Lucas Jellema ADF Enterprise to Mobility conference - 21-23 May 2014 – AMIS, The Netherlands UX-plosive Stuff – User Experience to come first
May 19, 2015
Lucas Jellema
ADF Enterprise to Mobility conference - 21-23 May 2014 – AMIS, The Netherlands
UX-plosive Stuff – User Experience to come first
Overview
• UX trends• Enterprise challenges• Oracle Applications => UX • Simplicity, Mobility, Extensibility• Next steps & how to get started
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UX trends
Data
Business
Interface
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UX trends
• Many different devices• Various interaction styles:
sound/voice, image/video, movement, location• Mobilization:
24/7, anywhere & anyone, brief interactions
• Real time, context sensitiveAdapt app behavior, provide recommendations
• Self service style – enterprise system access provided to the masses
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Enterprise Challenges
• Consumer experiences set enterprise expectations
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Enterprise Challenge
• To Enable a User
• To Perform his or her Responsibilities
• Correctly and Completely
• In a Timely, Efficient,
Convenient Manner
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Enterprise Challenges
• The User Experience revolves around the user and her tasks & responsibilities– Hide internal organization structure or technical architecture of application!
• One size does not fit all• CRUD is not user friendly• Advanced UI does not mean exploiting every technical trick in the book
and every last pixel on the page– Or at least that is not what makes the user productive, quick, happy
• Rapid evolution and frequent updates are expected– By agile business and by eager users
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Enterprise Challenges
• ISVs and SaaS vendors: – You have one chance for a first impression– UX is essential to handle competitive
pressure and even gain a competitive edge
User Experience
• Oracle Browser Look And Feel (BLAF)
wants to lead
Oracle Cloud Applications: User Experience Strategy
13 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
14 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
15 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
16 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Simplicity
17 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
SimplicityMobility
18 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Simplicity
Mobility
19 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
MobilityExtensibility
Simplicity
20 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Simplicity
Extensibility
Mobility
Oracle User Experience Strategy
SimplicityEasily access essential information and actions to support your work.
MobilityTake advantage of UIs that are optimized for wherever and however you work.
ExtensibilityCustomize and extend the user experience to best map to your company’s identity and fit your business processes.
Simplicity: Tasks That Enable Productivity
• Surfacing frequently performed tasks
• 10% of the tasks
• 90% of the users are doing
• 90% of the time
10/90/90
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Simplified UI in HCM R8
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Simplified, Wizard-style Record Creation
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Infographic-inspired, tablet-friendly, and interactive Analytics
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Glance, Scan, Commit
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Glance – Scan – Commit in UX
• Glance: Quick overview dashboard style– Very “visual” – easy to process with highlighted
calls-to-attention/action
• Scan: Zoom in on an aspect that stands out, perhaps make small, rapid adjustments or take instant decisions– Easy to access, quickly available, smooth & intuitive experience, simple manipulation
• Commit: Do a serious drill-down, roll up your sleeves and spend several minutes on a situation– The Power UI: advanced analysis and data manipulation, may require more time and
concentration from end user (it is worth it, she is committed)
Oracle User Experience Strategy
SimplicityEasily access essential information and actions to support your work.
MobilityTake advantage of UIs that are optimized for wherever and however you work.
ExtensibilityCustomize and extend the user experience to best map to your company’s identity and fit your business processes.
Mobility: Optimized UIs for Mobile Workers
• Tablet-first approach
Power-user UIs where needed
Most common, mobile tasks
Specifically targeted smartphone UIs
Oracle User Experience Strategy
SimplicityEasily access essential information and actions to support your work.
MobilityTake advantage of UIs that are optimized for wherever and however you work.
ExtensibilityCustomize and extend the user experience to best map to your company’s identity and fit your business processes.
Extensibility: Extending and Customizing
• Make changes in the public cloud or private cloud
Tweak what you have out of-the-box using composers
Build a custom app or a custom integration using UX design patterns and JDeveloper
Oracle’s Fusion Terminology
Configuration Setup step made by customers to alter the applications in a way that has been pre-defined by the base product.
Customization All changes to existing artifacts.
Extension All creations of new artifacts.
Personalization Changes made by self-service users at run-time that only affect that user.
Can be made to new or changed artifacts.
Localization Changes to provide specific functionality for a given country or region.
Localizations are made by product development or as third-party extensions.
Oracle’s Fusion Terminology
Extension
Configuration
Customization
Personalization
Localization
Tailoring
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Configuration of Appearance in Oracle Applications Cloud R8
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Customization of structure in Oracle Applications Cloud R8
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ADF Customization
ADF leverages MDS to provide: Multi-layer, context-sensitive customization – for
example location, role or user group, product category, day of week
Customization at Design Time (by developer) and Run Time (by application manager or end user)
Tailoring [on top] of a code base without compromising the link between the original and changed version
Storage and management of customizations in order to support upgrades / patches
Lifecycle support for tailoring of ADF Applications (customizations survive application upgrades)Oracle Code Base
Metadata Services (MDS)
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Visualization
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What we should be capable of
Data Processing
Business & Task Analysis
Graphical Capabilities
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Visualization
• Starting from Data• Create a Presentation• Of Relevant, Correct, Complete, Timely Information• That allows
– Interpretation => Understanding => Insight => Wisdom/Vision
– Re-action– Pro-action
• To ensure the User carries out his or her Responsibilities
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Visualization Design
• What are the User’s responsibilities?• What actions/decisions may have to be taken?• What information is required to perform an action?• Which information determines if an action should be taken?• How should the user be informed about
an action that needs taking?– What shape does the call-to-action take?
• How should be the information requiredto start an action or make decision be presented?
• What data is the information derived from [and how]?
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Audience Challenge
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Audience Challenge – 1/2
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Audience Challenge – 2/2
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Power of Graphical Visualization
• Activates our Associative Brain– Connections– Memories– Unconscious/background processing
• Multi-dimensional– Color– Size– Shapes/ Font– Story/Atmosphere– Icons– Sound– Animation– 3D presentation– Interact (drill down, roll up, pivot)
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The visualization that prevents feuds and fights
;-)
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Gamification
• Use game mechanics to drive engagement in traditionally non-gaming products– And in addition to engagement, stimulate
desired behavior
• Competition:Points, Leaderboards, Achievements, Ribbons, Levels, Unbroken Strings
• Rewards: new features, additional levels,nicer graphics
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Gamification
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Gamification – Enterprise environment
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Getting started with UX
• Make User Experience core element of the creation process for new applications– Identify User and Tasks– Leverage design patterns– Sketch Wire Frames– Visual Design– Feedback sessions– Iterate
• Create Simplified UI ‘wrapper’ aroundexisting applications– Just as Oracle did
• Use resources offered by Oracle Usable Apps team
UX Direct
• UX best-practices
• Templates / Posters / Checklists
• Tools
www.oracle.com/uxdirect
User Interface vs. User Experience
User InterfaceThe look and feel of an application, including the layout and interaction model.
User ExperienceA complete contextual experience—an understanding of everything that makes up an experience for a user who works with an application: technologies, tools, business processes and flows, tasks, interactions with others, physical and cultural work environments.
How Oracle Builds the Apps User Experience
1Observe
In field studies around the world, we observe users where they actually work. 2 Analyze
We look for patterns across users.
3 Design
We design what we determine are the ideal experiences that will resonate with our users.
We refine these designs with customers that we draw from our more than 3,800 design partners.
4 Prototype
We build these designs into prototypes, which we refine with customers in one of our eight mobile usability labs.
5 Build and Measure
After the prototypes are built, we revisit the designs in one of our 20 usability labs worldwide to measure how well the designs stack up to user needs.
Accelerating UX Productively via Design Patterns
Use Oracle’s design patterns to build solutions and win business
Informed by consumer expectations
Deep understanding of Oracle tool kit
Best of Oracle applications
Proven scientific usability
Design patterns published on OTN website
Productivity for applications developers
Result: Consistent, high-quality user experience built by ADF enterprise community using OTN
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eBook on UX Design Patterns & ADF based implementation
• eBook: tinyurl.com/SimplifiedUI
Summary
• UX trends• Enterprise challenges• User Experience according to Oracle
– Simplicity, Mobility, Extensibility
• Next steps & how to get started