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How to evaluate and optimize your website performance An Introduction to
22

User Report - how to evaluate and optimize website performance

Jun 14, 2015

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Linh Huynh
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Page 1: User Report - how to evaluate and optimize website performance

How to

evaluate and

optimize your

website

performance

An Introduction to

Page 2: User Report - how to evaluate and optimize website performance

2

How do we understand and analyze

an online business???

Page 3: User Report - how to evaluate and optimize website performance

Potential

Customer

See Ad

Cost per

impressions

Order Placed

Cost per order

Follow link

Cost per click

Does not see ad Does not buy Does not click

Customer Out of Process

The Order Acquisition Process

Source: Marketing Metrics, Ph.D. Neil T. Bendle, published by

Wharton School Publishing

Page 4: User Report - how to evaluate and optimize website performance

Hits

Pageviews

Visits

Visitors

Relationship of Hits to Pageviews to Visits to Visitors

Source: Marketing Metrics, Ph.D. Neil T. Bendle, published by

Wharton School Publishing

Page 5: User Report - how to evaluate and optimize website performance

Every year the

marketing landscape

changes, every year the

customers become more

demanding, every year

they’re wanting more

things. You have to

always be sprinting to

stay ahead of the

competition.

” Gary Angel, President and CTO

of Semphonic and creator of

the X-Change Conference for

web analysis

How to stand out from

competition?

How collect the ideas

from users?

How to get support

from users base?

How to segment our

users properly?

Why do users not

convert?

Who are our most

valuable users?

Page 6: User Report - how to evaluate and optimize website performance

For the whole metrics picture of web-analytics

Full information for

Marketing and Business

Strategy

Demo-

graphics

Ideas

Insight

In-depth information

Satis-

faction

Demo-graphic

Ideas Insight

General information

Visit

Time onsite

Bounce rate

Source of traffic

Page 7: User Report - how to evaluate and optimize website performance

= A Web Analytics tool to

Document the

demographics

of web-users

1

Transfer and

view data on

Google Analytics

5

Create your

own survey

4

Get ideas and

feedback from

web-users

3

Access whether

users are satisfied

with the website

2

and more…

=

7

Page 8: User Report - how to evaluate and optimize website performance

Receive full

demographic

data (eg.

Gender, Age,

Education, …)

of your

website’s

users

8

User Demo-

graphic

Aspects you can view

Gender

Age

Education

Occupation

Income …

Guest Users

Medium Users

Frequent Users

and

Right targeting!

Page 9: User Report - how to evaluate and optimize website performance

Measure User

Satisfaction

on your

website

9

User

Satisfaction

360 degree evaluation

Structure

Design

Function

Up-to-

dateness

Language

Page 10: User Report - how to evaluate and optimize website performance

Get website

feedback and

ideas from

your visitors,

let users vote

and discuss

ideas

10

Feedback

Forum

Online feedback forum:

Collect new ideas from users

Let users comment and vote for the ideas they support

Tighten the connection between users and websites

Give your users the feeling to be listened and appreciated

Page 11: User Report - how to evaluate and optimize website performance

Create online

surveys with

your own

questions,

colors and

logo of your

brand

11

Online

Survey

Ask anything you want to ask

Review questionnaire by looking at the drop out percentage of each question

Rotate the questions randomly to give the equal chance of answering for the

all questions

Page 12: User Report - how to evaluate and optimize website performance

Get

demographic

information on

gender, age,

education, and

much more in

your Google

Analytics

reports

12

Google

Analytics

Integration

Interesting to find out how differently each segment behaves on

the website

Better targeting for advertisers

Identify the power users, potential users, …

Page 13: User Report - how to evaluate and optimize website performance

Who clicks

where on your

website? Click

tracking and

heat maps with

demographic

information

13

Click

Mapping

Get the user’s behavior is very important for improvement of user’s experience

understanding

Page 14: User Report - how to evaluate and optimize website performance

Know where

your visitors

come from,

within your

country or all

over the world

14

Geographic

Reports

Google Maps

The World map allows you

to zoom in and out to see

how many visitors your

website gets from

different countries, states,

and cities

Fragmenting by

Top countries

Top cites

Zoom

Visually enhanced by

the zoom function, you’ll

have better idea about

where are your visitor

come from

Page 15: User Report - how to evaluate and optimize website performance

Compare your

website’s

usability with

other websites

in the same

industry or

within country

15

Compare

Usability

1. Compare your website

World wide

Nation wide

Category

Knowing where we are and

in which ways we should

improve

2. Compare your website

within periods

Keeping track on your

website improvement or the

effectiveness of a campaign

Page 16: User Report - how to evaluate and optimize website performance

Get new

signups for

newsletter

through online

survey

16

Newsletter

Sign-up

Activate the email collect function then you will have a mailing list

for newsletter purpose

Page 17: User Report - how to evaluate and optimize website performance

Share your

reports with

others and

assign users

roles

17

Report

Sharing

Colleagues Advertisers

Share holders

English

Vietnamese

Blog

Company

website

Support

sites

Page 19: User Report - how to evaluate and optimize website performance

19

Used by 4000+ websites world wide

Page 20: User Report - how to evaluate and optimize website performance

20

UserReport – Ready to go?

Only 3 steps to get it ready 25 languages available

Create free account

Most features are 100% free

Copy and paste script

Easy to follow examples and guides

You’re ready to go

Enjoy our awesome reports

1

3

2

English

Vietnamese

Chinese

Danish

German

Hungarian

Italian

Latvian

Polish

Russian

Dutch

French

Estonian

Norwegian

Lithuanian

Page 21: User Report - how to evaluate and optimize website performance

21

If you need any help in UserReport installation, reach us at…

HUYNH TU LINH (MS.)

Senior Consultant

Email: [email protected]

Mobile: +84 122 3131 880

Skype: huynhtulinh

www.userreport.com

THUE QUIST THOMASEN (MR.)

Director

Email: [email protected]

Mobile: +84 946 270 280

Skype: thuethomasen

Page 22: User Report - how to evaluate and optimize website performance

INDONESIA