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Computer Graphics & Design 1 Faculty of Information and Communication Technology Silpakorn University, Thailand Dr.Surapong Lertsithichai, Ph.D. Faculty of Architecture, Silpakorn University Pongpan Suriyapat IT University of Göteborg, Sweden Typography I 21st June 2005 4
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Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

Jul 27, 2020

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Page 1: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

Computer Graphics & Design 1Faculty of Information and Communication TechnologySilpakorn University, Thailand

Dr.Surapong Lertsithichai, Ph.D.

Faculty of Architecture, Silpakorn University

Pongpan Suriyapat

IT University of Göteborg, Sweden

Typography I21st June 2005

4

Page 2: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

Type + Graphic

Typography

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Typography is the craft of endowing humanlanguage with a durable visual form, and thuswith an independent existence.—Robert Bringhurst, The Elements of Typographic Style

“Typography is the art of printing.It has as its first object not ornamentbut utility. The printer must never distract, evenwith beauty, the reader from his text.” --- School of Communication and Creative Arts, Deakin University, Australia

Page 3: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

History of Typography

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Printing from moveable type was first inventedin China in the 1040s. The earliest surviving worksbelonging to Bi Sheng. The earliest surviving Europeanletterforms are Greek (scratched in stone). In time, thesethin, primarily straight lined forms with open apertures,developed thicker strokes, their apeture lessened, andserifs were created. These forms were the basis for thethe formal lettering of the Roman Empire.

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Page 5: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

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Page 6: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

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Page 7: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

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A B C D E F G H I J K L M N

O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p

q r s t u v w x y z

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The quick brown fox jumps over the lazy dog.

Jackdaws love my big sphinx of quartz.

Page 10: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

The Anatomy of Type

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Typography xCap height

Serif Counter Ascender

Bowl Loop

Uppercase Letter

Lowercase Letter

Descender

Baseline

X height

Page 11: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

The Anatomy of Type

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Page 12: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

The Anatomy of Type

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T R G t r g

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Page 14: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

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Page 15: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

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Page 16: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

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Page 17: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

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Page 18: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

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to be Continue...

More about Font...

TypefaceType Style Type FamilyType FontLetter Form Alignment ans Spacing

Page 21: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

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Homework

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Font and Feelings + Create Compositions by Using Fonts4 x A4 Paper, 4 Compositions for each Paper = 16 Compositions

- Compositions 1 Page- Feelings 3 pages

Page 22: Typography I Typography 1.pdf · Typography 4 Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. —Robert Bringhurst,

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