Using Social to help Employee Engagement

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For the Macquarie School of Management and Be Learning

-@michaelbatistic -

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That’s social

business

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What’s Driving

SOCIAL BUSINESS?

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CONVERASTIONAL MARKETPLACE

EXPLOSION

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EMPOWERED CONSUMERSare motivated and capable to innovate

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NETWORKED ECONOMY

10Source: Model by Hans Hollein, adapted by Tim Stock

Social (business) REVOLUTION?

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Social media in AUSTRALIA

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3 out of 4 (9.9 million) Australians Visited a Social Networking Site in Dec 09

Nielsen Online, 2009

-spent an average of 7 hours a week (highest in world)

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Facebook led as the most visited network with over 9 million – Dec 09-75% of online Australians visited

-400 million active users worldwide

-Spent 8 hours a month on average

-59% have a profile

-Average age 27

Nielsen Online, 2009

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Twitter had over 1 million Australian visitors in Dec 09

-34% of online Australian’s visited

- 50 million worldwide

- Average age 31

Nielsen Online, 2009

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43% of online Australian’s own a Smartphone

-2.3 million accessed a social network

-65 million on mobile Facebook

Nielsen Online, 2009

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22% of online Australian’s visited LinkedIn

-50 million users worldwide

-Average age 40+

Nielsen Online, 2009

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From Social Media to SOCIAL BUSINESS

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Social media adoption in business

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IBM shows the way to a Social Business

http://vimeo.com/10205310

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Best Buy is Social

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At Best Buy, Better employees = better business

Listening: “with employees, listening can turn rapidly into problem solving.”

Talking: “post policy changes where everyone can read them and see how they’re playing in Peoria”

Energizing: “amplifies (an enthusiastic employee’s) voice across the entire Best Buy employee bases. She spreads her positive thinking and advice, which has an impact on stores everywhere.”

Supporting: “employees can find the support they need from around the company”

Embracing: “community turned out to be a way to surface both ideas and great talent” Source: Charlene Li and Josh Bernoff’s, Groundswell , (Chapter) 11: The Groundswell Inside Your

Company.

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SHOW ME THE MONEY(I hear you say)

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+18% revenue+15% gross margin

growth

-6% revenue-11% gross margin

growth

+10% revenue+1% gross margin

growth

+5% revenue+3% gross margin

growth

Source: Charlene Li, Alitmeter Group + EngagementDB.com

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Zappos a social business worth $1 Billion

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Requires Social Business STRATEGY

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The intent is to create mutual value in a transparent business environment

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Network effects from user contributions are the key to market dominance in the Web 2.0 era- Tim O’Reilly

IMAGE by Danny Holten, Jarke J. van Wijk, Force-Directed Edge Bundling for Graph Visualizationhttp://www.win.tue.nl/~dholten/papers/forcebundles_eurovis.pdf

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Business And Brand Alignment (Internal + External)

Source: David Armano

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“80% OF SUCCESS IS GETTING YOUR COMPANY READY -- ONLY 20% IS ABOUT THE TECHNOLOGIES”

– JEREMIAH OWYANG, ALTIMETER GROUP

RULE

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Trends in using Social Technologies for Employee Engagement

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Mobile & iPad

Source: Fleishman-Hillard

Mercedes car salesman using iPads as selling tools

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Digital Company Forums

Source: Fleishman-Hillard

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Social Leaning Portals

Source: Fleishman-Hillard

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Internal Social Networking

Source: Fleishman-Hillard

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Crowdsourced Innovation Jams

Source: Fleishman-Hillard

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Employees as Digital Ambassadors

Source: Fleishman-Hillard

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The Garden is an ambient gaming overlay for corporate environments. It nudges long-term employee behavior by using an equally long-term “growing game”. The Garden’s integrated desktop interface simulates a playful natural environment (a garden, tada!) designed to evoke an emotional connection with employees (an effect proven by recent psychological research studies noted below).

The screenshot presents a level-up response to employee achievement. The notification reads: “Your team has just surpassed the company record of 425 referrals in one month, set by CLICKCREW in 2009. Enjoy your bonus PTO!”

Ambient Gaming

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Reputation Systems

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What’s on the board? Email Queue, Project Status , Important Countdowns, Revenue, Live Tri-Met Bus Arrivals, The Panic Calendar, Employee Twitter Messages, Any Twitter mentions

The Panic Inc of Portland displays the status of their projects on the in-house leaderboard 

Reputation systems

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Lessons from IDEO’s Intranet ‘The Tube’

http://www.managementexchange.org/content/tube-ideo-builds-collaboration-system-inspires-through-passion

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IDEO Lessons

http://www.managementexchange.org/content/tube-ideo-builds-collaboration-system-inspires-through-passion

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Getting into SOCIAL BUSINESS

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Learning to Fly by EdelmanDigital

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What to do first?

1. Start small, start now2. Align social with strategic goals3. Pick one goal and master that, then layer on

more4. Understand the value5. Offer alternatives. Start with a pilot. Expose

newbies to those further down the road.6. Prepare for new workflows7. Benchmark your progress based upon your

business goals 8. Introduce new belief systems, not just

technologies.

Source: Inspired by Altimeter Group and Dachis Group

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My name is Michael Batistich. I’m a freelance strategist @ Amplify Innovation. You can catch me across the web spreading the best in social business at http//michaelbatistich.com or @michaelbatistic

I would like to thank all those whose insights, ideas and case studies inspired this deck. Many thanks to to @armano, @jowyang, @charleneli, @jbernoff, @jeffdachis, @dhinchcliffe, @steverubel, @jgoldsborough, and @beckyericson