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Presentation to the #ShefSocMed www.derby.ac.uk/ icegs Entering the Matrix or changing the world for the better? Why researchers should be simultaneously suspicious and enthusiastic about using social media? Tristram Hooley (Professor of Career Education)
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Tristram Hooley

Jul 19, 2016

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Tristram Hooley

Entering the Matrix or changing the world for the better
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Page 1: Tristram Hooley

Presentation to the #ShefSocMed

www.derby.ac.uk/icegs

Entering the Matrix or changing the world for

the better? Why researchers should be simultaneously

suspicious and enthusiastic about using social media?

Tristram Hooley (Professor of Career Education)

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Consume

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www.derby.ac.uk/icegs

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But social media is challenging TV

People are using their leisure time to create, share and socialise.

Jay Rosen calls us “the people known formerly as the audience”

Clay Shirky* says that we are creating a “cognative surplus” that can be used for the good of humanity.

The question is what are we creating and does it have any value?

*See Clay Shirky (2009) Here comes everybody and (2010) Cognitive surplus for more argument on these lines.

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www.derby.ac.uk/icegs

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www.derby.ac.uk/icegs

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#selfie

www.derby.ac.uk/icegs

http://adventuresincareerdevelopment.wordpress.com/

@pigironjoe

https://www.researchgate.net/profile/Tristram_Hooley2?ev=hdr_xprf

uk.linkedin.com/in/tristramhooley/

http://www.citeulike.org/profile/pigironjoe

reflection

reputation sounding off

Promotion and

progression

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Things we might talk about

What kind of academic do you want to be?

Networks, reciprocity and sharing

Privacy and ownership

Careering online

www.derby.ac.uk/icegs

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Things we might talk about

What kind of academic do you want to be?

Networks, reciprocity and sharing

Privacy and ownership

Careering online

www.derby.ac.uk/icegs

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What would Antonio Gramsci say?

Each man, finally, outside his professional activity, carries on some form of intellectual activity, that is, he is a "philosopher", an artist, a man of taste, he participates in a particular conception of the world, has a conscious line of moral conduct, and therefore contributes to sustain a conception of the world or to modify it, that is, to bring into being new modes of thought.

All men are intellectuals, but not all men have in society the function of intellectuals.

One must speak for a struggle for a new culture, that is, for a new moral life that cannot but be intimately connected to a new intuition of life, until it becomes a new way of feeling and seeing reality.

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So can social media…

help you to become a better academic? help you to win the academic rat race? help you to become more the sort of academic that you

want to be? help you to become a different sort of academic? help you to change the world?

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Things we might talk about

What kind of academic do you want to be?

Networks, reciprocity and sharing

Privacy and ownership

Careering online

www.derby.ac.uk/icegs

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How do networks work?

Not like this

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How do networks work?

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Lessons from network theory

You don’t need to know everyone. Knowing who the connectors are is important Be aware of what networks you are in and what ones you

are not in Being part of a network takes time and energy – you can’t

be part of everything.

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What do you want from a network?

Diversity Independence De-centralisation(Surowiecki, 2004)

Also People who share your interests People to have fun/sociability with

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Reciprocity

“a state or relationship in which there is mutual action, influence, giving and taking, correspondence, etc., between two parties or things”OED

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Communities emerge around content

Lots of academic engagement strategies amount to the creation of a big empty room

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Academics have fantastic content to share

People will engage with you and your ideas – they won’t start sharing in the abstract

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Things we might talk about

What kind of academic do you want to be?

Networks, reciprocity and sharing

Privacy and ownership

Careering online

www.derby.ac.uk/icegs

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Who owns your work?

www.derby.ac.uk/icegs

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What is your work worth?What intellectual property do you actually have?

www.derby.ac.uk/icegs

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Who and what is your work for?

www.derby.ac.uk/icegs

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Audience

Influence

Power

www.derby.ac.uk/icegs

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But privacy, ownership and control remain big issues

www.derby.ac.uk/icegs

Page 30: Tristram Hooley

Things we might talk about

What kind of academic do you want to be?

Networks, reciprocity and sharing

Privacy and ownership

Careering online

www.derby.ac.uk/icegs

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7 Cs of digital career literacy

Changing

Collecting

Critiquing

ConnectingCommunicating

Creating

Curating

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If you liked this…

Cann, A., Dimitriou, K. & Hooley, T. (2011). Social Media: A Guide for Researchers. London: Research Information Network.

Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29: 3-12.

Hooley, T., Hutchinson, J. & Watts, A. G. (2010). Enhancing Choice? The Role of Technology in the Career Support Market. London: UKCES.

Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web. The Potential of Web 2.0 and 3.0 Technologies for Career Development and Career Support Services. London: UKCES.

Hooley, T., Marriott, J. & Wellens, J. (2012). What is Online Research?: Using the Internet for Social Science Research. London: Bloomsbury Academic.

Longridge, D., Hooley, T. & Staunton, T. (2013). Building Online Employability: A Guide for Academic Departments. Derby: International Centre for Guidance Studies, University of Derby. www.derby.ac.uk/

icegs

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www.derby.ac.uk/icegs

Tristram Hooley

Professor of Career EducationInternational Centre for Guidance StudiesUniversity of Derbyhttp://www.derby.ac.uk/icegs [email protected]@pigironjoe

Blog athttp://adventuresincareerdevelopment.wordpress.com

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www.derby.ac.uk/icegs