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Turn Health and Well-being fun and engaging with Big Data and m-Health eHealth Forum “Big Data and Healthcare Reform AnalyticsAthens, May 12th, 2014 / Manuel Heuer, COO of dacadoo
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Turn health & wellbeing fun and engaging with big data and m-health

Aug 22, 2014

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Health & Medicine

Subject: eHealth Forum “Big Data and Healthcare Reform Analytics”
Speaker: Manuel Heuer, COO of dacadoo
Location: Athens, May 12th, 2014
Turn health & wellbeing fun and engaging with big data and mhealth. Visit http://www.dacadoo.com
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Page 1: Turn health & wellbeing fun and engaging with big data and m-health

Turn Health and Well-being fun and engaging

with Big Data and m-Health

eHealth Forum “Big Data and Healthcare Reform Analytics”

Athens, May 12th, 2014 / Manuel Heuer, COO of dacadoo

Page 2: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 2

Agenda

1. Market opportunities and trends

2. Building an engaging health promotion solution

3. Insights, learnings and experience

Page 3: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 3

Inactivity is a global concern & kills more than smoking Source: The Lancet, 2012

Sitting is the new smoking!

• «All You Can Eat» culture is over!

• People will need to maintain and

improve own health as «private wealth».

• Health optimism is the new mindset for

the future!

Page 4: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 4

Lifestyle behavior change has the largest potential to

improve health outcome

“Smart mobile devices & applications,

working in concert with cloud

computing, social networking and

big data analytics, will be at the core

of global health care transformation”.

Source: 2013 Ernst & Young mHealth Report

Page 5: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 5

Digital opportunity builds on large markets converging

>2 billion

Page 6: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 6

Government endorsement towards digital health

hugely important to increase “sense of urgency”

Source:

In 2013, 37% of large employers (2500+

employees) reported using rewards and

penalties to encourage improvements in

employee health status in 2013.

Source: Deloitte Center of Health Solutions, 2013

Page 7: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 7

Agenda

1. Market opportunities and trends

2. Building an engaging health promotion solution

3. Insights, learnings and experience

Page 8: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 8

Who is healthier? Health is more than fitness...

Person A

Personal data:

• Male

• 50y

• 90kg

• 1.75m

Activities:

• Jogging (2x/week)

• Swimming (1x/week)

Person B

Personal data:

• Female

• 26y

• 57kg

• 1.70m

Activities:

• Jogging (1x/week)

• Walking (5x/week)

Page 9: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 9

Genetics

BMI

Stress

Cholesterol

Activities

Nutrition

Blood values

Sleep

Steps

Is it possible to measure health in one single number?

Page 10: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 10

What you can measure, you can manage!

Page 11: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 11

You can track

A number from 1 to 1000 based on 80+ million people years of clinical data.

Exercise Nutrition Steps Sleep Stress

• Based on 3 pillars: - My Body

- My Feelings

- My Activities

• You can track:

My Activities

My Body

My Feelings

What’s your Health Score?

Page 12: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 12

Trends and benchmarks Demographic and

geographic

Person Company Regions / Countries

Why is this interesting?

• Anonymous data analytics in real-time via corporate reporting

• Personal data can only be accessed by the individual

Page 13: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 13

Make it fun and engaging (Gamification & Social)

Page 14: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 14

Feedback

Loop

Personal

goals Achievements

Make it relevant for each individual user (Big Data

Analytics and the REF Factor™)

User profiling/clustering

of lifestyles Feedback

Loop

• Relevance (It’s all about you)

• Easy (One number = What’s your Health Score)

• Fun (Gamification & Social)

Page 15: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 15

Ensure interoperability (remain device/app agnostic)

• Step counters

• Weighing scales

• Heart rate bands

• Fitness tracking devices

• Blood pressure monitors

• Glucose monitors

Page 16: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 16

Result: Comprehensive health engagement platform

5 languages (English, German,

French, Czech + Russian)

Health Score

Contextual

Personalized

Social

Challenges

Groups

Goals

Tracking

Notifications

Feedback loop

Incentives

Linked to care

Analytics and Reports Feedback Loop

Branded website Branded Apps

Page 17: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 17

Agenda

1. Market opportunities and trends

2. Building an engaging health promotion solution

3. Insights, learnings and experience

Page 18: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 18

Source: PWC 2013, in USD

When will the m-Health market shift gear from «nice to

have» to «need to have»?

? ? ?

1y, 2y...

Source: WT

• All big organizations think about mHealth!

• Market accelerators not in place everywhere

Page 19: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 19

Surpassing the «So what?» effect by providing

meaningful evidence-based health & well-being index

How many use a consolidating health index?

How many have a holistic view on health?

In Europe: 1

Page 20: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 20

Go-to-market: B2C or B2B(2C)

B2C

B2B

2C

Page 21: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 21

B2C or B2B, usability is key for adoption!

Website version 1.0.0 (Dec/11) Mobile 2.8 (Apr/14)

Version 2.10.2 (Apr/14)

Simplification &

usability

Version 2.3 Version 2.7

Version 2.4 Version 2.8

Version 2.5 Version 2.9

Version 2.6 Version 2.10

Page 22: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 22

Finding the right mix for being successful in engaging

individuals towards healthier lifestyles = holy grail!

“Smart mobile devices & applications,

working in concert with cloud

computing, social networking and

big data analytics, will be at the core

of global health care transformation”.

Source: 2013 Ernst & Young mHealth Report

Page 23: Turn health & wellbeing fun and engaging with big data and m-health

dacadoo @ eHealth Forum Session “Big Data and Healthcare Reform Analytics” | Athens, May 12th, 2014 | Slide 23

About dacadoo

Headquarters in Zurich, Switzerland, US

subsidiary in San Francisco, USA.

Contact dacadoo:

• Manuel Heuer, COO

[email protected]

• Mobile: +41 79 938 9481

Some references:

Awards: