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Transactional email report - Experian · PDF file Experian Public. Transactional email report Continue the conversation and improve the customer experience . Click increase Example

Jul 21, 2020

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  • © 2013 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of

    Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners.

    No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian.

    Experian Public.

    © 2013 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of

    Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners.

    No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian.

    Experian Public.

    Transactional email report

    Continue the conversation and improve the

    customer experience

  • Click increase

    Example Unique click rates

    Personalization in the body of the email

    26% “Dear _____” 8% with personalization 7% w/o personalization

    A navigation bar 23% Women | Men | Kids 9% with navigation bar 7.7% w/o navigation bar

    Order tracking links in:

    • Order confirmations

    46% “Check your order status online”

    11.6% with order link 7.9% without order link

    • Shipping confirmations

    62% 13.5% with order link 8.3% without order link

    http://www.experian.com/cheetahmail/email-marketing-quarterly-benchmark-study-q1-2013.html http://www.experian.com/cheetahmail/email-marketing-quarterly-benchmark-study-q1-2013.html

  • THE CROSS-CHANNEL MARKETING

    BUYER’S GUIDE

  • http://www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business http://www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business http://www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business

  • http://www.experian.com/marketingservices