Tourism policy

TOURISM POLICY IN TURKEY/ANTALYA

RELATED ISSUES AND SOLUTIONS

– Harun Demirci 0501130051

– Esra Aydın 0501140044

– Emre Coşkun 0501140153

– 1-Tourism in Turkey

– 1.1-Tourism in Antalya

– 2-Number of tourist

– 2.1-Number of tourist in Turkey

– 2.2-Number of tourist in Antalya

– 3- Tourism issues of Turkey and Antalya

– 4-Recommended solutions based on our knowledge

– 5-References

1-Tourism in Turkey

– Turkey has become the sixth most visited country in the World. In 2015 the number of tourısts has reached 36.244.632 according to the recent research. The total revenue from tourism, Turkey has revenue by 33 billion US dollar in 2015.Business Monitor International revenue forecasts revenues to exceed USD 35 billion in 2017.

1.1-Tourism in Antalya

– Antalya , soutwestern coastal city in Turkey, is one of the most visited destination around the World. More than 10 million tourists have been hosted in 2012.

– This city fascinate its guests with its own beauty by having the longest coastline and beautiful beaches.

– Antalya can be visited everytime within a year but particularly it is an unique destination during the summer.

– Three of four season are spring so tourist are able to ski on a great mountain in the morning and swim in the deep blue waters.

– Antalya takes the third place in the list of World Tourism organization and holiday destination acording to UNWTO.

– Annually Antalya has a greater number of tourists comparing to New York.

– Antalya and the close places such as Muğla and İzmir destinations attract aproximately half of the tourists coming to Turkey and the hotels are new and of high standards.

– There are the two beaches of Antalya itself, Lara and Konyaaltı, the Kundu area is popular for the Theme Hotels and Belek with its 11 golf courses which has become an significant golf places of the area.

– While Alanya is well-known for its nightlife and choice of entertainment facilities

– Antalya: with a history dating back to 133 BC and a name meaning “Home of Attalos” referring to the founder of the city Attalos,

– Antalya: with a history dating back to 133 BC and a name meaning “Home of Attalos” referring to the founder of the city Attalos.

2-NUMBER OF TOURISTS

– 2.1-Number of tourist in Turkey

– Tourism in Turkey is focused largely on a variety of historical sites, and on seaside resorts along and Mediterranean coasts.

– In recits Aegean ent years, Turkey has also become a popular destination for culture, spa, and healthcare tourism.

In 2015, Turkey attracted more than 36.5 million foreign tourists, ranking as the 6th most popular tourist destination in the World.

2010 2011 2012 2013 20140

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

Seri 1

Seri 1

2.2-Number of tourists in Antalya

– In the beginning the year the number of Russian tourists visiting Antalya decreased by 40 especially percent in the first four months due to the sharply depreciation in ruble , Russian currency, during this period. Numericaly the number of tourist visiting Antalya from Russia decreased from 210,657 to 126.839 between 2014-2015.

3- TOURISM ISSUES IN TURKEY AND ANTALYA

– Turkey has seen a significant decrease in hotel occupancy rates in Europe, excluding Russia, according to STR Global’s June figures. The datas which is given by statistical affairs show that Turkey has more than 4.26 million Russians in 2014, which is over 10 percent of the 37 million tourists.

– In recent years tourism sector in Turkey has been suffering a sharp drop in the number of tourist visiting Turkey and also Antalya. Meanwhile with the result of this issue, this drop have leaded an oversupply problem in rooms which forces the hotels to slash room prices after years of rapid expansion.

– The highest hotel occupancy rates were seen in Malta, Czech Republic, Britain according to the STR Global data by the way Turkey were at 68.9 percent occupancy rate which was quite low comparing to other countries above.

– Turkey is currently having a shortfall of about 4.5 million Russian tourists this year, this causes Turkey's tourism industry to decrease in revenue by $4.5 billion, according to Aegean Touristic Enterprises and Lodging Association (ETHICS).

– Antralya which is the southwestern coastal city of Turkey entertained 12.6 percent fewer tourists in the beginning of 2015 according to data announced by Association of Mediterranean Tourism and Hoteliers in Turkey. The number of

– Russian tourists visiting Antalya decreased by 40 percent in the first four months of the year, while the ruble depreciated against the dollar. In addition to that the data also showed the number of Dutch tourists visiting Turkey, Antalya in this case, decreased by 26.7 percent, as the number of British tourists increased by 2.5 percent.

– Iran,Sweden, Denmark, Israel, France and Belgium were the countries that was seeen the biggest decrease in the number of tourists. In contrast the biggest increase was seen in the number of tourists from Italy, Finland and Ireland.

– As we have seen above the page, the tourism sector has this year suffered a sharp drop in visitor numbers due to the Russia’s economic woes and increasing security concerns. With the result of increasing capacity of hotels around Turkey and Antalya in recent years causing the sector to now face an oversupply in rooms, which is pushing many hotels to make some discount in room prices.

–We can also note that the country was lagging behind in income earned per tourist, despite Turkey being the sixth most visited country in the world.

– As a result of shutting down the Russian Su-24 incident causing hotel owners to sell their property and real estate. After this events Russian government has imposed anti-Turkish economic measures, which included a ban on the sale of Turkish tour-packages.

– Turkish tourism sector is severely damaged by PKK terrorism Especially the recent months there is a war between Republic of Turkey and PKK(Kurdish worker party). Turkey has also some problems with ISIS terrorist groups.

– This illegal group attacked by blowing themselves up in Ankara, Sultanahmet square and Taksim which has increased the security concerns of the other countries. All these dilemmas causes sharply drop in confidence of potential incoming tourist groups.

–4-RECOMMENDED SOLUTIONS BASED ON OUR KNOWLEDGE

– Alkaya said Turkey’s tourism sector now needs comprehensive publicity campaigns, especially in Europe, to recover its image problems.

– The first issue is the accupancy rate of hotels

– Service ability and forecasting system

– The secand one has close relations with the issue of accupancy rate. In this case the secand one is sharp decreasing in number of tourists

– the responsible officers and tourism agencies must always seek to expanding policy to obtain new incoming tourist from different countries

– The third one is the problem of expenditure for each tourist visiting Turkey and Antalya.

– travel organizations should offer more activities to get them outside of the city to make them increase their spending.

– The last one that we have accepted as the most serious problem in Turkey is the security problem

– Policy of zero problem with neigbors has be applied as soon as possible.