TP-LINK INTERNATIONAL BUSINESS DIVISION - Nebo · Dear Partners, J rey Chao Director of International Business TP-LINK TP-LINK 2010 Annual Report 1 TP-LINK Annual Report 2010 2010

ANNUAL REPORT

TP-LINK INTERNATIONAL BUSINESS DIVISION

2010

Dear Partners,

J rey ChaoDirector of International BusinessTP-LINK

TP-LINK 2010 Annual Report

1 TP-LINK Annual Report 2010

2010 was by far TP-LINK’s best year to date. If global sales volumes were the only metric by which we measured our success, this would still be so. However, we made many other great strides that will lead to an even more impressive 2011.

Global sales topped 650 million US dollars last year with Chinese and overseas sales combined. This amounts to a 40% annual growth rate and marks a milestone with annual sales exceeding the half-billion dollar mark. International sales growth, excluding domestic Chinese sales, reached upwards of 60% year-on-year, a clear indication of how quickly TP-LINK is growing around the world.

This past year’s success is largely due to a more advanced product line, increased market exposure, local

Beyond sales, milestones were also reached in other areas of our business, with TP-LINK WLAN and Broadband CPE products capturing the largest market share holding Worldwide, at 20.8% and 16.9% respectively, of any other networking brand according to data published from research institute, In-Stat

growth to becoming one of the World’s leading networking brands.

Our SMB product line has also been gaining market share with our switches ranked fourth among the World’s largest vendors with 13% market share. We are continuing to invest in our SMB product line and will continue to gain market share with more advanced solutions and higher quality branding.

Individual TP-LINK products also had their fair share of the spotlight last year, winning over 150 awards

now in full swing and we should see marked gains in the amount of press coverage that our brand and products receive, creating more brand recognition, and loyalty on the way to making TP-LINK a household brand name.

can be awarded to a Chinese enterprise, importing and exporting products to and from the mainland. The

will greatly accelerate declaration matters allowing for faster response times to ever-growing demand in overseas markets. This will help to improve TP-LINK’s image to customers abroad and improve response

competitors.

TP-LINK’s global reach has extended to a number of new local markets to improve our support with sales, market, and technical support services, local warehousing and rapid response times. We now have branches in 14 countries around the World.

I would like to thank our partners abroad for their continued, passionate support for our products and our brand as we move forward. You have been critical to our success up to this point and we look forward to working with you for our mutual prosperity as essential partners for the continued growth of TP-LINK.

Again, I thank you for your support and may 2011 bring even more prosperity to us all.

Sincerely,

2 TP-LINK Annual Report 2010

TP-LINK has become the World’s No.1 WLAN and Broadband CPE Provider

Annotated: In-Stat is a recognized global research institution, as a member of the largest B2B publisher Reed Business Information; In-Stat publishes studies primarily in the communications and consumer electronics market providing in-depth technical analysis to provide the global market with the status of relevant industries and future trends.

Wi-Fi Equipment Broadband CPE Switch Equipment

Vendor Vendor VendorMarket Share Market Share Market Share

vendor

vendor

vendor

vendor

17.8%

17.6%

8.8%

8.5%

vendor

vendor

vendor

vendor

13.3%

10.4%

8.8%

6.1%

TP-LINK 20.8% TP-LINK 16.9% Cisco

vendor

vendor

TP-LINKvendor

29.47%

19.11%

16.44%

13.48%7.44%

Q4 2010 Top Five Global Networking Terminal Equipment Vendors

(Cable / xDSL Modems, Broadband Routers and Residential Gateways)

Global Ranking

1

2

3

4

5

Category

TP-LINK's wireless and broadband CPE shipments both ranked NO.1 in the world at 20.8% & 16.9% respectively for the 4th Quarter, 2010, based on a report on the global networking terminal device industry by one of the world's leading industry research organizations — In-Stat*.

in the World

in the World

*Based on a report in Q4 2010 by In-Stat.

*Based on a report in Q4 2010 by In-Stat.

3 TP-LINK Annual Report 2010

Sales Overview TP-LINK saw continued, rapid growth in nearly all of our markets around the globe. The

China market.

Million USDGlobal Sales Revenue

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2010

20072008

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90

154

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337

466

653

11190

154

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466

653

111Year

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Million USD

Year

International Sales Revenue

2010 Year

Year

2010

2010

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20092009

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20082008

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20062006

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20052005

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662828

7272

127127

195195

319319

4 TP-LINK Annual Report 2010

Overseas PresenceWith 14 overseas sales o�ces facilitating business, customer support, logistics, and marketing, we hope to provide the best support possible to our partners abroad to improve the TP-LINK brand image and put products into the hands of our end-users that work as advertised for as long as they own them.

Marketing OverviewTP-LINK’s marketing initiatives have spread from sales support material and marketing collateral through to advertising in the best local IT Magazines and ultimately to Social Media and Public Relations initiatives that include signi�cant presences on Twitter and Facebook and investments into Public Relations partnerships with companies in 12 countries.

These investments are intended to grow the TP-LINK brand and inspire trust in our primary markets that will ultimately have a knock-on e�ect, encouraging word-of-mouth promotion of our brand, while continuing to actively support sales growth in the regions in which we are active.

2010 also saw the completion of the update of our website to our new global version, with local websites continually being updated for relevant content and localization.

HeadquartersOverseas branch o�cesOpen in 2011

Poland

Australia

Brazil

UkraineCanada

USA

United Kingdom GermanyNORDIC HollandFrance

Russia

Turkey

Vietnam

IndiaDubai

Italy

Spain

Mexico Singapore

Shenzhen

Egypt

5 TP-LINK Annual Report 2010

Products2011 will see a number of ground breaking products that will keep TP-LINK at the forefront of the networking technology pack. From robust wireless networking for a complete digital home experience in combination with advanced PLC devices for reliability in even the hardest to reach areas, to connected NAS or Media Player, TP-LINK is well on its way to being able to provide a complete digital home solution.

Advanced Digital Home Products

SOHO Products

Wireless Series

PLC SeriesTL-PA511 AV500 Mini Powerline Adapter

TL-WPA281 300Mbps AV200 Wireless N Powerline Extender

TL-WPA271 150Mbps AV200 Wireless N Powerline Extender

TL-PA251 AV200+ Powerline Adapter with AC Pass Through

TL-WR2543ND 450Mbps Dual Band Wireless N Router

TL-WN2581ND 450Mbps Dual Band Wireless N PCI Express Adapter

TL-WR1843ND 300Mbps Concurrent Dual Band Wireless N Router

TL-WN825N 300Mbps Dual Band USB Adapter

TL-MR3020 150Mbps Portable 3G Router

TL-WA7510N 5GHz 150Mbps Outdoor Wireless Access Point

xDSL SeriesTD-W8962ND 300Mbps Wireless N Gigabit ADSL2+ Modem Router

TD-8816R ADSL2+ Modem Router

TD-8817R ADSL2+ Ethernet/USB Modem Router

VoIP SeriesTD-VG3631 300Mbps Wireless N VoIP ADSL2+ Modem Router

TD-VG3531 150Mbps Wireless N VoIP ADSL2+ Modem Route

TNS-210 NAS Storage

Media Player

Wireless Series

xDSL Series

PLC Series

VoIP Series

Advanced Digital Home Products

Managed Switches

SMB Routers

2011

6 TP-LINK Annual Report 2010

Products

Small and Medium Business Products

Managed SwitchesTL-SG5428 JetStreamTM 24-Port Gigabit L2 Managed Switch with 4 SFP Slots

TL-SG3424 JetStreamTM 24-Port Gigabit L2 Managed Switch with 4 Combo SFP Slots

TL-SG3216 JetStreamTM 16-Port Gigabit L2 Managed Switch with 2 Combo SFP Slots

TL-SG3210 JetStreamTM 8-Port Gigabit L2 Managed Switch with 2 SFP Slots

TL-SG3424P JetStreamTM 24-Port Gigabit L2 Managed PoE Switch with 4 Combo SFP Slots

TL-SL3428P JetStreamTM 24-Port 10/100Mbps + 4-Port Gigabit L2 Managed PoE Switch

SMB RoutersTL-ER6120 Multi-WAN VPN Router

TL-ER6120G Multi-WAN Gigabit VPN Router

TL-R400VG Gigabit Broadband VPN Router

TL-ER5120G Gigabit Load Balance Broadband Router

* Product numbers may change between now and release date.

TP-LINK Technologies Co., LtdSouth Building, No.5 Keyuan Road, Central Zone, Science & Technology Park, Shennan Road, Nanshan, Shenzhen, ChinaEmail: info@tp-link.com Website: www.tp-link.com