How to evaluate and optimize your website performance An Introduction to
Jun 14, 2015
How to
evaluate and
optimize your
website
performance
An Introduction to
2
How do we understand and analyze
an online business???
Potential
Customer
See Ad
Cost per
impressions
Order Placed
Cost per order
Follow link
Cost per click
Does not see ad Does not buy Does not click
Customer Out of Process
The Order Acquisition Process
Source: Marketing Metrics, Ph.D. Neil T. Bendle, published by
Wharton School Publishing
Hits
Pageviews
Visits
Visitors
Relationship of Hits to Pageviews to Visits to Visitors
Source: Marketing Metrics, Ph.D. Neil T. Bendle, published by
Wharton School Publishing
Every year the
marketing landscape
changes, every year the
customers become more
demanding, every year
they’re wanting more
things. You have to
always be sprinting to
stay ahead of the
competition.
“
” Gary Angel, President and CTO
of Semphonic and creator of
the X-Change Conference for
web analysis
How to stand out from
competition?
How collect the ideas
from users?
How to get support
from users base?
How to segment our
users properly?
Why do users not
convert?
Who are our most
valuable users?
For the whole metrics picture of web-analytics
Full information for
Marketing and Business
Strategy
Demo-
graphics
Ideas
Insight
…
In-depth information
Satis-
faction
Demo-graphic
Ideas Insight
…
General information
Visit
Time onsite
Bounce rate
Source of traffic
…
= A Web Analytics tool to
Document the
demographics
of web-users
1
Transfer and
view data on
Google Analytics
5
Create your
own survey
4
Get ideas and
feedback from
web-users
3
Access whether
users are satisfied
with the website
2
and more…
=
7
Receive full
demographic
data (eg.
Gender, Age,
Education, …)
of your
website’s
users
8
User Demo-
graphic
Aspects you can view
Gender
Age
Education
Occupation
Income …
Guest Users
Medium Users
Frequent Users
and
Right targeting!
Measure User
Satisfaction
on your
website
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User
Satisfaction
360 degree evaluation
Structure
Design
Function
Up-to-
dateness
Language
Get website
feedback and
ideas from
your visitors,
let users vote
and discuss
ideas
10
Feedback
Forum
Online feedback forum:
Collect new ideas from users
Let users comment and vote for the ideas they support
Tighten the connection between users and websites
Give your users the feeling to be listened and appreciated
Create online
surveys with
your own
questions,
colors and
logo of your
brand
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Online
Survey
Ask anything you want to ask
Review questionnaire by looking at the drop out percentage of each question
Rotate the questions randomly to give the equal chance of answering for the
all questions
Get
demographic
information on
gender, age,
education, and
much more in
your Google
Analytics
reports
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Analytics
Integration
Interesting to find out how differently each segment behaves on
the website
Better targeting for advertisers
Identify the power users, potential users, …
Who clicks
where on your
website? Click
tracking and
heat maps with
demographic
information
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Click
Mapping
Get the user’s behavior is very important for improvement of user’s experience
understanding
Know where
your visitors
come from,
within your
country or all
over the world
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Geographic
Reports
Google Maps
The World map allows you
to zoom in and out to see
how many visitors your
website gets from
different countries, states,
and cities
Fragmenting by
Top countries
Top cites
Zoom
Visually enhanced by
the zoom function, you’ll
have better idea about
where are your visitor
come from
Compare your
website’s
usability with
other websites
in the same
industry or
within country
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Compare
Usability
1. Compare your website
World wide
Nation wide
Category
Knowing where we are and
in which ways we should
improve
2. Compare your website
within periods
Keeping track on your
website improvement or the
effectiveness of a campaign
Get new
signups for
newsletter
through online
survey
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Newsletter
Sign-up
Activate the email collect function then you will have a mailing list
for newsletter purpose
Share your
reports with
others and
assign users
roles
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Report
Sharing
Colleagues Advertisers
Share holders
English
Vietnamese
Blog
Company
website
Support
sites
…
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Reviews about UserReport on websites
http://web.appstorm.net/reviews/communications/user-feedback-done-right-with-userreport/#more-32004
19
Used by 4000+ websites world wide
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UserReport – Ready to go?
Only 3 steps to get it ready 25 languages available
Create free account
Most features are 100% free
Copy and paste script
Easy to follow examples and guides
You’re ready to go
Enjoy our awesome reports
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3
2
English
Vietnamese
Chinese
Danish
German
Hungarian
Italian
Latvian
Polish
Russian
Dutch
French
Estonian
Norwegian
Lithuanian
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If you need any help in UserReport installation, reach us at…
HUYNH TU LINH (MS.)
Senior Consultant
Email: [email protected]
Mobile: +84 122 3131 880
Skype: huynhtulinh
www.userreport.com
THUE QUIST THOMASEN (MR.)
Director
Email: [email protected]
Mobile: +84 946 270 280
Skype: thuethomasen
INDONESIA