TRANSPORTATION SAFETY PUBLIC EDUCATION CENTRAL YAVAPAI METROPOLITAN PLANNING ORGANIZATION (CYMPO)
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TRANSPORTATIONSAFETYPUBLIC
EDUCATIONCENTRAL YAVAPAI METROPOLITAN
PLANNING ORGANIZATION(CYMPO)
• Federal law requires Urbanized Areas over 50,000 peopleto have an MPO in order to receive federal funds
• 2003 the Governor of Arizona officially designatedCYMPO
• Regional short and long rangeroad/transit/bike/ped/wildlife corridor planning
• Program federal funding for regional projects
• Promote coordination of land use/transportationplanning
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About CYMPOMember Agencies:
Prescott, Prescott Valley,Chino Valley, Dewey-Humboldt,
Yavapai County and ADOT
More About UsLocated in Central
Yavapai County435 Square Mile Planning Area
Three Full-Time EmployeesFederally Funded
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YouTube
Google Ads
Safety First!
Engineering
Education
Enforcement
Emergency Medical
Digital and TVMarketing
Donated Services
Production
Television Spots
Paid Digital Marketing
Social Media
Public EducationProgram Basics
2016 to presentGeofenced Areas
Educate the Public of all Ages13 Videos to Date
12 More Videos PlannedOn-going project
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First Commercial!• Pilot Project Started in 2016
• Budget of $15,000• Partnered with Sparklight
Advertising and Local LawEnforcement
• Concept was to use a ridiculoussituation to get eyes on it, then hitwith a stat from law enforcement
Safety First! Digital and TVMarketing
Social Media
Public EducationProgram Basics
Distracted Driving FocusedOther Emphasis AreasConsidered for Future
CYMPO Board SupportLaw Enforcement Support
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Progression ofCommercials
Speeding and Aggressive Driving
Percentage of viewersclicking to go to the
website for more info
Impressions
The times it appearson a screen
Phone
Tablet
Computer
Completion Rate
Watched full video
Click Thru Rate
Public EducationProgram Basics
Average Monthly Impressions115,000
Average Monthly CompletionRate 55%
Average Click thru Rate 0.20%(0.07% is considered good)
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Progression ofCommercials
New ConceptNo Stats
No Law Enforcement
Impressions Completion Rate Click Thru Rate
ProgramAnalytics
Total Impressions over4,500,000
Total Completions over2,475,000
Developed D3 ArizonaWebsite Open to Other
Agencies across the StateLake Havasu MPO
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https://www.d3arizona.org
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Progression ofCommercials
Now it is a LAW!Shifted to Story Telling Approach
John Hall
Impressions Completion Rate Click Thru Rate
ProgramAnalytics
D3 Arizona houses all thevideos and is where the clicks
go from viewersNow partnering with Look
Save a Life (Brendan Lyons)
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https://www.d3arizona.org
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Progression ofCommercials
Back to Keeping People GuessingNot sure what they are watching
Create a Series with Same Actors byBuilding up a Larger Story
Impressions Completion Rate Click Thru Rate
AdditionalEducation
Added Education for iPhoneand Android Users
Do Not Disturb SettingStep by Step How to Use It
Potential Future Video
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• 2016-2019
• CYMPO Total Cost - $150,000
• Sparklight Total Donated Services - $234,450
• Continuing Annual Program• $45,000 CYMPO• $66,000 Sparklight Donated Services• CYMPO Board has Programmed 5 more years
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PartnershipCYMPO and Sparklight Taking
an Interest in Safety for theCommunity Together
CONTACTINFORMATION
CHRIS BRIDGESADMINISTRATORCENTRAL YAVAPAI METROPOLITANPLANNING ORGANIZATION (CYMPO)1971 COMMERCE CENTER CIRCLE, SUITE EPRESCOTT, AZ 86301PHONE: 928-442-5730EMAIL: [email protected]: WWW.CYMPO.COMTWITTER: WWW.TWITTER.COM/CYMPO
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