Tweetable Moments from Chapter 1 of Smart Business, Social Business

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Tweetable Momentsfrom Chapter 1: Human Capital Evolved Smart Business, Social Businessavailable at a book store near you …

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@Tweetable Moments: Smart Business, Social Business

A social business is built upon 3 pillars – people, process and technology. People are the most important despite the rhetoric #socialbiz

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#TweetableMoments by @Britopian

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Change management, culture and leadership are the most important attributes of social business transformation, the rest is fluff



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Social business transformation requires employees to change their behavior starting with top leadership of all organizations #socialbiz



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Technology and processes play only a small part in social business transformation #e20 #socialbiz



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Organizational leadership needs to do more than just say “we believe in social” they need to live it everyday #socialbiz



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Technology alone cannot change business. Leadership and change management is what facilitates true change #socialbiz



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Many people talk about social business but very few have actually lived through the organizational chaos #socialbiz



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People change the organization, process improves it and technology facilitates it #socialbiz



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Humanizing a brand means that organizations should first humanize its operations – finance, support, sales, supply chain #socialbiz



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A social brand is when any product or brand uses social technologies to interact with the social customer



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It’s easy to be a social brand; more difficult to be a social business. It requires internal teams to actually communicate with each other



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Businesses cannot have effective, external conversations with the customer unless they can have internal conversations with each other first



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Communicating and sharing successful failures are only effective if an organization actually learns from it



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A fully collaborative social business empowers cross functional teams to take ownership of social media; silos are non existent #socialbiz



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A centralized organization rarely communicates across job function & geography. Silos reign and social media policies don’t exist



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Social media was bred from decentralized organizations; chaos reigns, no governance, no social media polices whatsoever



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Social business is not a trend; it’s a necessary evolution to required to innovate, increase collaboration and stay competitive



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Smart companies are beginning to plan for social business; others are forced into it due to the growing influence of the social customer



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Social business planning occurs when an organization wants to change and actually puts their money where their mouth is #socialbiz



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Tweetable Moments from Chapter 1 of Smart Business, Social Business

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