The present and the future of the electric bicycle Ir. Sa7sh Kumar Beella 15 November 2012
May 25, 2015
The present and the future of the electric bicycle
Ir. Sa7sh Kumar Beella
15 November 2012
I would like to talk about
• What electric bicycle brings to the table? – Challenges – Innova7on – Sustainability!
• How electric bicycle can/will change the way we use the bicycle? – Industrial Design Engineering ac7vi7es – Challenges for Research/(design) agenda
What is electric bicycle?
• It’s an bicycle with electric motor and rechargeable baPery
• There are two types – Pedal assist – Power on demand (ThroPle)
• The augmented power is around 200-‐ 500WaPs depending on the country and regula7ons
NL status • The Netherlands has a fleet of 18+ million bicycles. • Electric bicycles have reached a market share of 13.6% by 2010,
as e-‐bikes sales quadrupled from 40,000 units to 166,000 between 2006 and 2010, and the electric-‐powered models represented 25% of the total bicycle sales revenue in that year
• By early 2011 one in every seven bicycles sold in the country is electric-‐powered despite the fact that on average an e-‐bike is three 7mes more expensive than a regular bicycle.
NL status (2)
• A 2008* market survey showed that the average distance traveled in the Netherlands by commuters on a standard bicycle is 6.3 km, while with an electric bike this distance increases to 9.8 km
• E-‐bike ownership is par7cularly popular among people aged 65 and over, but limited among commuters.
• The electric bicycle is used in par7cular for recrea7onal bicycle trips, shopping and errands.
*Ref: Ingrid Hendriksen et. al (2008). Elektrisch Fietsen, Marktonderzoek en verkenning toekomstmogelijkheden, TNO Kwaliteit van Leven
NL status (3)
• 81% of all E-‐bikes are sold** to consumers older than 50
• 42,5% of the E-‐bikes are sold to people older than 64
• 8% of all E-‐bikes are sold to consumers younger than 40
**Ref: GfK(2011). GfK jaargids 2012 : inzichten en marktontwikkelingen in de Benelux
NL status (4)
Courtesy: Kay van Mourik
Why people buy an e-‐bike?
• Normal cycling is too heavy • To beat the head wind more easily • To cycle longer distances • To beat the hills more easily • I am not that sporty, but I do want to start with light exercise
• To travel quicker, save 7me. • To be more environmental friendly • Because I do not want to arrive at work all sweaty
Ref: Ingrid Hendriksen et. al (2008). Elektrisch Fietsen, Marktonderzoek en verkenning toekomstmogelijkheden, TNO Kwaliteit van Leven
How it works?
BaPery pack 10x3,6-‐4,2 V
Courtesy: Kay van Mourik
Is it sustainable?
• A simple LCA shows it consumes more resources at produc7on, use and as well recycling!
• Its not environment friendly!
• But the func7on it fulfills is more than a bicycle • It could be sustainable – If it replaces a motor vehicle (such as a scooter/moped or even an automobile)
– Brings in a added value to a bicycle in terms of added func7on
– Present market segment (80% of it) want to use E-‐bike for comfort reasons, which is very jus7fied!
E-‐bike with an added func7on (1)
E-‐bike with an added func7on (2)
E-‐bike with an added func7on (3)
E-‐bike with an added func7on (4)
E-‐bike with an added func7on (5)
Challenges for future
• Traffic safety • Synergy among the slow traffic and on the bicycle lane
• Conserva7on of the tradi7onal and most sustainable form of the bicycle
• Bicycle + electric motor= new behavior
• new behavior ànew product system à new urban environment
Thank you [email protected]