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Using For Business Carmine Media | Blogging | Social Media | Web Marketing Google Plus Hangouts
36

Using Google Hangouts for Business

Aug 26, 2014

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Self Improvement

Sue Reynolds

Learn how to use Google Plus and Google Hangouts on Air for business.
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Page 1: Using Google Hangouts for Business

Using

For Business

Carmine Media | Blogging | Social Media | Web Marketing

Google Plus Hangouts

Page 2: Using Google Hangouts for Business

Background• Lead SM Strategist R+L Carriers• Owner - Carmine Media Consulting

– Businesses– Non Profits– Health Care Industry– Government agencies

Page 3: Using Google Hangouts for Business

Google PlusLaunched June 28, 2011September 2012 – 400 million registered users

100 million active monthlySocial Layer – many online propertiesGoogle’s 4th attempt at social networkingNovember 2011 – integrated into other services

GmailDocsCalendar

Page 4: Using Google Hangouts for Business

Google Plus Features• Circles• Stream• Explore• Ripples• Brand Pages

Ripples

Page 5: Using Google Hangouts for Business

Google Plus Features• Local• Events• Hashtags• +1 buttons• Hangouts

Claim your Google Local listing

Page 6: Using Google Hangouts for Business

Getting Started• Google Plus Profile• Google Plus Brand page• Gmail• YouTube Channel• Analytics• Calendars• Docs (Drive)

Page 7: Using Google Hangouts for Business

Google Plus Brand Pages• Launched November 7, 2011• Manager Roles• Social Search Integration

Page 8: Using Google Hangouts for Business

Benefits of Brand Pages

• Search Engine Optimization• Connection to Google Local Pages• Hangouts• Circles• Targeted audience engagement

Page 9: Using Google Hangouts for Business

Your Google Page Profile

• Profile Picture• Business Name• Email address• Website

verification• Keywords• Social links

Page 10: Using Google Hangouts for Business

Google Plus Mobile

• Mobile App• Mobile Hangouts• Streamlined look• Simple• Easy to Use

Page 11: Using Google Hangouts for Business

What is a Hangout?• 10 person chat• Live video conferencing• Lives inside Google Plus

Page 12: Using Google Hangouts for Business

Hanging Out• 10 person chat• Regular versus On Air• Lives inside Google Plus

Page 13: Using Google Hangouts for Business

How are they connected?• Hangout from Page• Hangout from Profile• Hangouts On Air (HoA)

Page 14: Using Google Hangouts for Business

YouTube in HangoutsSome things to remember•Everyone sees the same video and playlist so adding and skipping videos will affect everyone•Only you see your search queries and results•You can share the playlist you’ve created when the Hangout is finished

Page 15: Using Google Hangouts for Business

G+ Hangouts On Air• Go live from your laptop• Save instantly to YouTube• Share with the World• Free video production tool!

Page 16: Using Google Hangouts for Business

What can you do?• Chat Face to Face• Host Virtual Meetings• Schedule Video Conferences• Present tutorials• SME question and answer• Behind the scenes interviews

Page 17: Using Google Hangouts for Business

What can you do?• Live edit Google Doc• Stream to YouTube• Provide instant customer service• Conduct client testimonial interviews• Product release• Live consulting hours

Page 18: Using Google Hangouts for Business

Getting Started• Start a Hangout• Enable Hangouts on Air• Start your Broadcast• Verify your YouTube Channel

Page 19: Using Google Hangouts for Business

Verifying YouTube

• Verify YouTube Account via Mobile SMS• One time process

• Enter your mobile phone number• Enter the code• Account is enabled for videos longer

than 15 minutes

Page 20: Using Google Hangouts for Business

Google Events• Added to Google Calendar• Everyone attending can add photos• Party Mode• Invite by circle or email• Schedule a hangout

Page 21: Using Google Hangouts for Business

Planning a HangoutProfile Page

Page 22: Using Google Hangouts for Business

Scheduling from Profile

Page 23: Using Google Hangouts for Business

Scheduling from Page

Page 24: Using Google Hangouts for Business

Immediately Before HOA• Green Room time• Check sound, lighting, connecting• Copy YouTube Link• Paste into YouTube field of Event• Video link appears in event

Page 25: Using Google Hangouts for Business

Begin Broadcasting• Allow participants to join• Give them a briefing• Check cameras and lighting• Being by clicking “Start Broadcast• Countdown begins• Record your broadcast

Page 26: Using Google Hangouts for Business

Cautions• You are responsible for video content• Follow copyright laws• Violations count against your personal

account. • Follow YouTube’s terms of service and

their community guidelines.• Every HOA is automatically saved to

YouTube• Ejecting someone from the Hangout

Page 27: Using Google Hangouts for Business

Experiment by Yourself• Get a feel for the platform• Try out the apps• Learn the interface• Try sharing your screen

Page 28: Using Google Hangouts for Business

Editing your Video• YouTube channel• Video Manager• Video editor

– Trim parts you don’t want– Add approved music– Add sound effects– Integrate other video clips

Page 29: Using Google Hangouts for Business

Marketing your Hangouts• Google Events• Facebook Events• Eblasts• Twitter• #Hangoutsonair• Naming your HOA• Embed into your website

Page 30: Using Google Hangouts for Business

Embed your Video

Page 31: Using Google Hangouts for Business

Housekeeping• High bandwidth wired connection• Good lighting

– Set up a lightsource behind the webcam facing the speaker

– Avoid windows in background• Audio – broadcast in a quiet environment• Camera Types

Page 32: Using Google Hangouts for Business

Plussers to Circle• #HangoutsOnAir• Circle Amit Fulay, Google Hangouts

product manager• Pure Michigan• Toyota• DogFish Brewery• Al Jazeera TV show – the stream

Page 33: Using Google Hangouts for Business

Real Life Examples• The Muppets Hangout• Obama campaign HOAs• Chris Brogan – Pure Michigan philosophy• Conan O’Brien

Page 34: Using Google Hangouts for Business

Don’t Give Up• Relationships take time• Ask questions• Build your circles• Post regularly to your Plus page• Cross account engagement• Hashtags for visibility• Use the + tool to find people• Use the search tool

Page 35: Using Google Hangouts for Business

References• http://smallbiztrends.com/2012/08/how-to-use-google-plus-hangouts-for-bu

siness.html• http://en.wikipedia.org/wiki/Google%2B• http://www.business2community.com/google-plus/5-google-insights-resourc

es-and-tips-for-business-plus-infographic-0200298• http://www.videoleadsonline.com/connecting-google-plus-hangouts-on-air-

to-an-existing-youtube-channel/• http://sarahhillstories.blogspot.com/2012/09/realtors-use-g-hangouts-on-air-

as.html• http://www.videoleadsonline.com/hangouts-and-google-plus-events-a-bad-

combination/• http://www.socialmediaexaminer.com/google-hangouts-on-air-guide/• http://support.google.com/plus/bin/answer.py?hl=en&answer=2459411• http://support.google.com/youtube/bin/answer.py?hl=en&answer=56100• http://support.google.com/plus/bin/answer.py?

hl=en&ctx=go&answer=2382771

Page 36: Using Google Hangouts for Business

Carmine Media | Blogging | Social Media | Web Marketing

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Twitter: @suereynolds