UXI Live 2011 Ami Rotter

© 2011 MediaMind Technologies Inc. | All rights reserved

Ami Rotter | User Experience Design Manager

Being John Malkovich:

Getting inside the user’s head




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The Process

Envisioning

•MRD

•Use Cases

•Personas

•Competitive Analysis

Planning

•Prototype

•Usability Testing

•Mockups

Development

•Small Adjustments

•Provide Graphics

Stabilization (Alpha)

•Usability Testing

•UI Updates

Deployment (Beta)

•Gather Feedbacks

•UI Updates


Competition


Filling Forms


Filling Forms

▸ Watch users

▸ Use it yourself

Look for:

Misconceptions, Mistakes


Good design is like the air conditioning in the room.

If it’s working well, maintaining the right climate,

nobody even notices it. You only pay attention to it when

it’s not working.”

By Jared Spool


Getting the User’s Attention





© 2011 MediaMind Technologies Inc. | All rights reserved© 2011 MediaMind Technologies Inc. | All rights reserved

Working with

Data


Before:


After:


Confusion and clutter are failures of design,

not attribution of information

Edward TufteEnvisioning Information

Beautiful Evidence

The Visual Display of Quantitative Information


Breaking the Convention


Convention


Unconventional


When should we break the convention?

When the change is significantly better that its value negates the added learning curve

and strangeness.

Bill Higgins, IBM


• Paul M. Fitts (1912-1965)

• The time to acquire a target is a function of the distance to and size of the target.

• Former Lieutenant Colonel in the US Air Force.

• MT = a + b log2(2A/W)

Fitts' Law


Fitts' Law

Before:

After:


Tab Titles Dilemma


Descriptive:

Broad:

Tab Titles Dilemma


Don’t argue about it- Test it!

Bruce "Tog" Tognazzini

Apple’s first Interaction Designer:1978 to 1992

Founder, Apple Human Interface Group


Tab Titles Dilemma


Sometimes More is Less






Help I need somebody

Providing User Assistance

Photo by: Rick Dolishny



After:

Before:


Before:



After:

Before:


After:

Before:


If I can’t picture it

I can’t understand it

Albert Einstein


Communicating the Technology

#Fail


Communicating the Technology


Happy Users


The Team

Solution Specialist:

Liri Raviv

Limor Nadav-Greenberg

Rinat Sherzer

Shelley Hen

Yael Tirosh

Michal Sela

Program Managers:

Oren Regev

Itzik Mitzmacher

Yonatan Ginat

Esti Cohen


We’re Hiring !

UX Designer


Thank You!

@amirotter

Questions?

(and thanks to the UXI Team & Barak)

UXI Live 2011 Ami Rotter

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