Towards a Framework for Visual Literacy Instruction
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Towards a Framework for Visual Literacy InstructionDavid Jakes
Today…
Jakes.editme.com
Visual literacy is composed of three discrete skills:NavigatingEvaluatingCommunicating
There is a biological basis for visual communication
3.5 pounds or 1.6 kilograms
12 billion cells
30,000
1,000,000
Emotion, depicted through visual means, sells the message…
Photo from flickr/bill biggert
Image from mentalfloss.com
6679 Polaroids, March 31, 1979 to October 25, 1997
Water buffalo
Water Buffalo Movie
Video obituary
The Last Word, Art Buchwald, literally…
• Writing
• Accessing, evaluating and synthesizing media
• Project management
• Technical and computer use
• Understanding how to use intellectual property in an ethical and socially acceptable manner
The most powerful producer of visual imagery is the individual, it’s you…
Photo by Eliot Ward of Adam Stacey
Image from America2050.com
Photo by Janis Krum
Nasa.gov
Instagr.am
Flickr and Facebook are two of the world’s largest photo sites. Which is bigger?5.1 billion images on Flickr
2.5 billion per month on Facebook, 30 billion per year! pingdom
YouTube serves 1 billion videos in a single day. pingdom
A day’s worth of content is uploaded into YouTube every minute.
You have to share it.
“You are now defined by what you create, share, and allow others to mash up.”
John Seely Brown
Creative Commons
Individuals must be capable of working in multiple mediums to create messages, in accordance with the principles of visual literacy.
Stories for Change
Create content in Google Earth
From Good.is
Image from fastcodesign.com
Image from fastcodesign.com
Many Eyes Visualizations
10%
35%
65%From Brain Rules, Dr. John Medina | See Multimodal Learning
Richard Mayer, Multimedia Learning
Information presentation vs. Cognitive guidance
Richard Mayer, Multimedia Learning
Multimedia PrincipleCoherence PrincipleContiguity PrincipleSignaling PrinciplePersonalization Principle
Visuals, when combined with other multimedia, provide individuals with a competitive voice.
True America, Digital Diplomacy Project
179,997 views, 2,046 ratings and 2,500+ comments
Networks for sharing and collaboration extend that voice…
Courtesy of Gapingvoid.com
…and that voice forms the basis of community as a contributing member of a conversation.
Everyone can learn from each other, independent of time, space, place, and device.
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