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Behroz Rizvi
83

Ufone Strategic Management

Oct 19, 2014

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Marketing

Swot analysis of ufone
Ufone;s BCG matrix
Ufone's porter's five forces
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Page 1: Ufone Strategic Management

Behroz Rizvi

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One of the leading company

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2006

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3rd largest cellular company

First mover

Highly innovative

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Market leader

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Persuasive communication

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Beyond expectation

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Mission

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Innovators

First mover

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Job Alerts

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Aggressive Marketing

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Vast Range Of Packages

VAS Leader

Aggressive Advertising

International Roaming in 160 countries

Coverage in more than 10,000 locations

Strengths

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Black Berry services

Pakistani

Hourly Packages For PTCL

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Priority Services

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Churn Out

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Weakness

Excessive Demand

Organizational Politics

Nepotism

Northern Coverage

Network Jamming Issues

Voice Quality Issues

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3G Technology

B2B Market

Strength To Go global

Increasing Youth Population

Opportunities

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Threat

Cut Throat Competition

Frauds

Economic conditions

Security Issues

Petition Mafia

Govt. Intervention

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High Growth

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High Market Share

High Growth

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Low Growth

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Low Growth

High Market Share

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High Growth

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Low Market Share

High Growth

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Low Growth

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Low Market Share

Low Growth

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BCG MATRIX Figure

Star

Question mark

Cash cow Dog

MARKET SHARE

MAR

KET

GRO

WTH

HIG

HLO

W

HIGH LOW

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BCG MATRIX Figure

Star

Question mark

Cash cow Dog

MARKET SHARE

MAR

KET

GRO

WTH

HIG

HLO

W

HIGH LOW

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BCG MATRIX Figure

Star

Question mark

Cash cow Dog

MARKET SHARE

MAR

KET

GRO

WTH

HIG

HLO

W

HIGH LOW

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BCG MATRIX Figure

Star

Question mark

Cash cow Dog

MARKET SHARE

MAR

KET

GRO

WTH

HIG

HLO

W

HIGH LOW

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Rivalry

Substitute

Supplier

Entrant

Buyer

Porter Five Forces

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Threat of new entrant

Low threat of new entry

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Bargaining power is high

Bargaining power of supplier

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Bargaining power of buyer

Bargaining power is high

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Substitute risk is low

Threat of substitute

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Rivalry

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Stake Holders

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Service Centre Islamabad

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Services Life Cycle

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