Top Banner
1 All contents © Copyright 2007-2008 Experience Dynamics User Centered Design 101 An Experience Dynamics training WEB SEMINAR With Frank Spillers, MS
40

User Centered Design 101

Aug 17, 2014

Download

Design

Is User Centered Design a buzzword, a technique, or a methodology? Why does "UCD" get so much attention? How has it changed how teams approach web application usability efforts? Is UCD right for you?


1. User Centered Design: Evolving from Dot-Com to Web 2.0
2. Why UCD? (Development, Business, Design benefits)
3. Development process: UCD vs. Agile vs. Waterfall
4. Case Studies: User Centered Design success stories
5. Is UCD right for you?: Planning a UCD process for your product
6. Q & A
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: User Centered Design 101

1

All contents © Copyright 2007-2008 Experience Dynamics

User Centered Design 101

An Experience Dynamics training

WEB SEMINAR

With Frank Spillers, MS

Page 2: User Centered Design 101

2

All contents © Copyright 2007-2008 Experience Dynamics

About Your Speaker

Frank SpillersMasters Cognitive Science 10 years User Centered Design experienceFounder, Experience Dynamics- leading Usability Design

Research firm

Page 3: User Centered Design 101

3

All contents © Copyright 2007-2008 Experience Dynamics

Agenda Is User Centered Design a buzzword, a technique, or a methodology? Why does "UCD" get so much attention? How has it changed how teams approach web application usability efforts? Is UCD right for you?

1. User Centered Design: Evolving from Dot-Com to Web 2.0

2. Why UCD? (Development, Business, Design benefits)3. Development process: UCD vs. Agile vs. Waterfall4. Case Studies: User Centered Design success stories5. Is UCD right for you?: Planning a UCD process for

your product6. Q & A

Page 4: User Centered Design 101

4

All contents © Copyright 2007-2008 Experience Dynamics

1. User Centered Design: Evolving from Dot-Com to Web 2.0

Page 5: User Centered Design 101

5

All contents © Copyright 2007-2008 Experience Dynamics

User Centered DesignUsing user advocacy as a means to product development…

Grounding requirements and design decision making in observed behavioral data.

For Websites, portals, Intranets.

Software, Web applications.

Embedded or mobile devices, hardware

products.

For end-to-end experiences.

Page 6: User Centered Design 101

6

All contents © Copyright 2007-2008 Experience Dynamics

Timeline*

1997 20082001 2004

A lot of good post-dot com guessing…and heavy sprinkles of

usability and UCD…

UCD methodology has influenced every aspect of Web design and development in the past 6 years.

*Note: This timeline is incomplete and is for illustrative purposes only. Sorry if we left you off!

Page 7: User Centered Design 101

7

All contents © Copyright 2007-2008 Experience Dynamics

www.usabilitylabrental.com

Page 8: User Centered Design 101

8

All contents © Copyright 2007-2008 Experience Dynamics

in a UCD process

1. Get to know the users2. Analyze user tasks and

goals3. Establish usability

requirements4. Prototype some design

ideas5. Usability test the concepts6. Repeat as necessary

6 Basic Steps

Page 9: User Centered Design 101

9

All contents © Copyright 2007-2008 Experience Dynamics

Let’s make a distinction • Usability is not UCD• Usability is a result, a goal, a field (UE,

UX)

• UCD is a methodology• Usability is an outcome of UCD practices

Page 10: User Centered Design 101

10

All contents © Copyright 2007-2008 Experience Dynamics

International Standards Org1. ISO 9241-11 (1998) defines usability as an

outcome “The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.”

2. ISO 13407 (1999) defines HCD as an approachHuman centred design processes for interactive systems

“Human-centred design is an approach to interactive system development that focuses specifically on making systems usable. It is a multi-disciplinary activity…”

Page 11: User Centered Design 101

11

All contents © Copyright 2007-2008 Experience Dynamics

“Is it possible to win with just usability?”

Yes, I think so…but Enterprise level organizations need a framework to manage UCD and adhere to the practice of user involvement a la behavioral research…

Otherwise techniques get shelved, filed away or move on (with bright stars).

Page 12: User Centered Design 101

12

All contents © Copyright 2007-2008 Experience Dynamics

Why does UCD often look diluted, dated, misplaced or

weak?Different reasons:

•Usability consultants or Centers of Excellence like to extend, expand and redefine

•It is used for different purposes: marketing; PR; promotional reasons

•Different backgrounds; different disciplines come to UCD practice

•Not all steps are or can be followed

•UCD follows organizational buy-in to usability

Page 13: User Centered Design 101

13

All contents © Copyright 2007-2008 Experience Dynamics

2. Why UCD? (Development, Business, Design benefits)

Page 14: User Centered Design 101

14

All contents © Copyright 2007-2008 Experience Dynamics

Approaches to Design

Technology driven• Component focus• System driven (use cases)• Product defect view of

quality• Focus on system

robustness

User Centered Design driven

• Solutions focus• (real-world) Scenario driven• Task success view of quality• Focus on User Interface

robustness

Page 15: User Centered Design 101

15

All contents © Copyright 2007-2008 Experience Dynamics

Business case for usability• Reduce development costs• Reduce support costs• Reduce documentation time• Reduce maintenance costs• Increase user satisfaction • Increase user loyalty • Increase user adoption

Page 16: User Centered Design 101

16

All contents © Copyright 2007-2008 Experience Dynamics

Web 2.0 case for…(your case here)

• More compelling user experience• Faster application development• Usability fixes more elegant• More flexibility• Better control of presentation layer

(UI)

Page 17: User Centered Design 101

17

All contents © Copyright 2007-2008 Experience Dynamics

3. Development process: UCD vs. Agile vs. Waterfall

Page 18: User Centered Design 101

18

All contents © Copyright 2007-2008 Experience Dynamics

Development methods: Waterfall:-3-6 month + releases-Requirements

definition up front-Sequential process-Used heavily pre-Web-Delay testing to end

Agile:-”XP” Extreme

Programming-Reduce the cost of

change-30 day releases-Include user

involvement-Test as you go along

UCD:-”Guerilla HCI”-User testing often-Iterative by nature-Rapid (UI) design

prototyping-User test anytime

Page 19: User Centered Design 101

19

All contents © Copyright 2007-2008 Experience Dynamics

“Fitting usability in” to Agile

• Move UCD deliverables to a quarterly management cycle

• New features and functionality gained from field study and usability tests should be reviewed and prioritized at every new monthly build review meeting

Page 20: User Centered Design 101

20

All contents © Copyright 2007-2008 Experience Dynamics

Issues with Agile • Agile competes with UCD activities (time

and attention)• Close partnerships are required• UCD team needs to debrief and ‘bug-

squash’ features • Usability findings should be cascaded

into Agile review cycles

Page 21: User Centered Design 101

21

All contents © Copyright 2007-2008 Experience Dynamics

Agile and UCD • Field Studies= Quarterly usability

priority (feed to Agile dev process)• Usability Testing= Monthly usability

priority (depending on what needs tested, might be small, incremental)

• Usability Reviews= Can feed into the more narrow "inside a month" cycles.

Page 22: User Centered Design 101

22

All contents © Copyright 2007-2008 Experience Dynamics

4. Case Studies: User Centered Design success stories

Page 23: User Centered Design 101

23

All contents © Copyright 2007-2008 Experience Dynamics

Many Success Stories…

Page 24: User Centered Design 101

24

All contents © Copyright 2007-2008 Experience Dynamics

Design an “Information Appliance”

ExoBox

Page 25: User Centered Design 101

25

All contents © Copyright 2007-2008 Experience Dynamics

Business Objectives• It is not a computer• Target is a home

environment• Reduce fear,

increase motivation

Page 26: User Centered Design 101

26

All contents © Copyright 2007-2008 Experience Dynamics

User Objectives• Support interruptions• Don’t make me feel stupid• Reduce fear of technology• Quick, Effective, Productive

• Parent• Teen/Child• Grandparent• Friend• Shopper...

Page 27: User Centered Design 101

27

All contents © Copyright 2007-2008 Experience Dynamics

User Attributes• E-mail is a prime motivator• Surfing the web, too• Familiar with appliances• Are fearful of complex technology

– They don’t want to feel stupid– But don’t want to be left behind

Page 28: User Centered Design 101

28

All contents © Copyright 2007-2008 Experience Dynamics

Tasks• Get a message• Prepare a meal• Get help with

homework

Page 29: User Centered Design 101

29

All contents © Copyright 2007-2008 Experience Dynamics

Page 30: User Centered Design 101

30

All contents © Copyright 2007-2008 Experience Dynamics

Page 31: User Centered Design 101

31

All contents © Copyright 2007-2008 Experience Dynamics

User Centered Design works better when business models

align with end-products.

Page 32: User Centered Design 101

32

All contents © Copyright 2007-2008 Experience Dynamics

Distinction • UCD takes on many interpretations-

folklores• Usability efforts are stifled by many

factors• Managers who don’t “get it”• IA’s or UX folks who think they “get it”

but don’t (or don’t get it enough to convince their boss)

Page 33: User Centered Design 101

33

All contents © Copyright 2007-2008 Experience Dynamics

5. Is UCD right for you?: Planning a UCD process for your product

Page 34: User Centered Design 101

34

All contents © Copyright 2007-2008 Experience Dynamics

Preparing your organization• Usability testing is a good start

– Expert reviews are politically limited– Field studies are easily misinterpreted

• Once established, Persona Research is vital– Ethnography should be embraced– Developing personas is valuable

Page 35: User Centered Design 101

35

All contents © Copyright 2007-2008 Experience Dynamics

Building momentum…• Usability Education• Research based design• Credibility (business team buy-in)• Integration (development process)• Best practice capture• Leadership (and budget)• Expertise

*

*

*

*

Page 36: User Centered Design 101

36

All contents © Copyright 2007-2008 Experience Dynamics

UCD must evolve to meet market conditions

Page 37: User Centered Design 101

37

All contents © Copyright 2007-2008 Experience Dynamics

Agile-friendly!

Page 38: User Centered Design 101

38

All contents © Copyright 2007-2008 Experience Dynamics

6. Q & A

Page 39: User Centered Design 101

39

All contents © Copyright 2007-2008 Experience Dynamics

thank you!1-800-978-9183www.experiencedynamics.com

Frank Spillers, [email protected]

1. Managing with User Centered Design checklist 2. Incorporating UCD into your product lifecycle: How UCD fits with Agile 3. Components of UCD Techniques: When to use and NOT to use User Centered Design 4. Guidance and Advice: how you can learn from best practice 5. Insider tips for promoting UCD at the team and management level 6. Q & A

Be sure to catch UCD 102 on March 21st 2007 ($125 charge)

Page 40: User Centered Design 101

All contents © Copyright 2007-2008 Experience Dynamics

About Experience Dynamics: Experience Dynamics is a professional usability design research firm. Through its User Centered Design services, Experience Dynamics assists organizations with removing the frustration and confusion that plagues most website and software development projects. Companies benefiting from Experience Dynamics actionable usability recommendations include AutoNation, IBM, Hewlett Packard, Intel, Verizon, Microsoft, Four Seasons, Washington Mutual, Bank One, Target, Land Rover, Providence Health System and KeyBank.

About Experience Dynamics web seminars:Experience Dynamics offers a recurring set of usability web seminars on hot usability topics. The web seminars provide an overview and quick review of key issues and opportunities related to best practices in usability research.

The seminars are presented by Frank Spillers, MS, a recognized expert in the field of usability engineering and user experience design. Experience Dynamics seminars are complimentary and are attended by companies including Intel, Citigroup, KeyBank, The Hartford, Fujitsu, Intuit, EMC Corp, Chase, US Bank, Apple, Amazon.com, Business Objects, Mentor Graphics, GM, Toyota and others.