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USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!”
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USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Mar 26, 2015

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Page 1: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

USRobotics Voice over the Internet – USB Telephone Adapter“Make and receive Skype calls using your existing telephone!”

Page 2: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Agenda

The Skype™ Voice over the Internet Application USRobotics Telephone Adapter Who will use it (buy it) Industry trends Other Skype compatible solutions

USRobotics USB Internet SpeakerphoneUSB Internet Phone

Page 3: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

What is it?What is ?

Page 4: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Skype Software/Service - What is it?

A simple Instant Messaging tool With multi-party messaging & quick file transfer Without application-sharing like MSN Messenger

A simple, high-quality voice communication tool IM-like Point-and-click call/answer Limited but simple call management: Conference call, busy,

voicemail Convenient – See who’s available Best-in-Class voice quality

A community & lifestyle Users do the marketing

NO subscription, NO contract, NO money to Start And the cheapest rates around for PSTN

Page 5: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Skype Software/Service - What is it?

Skype is a form of Voice over Internet Protocol (VoIP): Has a signaling protocol - call, answer, hold, conference call, etc. Has a transport protocol - digitize and send voice over the Internet BUT it is not standards-based – Internet calling is Skype-to-Skype

or Skype-Out service to other phone numbers Skype provides PC application

No provisioning is needed Versus Conventional VoIP operators, who

Provide Infrastructure Purchase standards-based equipment (softswitches, VoIP routers)

Standards allow them to mix equipment vendors . . . In theory Tier1 operators (Telcos/PTTs) can provide phone-like service No regulatory barriers to providing Internet-to-Internet calling

Page 6: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Skype is recognized!

ZDNet Research – January 2006Google, Apple, Skype, Starbucks, Ikea, Nokia, Yahoo!, Firefox, eBay and Sony were named the top global brands in 2005 annual survey by brandchannel.com.

Wainhouse Research - November 2005In the latest report from Wainhouse Research's quarterly WebMetrics research program, 70% of panelists who used Skype in the last six months found the VoIP service acceptable for business calls.

Sandvine Inc. – August 2005With over 1,100 VoIP providers identified, Skype takes the lead and garners an astounding 35.8% of all VoIP calls in the US. Skype takes an even more commanding lead of 46.2% when it comes to share of minutes, suggesting that Skype users are also making longer calls. Other PC-based VoIP services like Microsoft, Yahoo and AOL chat are distant seconds.

CNET Editors’ Choice February 2005.

Skype 1.1 has been named CNET Editors’ Choice by the CNET Product Reviews Team; awarded to products that display excellence in performance, quality, product design, and value.

TIMES ONLINE Doors Award.

SkypeOut is “This year’s notable telephonic improvement” and awarded the ‘Look, No Phone’-Award. TMC Internet Telephony VoIP Service Provider Award.

Winner of VoIP Service Provider Award by TMC’s INTERNET TELEPHONY Magazine. In the Top 100 private companies in the IP Communications Industry to watch in 2005.

Page 7: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

USRobotics USB Telephone Adapter

Page 8: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

The USRobotics USB Telephone Adapter is . . .

Skype™ Certified solution that is an easy way to integrate Skype calling with POTS phone calls A full-featured voice communications option which includes:

Skype Call Forwarding − Reduce missed calls by forwarding Skype calls to your mobile phone Advanced Call Waiting − Notification of incoming calls, Skype or PSTN, and the ability to switch between

them Toll Bypass − Make Skype calls from your mobile phone, bypassing long-distance or international charges Conference Calling − Conduct 3-way conferences between Skype calls and regular telephone calls Caller ID − Displays Skype user name or PSTN Caller ID*

An incredibly flexible solution for FREE Internet calling with high quality audio, providing improved call quality when compared to PC sound-card options Includes integrated echo cancellation, advanced audio compression and powerful signal processing

*PSTN Caller ID requires service from the PTT/Telco

Page 9: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

USR9620 Capabilities

Makes Skype to Skype calls

Page 10: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

USR9620 Capabilities

Makes Landline to Landline (POTS to POTS) Calls

Page 11: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

USR9620 Capabilities

Call Waiting - Switches between Landline (POTS) and Skype Calls

Page 12: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

USR9620 Capabilities

Conference Landline (POTS) and Skype Calls

Page 13: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

USR9620 Capabilities

Forward your Skype Calls to a predetermined number Skype calls can always reach you

Page 14: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

USR9620 Capabilities

Bypass LD/International LD using local call plus Skype

Page 15: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

USR9620 Capabilities

Bypass LD/International LD using Skype to dial through your home or office

USB Telephone Adapter acts as you personal “operator” assistant

Page 16: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

How the USRobotics USB Telephone Adapter Works

The USB Telephone Adapter connects to both your standard telephone line and, via a USB connection, to a computer with a broadband Internet connection

A second telephone port allows connection to a standard (or cordless) telephone In a cordless environment all phones in this cluster would have access to Skype calling

as well as normal telephone calling

Page 17: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Target Markets

Who will use it?

Page 18: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

USB Telephone AdapterWho is the target?

International families Living apart

College students Business travelers Small businesses

Page 19: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

USB Telephone AdapterWho is the target? Current Skype Customer

Skype Savvy Currently uses Skype and:

Wants to improve quality of phone calls (reduce echo, improve sound quality) Wants a more traditional call feel (i.e. handset rather than PC microphones or

headsets) Wants to expand Skype calling throughout the home (using a cordless

phone) Wants to never miss a Skype call because they aren’t near their computer International call characteristics

• Uses pre-paid calling cards• Calls overseas often• Is driven to reduce calling charges

Business to business users • Needs low cost telephony solution• Holds meeting with vendors over Skype

Skype customers typically use Skype calling as an adjunct or addition to their traditional telephone service, unlike Vonage type customers Emergency service (eg. 911 in the US) is not an issue

Page 20: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Voice over the Internet - Industry Trends

Skype Market

Page 21: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

VoIP in general, and Skype specifically, represent “disrupting” technologies for traditional phone companies

“I knew it was over when I downloaded Skype. When the inventors of KaZaA are distributing for free a little program that you can use to talk to anybody else, and the quality is fantastic, and it’s free – it’s over. The world will change now inevitably.”

Michael Powell, Former FCC Chairman

“The idea of charging for calls belongs to the last century. Skype software gives people new power to affordably stay in touch with their friends and family by taking advantage of their technology and connectivity investments.”

Niklas Zennström, CEO & Co-founder of Skype

Page 22: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Leading research organizations expect Voice on the Internet to rapidly expand in businesses and homes

Info-Tech ResearchThe rapid adoption of Voice over IP (VoIP) is killing off traditional telephony, with 50 percent of small- to mid-sized enterprises expected to rely on VoIP by 2008 . . . study found that 23 percent of small- to mid-sized enterprises are already using VoIP technology.

IDC Fueled in part by consumers looking to add value to their telephony service, IDC expects that the number of U.S. subscribers to residential VoIP services will grow from 3 million in 2005 to 27 million by the end of 2009.

Insight Research . . . the global market for VoIP will reach $82 billion in 2005 and $196.5 billion by 2007. Much of this growth is driven by businesses, but Gartner predicts that by 2008, almost 20% of US homes will have VoIP telephones.

Light Reading – Article from June 2005Calls using Skype Technologies SA account for nearly half of the VoIP minutes used (46.2 percent) and about 40 percent of the VoIP bandwidth used in North America, according to an analysis done by broadband management company Sandvine

Page 23: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Skype communications is booming!

Over 1 million new users per week

Over 3.5 million simultaneous users during peak hours

57M registered users as of the end of Q3 05

USR participates in five of Skype’s top nine markets

These five markets alone account for 14.5M out of 26M registered users

Skype Subscriber Growth

Source: MorganStanley

0

10

20

30

40

50

60

Sep 03 Dec 03 Mar 04 Jun 04 Sep 04 Dec 04 Mar 05 Jun 05 Sep 05

Registered Skype Users (Millions, Global)

Page 24: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Additional USRobotics Skype “Voice over the Internet” Appliances

USB Internet SpeakerphoneUSB Internet Phone

Page 25: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

USRobotics Skype Appliances

Designed to provide users with an interface for Internet calls that compares favorably to using standard telephones

Include integrated audio technology that eliminates echo and voice clipping, providing excellent call quality

Enhance the quality and value of making free calls all over the world

Stimulate new Skype users, while providing enhanced Internet call quality to 75 Million existing Skype users

Page 26: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

USRobotics USB Internet Speakerphone – USR9610

The USB Speakerphone attaches to a

computer’s USB 1.1 or 2.0 port and allows

hands-free conversation using the Skype

voice communications application

Available volume controls allow users to

adjust conversation volume

Integrated head-set plug allows users to

attached a head-set for conversation privacy

All you need is a PC, broadband connection

and the Skype™ client software

Page 27: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

The USRobotics USB Internet Speakerphone is . . .

Skype Certified to assure maximum compatibility A sleek device that delivers high-quality voice

reproduction Very compact and durable to safely and easily carry

on business trips and/or vacations Universal support – “just plug into to a PC with

broadband and talk” USB port powered – No need to carry along an extra

power supply

A high quality audio device delivering improved call quality when compared to typical PC sound-card options

Advanced echo cancellation and noise reduction technology provide excellent call quality

High-fidelity speaker

Page 28: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

USRobotics USB Internet Phone – USR9600

The USB Internet Phone plugs into a computer’s USB 1.1 or 2.0 port and allows people to talk over the Internet for free!

Utilizes Skype API to work with Skype communication software

All you need is a PC, broadband connection and the Skype™ client software

USB Phone can also support additional phone-like services from MSN, AOL, Yahoo etc.

Page 29: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

The USRobotics USB Internet Phone is . . .

An attractive handset familiar in design to everyone Designed to be compact for easily packing on

business trips Universal support – “just plug into to a PC with

broadband and talk” A natural, “regular phone”, for use with PC

technology Dial from phone, not PC By entering a speed dial (i.e. - 08) for a friend or family

member, just dial the digits on the phone’s key pad LCD Display also shows “Skype” caller id, call status,

time and phone status Rings just like a normal phone and supports

personalized ring tones A high quality audio device delivering improved call

quality when compared to typical PC sound-card options

Page 30: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Skype Internet Voice Communications

How does it work?

FREE!

Page 31: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Skype Internet Voice Communications How does it work?

Start dialer

Start dialer

Start dialer

Page 32: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Skype Internet Voice Communications How does it work?

Select person to call & dial (using phone or application)

Select person to call & dial (using Skype application)

Select person to call & dial (using phone or application)

Also, using Skype or standard phone line

Page 33: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Skype Internet Voice Communications How does it work?

Talk for Free!

Talk for Free!

Talk for Free!

Page 34: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!
Page 35: USRobotics Voice over the Internet – USB Telephone Adapter Make and receive Skype calls using your existing telephone!

Background information – Competitive Glance

Direct competitor DLink’s feature set is identical to ours

USR and DLink are the only full featured Skype Certified solutions found (there could of course be more)

The real opportunity for us is to be first to get mass-market traction . . . There is no leader now

Conversation regarding competition should focus on standalone Skype Cordless solutions versus our TA plus an end-users existing cordless phone

NOTE: The TAs shown in the chart were found doing web searches