Use video to strengthen online marketing

Use video to strengthen online marketing

Matthew Mamet Director of Product Marketing PermissionTV http://twitter.com/msmamet

How many contribute to the online discussion at least once a week?

How many use video as part of that discussion, at least once a week?

Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet

Social Media is noisy & interruptive

Start using online video today, to create a deeper level of engagement with your online

community.

Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet

New Direction

Our Core Beliefs

Video CommunicationsInteractive ConversationsSales 2.0 Practices

Utilization of video-based communications, interactive conversations, and “Sales 2.0” practices will lead to greater buyer insight,

engagement and trust

“Give-Get”

Exchange

Buyer

Seller

Key Solutions:

Give-Get Exchange

Lead Capture Form “Give-Get”

Exchange

Video Tools for Brand Building

• YouTube

• Blip.fm

• Ustream.TV

• Justin.TV

• Livestream.com

• TubeMogul

• VidMetrix

Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet

• PermissionTV

• BrightCove

• Ooyala

• FeedRoom

• ThePlatform

Personal Tools Professional Tools

Where to use video? - Landing Page Offer

Where to use video? - Personalized E-mail

Qualify

Marketing and Sales Solutions

For Marketing Professionals

For Sales Professionals

• Deploy video to websites/blogs• Identify visitor personas• Qualify visitors• Capture lead information• Educate and persuade buyers

• Personal video messages• Extend into buyer organization• Build trust and close deal• Continue dialogue after sale• Upsell/cross-sell

Close

Golden Rules for being on Camera

• Be yourself – Authentic

• Be relevant – Engaging

• Be listening – Adapt

• Be courageous – Ready to fail

• Be realistic – No Silver Bullets

Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet

We'll do it Live! - Sources of Inspiration

Gary Vaynerchuckhttp://www.WineLibraryTV.comhttp://garyvaynerchuk.com/

Cindi Bigelow finds out who is drinking Bigelow Tea

http://www.bigelowteablog.com/2009/02/24/latest-bigelow-tea-video-cindi-bigelow-finds-out-who-is-drinking-bigelow-tea-in-new-york-city/

Gilmour Ganghttp://gillmorgang.mevio.com/

Hubspot TVhttp://www.Hubspot.TV

PermissionTV Livehtttp://www.PermissionTV.com/live

Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet

What's Next? – Interactive Video

Take control of the video's timeline• Commentary• Graphic Overlays• Hotspots• Video Linking

HotSpots Graphics Overlays

Commentary

Video 2.0 – Interactive Video

Collect Data with Interactive Polling

Customize the Video Story based on User Input

Final Thought

Increase website conversion rates and accelerate sales cycles by connecting the digital

world to the sales world through interactive technologies, video, and other rich media.

Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet

Need More?

Matthew Mamet

[email protected]

http://www.permissiontv.com

http://www.permissiontv.com/blog

http://www.permissiontv.com/live