Unity 3D: Role of Unity 3D in Free-to-Play (F2P) Gaming Arena - Webinar

Welcome to the Webinar

Role of Unity 3D in Free-to-Play (F2P) online

gaming arenaby

Harbinger Systems

© Harbinger Systems | www.harbinger-systems.com

Panelists


Sushant SaraswatMarketing ExecutiveHarbinger Systems

Priyank KhamitkarProject Lead

Harbinger Systems

Agenda

• Evolution of the gaming revenue and distribution models

• Introduction to Unity3D

• Supporting major app stores for In-App Purchases using Unity3D and best practices to boost app monetization

• Leveraging analytics to understand your consumers better –the guidelines, the process and how Unity3D can help

• Advertisements and Ad networks

• Avoiding the losing side (Serving the right advertisement)

• Q&A


Evolution of the gaming revenue and distribution models


Evolution of the gaming revenue and distribution models


Arcade

•Quarter at a time•Fixed percentage

•Top 5% win a free game

•High development costs

•Heavy machines

•Emptied regularly

•And kept in working condition

Retail

•Hardware driven market

•Revenue Model

•Loss on Hardware•Profit on Software

•Retailers direct interaction

•Influence revenue distribution

•Tightly organized inventory

Digital Distribution

•Early failures•Centralized services:

•PSN•XBLA

•Steam, etc…•Reduced production, deployment, and

•storage costs.

•Retail price minus the retailer

•Rise of the independent game developers

Subscription

•Pay per hour•Monthly subscriptions

•MMOs•In-App subscriptions

•Early adapters

Virtual Goods

•Virtual item / currency

•Enable / enhance the game

Source: clashofclans, valvesoftware, gamasutra

Introduction to Unity3D

© Harbinger Systems | www.harbinger-systems.com Source: unity3d.com

Introduction to Unity3D

• Leading Global Game Industry Software

• 45% Market Share

• 47% Developers

• 600M Gamers

• Rapid Game Development

• Supports both 3D and 2D game development

• Extensive multiplatform support


In-App Purchase using Unity3D


Store Kit

In-App Purchases

• Embed a store inside your app

• Virtual goods, Pay to proceed

(Levels), etc…

• F2P games without

Advertisements?

• Success credit to In-App Purchases

• Sole backbone of Revenue for F2P games without Ads


Do you want to buy one pack of 20 lives for $0.99?


• In-App Purchases: Great!

• How to implement IAP in Unity3D?

1. Hard way

2. Easy way (Hint: Asset store)



• Understanding the core

– Native component call in Unity3D

– Asset bundles• Exporting Assets

• Pre-Embedded Assets

• Downloadable Assets


In-App Purchases Development: The Hard way

• Native Code

• Implement access to App / Play Stores

– Get Products

– Product Details

– Handle Purchases

– Returns, etc…

• Expose methods for Unity to access

• Unity’s C# development for supporting IAP Mechanics and calling exposed methods


In-App Purchases Development: The Easy way

• Why re-invent the wheel?

• Plugins come in to rescue - Prime[31] in this case

• No native development required

• Import mandatory prefabs

• Unity’s C# development for supporting IAP Mechanics


Leveraging analytics to understand your consumers better




• How analytics work?

• How analytics help increase your retention rate

• Unity Analytics (formerly Playnomics)

• Google Analytics


Unity Analytics

• Download and Import the package

• Start Player Session

• Attach script to Game Object

• Tracking Monetization

• Custom Events

• User Demographics



Google Analytics

• Install the plugin

• Implement / Usage

• Result


Ad networks


Ad networks

• Ad Networks with Unity3D plugins:

– AdMob (Google)

– iAd (Apple Ad framework) via ADBannerView

– AppNext

– StartApp

– Tapjoy

– Unity Ads (Unity3D)


The Unity 3D Ad Network

• Great user experience. Opt in. Rewards.

• Seamless. Users install while playing

• Highest CPM and fill rate

• Only games. Targeting.

• Quality Rich Media Ads

• Engages players with video

• Target qualified players + engage

before install = Users with high

retention and ARPU

© Harbinger Systems | www.harbinger-systems.com Source: clashofclans

Avoiding the losing side



• Do gamers click on Ads?

• No

• Result: Lost revenue

• And if they do click?





• Do gamers click on Ads?

• No

• Result: Lost Revenue

• And if they do click?

• Result: Lost Customer


Loser

Winner


• Solution?

• In-App Purchase to avoid Ads


• Need more revenue friendly solution

Remove AdsMASTERCARD xxx-1987

$3.50

BUY


• In-game Non-clickable Ads

• Branding:

– Products

– Places

– Etc…

• Brand as much content as

you can

© Harbinger Systems | www.harbinger-systems.com Source: venturebeat,wsj, brobee

QnA


Thank You!Visit us at: www.harbinger-systems.com

Write to us at: [email protected]

Blog: blog.harbinger-systems.com

Twitter: twitter.com/HarbingerSys (@HarbingerSys)

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http://www.harbinger-systems.com/

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Unity 3D: Role of Unity 3D in Free-to-Play (F2P) Gaming Arena - Webinar

Technology

gaming revenue

particular revenue model

game source

different revenue modelsarcade

online multiplayer game

video game arcade

thevideo game indus

app purchases