UF - Chapter Branding

   @ufprssa #yourPRSSA

BRANDING #yourPRSSA

   @ufprssa #yourPRSSA

RECOGNIZABLE BRANDS

#yourPRSSA

   @ufprssa #yourPRSSA

RECOGNIZABLE BRANDS

#yourPRSSA

•  What is it about these mega brands that makes them so well known?

•  Let’s take a closer look at Apple to identify best practices and see what we can apply to our chapter brands.

   @ufprssa #yourPRSSA

EVERYONE KNOWS THEM

Chances are you own at least one Apple device.

   @ufprssa #yourPRSSA

LOGO AND NAME RECOGNITION

The company’s simple logo and name is easy to remember. Apple ads all have a very similar style, so it’s easy to spot.

   @ufprssa #yourPRSSA

CONSISTENT THEME

The company is known for its innovation and sleek design. Even their retail stores have a minimalist appearance.

   @ufprssa #yourPRSSA

EVERYONE LOVES THEM

People are crazy about Apple. Some enthusiasts are even willing to camp out over night to get the latest and greatest product.

   @ufprssa #yourPRSSA

VALUED AT $98.3 BILLION

Apple is now the world’s most valuable brand. Even though our chapters aren’t billion-dollar companies, we can definitely borrow some of Apple’s methods to establish a stronger brand identity.

   @ufprssa #yourPRSSA

1.  MISSION 2.  STRATEGY 3.  PROMOTION 4.  PROGRAMMING 5.  REVAMP

BUILDING YOUR BRAND

   @ufprssa #yourPRSSA

OUR PURPOSE

•  The first thing you will want to think about is your mission.

•  Make sure this is part of every piece of branding.

•  Also remember to stay aligned with the PRSSA National mission.

   @ufprssa #yourPRSSA

1.  MISSION 2.  STRATEGY 3.  PROMOTION 4.  PROGRAMMING 5.  REVAMP

BUILDING YOUR BRAND

   @ufprssa #yourPRSSA

OUR GAMEPLAN

•  Take results from exit surveys or other type of research to decide on a strong message for the upcoming year.

•  Brainstorm with the executive board. This year, our theme is “Connect to your future” and we used #yourPRSSA.

   @ufprssa #yourPRSSA

1.  MISSION 2.  STRATEGY 3.  PROMOTION 4.  PROGRAMMING 5.  REVAMP

BUILDING YOUR BRAND

   @ufprssa #yourPRSSA

•  Be sure that all of your communications are in line with your overarching theme.

•  Remember to relate all of this back to your mission and vision.

OUR PROMOTION

   @ufprssa #yourPRSSA

OUR MATERIALS

   @ufprssa #yourPRSSA

•  We develop our theme and use across all visual communications.

•  A common theme or view helps members or audiences feel connected. It also creates unity that makes all communications easily recognizable or relative to your chapter.

OUR MATERIALS

   @ufprssa #yourPRSSA

Come network with alumni and mingle with

other organizations to get to know the other students

in your college!

Let us know you’re coming by emailing Ellen Nodine at

[email protected]!.edu

Saturday, September. 21, 1:30 P.M.Corn Hole, Photo Booth & Fun!

BBQ Lunch - $5 donation at the doorWeimer North Lawn

CJC TAILGATE UF vs. VOLS

SPONSORED BY THELEONARD FAMILY

Nielsen Skill Seminar

6:30 p.m.

WEDNESDAY, SEPT. 25

AHA! Lab

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#yourPRSSA

CONNECTTO YOURFUTURE

CONNECT TO YOUR FUTURE.

SPECIAL GUEST

BRIAN PRICE

Join UF PRSSA, one of the nation’s largest chapters, to learn more about professional development opportunities and all that PRSSA has to offer. Help us welcome Brian Price, National PRSSA President, to the gator nation. As our special guest, Brian will be discussing national initiatives, leadership opportunities and the October National Conference. Come and enjoy free food, social opportunities and more.

#yourPRSSA

OPEN HOUSE

6:30 P.M.

WEDNESDAY, AUG. 28

TURLINGTON L007

OUR FLIERS

   @ufprssa #yourPRSSA

OUR FLIERS •  All fliers contain our hashtag, #yourPRSSA

and content related to connecting to your future.

•  We made a style guide for the year and we use the same font, color and types of graphics for the whole year.

   @ufprssa #yourPRSSA

OTHER TACTICS •  Newsletter

–  Our newsletter is named "Connections" and contains all sorts of information that helps members connect to their future

•  T-Shirts, Pens & Miscellaneous Items –  All relate back to our theme or incorporate

#yourPRSSA in some way

   @ufprssa #yourPRSSA

ONLINE TACTICS •  Twitter

–  All events and communications link back to our hashtag •  Emails

–  All emails are themed in the same way, starting with "Connect to your Future, #yourPRSSA"

–  To elaborate, a common identity with these emails helps show members and viewers that our emails are easily recognizable

   @ufprssa #yourPRSSA

1.  MISSION 2.  STRATEGY 3.  PROMOTION 4.  PROGRAMMING 5.  REVAMP

BUILDING YOUR BRAND

   @ufprssa #yourPRSSA

COMMUNITY SERVICE

NETWORKING COMMUNICATIONS UNIVERSITY SERVICES

ONLINE STRATEGY

FUNDRAISING SOCIALS DIVERSITY GATOR GROWL

OUR COMMITTEES

CHAPTER FAMILIES

   @ufprssa #yourPRSSA

•  Committees are a great way for our members to become more involved with UF PRSSA and each member can become involved with something that interests them.

–  Networking committee is ideal for members who want to build their professional development skills through recruiting speakers to come to our general body meeting and skills seminars.

–  Communications committee allows members to improve their writing by helping to draft professional emails, newsletters and fliers.

–  Socials committee is perfect for members who want to hone in on their event planning and management skills.

OUR COMMITTEES

   @ufprssa #yourPRSSA

•  Our chapter families/mentorship program allows members to foster more personal relationships while also receiving professional development skills such as resume critiques and interview skills.

•  This program makes members feel more closely connected with UF PRSSA, and sets them up with other members to attend meetings and socials with together, as well as reach out to if they have any questions or need any advice.

OUR COMMITTEES

   @ufprssa #yourPRSSA

OUR FIRM

   @ufprssa #yourPRSSA

•  Alpha PRoductions, our Chapter’s student-run public relations firm, gives our members the opportunity to put themselves on the fast track to a successful career in public relations.

•  By working with paying clients, Alpha Productions gives members a taste of what agency life is like, while also allowing them to put into practice what they learn in class and preparing them to be competitive for internships by gaining valuable public relations experience.

OUR FIRM

   @ufprssa #yourPRSSA

1. SPEAKERS 2. SKILL SEMINARS

OUR MEETINGS

   @ufprssa #yourPRSSA

•  The first type of general body meeting we have is speakers. The speaker will put together a presentation with our guidance and present it to our members. It is then followed by a Q&A.

•  We have been fortunate enough to be able to bring speakers in from all around the nation. But, if your chapter is smaller, we recommend reaching out to local professionals and using tools like Skype to connect with those professionals around the nation.

•  We encourage members and speakers to use our hashtag so we can track the conversation, as you will see in the following examples.

OUR SPEAKERS

   @ufprssa #yourPRSSA

BRIAN PRICE

   @ufprssa #yourPRSSA

•  The first speaker we had was our National PRSSA president, Brian Price. He spoke to our members about PRSSA, the benefits that come from involvement and ways you can make it #yourPRSSA.

•  When looking for speakers, it’s a good idea to reach out to national PRSSA members. They are great speakers and may have connections to other speakers.

BRIAN PRICE

   @ufprssa #yourPRSSA

CHRISTINE PIETRYLA

   @ufprssa #yourPRSSA

•  Second, we had Christine Pietryla, senior vice president of public relations at Walker Sands Communication in Chicago. She talked to us about the everyday life of a professional. She was able to give tips on making your career the best it can be.

•  Christine is an alumna from the University of Florida. Reaching out to alumni from your school is a great way to find professionals for your meetings. They are usually more than willing to come to speak with your chapter and excited to return to their alma mater.

CHRISTINE PIETRYLA

   @ufprssa #yourPRSSA

OUR SPEAKERS

   @ufprssa #yourPRSSA

•  Our third speaker was Heather Allison, publicist from Country Music Television. Heater spoke to us about how to connect to the entertainment side of public relations. She talked about internship possibilities and what a company like CMT expects from interns who are involved with PRSSA.

•  As you see, Heather’s title is publicist. Although this is not a traditional public relations title, heather was able to speak to us about the many roles she plays during her day. From contacting media and landing a full story in the Billboard magazine, she uses skills from her PR degree every day.

•  You have to keep your members in mind when selecting speakers. Although some members want to do corporate or agency work, other members may be interested in jobs or opportunities that aren’t “true PR” titles.

HEATHER ALLISON

   @ufprssa #yourPRSSA

OUR SKILL SEMINARS

   @ufprssa #yourPRSSA

•  A more personal experience for members because the professionals are coming in and teaching students one-on-one.

•  For our next skills seminar, we are bringing in Pat McSweeney, North Florida PRSA president. His topic will be pitching. He will give us a lesson on pitching, what he would do-what he would expect, etc. Then he will give us a topic to pitch about. After a few minutes of writing, Pat will edit them and give feedback.

•  Besides being the PRSA president, I interned with Pat during the summer. So he was more than willing to help us out. When you are looking for professionals remember to consider PRSSA national connections, alumni from your school, and reach out to those you have connections with from internships or jobs.

OUR SKILL SEMINARS

   @ufprssa #yourPRSSA

1.  MISSION 2.  STRATEGY 3.  PROMOTION 4.  PROGRAMMING 5.  REVAMP

BUILDING YOUR BRAND

   @ufprssa #yourPRSSA

•  At the end of each year, we have a spring summit with the newly elected executive board.

•  The executive board discusses their vision for the upcoming year and decides on a theme. Most of the time, they keep a central focus on professional development. For example, this year we wanted to make our theme actionable, but still focus on our members, so we decided on “Connect to your future” and #yourPRSSA.

•  This idea will become the theme, and the whole process comes full circle.

REVAMP

   @ufprssa #yourPRSSA

OUR THEME

#DEVELOPYOURSELF

#YOURPRSSA

   @ufprssa #yourPRSSA

1.  BRAINSTORM 2.  CONNECT YOUR MESSAGES 3.  IMPLEMENT

HOW TO BUILD YOUR THEME

   @ufprssa #yourPRSSA

•  So, how can you take this back to your chapter to build your brand? –  Brainstorm with your executive board. What worked this

year? What didn’t? Think of what could be improved. –  Make sure you connect all of your messages and keep a

consistent visual identity. –  Create programming and tactics around this central theme.

HOW TO BUILD YOUR BRAND

   @ufprssa #yourPRSSA

#yourPRSSA QUESTIONS?

Email Adara at [email protected].

   @ufprssa #yourPRSSA

BRANDING #yourPRSSA