// Alignment Lab: BA and MA comms students London College of Communication February 2014
Values & Whatnot - an // Alignment Lab at London College of Communication
Aug 19, 2014
Alignment Lab @ London College of Communication exploring values & whatnot.
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// Alignment Lab: BA and MA comms students London College of CommunicationFebruary 2014
Alignment LabWord Cloud: values & whatnot
Values (and a few other ideas) as noted by the forty or so BA and MA comms students attending the #ALIGN workshop @LCCLondon February 2014
Alignment LabWord Cloud: ‘five words I leave with’
The first five words that popped into the minds of the forty or so BA and MA comms students attending the #ALIGN workshop @LCCLondon February 2014
// Quick Notes: BA and MA comms students London College of CommunicationFebruary 2014
Mentor others / get mentored
Use a proven methodologyCheck out the top ten questions in strategic communications (and tweet them) /via@carolinekealey
Pick up a book with good advice – and join a network
Keep an eye on upcoming events: http://europe.iabc.com/uk/events/ + follow @IABCUK
// Alignment LabHow can you communicate your brand?South Africa | October 2013
Alignment LabConsensus WorkshopRelated resources for follow-up
A: How you come across
B: Core Skills
C: Add Value
D: Strengths & Niche
E: Go Pro F: Network
#IABCSA: Do you manage your personal brand? Gail Cameron
Read Communication World online / listen to the IABC podcast Café2Go
Understand the language of business – listen to HBR podcasts – your execs do…
Mentor / get mentoring
Alignment session with Daniel Munslow and measurement session with Andrew McIlwaine
Reach out!
Connect to conference attendees via LinkedIn
As you believe, so it is Tumi Rabanye
Go for Gold Quill Share your insights from #IABCSA sessions: Rethink. Reinvent etc.
Strengths Finder Go for Gold Quill! Monitor #IABC and #IABCSA
Your future, Your choice: CEOs have opened the door to an expanded role for communication. Are you ready?
FISH! – Juanita van der Watt | Dale du Preez
Send in a pitch for World Conference
Follow Angela Sinickas on measurement
Attend IABC conferences – keep an eye on the IABC Weekly Update
Learn more about alignment
See the video from the conference: https://vimeo.com/78360492
#ALIGN: What is it all about?London College of CommunicationFebruary 2014
The world has changed, both globally – and locally
What does this mean?
• Command and control is not fit for the 21st century
• We have to be more agile• Ignoring alignment comes
at a cost…
Succeed
#FAIL70%
‘If you want to go fast, go alone – if you want to go far, go together’
West African Proverb
Set out opportunities and challenges
Agree to a common purpose
Align to it Make it happen!
Alignment, clarity, improvement and on-going results – in a nutshell
Facilitation – RSA Small Groups Methodology + Technology of
ParticipationStructured follow-upW
hat
How
Why We want our initiatives succeed – yet, we’re up against the odds (70% fail)
– and we want to use people-centred methodologies to achieve it.
Recognise any of these?
• Stakeholders say they don’t feel involved• You spend a lot of time putting out fires• Governance structures are creaking• It seems like people are pulling in
multiple directions
What can be done?
“Culture eats strategy for breakfast” - Peter Drucker
Answer? Get up earlier and use tools that work to meet your strategy imperatives
Practical steps – in a bit more detail
• We establish the overall strategic imperative, then…• Through stakeholder mapping and practical workshops with those
who have insight and influence, we establish the opportunities and challenges so that …
• a consensus can be established and is recognised as a common purpose.
• With this a light-touch framework for keeping focused, on track – and seeing the change through to make it last
The alignment difference: Being built on a shared contribution everybody signs up to = achieving goals together.
Public experiments in alignment and interviews with inspiring leaders and followers – shared using a
Creative Commons framework
Want to help?• Volunteer for an experiment• Nominate somebody who inspires
you for an interview• Contribute to the Creative Commons
– hit like, RT, share, suggest… #alignyourorg
Private assistance for your strategy alignment challenges using professional facilitators and structured follow-up
Want to talk?Michael Ambjorn+44 7856 281 [email protected] @michaelambjornlinkd.in/ambjorn
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