! $124,000 #DIV/0! $154,000 #DIV/0! $185,000 #DIV/0! $216,000 #DIV/0!47.6%PwC Wilkofsky Gruen Ass 20060633.3%PwC Wilkofsky Gruen Ass 20060624.2%PwC Wilkofsky Gruen Ass 20060620.1%PwC Wilkofsky Gruen Ass 20060616.8%PwC Wilkofsky Gruen Ass 200606PwC Wilkofsky Gruen Ass 20060640.0%PwC Wilkofsky Gruen Ass 20060647.6%PwC Wilkofsky Gruen Ass 20060633.3%PwC Wilkofsky Gruen Ass 20060624.2%PwC Wilkofsky Gruen Ass 20060620.1%PwC Wilkofsky Gruen Ass 20060616.8%

Page 12: Ventes de publicite par pays et type

US 1998 1999 2000 2001 2002Online Ad Spend $1,500,000 $1,940,000 $6,520,000 $5,740,000

breakdown by sectorPharmaceutical & Health

% share% growth

Page 13: Ventes de publicite par pays et type

2003 2004 2005 2006 2007 2008$7,270,000 $9,600,000 $12,500,000 $16,700,000 $20,300,000 $23,500,000

$291,000 $576,000 $625,000 $835,000 $1,015,000 $141,0004.0% 6.0% 5.0% 5.0% 5.0% 0.6%

197.9% 108.5% 133.6% 121.6% 13.9%

Page 14: Ventes de publicite par pays et type

1000 1996 1996 1997 1998 1999 2000États-Unis Online Ad Spend 0 $ 0 $ 0 $ 0 $ 0 $ #VALUE!

Online pop 17,500,000 33,000,000 59,000,000 70,000,000 113,000,000 121,000,000Online pop at homeAd spend by user 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ #VALUE!

Canada Online Ad Spend 0 $ 0 $ 0 $ 0 $ 0 $ #VALUE!Online pop 8,323,000Ad spend by user #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #VALUE!

Royaume Uni Online Ad Spend 0 0 0 0 0 0Online popOnline pop at homeAd spend by user #DIV/0!

France Online Ad Spend € 8,651,000Online popOnline pop at homeAd spend by user #DIV/0!

Espagne Online Ad SpendOnline popOnline pop at homeAd spend by user #DIV/0!

Allemagne Online Ad SpendOnline pop

Online pop at homeAd spend by user #DIV/0!

Italie Online Ad Spend € 0 € 0 € 0 € 0 € 0 € 0Online popOnline pop at homeAd spend by user #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

Russie Online Ad SpendOnline popOnline pop at homeAd spend by user #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

** Online pop = access from any locationeMarketer 2005, 2006PwC/ Wilkofsky Gruen Ass. Juin 2006 International telecommunications union 2000-2003US Census Bureau January 2006Harris Interactive May 2006IAB US, IAB UK, IAB CanadaNielsen//Netratings 2006/09, 2005/12, 2004/11

Page 15: Ventes de publicite par pays et type

2001 2002 2003 2004 2005 2006#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!

127,000,000 140,000,000 146,000,000 156,000,000 163,000,000 172,000,000137,996,052 142,704,415 150,419,613

#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!

17,800,000 19,885,000 22,409,000#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!

0 £196,700,000 £446,243,169 £653,300,000 £2,513,000,000 £3,864,000,00029,000,000 32,300,000 34,400,000 35,500,000

22,281,069 23,586,055 24,369,320#DIV/0! #DIV/0! £15.39 £20.23 £73.05 £108.85

€ 9,585,000 € 14,570,000 1,380,000,000 $ € 1,882,000,00021,900,000 23,900,000 26,200,000 28,700,000

15,582,952 16,855,607 21,183,022#DIV/0! #DIV/0! € 0.00 € 0.61 52.67 $ € 65.57

205,000,000 $ 390,000,000 $ 9,800,000 11,700,000 13,600,000 15,400,000

8,353,284 11,055,277 13,625,800#DIV/0! #DIV/0! 0.00 $ 0.00 $ 15.07 $ 25.32 $

417,000,000 $ 533,000,000 $ 39,000,000 42,000,000 44,900,000 47,400,000

29,500,717 21,840,403 33,396,576#DIV/0! #DIV/0! 0 0.00 $ 9.29 $ 11.24 $

€ 0 € 0 € 0 € 217,391,304 € 250,000,000 € 370,000,00018,500,000 21,600,000 27,900,000 28,600,000

16,923,740 17,560,383#DIV/0! #DIV/0! € 0.00 € 10.06 € 8.96 € 12.94

31,000,000 $ 51,000,000 $ 72,000,000 $

#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

Page 16: Ventes de publicite par pays et type

2007 2008 2009 2010 2011 2012#VALUE! #VALUE! #VALUE! #VALUE!

184,600,000 188,500,000146,343,718

#VALUE! #VALUE! #VALUE! #VALUE! #DIV/0! #DIV/0!#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! Err:508

#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! Err:5085,243,000,000 $ 6,198,000,000 $ 3,541,100,000 $ 6,549,000,000 $ 7,178,000,000 $ 8,751,000,000 $

36,800,000 38,100,000 39,400,000 40,600,000 41,700,000 42,800,00024,832,552142.47 $ 162.68 $ 89.88 $ 161.31 $ 172.13 $ 204.46 $

2,447,000,000 $ 3,074,000,000 $ 0 $ 0 $ 0 $ 33,300,000 35,200,000 37,000,000 38,200,000 39,100,000 40,000,00021,390,880

73.48 $ 87.33 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 596,000,000 $ 790,000,000 $ 683,000 $ 751,300 $ 803,900 $

19,400,000 21,000,000 22,400,000 23,400,000 24,100,000 246,000,00013,730,296

30.72 $ 37.62 $ 0.03 $ 0.03 $ 0.03 $ 0.00 $ 659,000,000 $ 784,000,000 $ 910,000,000 $ 1,035,000,000 $ 1,161,000,000 $

48,100,000 46,000,000 48,000,000 49,700,000 51,000,000 52,100,000

32,566,63213.70 $ 17.04 $ 18.96 $ 20.82 $ 22.76 $ 0.00 $

€ 540,000,000 € 630,000,000 € 730,000,000 822,224 $ 0 $ 24,200,000 25,300,000 26,400,000 27,500,000 28,500,000 29,500,00016,830,493

€ 22.31 € 24.90 € 27.65 0.03 $ 0.00 $ 0.00 $ 94,000,000 $ 113,000,000 $ 134,000,000 $ 156,000,000 $ 0 $

41,000,000 45,800,000 50,600,000 54,900,000 58,700,000

#DIV/0! 2.76 $ 2.93 $ 3.08 $ 0.00 $ 0.00 $

Page 17: Ventes de publicite par pays et type

2012

#DIV/0!Err:508

Err:5080 $

43,700,000

0.00 $

40,800,000

0.00 $

25,100,000

0.00 $

53,100,000

0.00 $

30,300,000

0.00 $

61,900,000

0.00 $

Page 18: Ventes de publicite par pays et type

TV Quot. Internet Hebdos Radio Magazines2004 652,747 $ 544,128 $ 65,500 $ 272,950 $ 226,891 $ 146,167 $ 2005 710,026 $ 626,211 $ 124,000 $ 272,950 $ 244,534 $ 152,932 $ 2006 751,582 $ 702,422 $ 208,000 $ 272,950 $ 255,718 $ 153,293 $ 2007 749,865 $ 761,516 $ 260,000 $ 291,000 $ 260,710 $ 165,667 $ 2008 745,485 $ 505,480 $ 317,000 $ 307,677 $ 267,785 $ 183,228 $ 2009 728,954 $ 498,665 $ 356,000 $ 326,667 $ 283,626 $ 190,683 $ 2010 717,660 $ 487,524 $ 522,000 $ 346,828 $ 298,817 $ 196,116 $ 2011 700,890 $ 480,411 $ 606,200 $ 368,234 $ 317,936 $ 195,289 $

09 vs 04 1.12 0.92 5.44 1.2 1.25 1.311 vs 08 0.94 0.95 1.91 1.2 1.19 1.07

2004 32% 27% 3% 14% 11% 7%2005 32% 28% 6% 12% 11% 7%2006 31% 29% 8% 11% 10% 6%2007 29% 29% 10% 11% 10% 6%2008 30% 21% 13% 12% 11% 7%2009 29% 20% 14% 13% 11% 8%2010 26% 18% 19% 13% 11% 7%2011 25% 17% 21% 13% 11% 7%

Page 19: Ventes de publicite par pays et type

Affichage105,557 $ 2,013,940 $ 114,382 $ 2,245,035 $ 113,020 $ 2,456,985 $ 124,913 $ 2,613,671 $ 135,721 $ 2,462,376 $ 145,219 $ 2,529,814 $ 154,903 $ 2,723,847 $ 164,708 $ 2,833,668 $

1.381.215%5%5%5%6%6%6%6%