Let’s Go Place
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Let’s Go Places
Toyota headquarters in Toyota City, Japan
Head Office :1 Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, JapanPhone: (0565) 28-2121
1-4-18 Koraku,Bunkyo-ku,Tokyo 112-8701,Japan.
Nagoya Office at 4-7-1 Meieki, Nakamura-ku, Nagoya City, Aichi.
Industry: Automotive Robotics Financial servicesProducts: AutomobileFounded: August 28, 1937 Founder(s): Kiichiro ToyodaKey people: Fujio Cho (Chairman), Akio Toyoda (President and CEO)Headquarters: Toyota, Aichi, JapanEmployees: 324,747 (2012)Subsidiaries: 522 (Toyota Group) Toyota India Hino Motors, Ltd. Daihatsu Motor Co., Ltd. Toyota Financial Services
History
• The company was founded in 1933 by Kiichiro Toyoda as a spin off from his father's company Toyota Industries to create automobiles. It created its first product Type an engine in 1934 and its first passenger car in 1936.
Journey From The Past1924• Sakichi Toyoda invents Toyoda Model G Automatic Loom.1929• Automatic-loom patent is sold to a British company.1930• Kiichiro Toyoda begins research on small gasoline-powered engine.1933• Automobile Department is established at Toyoda Automatic Loom Works, Ltd.1935• The Toyoda precepts are compiled.1936• The AA Sedan is completed.1937• Toyota Motor Co., Ltd. is established.1938• Honsha Plant begins production1950• Toyota Motor Sales Co., Ltd. is established.
1951• Suggestion System begins.1957• The first prototypes of the Crown are exported to the United States; Toyota Motor
Sales U.S.A., Inc. is established.1959• Motomachi Plant begins production.1962• Joint Declaration of Labor and Management is signed.1965• Toyota wins the Deming Application Prize for quality control.1966• Business partnership with Hino Motors Ltd. begins.1967• Business partnership with Daihatsu Motor Co., Ltd. begins.1974• Toyota Foundation is established.1975• The prefabricated housing business begins.
1982• Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd. are merged into Toyota
Motor Corporation.1984• Joint venture with General Motors (New United Motor Manufacturing, Inc.) begins
production in the USA.1988• Toyota Motor Manufacturing, USA, Inc. (present TMMK) begins production.1992• Toyota Motor Manufacturing (United Kingdom) Ltd. begins production.1997• The Prius is launched as the world's first mass-produced hybrid car.1999• Cumulative domestic production reaches 100 million vehicles.2000• Sichuan Toyota Motor Co., Ltd. begins production in China.2001• Toyota Motor Manufacturing France S.A.S. begins production in France.2002• Toyota enters Formula One World Championship; Tianjin Toyota Motor Co., Ltd.
begins production in China.
2004• The Toyota Partner Robot is publicly unveiled.2010• Toyota and Tesla Motors agree on joint EV development.
Vision
• Toyota seeks to create a more prosperous society through automotive manufacturing by involving all stakeholders.
• Delight our customers through innovative products, by utilising advanced technologies and services.
Mission
• Practice ethics and transparency in all our business operations.• Touch the heart of our customers by providing products and
services of superior quality at a competitive price.• Cultivate a lean and flexible business model throughout the
value chain by continuous improvement.• Lead the Toyota global operations for the emerging mass
market.• Create a challenging workplace which promotes sense of pride,
ownership, mutual trust and teamwork.• Create an eco-friendly company in harmony with nature and
society.
BOARDPresident of Toyota Motor Industries:• Rizaburo Toyoda (1937–1941)• Kiichiro Toyoda (1941–1950)• Taizo Ishida (1950–1961)• Fukio Nakagawa (1961–1967)• Eiji Toyoda (1967–1981) President of Toyota Motor Corporation:• Eiji Toyoda (1981)• Shoichiro Toyoda (1982–1992)
CEO of Toyota Motor Corporation:• Dr. Tatsuro Toyoda (1992–1995)• Hiroshi Okuda (1995–1999)• Fujio Cho (1999–2005)• Katsuaki Watanabe (2005–
2009)• Akio Toyoda (2009–present)
Chairman of Toyota Motor Corporation:• Shoichiro Toyoda (1992–1999)• Hiroshi Okuda (1999–2006)• Fujio Cho (2006–present)
Board of Directors
Chairman Tetsuro Toyoda
Vice Chairman Kazunori Yoshida
President Akira Onishi
Executive Vice Presidents Chiaki Yamaguchi Kazue Sasaki Hirotaka Morishita
Senior Managing Directors Shinya Furukawa Masaharu Suzuki Norio Sasaki Toshifumi Ogawa
Directors Masafumi Kato Toshifumi Onishi Takaki Ogawa Kan Otsuka Fujio Cho
Audit & Supervisory Board MembersFull-time Audit & Supervisory Board Members
Shigetaka Yoshida
Kakuo Ishikawa
Outside Audit & Supervisory Board Members
Katsuaki Watanabe
Toshio Mita
Hans-Juergen Marx
Location of Factor TYPE OF FACTOR
Favorable Unfavorable
Internal Strengths
Strong financial performance
Brand image
Strong performance in Asia region
Research and development activities
Toyota production system
Weaknesses
Poor profitability of ‘financial services’ segment
Expenses related to post retirement benefits for employees
External Opportunities
Increasing demand for hybrid electric vehicles
Opportunities in Asian market
New models
Threats
Economic slowdown
Competition in the global automotive market
Tightening emission standards
Appreciating Japanese Yen against US Dollar
SWOT ANALYSIS
Managing Officers
Senior Managing Officers
Kohei Nozaki Keiichi Fukunaga
Hiroaki Asai Hirooki Fujiwara
Managing OfficersYukihisa Tsuchimoto Takashi Ito Toshiya Yamagishi Junichi HaradaMikihiko Okamoto Yasuhiro MurataMasahiro Kawaguchi Yojiro Mizuno Susumu Toyoda Yuji IshizakiKazuyuki Yamaguchi Kiyotsugu KurimotoMasafumi Kunito Koichi ItoToshihiko Shimizu Yasushi KawaiHiroaki Kayukawa Keizo Hara
Executives
Name Title
Akio Toyoda President and Director
Katsuyuki Kusakawa Chief Financial Officer, Senior Vice President of Toyota Motor Sales USA and Treasurer of Toyota Motor Sales USA
James E. Lentz III Senior Managing Officer, Chief Executive Officer of North America Region, President of Toyota Motor North America and Chief Operating Officer of Toyota Motor North America
Osamu Nagata Chief Executive Officer of Toyota Motor Engineering & Manufacturing, North America, Inc. and President of Toyota Motor Engineering & Manufacturing, North America, Inc.
Kazuo Ohara Chief Executive Officer of Toyota Motor Sales, U.S.A., Inc. and President of Toyota Motor Sales, U.S.A., Inc.
Financial Performance
Fiscal Year Operating income return on revenues
Pretax return on revenues
Pretax return on capital
Return on assets (R.O.A.)
Return on equity (R.O.E.)
Shareholders' equity ratio
FY2013 6.0% 6.4% 4.0% 2.9% 8.5% 34.2%
FY2012 1.9% 2.3% 1.4% 0.9% 2.7% 34.4%
FY2011 2.5% 3.0% 1.9% 1.4% 3.9% 34.7%
FY2010 0.8% 1.5% 1.0% 0.7% 2.1% 34.1%
FY2009 2.2% 2.7% 1.8% 1.4% 4.0% 34.6%
FY2008 8.6% 9.3% 7.5% 5.3% 14.5% 36.6%
FY2007 9.3% 9.9% 7.8% 5.4% 14.7% 36.3%
Awards
NDTV Car & Bike Awards 2011: • Ista Green Award – Prius • Sub-Compact Sedan of the year – Etios
Subros Car & Bike India Awards 2011: • Engine of the year – Altis Diesel • Green Technology of the year – Prius
Auto India: • Best Brand Awards 2011 – Toyota • Most Eco-friendly – Toyota
CSR Organization and Structures
CSR Promotion• Toyota Motor Corporation (TMC) established
the CSR (Corporate Social Responsibility) Committee as the body responsible for promoting CSR and the CSR Department as the organization for implementing CSR activities. The collaboration of these two entities provides for long-term, company-wide CSR promotion and activities.
Structure
Environmental Responsibility
Balance Sheet
Income Statement
Management Structure
Career
Marketing Mix 4P’sProduct
Product variety
Quality & Design
Features
Brand name
Packaging & Services
Warranties & Returns
ProductProduct variety
Quality & Design
Features
Brand name
Packaging & Services
Warranties & Returns
PriceList price
Discounts
Allowances
Payment period
Credit terms
PriceList price
Discounts
Allowances
Payment period
Credit terms
PlaceChannels
Coverage & Locations
Assortments
Inventory
Transportations
Logistics
PlaceChannels
Coverage & Locations
Assortments
Inventory
Transportations
Logistics
PromotionAdvertising
Personal selling
Sales promotion
Public relations
PromotionAdvertising
Personal selling
Sales promotion
Public relations
Target
Customers
Target
Customers
Competitors
• Ford Motor Company
• General Motors Company
• Honda Motor Co., Ltd.
Toyota Safety Education Programme
TSEP ACTIVITIES • Mobile Traffic Park• Traffic Safety Interactive Course• Animated Film on Traffic Safety• Traffic Booth• Computer Game• TSEP Website
Toyota Operations
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