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EXPERIENCES THE FUTURE OF IN A TECH WORLD UNLOCKING THE DOOR TO FUTURE GROWTH @AnjaHoffmann SENTIO LAB
35

Trends: Unlocking The Door To Future Growth!

Oct 20, 2014

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The slides from my lecture on disruptive innovations, strategy and new technologies in a business perspective. I hope you get lots of ideas from the presentation and I hope it will inspire you to expand your normal thought process. Enjoy and Think the Unthinkable!
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Transcript
Page 1: Trends: Unlocking The Door To Future Growth!

EXP

ERIEN

CES

THE FUTURE OF

IN A TECH WORLD UNLOCKING THE DOOR TO FUTURE GROWTH

@AnjaHoffmann SENTIO LAB

Page 2: Trends: Unlocking The Door To Future Growth!

10

TR

END

S

YOU HAVE TO WATCH

Page 3: Trends: Unlocking The Door To Future Growth!

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ERS

THE THIRD WAWE OF THE INDUSTRIAL REVOLUTION

  Makers: Where the latest in digital technology meets the classic do-it-yourself (DIY) world of crafting and small scale construction.

  3D printing, where physical objects are printed are getting cheaper, which will make them available to all of us in the foreseeable future. 3D printing has the potential to change everything.

  Hardware is the new software. People and businesses are creating new experiences through user generated content and starting to make unique physical things.

3D PRINTING WILL TURN MANUFACTURING ON ITS HEAD

Page 4: Trends: Unlocking The Door To Future Growth!

Source: Shapeways

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NEW SHOPPING EXPERIENCES

Remember when you thought personalized ceramic mugs were cool? Forget that. With 3D printing, you can now turn yourself into an action figure or piece of chocolate.

Just Design, Upload and Print!

Page 5: Trends: Unlocking The Door To Future Growth!

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THE THIRD WAWE OF THE INDUSTRIAL REVOLUTION

  How will 3D printing affect the future of experiences?, and how will it change YOUR business model?

  What about LEGO? Today, manufacturing, but tomorrow? Kids printing Legos at home.

  Maybe that’s why the experience economy has never been more important for growth and employment.

  ”Mini-experiences” will rule the future. Local manufacturing is the new service economy.

Page 6: Trends: Unlocking The Door To Future Growth!

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EXPLORING 3D BUSINESS OPPORTUNITIES

Source: Forbes

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LOW PRICE + EASY ACCESS + PERSONALIZATION = NEW EXPERIENCES

Source: Shapeways

Page 8: Trends: Unlocking The Door To Future Growth!

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OPEN + CROWDSOURCING = INNOVATION

Communities is driven the falling cost of technology, and the popularity of crowdfunding in the worlds of art, dance, design, fashion, film, food, games, music, publishing, technology, and theater. 

By forward-looking companies, crowdsourcing has become more popular as more businesses use it to get results for projects, such as designing products, building predictive models and improving customer experiences.

Page 9: Trends: Unlocking The Door To Future Growth!

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THE POWER OF YOU AND ME

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2. T

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THE POWER OF YOU AND ME

Page 11: Trends: Unlocking The Door To Future Growth!

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THE PHYSICAL AND DIGITAL WORLD

  Digital companies like Amazon are building real experiences to gain competitive advantage and growth. Where could your digital business benefit from a real world presence?

  Retailers face the challenge of adding digital experiences to their physical shops.

  QR code: ’Virtual shops’ at city hotspots

  Apps: The app Pogoseat lets fans upgrade to better seats while at the game, and lets teams recoup some of the money lost on good tickets that go unsold. Maximize customer experiences!

Page 12: Trends: Unlocking The Door To Future Growth!

3. M

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THE PHYSICAL AND DIGITAL WORLD

Page 13: Trends: Unlocking The Door To Future Growth!

3. M

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THE PHYSICAL AND DIGITAL WORLD

Page 14: Trends: Unlocking The Door To Future Growth!

3. M

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THE PHYSICAL AND DIGITAL WORLD

Page 15: Trends: Unlocking The Door To Future Growth!

WHAT’S NEXT FOR COFFEE EXPERIENCES?!

WHAT’S NEXT FOR YOUR BUSINESS?!

EXER

CIS

E

IT’S A GROUP THING!

GROUP DISCUSSION [20 MINUTES]: HOW WILL 3D PRINTING CHANGE YOUR INDUSTRY?

Source: Progression of Economic Value [Joe Pine]

Page 16: Trends: Unlocking The Door To Future Growth!

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ATA

THE NEXT FRONTIER FOR BUSINESS INNOVATION

Isn’t ’Big Data’ just another way of saying ’analytics’? No! Data-driven decisions are better decisions.

Three Key Factors:   Variety of sources [social networks, GPS signals and more]   Real-time information   Volume Bridge the physical and digital worlds with revenue generating customer experiences delivered from the cloud. Analyze customer behavior, target and improve campaigns, and drive loyalty with detailed customer and product analytics.

Page 17: Trends: Unlocking The Door To Future Growth!

4. B

IG D

ATA

THE NEXT FRONTIER FOR BUSINESS INNOVATION

Page 18: Trends: Unlocking The Door To Future Growth!

”We’ve collected more information in the past two years than all the years before. Time to do something creative with it.”

– Fastcompany

4. B

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ATA

THE NEXT FRONTIER FOR BUSINESS INNOVATION

Page 19: Trends: Unlocking The Door To Future Growth!

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IAL INFLUENCE: THE NEW MONEY MAKER

  Social influence is the new currency.

  What’s your score? Services like Klout and Kred will tell you more about your social influence – and brands will use it!

  Pay with a tweet!

Page 20: Trends: Unlocking The Door To Future Growth!

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IAL INFLUENCE: THE NEW MONEY MAKER

Page 21: Trends: Unlocking The Door To Future Growth!

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LET THE GAME BEGIN!

  Gamification is a process of using game thinking and mechanics to engage users. Gamification can be applied to both employee and customer experiences in the business model.

  In other words: Nudging the world through gaming and experiences

Page 22: Trends: Unlocking The Door To Future Growth!

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ATI

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IT’S A GAME. IT’S BUSINESS.

Page 23: Trends: Unlocking The Door To Future Growth!

6. G

AM

IFIC

ATI

ON

LET THE GAME BEGIN!

Page 24: Trends: Unlocking The Door To Future Growth!

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MEN

TED

A NEW REALITY!

  Augmented Reality [AR] may seem like a futuristic concept, but it will be a reality of our digital lives. AR is a new technology that blurs the line between what’s real and what’s digital generated by enhancing what we hear, see and feel.

Page 25: Trends: Unlocking The Door To Future Growth!

7. A

UG

MEN

TED

A NEW REALITY

Page 26: Trends: Unlocking The Door To Future Growth!

7. A

UG

MEN

TED

A NEW REALITY

Page 27: Trends: Unlocking The Door To Future Growth!

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MACHINES WILL OUTSMART HUMANS

  The Singularity is the technological creation of smarter-than-human intelligence. A future that contains smarter-than-human minds is genuinely different in a way that goes beyond the usual visions of a future filled with bigger and better gadgets.

Page 28: Trends: Unlocking The Door To Future Growth!

Source: The Singularity Hub

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ULA

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MACHINES WILL OUTSMART HUMANS

Page 29: Trends: Unlocking The Door To Future Growth!

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MACHINES WILL OUTSMART HUMANS

Source: Fastcompany

Page 30: Trends: Unlocking The Door To Future Growth!

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IT’S PERSONAL!

  Will Disruptive innovations Cure Your Personal Health?   Health data in a cool package [Nike Fuelband, Jawbone]

Page 31: Trends: Unlocking The Door To Future Growth!

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IT’S PERSONAL!

Page 32: Trends: Unlocking The Door To Future Growth!

10

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DON’T TELL IT – SHOW IT!

  Transparency is not just big. It’s huge!   CSR: It’s green. It’s social. It’s good business.   Brands must show they have nothing to hide.

Page 33: Trends: Unlocking The Door To Future Growth!

EXER

CIS

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IT’S A GROUP THING!

ARE YOU IN?!

WH

AT

BU

SIN

ESS

Page 34: Trends: Unlocking The Door To Future Growth!

THIN

K A

BO

UT

QUESTIONS TO KICK OFF A GREATER FUTURE

create the ultimate customer experience

WHAT IF?!

Page 35: Trends: Unlocking The Door To Future Growth!

THANKS! @AnjaHoffmann

SENTIO LAB

Photo:  Anja  Hoffmann