Vancouver Island Tourism Outlook

Vancouver IslandTourism Outlook

Dave PetrykPresident and CEO

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$20 Million

How’s Business• International Arrivals

• US Overnight +4.6%• Asia/Pacific +7.8%• Europe

+0.9%

• Airports• Victoria +2.2%• Nanaimo +20.7%• Comox -

4.5%

• BC Ferries• Main Routes +0.5• Inside Passage -3.8%

• Hotel Occupancy• Vancouver Island +2.3%• Greater Victoria +2.8%• Nanaimo +3.1%• Campbell River +1.6%

• Daily Rate• Vancouver Island +4.4%• Greater Victoria +6.3%• Nanaimo +0.1%• Campbell River +3.1%

Strategic Highlights

• Continued Focus on BC, AB and WA• Building on the use of EQ and Prizm• Enhanced focus on length of stay and referral• Growing the awareness of the value of

tourism and support of the tourism industry• Enriching the corporate culture

Special Projects

• Powering Economic Alignment and Growth through Tourism

• Vancouver Island and Sunshine Coast Trails Strategy

• New Corporate Web Sitetourismvi.ca

Marketing Highlights

• CTV Spring/Summer Campaign

– 4 week buy-in– 95+ 15 sec– Choice of market

• Go Vancouver Island• Publication Websites• Vancouver Island

Residents