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A guide for communicators Rachel Miller Internal communication and social media strategist www.allthingsic.com @AllthingsIC
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Twitter Alerts: A guide for communicators by Rachel Miller

May 06, 2015

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Rachel Miller

A short guide to a new tool, Twitter Alerts, by internal communication and social media strategist Rachel Miller @AllthingsIC
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Page 1: Twitter Alerts: A guide for communicators by Rachel Miller

A guide for communicators

Rachel Miller

Internal communication and social media strategist

www.allthingsic.com @AllthingsIC

Page 2: Twitter Alerts: A guide for communicators by Rachel Miller

What are Twitter Alerts?

• During times of crisis, disaster or emergency, your choice of communication channel is key

• Twitter Alerts are available to local, national and international institutions that provide critical information to the general public e.g. public safety and law enforcement agencies and Government bodies.

• The tool makes the most of public, real-time and wide-distribution capabilities of Twitter to enable fast and easy dissemination of vital, time-sensitive information.

Rachel Miller @AllthingsIC

Page 3: Twitter Alerts: A guide for communicators by Rachel Miller

Twitter Alerts:• can be published from desktop computer

or a mobile device. • are immediately delivered as notifications or text

messages to all your subscribers. • have a distinct look to stand out in Twitter

timelines and public Tweet links. • are seamlessly integrated into the Twitter

experience, so your audience won’t need to download a separate app or get used to a new service.

• can be retweeted, favourited and replied to.

Rachel Miller @AllthingsIC

Page 4: Twitter Alerts: A guide for communicators by Rachel Miller

• Broadcast critical information on the go

• Makes your critical content easier to distinguish (displays differently in timeline)

• Tip: Remember to encourage your audience to receive your alerts

Why would you use Twitter Alerts?

Rachel Miller @AllthingsIC

Page 5: Twitter Alerts: A guide for communicators by Rachel Miller

Who is using Twitter Alerts?47 Police forces across the UK and Ireland plus Government departments and charities

Rachel Miller @AllthingsIC

Page 6: Twitter Alerts: A guide for communicators by Rachel Miller

What does using Twitter Alerts mean?• As a Twitter Alerts account, you will be

exempted from Twitter’s spam rate limits. While you should only send your highest priority Tweets as Alerts, you will be able to tweet organically as often as the crisis situation requires.

• As a Twitter Alerts account, you will also get access to the Bing-powered automatic translation feature. Users will be able to see translations for your Tweets by clicking on a “View Translation” option.

• No cost attached to using Twitter Alerts, either for you as a publisher or your audience as consumers.

Rachel Miller @AllthingsIC

Page 7: Twitter Alerts: A guide for communicators by Rachel Miller

How to receive Twitter Alerts

Go to the URL of the company you wish to receive alerts from.

For example Metropolitan Police: www.twitter.com/metpoliceuk/alerts

Rachel Miller @AllthingsIC

Page 8: Twitter Alerts: A guide for communicators by Rachel Miller

You’ll see this screen:

Rachel Miller @AllthingsIC

Page 9: Twitter Alerts: A guide for communicators by Rachel Miller

Choose activate alerts

Rachel Miller @AllthingsIC

Page 10: Twitter Alerts: A guide for communicators by Rachel Miller

It will ask you to confirm your mobile number

Your number is displayed here

Rachel Miller @AllthingsIC

Page 11: Twitter Alerts: A guide for communicators by Rachel Miller

That’s it - you’re set to receive alerts to your phone as SMS

Rachel Miller @AllthingsIC

Page 12: Twitter Alerts: A guide for communicators by Rachel Miller

To receive Twitter Alerts as app notifications you need to download from same screen

Rachel Miller @AllthingsIC

Page 13: Twitter Alerts: A guide for communicators by Rachel Miller

Step-by-step guide to using Twitter Alerts if you have already enrolled

Rachel Miller @AllthingsIC

Page 14: Twitter Alerts: A guide for communicators by Rachel Miller

Content creation

Using a specialised Tweet composer, craft a Tweet and tag it as critical from any computer or mobile device.

Note: As an enrolled organisation you’ll see a Twitter Alerts icon on your Tweet composer. Tapping or clicking on this icon will automatically add “#alert” to the body of your Tweet, transforming it into a Twitter Alert.

Rachel Miller @AllthingsIC

Page 15: Twitter Alerts: A guide for communicators by Rachel Miller

Delivery

This critical Tweet will be instantly delivered to your subscribers as a push notification or text message, putting your must-know information directly in front of them

Rachel Miller @AllthingsIC

Page 16: Twitter Alerts: A guide for communicators by Rachel Miller

Distribution

Twitter Alerts will be distributed directly to subscribers’ phones.

Twitter Alerts are designed to draw attention, standing out from other Tweets on your followers’ Timelines and across twitter.com and the Twitter mobile apps. 

Rachel Miller @AllthingsIC

Page 17: Twitter Alerts: A guide for communicators by Rachel Miller

Dos from Twitter

• Do use Twitter Alerts sparingly, when conditions merit their use.

• Do include relevant media along with your Alerts, such as photos and maps.

• Do point and encourage your audience, off and on Twitter, to visit your custom “/Alerts” URL and start receiving your Twitter Alerts. You can do this online by tweeting, emailing or otherwise sharing this custom link — or offline by printing or announcing it.

Rachel Miller @AllthingsIC

Page 18: Twitter Alerts: A guide for communicators by Rachel Miller

Don’ts from Twitter

• Don’t send multiple Twitter Alerts restating the same or substantially similar content.

• Don’t use Twitter Alerts for updates that aren’t critical. For example, Twitter Alerts should not be used for general updates about your organisation or fundraising requests.

Rachel Miller @AllthingsIC

Page 19: Twitter Alerts: A guide for communicators by Rachel Miller

How can my company sign up to send Twitter Alerts?

If you think you’re eligible, contact Twitter and complete this form: https://about.twitter.com/products/alerts/enroll

Further reading: https://about.twitter.com/products/alerts/guidelines-faq

Rachel Miller @AllthingsIC

Page 20: Twitter Alerts: A guide for communicators by Rachel Miller

Rachel Miller @AllthingsIC

I hope you found this short guide useful.

You can read more information about

corporate communication, social media and much more via my blog, All

Things IC www.allthingsic.com

Rachel Miller@AllthingsIC