Tv brands

Kinnar Majithia (P1026)2nd Year PGDBM

TELEVISION

BRANDS

TV BRANDS

LG Electronics• LG = Lucky + GoldStar Co. Ltd

– Lucky: sold household products– GoldStar: sold electronic products

• Subsidiary of LG Corp. founded by Koo In-Hwoi

• Koo In-Hwoi founded Lak-Hui (Lucky) in 1947 which became first Korean company to become public in 1952

• As company expanded plastic business, it established GoldStar Co. Ltd. in 1958.

• 1995 – GoldStar was renamed as LG as Lucky and GoldStar merged

LG Electronics

LG Electronics• Headquarters: Seoul, South Korea

• Head: Koo Bon-joon (Vice-Chairman, CEO)

• Highlights: World’s 2nd largest manufacturer of TV sets By 2005 LG was a Top 100 global brand

• Revenue: US$ 48.2 billion(2010)

• Net Income: US$ 1.1 billion(2010)

• Employee count: 80,000+

LG Electronics

LG Electronics• Slogan: Life’s Good, it’s a backronym

– Expresses Brand’s Value, Promises, Benefits, Personality

• LG Symbol – Symbolizes world, future, youth, humanity, technology– Two parts: LG logo in grey, stylized image of human face in unique LG red color– Red color represents friendliness and gives strong impression of LG’s commitment

to deliver the best– Circle symbolizes ‘Globe’, smiling face conveys ‘Friendliness, Approachability’– Eye represents ‘Goal-oriented, focused, confident’

• Product Categories: Mobiles, Digital appliances, Digital display, Digital media

LG Electronics

LG Electronics

• Logo Changes– LG formed from 2 different companies named

Lucky(chemical cosmetic company, 1947) and Goldstar(radio manufacturing plant, 1958) owned by same person

– In 1995, Lucky Goldstar was renamed to LG Electronics

LG Electronics

LG Electronics

• LG India– Wholly-owned subsidiary of LG Electronics est. in 1997

– Set up state-of-art manufacturing unit in Noida, 1998

– LG Electronics India Ltd. (LGEIL) is consumer durables market leader with 27% market share

– LG Soft India: Innovation wing of LG Electronics India in Bangalore

– LG came up with TV offering Hindi and regional language menus

– Introduced ‘Cineplus’ and ‘Sampoorna’ TVs for rural markets

LG Electronics

SONY

• Headquarters: Sony Corporation, Minato, Tokyo, Japan moved from Shinagawa, Tokyo in 2006

• World’s 5th largest media conglomerate with US$ 86.64 billion(FY2011)

• Current CEO, Chairman and President: Howard Stringer

SONY• Sony Group Organizational Details Summary

– Consumer Products and Services Group• Sony Computer Entertainment• Sony Network Entertainment• VAIO and mobile business Group• Personal Imaging and Sound Business Group• Home Entertainment Business Group

– Professional & Device Solutions Group• Device Solutions Business Group• Semiconductor Business Group• Professional Solutions Group

– Sony Pictures Entertainment– Sony Music Entertainment– Sony Financial Holdings Group– Sony Ericsson Mobile Communications– Sony DADC

SONY

SONY• Founders:

– Akio Morita and Masaru Ibuka derived Sony from Sonus, Latin word for sound, and also from English slang word Sonny, since they considered themselves as sonny boys, a loan-word into Japanese which in early 1950s connoted smart and presentable young men

• History:– 1945, after WWII, Masaru Ibuka started radio-repair shop in

bomb-damaged department store building in Nihonbashi of Tokyo

– Next year, Akio Morita joined him to find a company called Tokyo Tsushin Kogyo K.K.

Masaru Ibuka

SONY

SONY• History

– 1950s: Ibuka traveled to US to Bell Labs after hearing about invention of transistor and convinced Bell to license transistor technology to his company

– 1955: Tokyo Tsushin Kogyo release Sony TR-55, Japan’s first commercially produced transistor radio

– 1955: Decision made to use Sony logo on Totsuko products

– 1956: Release of TR-6, for this Sony contracted ‘Atchan’, now known as Sony Boy, cartoon created by Fuyuhiko Okabe

– 1958: Company name changed to Sony Corp., Sony listed on TSE

– 1960: World’s first direct-view portable TV, TV8-301 launched

SONY

SONY• History

– 1965: Launch of 19-inch color TV 19C-70

– 1968: Trintron brand name for its lines of aperture grilled CRT televisions, KV-1310

– 1979: Launch of TPS-L2 first stereo cassette player ‘Walkman’

– 1982: Launch of world’s first CD player, CDP-101

– 1990: Launch of HD-equipped 16:9 wide aspect ratio, 36” TV, KW 3600HD

– 1997: Launch of home-use PC VAIO series

– 2001: Sony Ericsson Mobile Communications established

SONY

SONY

• History– 2005: Sony launches BRAVIA brand HDTV-

compatible flat-screen TVs

– 2007: World’s first OLED TV launched

– 2009: Sony unveils new brand message ‘make.believe’

SONY

SONY

• Company Names Considered:– For a Romanized name , strongly considered TTK,

rejected as railway company Tokyo Kyuko was called TKK– Totsuko was used in Japan but then Americans had

problems in pronouncing it– Tokyo Teletech was considered but rejected as Teletech

was being used by an American company– Sony: combination of sonus(root of sonic and sound,

Latin) and sonny(American term in 1950s to call a boy)– Sony name adopted in January 1958

SONY

SONY

• Logo Changes First logo, 1950s

First Sony Logo, 1955

SONY

2nd Logo, 1957-58

Sony Corp appears

SONY

• Logo Changes

SONY

Sony added sticker with campaign ‘It’s a SONY’

• Samsung name comes from the word ‘three stars’ that shine brightly

• The hanja character ‘sam’ has double meaning of three and strong while ‘sung’ connotes ‘star’ and ‘bright’

• The corporate name has auspicious meaning in it, meaning that it foretells success

SAMSUNG ELECTRONICS

• HIGHLIGHTS– Founded in 1969– Headquarters: Samsung Town, Seoul, South Korea– CEO: Choi Gee-Sung– Chairman: Lee Kun-hee– Parent: Samsung Group– Revenues: US$ 133.78 billion (2010)– Net Income: US$ 13.78 billion (2010)

SAMSUNG ELECTRONICS

• HIGHLIGHTS– Assembly Plants and Sales Network: 65 countries– Employee count: Around 200,000– In 2009, overtook HP to become world’s biggest IT

maker– Largest sales revenues in LCD, LED Displays,

Computer chips– Since 2006, Samsung is no.1 in no. of TV units sold

SAMSUNG ELECTRONICS

• HISTORY– 1938: Lee Byung-chull came to Daegu city and founded

Samsung Sanghoe, dealt in groceries and made noodles– 1947: Head office moved to Seoul. When Korean war

broke out he left Seoul starting Sugar refinery in Busan– 1954: lee founded Cheil Mojik – largest woolen mill ever

in the country– 1960s: Samsung grouped entered Electronics industry– 1969: Samsung-Sanyo Electronics

SAMSUNG ELECTRONICS

• Logo– 1993: In honor of 55th anniversary Samsung’s corporate

logo was redefined– Name written in English expanding its global presence

throughout the world– Elliptical shape symbolizes world moving through space,

conveying a distinctive image of innovation and change– The first letter, "S", and the last letter, "G," partially

break out of the oval to connect the interior with the exterior, showing SAMSUNG's desire to be one with the world and to serve society as a whole

SAMSUNG ELECTRONICS

• Logo– The English rendering is a visual expression of its

core corporate vision, excellence in customer service through technology

– The blue colour symbolizes stability and reliability, which are precisely what the company wishes to accomplish with its customers. It also stands for social responsibility as a corporate citizen, a company official explained

SAMSUNG ELECTRONICS

• Categories– TV/Audio/Video– Mobile Phone– Camera/Camcorder– Home Appliances– PC/Peripherals/Printers– Memory Cards

SAMSUNG ELECTRONICS

Panasonic• Founded: March 13,1918 at Osaka, Japan

• Founder: Konosuke Matsushita

• Headquarters: Kadoma, Osaka, Japan

• Key People– Kunio Nakamura(Chairman)– Fumio Ohtsubo(President)

• Revenues: US$ 104.88 billion (2011)

• Employee count: 365,000+ (2011)

,

• Product Profile– Televisions– Digital Cameras– Recorders– Home Appliances– Personal and Health Care– Communications and Security Products– Personal Computers and Office Products

Panasonic

• History– Founded in 1918 by Konosuke Matsushita first

selling duplex lamp sockets– 1927: Produced bicycle lamp, first product

manufactured under the name National– Matsusihita’s brother-in-law, Toshio lue, founded

Sanyo as a subcontractor for components after WWII and became a competitor for Panasonic. But in Dec. 2009 it became a subsidiary of Panasonic

Panasonic

• History– 1952: Made its first Black and White TV

– 1960: Made its first Color TV

– 1996: Made Plasma TV

– 1998: Made Digital TV

Panasonic

Color TV B/W TV

Plasma TV Digital TV

• Logo Changes

Panasonic

• Logo Changes

Panasonic

,

• Logo Changes

Panasonic

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• Logo Changes

Panasonic

• Koninklijke Philips Electronics N.V. (Royal Philips Electronics), commonly known as Philips

• Founded: 1891, Eindhoven, Netherlands• Headquarters: Amsterdam, Netherlands• Products:– Consumer Electronics– Domestic Appliances– Lighting– Medical Systems– Medical Technology

• Key People:– Frans van Houten (CEO)– Jeroen van der Veer (Chairman)

• Revenue: 25.42 Euros (2010)• Employee count: 119,000 (2010)• Founded in 1891 by Gerard Philips as light bulb

company• 1920: Healthcare – Entry into Medical Systems

with purchase of C.H.F. Muller

• 1927: Radio broadcast from Netherlands• 1928: TV demonstration to the public• 1950: Philishave, inspired by bicycle lamp• 1960: Audio Tape Cassette• 1972: First home VCR• 1980: Compact Disc Introduction• 1990: Let’s make things better – Revolutionary

Advertising• 2000 onwards: DVD Recorder, Plasma TV, LCD TV, LED

TV

• Philips Logos

• Past and present CEOs– 1891–1922: Gerard Philips– 1922–1939: Anton Philips– 1939–1961: Frans Otten– 1961–1971: Frits Philips– 1971–1977: Henk van Riemsdijk– 1977–1981: Nico Rodenburg– 1982–1986: Wisse Dekker– 1986–1990: Cornelis Van der Klugt– 1990–1996: Jan Timmer– 1996–2001: Cor Boonstra– 2001–2011: Gerard Kleisterlee– 2011–now: Frans van Houten

• 2004: Let’s make things better Sense and simplicity

• Philips India– Operations started in Kolkata in 1930 under name Philips Electrical Co.

(India) Pvt Ltd– 1938: Philips India set up its first Indian lamp-manufacturing factory in

Kolkata– 1948: Philips started manufacturing radios in Kolkata– 1959: 2nd Radio factory set up near Pune– 1957: Public Limited Company – Philips India Ltd.– 1970: Consumer Electronics factory in Pimpri, Pune(shut down in 2006)– 1982: Philips brought Colour TV to India– 1996: Philips software center in Bangalore

• Founded: 1910, Japan• Founder: Namihei Odaira• Headquarters: Chiyoda, Tokyo, Japan• President: Hiroaki Nakanishi• Revenue: US$ 112.4 billion (2011)• Employee Count: 361,745• Hitachi Ltd. is parent of Hitachi Group as part

of larger DKB group of companies

• Timeline– 1910: Company formed. Completed five-

horsepower induction motor– 1924: Completed the first large-scale DC electric locomotive to be manufactured in Japan– 1932: Completed Hitachi's first electric refrigerator– 1970: Developed computer-aided traffic control

system for the Shinkansen (Bullet Train)

• Timeline– 1974: Commercial operation began at Japan‘s first 470,000-kW nuclear power station– 1985: Developed CAD/CAE system with ultra-high

resolution colour display– 1995: Developed Super TFT LCD module featuring ultra-wide viewing angles– 2007: Developed EMIEW 2, a small and

lightweight interactive robot

• Hitachi Wordmark

– The preferred presentation of the Hitachi Wordmark is in Hitachi Red

• Difficult Times– In March 1999, Hitachi, Ltd., was confronting a grave crisis

with severe financial deficits. To confront these difficult business conditions, management sought to move forward by uniting the Hitachi Group into a single-minded company, and strived to create a competitive edge by seeking how to differentiate Hitachi from other companies

– One important policy related to these efforts was the formation of a brand creation project, resulting in the establishment of a message, the " Hitachi Brand Platform", that could be consistently communicated by all Hitachi Group employees

• Hitachi Slogan: Inspire the Next– Hitachi seeks to breathe new life into the coming

era

• Origin of Hitachi Mark and Meaning

– The Founder of Hitachi, Ltd., Namihei Odaira, designed the Hitachi Mark even before the establishment of the company in 1910.

– It was his belief that a mark was necessary to win the trust and confidence of the people as a symbol of quality products.

– Namihei Odaira used the two Chinese characters hi, meaning "sun" and tachi, meaning "rise" to form the mark by superimposing one character on the other and enclosing them in a circle.

– The four barbs protruding at the four points of the compass signify the sun's rays.

– The mark was designed to capture Odaira's vision of a man standing before the rising sun, planning a better future for all.

• Founded: 1981• Incorporated: 1985, as TCL Telecommunication

Equipment Co. Ltd.• Began manufacturing for Chinese markets in

1980s and selling overseas in 2000s• Headquarters: Huizhou, Guangdong, China• Revenue: US$6.49 billion (2009)• Employee Count: approx. 50,000• Chairman: Li Dongsheng

• In 2010, it was 25th largest consumer electronics producer and sixth-

largest television producer (after Samsung, LG, Sony, Panasonic and Sharp)

• TCL comprises of 3 listed companies:– TCL Corporation– TCL Multimedia Technology Holdings Ltd.– TCL Communications Technology Holdings Ltd.

• TCL primarily sells its products under the TCL brand name in Africa, Asia, Australasia, South America and Russia, under the Alcatel brand in Europe (ex. Russia), and under the RCA brand in North America

• Timeline– 1953: The RCA brand marketed the first colour

television– 1992: TCL started manufacturing widescreens– 2001: the company became the number 1 in colour TVs

in China– 2002: In November, TCL signed an agreement with

Motorola for the production of mobile telephones. In April, the company signed a memorandum of intent with the Japanese conglomerate, Matsushita Electric Industrial Co. Ltd.

• Timeline– 2003: TCL Mobile was ranked among the 5 most dynamic

technology companies in Asia Pacific by Deloitte Touche Tohmatsu

– 2004: In September, the T&A joint venture between TCL Communication and Alcatel was formalised. Shares in TCL were made available on the Hong Kong Stock Exchange. During the same period, the company became the largest television manufacturer by merging with Thomson's TV Division, the owner of the RCA and Thomson brands

– 2005: In December, TCL announced that it would be collaborating with Walt Disney. In March, TCL International became TCL Multimedia

• Timeline– 2006: In October, TCL announced a European

reorganisation plan and a new business model– 2007: In May, European reorganisation was

completed– 2008: In December, TCL signed a cooperation

agreement with Intel to develop the new generation of television by Internet. In September, the company introduced the first LCD interactive television with the X9 series

• TCL Multimedia, an international electronics group TCL Multimedia, an international

electronics group, is active in Europe with the Thomson (1) and TCL brands, in North America with RCA (1) and TCL and in Asia under the TCL and Rowa brands

• July 2003: TCL chairman Li Dongsheng formally announced a 'Dragon and Tiger Plan' to establish two competitive TCL businesses in global markets ("Dragons") and three leading businesses inside China ("Tigers")

• Nov 2003: TCL(67%) and Thomson SA of France announced the creation of a joint venture to produce televisions and DVD players worldwide

• April 2004: In April 2004, TCL and Alcatel announced the creation of a mobile phone manufacturing joint venture

• TCL sold a total of 4.18 million LCD TV sets in 2008, more than triple the number during 2007

• TCL is organised into four business divisions:– Multimedia– Communications– Home Appliances– Techne Electronics

• In addition it has two affiliated business areas:– Real Estate & Investment– Logistics & Services

• Founded: 1981, as MERC Electronics• Headquarters: Mumbai, India• Revenue: US$340.85 million• Employee count: 1500+• Founders: G.L. Mirchandani and Vijay

Mansukhani• 1982: Started assembling TV sets at Andheri

factory

• Onida brand has following range of products.– LCD TVs– Plasma TVs– Televisions– DVD and Home Theater Systems– Air Conditioners– Washing machines– Microwave Ovens– Presentation Products– Inverters– Mobile phones– LED TV

• ONIDA came out with the famous caption 'Neighbour's envy, Owner's Pride', another popular theme of the ads was a devil complete with horns and tail in the 1980s

• Tagline: ‘Neighbour’s Envy, Our Pride’ Changed to ‘Nothing but the truth’ in 2004

• Devil replaced by Siddharth and Ritu in 2009 and the tagline changed to ‘Tumko Dekha to yeh Design aaya’ or ‘Designed with you in mind’

Onida Devil

• Management

– Mr. Gulu Mirchandani (Chairman and MD)– Mr. Vijay Mansukhani (MD)– Mr. G. Sundar (CEO)

• Milestones– 1981 : MIRC Electronics Pvt. Ltd. was established– 1982 : CTV production started at Nand Bhavan, Mumbai– 1983 : Technical collaboration with JVC, Japan for CTV– 1985 : Established in-house R&D wing– 1986 : Production expanded and moved to a new factory at Kalina– 1987 : Moved to our own factory building "ONIDA HOUSE"

Iwai, Speaker plant commences its operation

• Milestones– 1992 : Crossed 1 million CTV sales– 1995 : ISO 9001 certification obtained from BVQI– 1998 : Award for excellence in electronics by ministry of IT– 1999 : First in India to develop Internet enabled CTV– 2003 : Launched world's first LCD remote 'i-Control' : Launched Air-conditioners : Launched Rear Projection TV, Plasma TV & DVD Players : Launched Fully Automatic front loading Washing Machines : Operations started in Russia2005 : Launch of 'POISON' range of CTV's2009 : Onida’s Brand relaunch2010 : Launched LED TVs with I-Care Technology