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Tourism planning

Dec 18, 2014

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  • 1. Tourism Planning and Sustainable Development by M.L Ntuli

2. Planning DefinedMultidimensional activity and seeks to be integrative. It embraces social, economic, political, psychological, anthropological and technological factors. It is concerned with past present and future. 3. Tourism Development Strategy 4. Tourism planners 5. Economic Benefits of Travel and Tourism 6. Goals of Tourism Planning and Development 7. Tourism Planning Scales 8. Site planning Individual property development for hotels, restaurants, resorts and attractions.Employs professionals to plan and design properties. 9. Destination scaleAlso known as Community Attraction complex and Destination ZoneBasic elements of planning a destination scale includes: Transportation or accessibilityAdequate public utilities and managementAttraction ComplexesLinks with cities and attractions 10. Regional Scale More comprehensive than site and destination Greater number of involved political jurisdictionMany resource areas covered Time period is longerThe better each site and destination relates to others the better chances of regional scale success 11. Objectives of Tourism PlanningThe creation of a mechanism for the structured provision of facilities over quite large geographic areas.The coordination of the fragmented nature of tourism (particularly relation to accommodation, transport, marketing and human resources). 12. Objectives of Tourism Planning Certain interventions to conserve resources and maximize benefits to the local community in an attempt to achieve sustainability (usually through a tourism development or management plan).The redistribution of tourism benefits (the development of new tourism sites or the economic realignment of places that tourists have begun to leave). 13. Tourism System 14. Demand (1) 15. Demand (2) 16. Supply 17. Attractions (1)Entice, lure and stimulate interest in travel.Provide Visitor AttractionsDefinition: Developed locations that are planed and managed for visitor interest, activity and enjoymentClassification: OwnershipResourceTouring/long stay 18. Attractions (2) 19. Service: Types of ownerships 20. ServiceLocation and service are influenced by both the local and foreign markets.Tourism Business depend on urban infrastructureBusiness gain from clusteringFragile environment should be avoidedServices depends on the attractions.Entrepreneurship is critical to tour planning 21. TransportationProvides linkage between market source and destination.Modes of travel should be planned so as not to spoil the trip.Transportation is more than engineeringHighways require greater sensitivity to the environmentPedestrianism 22. Information (1)Difference between information and promotion: Promotion attracts peopleInformation describes the destinationMaps Guidebooks Brochures Websites 23. Information (1) Planning includes knowledge on: Weather conditionsPhysical demandsCustomsSocial contactHost privacyFoodEtiquetteReligious Beliefs 24. Information (2) Planning includes knowledge on: HistoryPoliticsCommunicationFacilities, servicesHealth 25. Promotion 4 activities of promotion: Advertising (paid)Publicity (unpaid)Public relationsIncentives (gifts and discounts)Issue on misleading and unproductive promotion must be replaced by new ethical standards for better quality experiences. 26. External factors that influence the supply side of tourism (1) 1.Natural resourcesTourism development related to natural resources: Water Topography Vegetation Wildlife Climate 27. External factors that influence the supply side of tourism (2) 2.Cultural resources: Tourism development related to cultural resources: Prehistory, archeology History Ethnicity, Lore, Education Industry, Trade and Professionalism Entertainment, health, Religious and sports 28. External factors that influence the supply side of tourism (3) 3.Entrepreneurship Needs entrepreneurs who visualized new developments and creative ways of management 4.Finance-Capital Requirement5.Labor 6.Competition 7.Community-attitude of the area towards tourism8.Governmentpolices- loosely or rigid?9.Organizationleadership 29. references Mrs M. Coroea M.L Ntuli http://www.slideshare.tourismplaningandpolicy.com