TOP25MarketResearchFirms

THE WORLD’SLEADING MARKETINGRESEARCH COMPANIES

THE WORLD’SLEADING MARKETINGRESEARCH COMPANIES

Marketing News / HONOMICHL GLOBAL TOP 25 Aug. 15, 2006 H3

By JACK HONOMICHL

The world’s 25 largest marketing/advertis-ing/public opinion research conglomerateshad, in toto, revenue of $14.4 billion in2005, up 5.4% over 2004. After adjusting

for inflation, the real growth rate is estimated at 2.9%.How does that compare with previous years? In

2004, growth was 2.5% after inflation; in 2003, it wasdown 0.6%; in 2002, up 0.7%; in 2001, up 4.5%; in2000, up 6.3%; in 1999, up 5.8%; in 1998, up 6.9%;and in 1997, up 6.8%. Average those nine years andyou get an annual organic, real growth rate of 3.9%for the industry’s behemoths. In this contest, 2005 wasa downer.

All revenue shown here is in U.S. dollars based onan annual conversion rate between each firm’s homecountry currency and the U.S. dollar—but all growthrates were calculated in each firm’s home country cur-rency. As much as possible, revenue from nonresearchactivities at these firms has been screened out. Also,growth rates have been adjusted to account for acqui-sitions made during 2005. That is, either revenue fromacquisitions made during 2005 have been dropped outwhen calculating growth rates or the revenue foracquired firms have been included for both 2005 andthe base year of 2004. That was done to eliminate“hype” from acquired growth so as not to put an artifi-cial glow on the industry’s fortunes. (Details of theseadjustments can be found in the individual companyprofiles that follow.)

In short, to the extent possible, the revenue andgrowth rates shown here have been scrubbed to pro-

duce a pure reading on the industry’s growth rate.Just these Top 25 organizations account for abouttwo-thirds of the world spend through commercialfirms for research services.

The global inflation rate used was calculated by tak-ing the known inflation rates in the United States,Japan and Western Europe and then weighting themto derive an average for those markets, which accountfor the lion’s share of worldwide expenditures. Thataverage for 2005 was 2.5%.

Revenue figures come from the organi-zations involved, and many are either pub-lic companies or subsidiaries of publiccompanies. Input from privately held com-panies is subject to third-party verification.In 2005, revenue from two firms—theKantar Group and J.D. Power and Associ-ates—had to be estimated, since their par-ent companies do not release relevantfinancial information. But these estimates,it is believed, are close to actual.

This background, I suggest, is worth review; if thesedata are to be cited or used in planning, best the userunderstand exactly how they were derived, and that isa process unique to U.S. estimates of market size andgrowth.

These, then are the major findings from this, my11th annual Global industry review prepared exclu-sively for Marketing News.

Changes in listingsAs usual, there were changes in the Top 25 lineup

during 2005. Two new firms—comScore Networks

Inc. in Reston, Va., and Market Strategies Inc. in Livo-nia, Mich.—were added. They filled slots left by twofirms who lost line item identity due to acquisition—namely NOP Group, No. 9 in 2004, which wasacquired by GfK AG (No. 4); and MORI, No. 19 in2004, which was acquired by Ipsos Group SA (No. 6).These were the largest and most conspicuous changesin ownership last year, but still just part of the generalurge to merge fever that has transformed the industry

in recent years. Synovate, the British con-glomerate, made nine acquisitions during2005. U.S.-based IMS Health made 11. Ger-man-based GfK made four, and Taylor NelsonSofres and VNU (all Nielsen MarketingResearch), made three apiece. Details aboutthese acquisitions and those made by otherTop 25 firms are to be found in the individualcompany profiles that follow.

So, the multinational sprawl of these inter-national conglomerates continued apace in2005, and indeed they have made numerous

other acquisitions during the first half of 2006. During2005, this group, in toto, got two-thirds of their rev-enue from operations outside their home country.Only three—Nikkei Research in Japan and Abt Associ-ates and Westat in the United States—confined theiroperations to their home country.

You’ll note that the home countries for this year’sTop 25 include, in addition to the United States, theNetherlands, Germany, the United Kingdom, Japan,France and Brazil. This is truly a cosmopolitan group;

See HONOMICHL / Page H54

NO GREAT GROWTHCompared to prior years, revenue gains small

These Top 25organizationsaccount for abouttwo-thirds of theworld spendthroughcommercial firmsfor researchpurposes.

United States 30%

United Kingdom 26%Netherlands 24.5%

Germany 9.1%

France6.0%

Japan3.8%

Brazil 0.6%Where the top 25 are basedPercentageof the combined global researchrevenueof the Top 25, by each firm’s country

H4 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

Lieberman Research Worldwide is now LRW.

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By continuously asking “so what?”, we earned the #1 “top box” ranking worldwide in overall client satisfaction, service quality andvalue for the money according to research by Prevision Corp and Inside Research. And that holds true no matter what you call us.Learn more at lrwsowhat.com.

© 2006 Lieberman Research Worldwide

TOP 25 GLOBAL RESEARCH ORGANIZATIONS

* Estimated by Top 25 ** For fiscal year ending March 2006 1 Includes countries that have subsidiaries with an equity interest or branch offices, or both 2 Includes some nonresearch employees3 Total revenue that includes nonresearch activities for some companies are significantly higher. This information is given in the individual company profiles. 4 Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. See company profiles for expla-nation. Rate of growth is based on home-country currency and includes currency exchange effects

Rank2005 2004 Organization Headquarters

Parentcountry Web site (www.)

No. ofcountries withsubsidiaries/

branch offices1

Research-only

full-timeemployees2

Global researchrevenue3

(U.S. $, in millions)

Percentchange

from 20044

Revenue fromoutside homecountry (U.S. $, in millions)

Percent ofglobal revenuefrom outsidehome country

%

VNU NVTaylor Nelson Sofres plcIMS Health Inc.GfK AG

GfK GroupNOP World

The Kantar GroupIpsos Group SA

Ipsos MORI

Information Resources Inc.SynovateWestat Inc.Arbitron Inc.INTAGE Inc.**Harris Interactive Inc.Maritz ResearchJ.D. Power and AssociatesVideo Research Ltd.**The NPD Group Inc.Opinion Research Corp.IBOPE GroupLieberman Research WorldwideDentsu Research Inc.Nikkei Research Inc.Abt Associates Inc.comScore Networks Inc.Market Strategies Inc.Burke Inc.

HaarlemLondonFairfield, Conn.NurembergNurembergNurembergFairfield, Conn.ParisParisLondonChicagoLondonRockville, Md.New YorkTokyoRochester, N.Y.Fenton, Mo.Westlake Village, Calif.TokyoPort Washington, N.Y.Princeton, N.J.Sao PauloLos AngelesTokyoTokyoCambridge, Mass.Reston, Va.Livonia, Mich.Cincinnati

1234

56

789

10111213141516171819202122232425

123-594-6

1978

1011121314161518172220212325--

24

NetherlandsU.K.U.S.GermanyGermanyGermanyU.K.FranceFranceU.K.U.S.U.K.U.S.U.S.JapanU.S.U.S.U.S.JapanU.S.U.S.BrazilU.S.JapanJapanU.S.U.S.U.S.U.S.

vnu.comtns-global.comimshealth.comgfk.comgfk.comgfk.comkantargroup.comipsos.comipsos.comipsos-mori.cominfores.comsynovate.comwestat.comarbitron.comintage.co.jpharrisinteractive.commaritzresearch.comjdpower.comvideor.co.jpnpd.comopinionresearch.comibope.com.brlrwonline.comdentsuresearch.co.jpnikkeiresearch.comabtassociates.comcomscore.commarketstrategies.comburke.com

Total

81707660--

61444428

511224483

135

152151321

37,88413,5806,9007,515

--

6,6006,1005,640

4603,6045,5591,8351,0571,5001,373

612820391875707

1,483309118170200345175198

99,910

$3,537.91,802.71,754.81,311.3

917.3394.0

1,237.2964.6871.792.9

624.0602.9420.4310.0261.4210.5207.1

198.2183.0161.1

150.682.175.761.153.152.250.544.542.8

$14,399.7

$3,502.51,513.51,120.5955.9

--

798.0836.2

--

409.0494.2

-12.41.9

42.542.946.00.2

32.656.418.39.90.2

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5.61.55.7

$9,711.8

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14.48.9

10.85.73.98.12.513.118.3

5.114.3

2.15.9

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1.925.829.012.7-1.4

5.4

99.084.063.972.9

--

64.586.7

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34.582.0

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20.220.723.2

0.120.237.522.313.10.3

--

11.13.4

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67.4

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VNU NV, based in New York and Haar-lem, the Netherlands, is a public compa-ny founded in 1964, and listed on theAmsterdam Stock Exchange. In May2006, VNU was sold to a consortium ofsix U.S. private equity firms.

Rob Ruijter, 54, is CFO and interimCEO of VNU NV.

Research-only revenue in 2005 was$3.5 billion, up 2.8% over 2004. In2005, 99.0% of total research-only rev-enue was from outside the United States.The growth rate includes 2004 and 2005revenue for acquisitions of Dublin, Ire-land-based Music Control in May 2004,Audio Audit, based in Paramus, N.J., inJune 2005, KADD, based in Seoul, SouthKorea, in August 2005, and DecisionsMade Easy, a Leeds, U.K., companyacquired in December 2005.

Revenue is from two of VNU’s market-ing and media research units, whichinclude some nonresearch businesses,mostly information services. Worldwideresearch and nonresearch revenue forVNU NV were $4.3 billion in 2005.

VNU is an international informationand media company offering services inmore than 100 countries and with nearly41,000 employees. It has three mainbusiness groups: VNU Marketing Infor-mation, VNU Media Measurement &Information and VNU Business Informa-tion. VNU’s MI and MM&I businessgroups include market research unitssuch as ACNielsen and Nielsen MediaResearch. These two groups togetheremploy 37,884 worldwide.

VNU Marketing Information (MI)This business group includes

ACNielsen (ACN) and also VNU Adviso-ry Services, which includes AnalyticConsulting, BASES, Spectra, Claritas andHCI.

ACN (www.acnielsen.com) wasfounded in 1923 and acquired by VNU inFebruary 2001. It provides services tomore than 9,000 clients among con-sumer product manufacturers, retailersand sales agencies. Its services are usedto make fact-based decisions about corebusiness activities, including brand, cat-egory and sales management; consumer

purchase dynamics; and strategic plan-ning. Its products and services include:

� Retail Measurement Services(RMS): Provides continuous tracking ofproduct sales to consumers based oninformation gathered at the retail point-of-sale. Detailed information is providedon sales, market shares, distribution,pricing, and merchandising and promo-tional activities. RMS information isavailable in more than 80 countries.� Consumer Panel: Tracks the pur-

chasing behavior of consumers in morethan 265,000 households in 27 coun-tries worldwide, primarily through theuse of in-home scanners. Panel informa-tion reveals consumers’ purchasing fromall outlets they visit and providesinsights into who is buying, methods ofpayment, use of coupons and participa-tion in frequent shopper programs.� Assortment and In-Store Space:

Addresses issues such as shelf invento-ries, shelf space, category growth oppor-tunities, product listings and how best todistribute merchandising information.� Customized Research: Provides

qualitative and quantitative measures ofconsumers’ attitudes and purchasingbehavior, customer satisfaction, brandawareness and equity, advertising effec-tiveness and other marketing issues.� Retailer services: Designed to

help understand what attracts con-sumers to stores. These services are used to evaluate competitive perfor-mance, increase traffic and sales, lever-age frequent-shopper data and buildconsumer loyalty, improve performanceof private-label products and understandresults across all product classes and cat-egories.� Analytic Consulting: Addresses

such issues as pricing, promotion, mar-keting mix, assortment and productrationalization, category placement, cat-egory structure and in-store and in-mar-ket auditing and testing.� Decision Support: A wide range of

software tools and delivery methods,from advanced analytical and data-man-agement systems to standard reportsthat are automatically refreshed whenits databases are updated.� Global Services: Coordinates with

local ACNielsen offices throughout theworld to deliver clear, consistent infor-mation across markets. Using consistentand comparable cross-country data,combined with local country informa-tion, these services are provided world-wide.

Major highlights for ACN include com-pleting the expansion of the U.S. Homes-can MegaPanel to 125,000 households;introducing the service what’s in store in

Canada as the first phase of a plan todeliver store-by-store census data;launching the new European data facto-ry in the Netherlands and Belgium(France, Italy and the United Kingdomwill transition to the new factory in 2006and the balance of the region over thenext two years); and expanding retailmeasurement services in Russia,Ukraine, South Africa, Nigeria and Alge-ria. Also, Poland, Hungary and severalother countries launched electronicScantrack retail measurement.

VNU Media Measurement & Information (MMI)

MMI is organized into four businessunits: Nielsen Media Research, NetRat-ings, Nielsen Entertainment and MediaSolutions.

� Nielsen Media Research (NMR)(www.nielsenmedia.com), based in NewYork, was founded in 1936 and wasacquired in 1999 by VNU.

NMR’s core business is providing tele-vision audience measurement informa-tion for broadcast and cable network andstation executives, cable system andsatellite service providers, program pro-ducers and distributors, and advertisersand their agencies. In the United States,the Nielsen TV ratings are the currencyfor more than $60 billion of transactionseach year between buyers and sellers ofTV time.

U.S. National services provide viewership data generated from theNational People Meter Sample. By mid-2006, NMR will conclude an expansionof its National People Meter sample,doubling it to 10,000 homes, measuringthe viewing habits of some 26,000 indi-viduals. National service provides con-tinuous TV audience estimates fornational broadcast network, syndicatedand cable TV programs. The service alsoprovides national ratings data and exist-ing advertising tracking and verificationservices to advertisers and advertisingagencies.

NMR’s local division provides localmarket TV audience measurement in all210 Designated Market Areas (DMAs) inthe United States. It provides measure-ment through the use of People Meters,set-tuning meters and diaries for localTV stations, agencies, advertisers andlocal cable outlets with 70% of U.S. SpotTV receiving overnight ratings. LocalPeople Meter service is now available innine markets and a tenth will be addedin 2006. LPMs offer continuous meteredmeasurement, including demographicdata delivered daily. Set-meters, now in51 of the largest local markets, providedaily viewing information. There are154 diary markets and demographic

information is collected from separatesamples at least four times each yearusing the paper diaries.

Nielsen’s national and local HispanicServices provide measurement servicesfor Hispanic TV viewing and Spanish-language TV in the United States.Nielsen’s local Hispanic Service providesviewing information in 19 TV marketswith significant Hispanic populations. Aseparate sample of Hispanic homes ismeasured in each market to reflect howSpanish-language use in the homeaffects TV viewing.

NMR also offers a variety of other ser-vices, including the Nielsen Monitor-Plusadvertising intelligence service, NielsenSports Marketing Service and Internetand interactive media services.

Outside the United States, NMR offersa full range of services, including TV andradio audience measurement, printreadership and customized mediaresearch services. The firm measuresadvertising expenditures, media place-ments and creative content in 30 of theworld’s leading advertising markets.Through a network of affiliates, coverageextends to more than 70 countries, rep-resenting 85% of the world’s advertisingspending. The AGB Group and NielsenMedia Research International operate ajoint venture that offers TV ratings in 30countries, under the AGB Nielsen MediaResearch brand.

Major 2005 highlights for NMRinclude: continuing the rollout of LocalPeople Meter service to the Top 10 mar-kets; launching A/P Meter technology inNielsen’s samples; making continuedprogress on the expansion of the Nation-al People Meter sample to bring the sam-ple size to about 10,000 households;beginning to integrate Audio Audit’sbroadcast verification service with anexisting and complementary service;expanding TAM services in China (viathe AGB Nielsen Media Research jointventure), where People Meter coveragewill be introduced in 17 provincesincluding all major metropolitan areas;launching Nielsen AdVantage, whichintegrates advertising and creative infor-mation covering more than 25 coun-tries; introducing Nielsen Outdoor ser-vice in Chicago; and securing a contractto measure outdoor advertising in SouthAfrica.

Nielsen Ventures, MMI’s new businessdevelopment arm, introduced FanLinks,developed with ACN as a means to linkconsumers’ sports media consumption toproduct purchasing. MMI also continuedto head VNU’s participation in the Pro-ject Apollo test with Arbitron Inc. ProjectApollo is focused on developing a newmarketing information service that willprovide insight into the links between

VNU NVwww.vnu.com

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consumer media exposure and con-sumer purchasing. A test panel is under-way in the United States that will consistof some 14,500 participants in 6,250households.

� NetRatings Inc. (NR)(www.nielsen-netratings.com) in NewYork was founded in 1997 and became apublic company in December 1999 withVNU owning 61% of its shares.

NR delivers Internet media and mar-ket research services, marketed globallyunder the Nielsen//NetRatings brand.N//NR provides Internet audience mea-surement and online advertising intelli-gence with its suite of products.

N//NR uses random digital dial(RDD) for Internet audience informa-tion, probing software to capture a vol-ume of online ads, survey research tomeasure Web users’ lifestyle preferences,a panel of hundreds of thousands of Websurfers worldwide to report on transac-tional intelligence, and a census-basedreporting system to tally the total circu-lation of a network or market and reporton post-campaign analyses.

The firm provides technology-drivenInternet audience information to adagencies, advertisers, financial institu-tions and companies in the media, e-commerce, consumer goods companiesand travel industries. Data-collectiontechnology tracks users’ every click, pur-chase and application. Spidering tech-nology delivers data on ad impressionsand spending dollars by probing URLsmore than 6 million times a week. Serv-er-side technology supporting a census-based reporting system that deliversaccurate, in-depth site measurementinformation is available.

N//NR products and services include:

—NetView: Audience measurement. —AdRelevance: Advertising spending

measurement.—@Plan: Demographic, in-depth

lifestyle and brand preference data.—MegaPanel: More than 1 million

Internet users worldwide for transac-tions data.

—Homescan Online: With ACN, offlinebuying and online surfing measurement.

—SiteCensus: Server-side visit mea-surement and tracking.

—AdIntelligence: Advertising creativetracking.

—WebIntercept: Web surveys.—WebRF: Reach and frequency media

planning tool.—Analytical Services: Custom research

and analysis.

Major highlights for NetRatingsinclude launching the MegaView LocalMarket service that reports on Web sitetraffic behavior and demographic datafrom the 100 largest local markets, andintroducing the AdRelevance SponsoredSearch Link service to gain a completecompetitive view, including marketshare comparisons between image-basedand paid-search advertising.

� Nielsen Entertainment (NE):Nielsen Film and Home Entertainmentincludes Nielsen NRG, NRG Indepen-dent, Nielsen EDI Domestic and Interna-tional, Nielsen Interactive Entertain-ment, Nielsen Television and OnDemand, Live Theatrical Events NielsenVideoScan and Entertainment Market-ing Solutions, Nielsen Book, NielsenMusic (Nielsen SoundScan, NielsenBroadcast Data Systems, NielsenAircheck/Music Control) and NielsenMobile.

NE serves the entertainment industry,including the film, book, home enter-tainment, music and interactive seg-

See TOP 25 / Page H8

ments in 16 markets worldwide with abroad range of consulting services, infor-mation and analytical tools. Its servicesincludes testing entertainment and pro-motional content, measuring salesresults, tracking consumer entertain-ment trends in terms of overall spendingand time spent and by segment, and pro-vide custom research information.

NE products and services include:

—Film: Nielsen EDI collects and pro-vides box-office data from some 50,000movie screens in 14 markets worldwide.Nielsen National Research Group (NRG)tests concepts, content, positioning andpromotional materials, including videoand DVD, and conducts test screenings.

—Music: Nielsen Broadcast Data Sys-tems (BDS) monitors over-the-air musicusing pattern recognition technology toidentify more than 1 million songsplayed on more than 1,100 radio stationsin real time in 130 markets throughoutthe United States. Nielsen SoundScan

tracks point-of-sale data from retail loca-tions and online sources. NielsenRingScan, launching this year, will mea-sure ringtone downloads and othermobile data services.

—Home Entertainment (Videos/DVDs):Nielsen VideoScan tracks sales of videosand DVDs via point-of-sale data fromretail locations nationwide. VideoScanincludes Nielsen Market Navigator,which combines point-of-sale data, box-office information, radio airplay data,and consumer survey results with neigh-borhood-level demographic informa-tion.

Nielsen TV Services and On Demandprovide TV program and promotionalspot testing from its research facilities inLas Vegas. NTS also produces onlineresearch for the testing of creative mate-rial.

—Books: Nielsen BookScan measuresretail sales activity for the book industryvia point-of-sale data from retail loca-tions.

Major highlights for Nielsen Entertain-ment include: launching NRGi, a newservice providing research services tothe independent film industry, and LiveTheatrical Events, serving Broadway andlive theater clients; launching NielsenMobile, with an initial focus on measur-ing cell phone ringtone purchases in theUnited States; and introducing NielsenSoundScan Digital Downloads informa-tion system and Music Charts, reportingdigital sales information from 19 coun-tries across Europe provided by morethan 110 different music sites.

� Media Solutions: This includesPERQ/HCI and Scarborough Research,and also Standard Rate & Data Services(SRDS) and Interactive Market Systems(IMS).

PERQ/HCI provides healthcare audi-ence measurement and ad expenditureservices to advertising agencies, publish-ers and advertiser companies in theUnited States. It is a media research lineof business within media information

provider SRDS.From a respondent base of more than

11,000 physicians and healthcare profes-sionals, PERQ/HCI measures healthcarejournal readership within themedical/surgical, pharmacy, managedcare, eye care, dental, radiology, nursingand veterinary markets. More than 34healthcare specialties are studied.

Scarborough Research (SR), a jointventure between VNU and Arbitron,identifies local, regional and nationalshopping patterns and media usage ofthe American consumer. SR surveys210,000 adults age 18 and older on avariety of characteristics including:shopping, lifestyle, media and demo-graphics. Measuring consumer behaviorcontinuously throughout the year, SRreleases data twice a year to clients. Itserves advertisers and agencies, broad-cast TV, cable systems, radio stations,newspapers, Internet, sports teams andleagues, and out-of-home companies.

SR products and services include:

—80 Top-Tier Local Market Studies:Conducted in major U.S. markets.

—Mid-Tier Local Market Studies: Con-ducted in six DMAs.

—Scarborough USA+: National study.—Multi-Market Study: Single study

from 80 top-tier markets.—Ciudad Hispania de Scarborough:

Hispanic study with sample of 32,000. —Gay/Lesbian Consumer Online

Study: Through affiliation with Opus-Com Group

—Custom Analytics: Tools for SR data-bases.

—Consumer Tracker: Tool for monthlyor quarterly reporting.

—PRIME NexT: Data analysis software.

Major 2005 highlights for SR includedexpanding its Top-Tier Local MarketStudies to 80, launching Mid-Tier LocalMarket Studies and introducing integrat-ed newspaper audience ratings.

Taylor Nelson Sofres plc (TNS) inLondon was formed in December 1997,when Taylor Nelson AGB plc, a publiccompany founded in 1965 and listed on


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the London Stock Exchange since 1986,acquired Sofres Group SA in Paris. In2003, it acquired NFO WorldGroup.

David Lowden, 48, is chief executiveof TNS. He earned a B.A. in BusinessAdministration at University of Strath-clyde in the United Kingdom.

Research-only revenue for 2005 was$1.8 billion, up 4.1% over 2004. In 2005,84.0% of total worldwide research rev-enue, or $1.5 billion, was from outsidethe United Kingdom. The growth rateexcludes the 2004 and 2005 revenue ofArea Investigacion SA, in Madrid,acquired in February 2004; Medi-agonozis in Budapest, acquired in June2004; Needscope International Ltd.,based in Auckland, N.Z., acquired inSeptember 2004; Interscience Info-macao e Technologica Aplicada Ltda.,based in Sao Paulo, Brazil, acquired inMarch 2005; TNS GDV, based in MexicoCity, Mexico, acquired March 2005;AISA, based in Prague, Czech Republic,acquired March 2005; and Presse Plusbased in Paris, acquired June 2005.

TNS is a worldwide market informa-

tion group and provider of customresearch and analysis, commercially aswell as in political and social polling. It isalso a major supplier of consumer panel,media intelligence and TV and radioaudience measurement services inselected countries. It provides marketinformation and measurement, togetherwith insights and analysis, to local andmultinational organizations.

TNS operates a global network inmore than 70 countries and employs13,580 worldwide.

Syndicated ServicesTNS has three major syndicated ser-

vices, each providing benchmark mea-surement:

� TNS Worldpanel provides continu-ous measurement and analysis of con-sumer purchasing and usage behavior,serving clients in consumer packagedgoods companies, private-label manu-facturers, retailers, fresh-food suppliers,market analysis firms and other organi-zations. TNS collects data using technol-ogy matched to the development of each

market, including bar code and checkoutreceipt scanners, Internet, SMS text mes-saging and diary. That data provides tothe clients insights into consumer behav-ior and the implications for marketingstrategies, promotion and branding. � TNS Media Intelligence provides

advertising expenditure tracking, evalu-ation and consultative services forbroadcast, Internet and print media, inaddition to news monitoring and cre-ative tracking capabilities in 23 coun-tries. Media Intelligence clients includemedia owners, advertising agencies,advertisers, public relations firms,broadcasters, publishers, governmentdepartments and NGOs, as well as inter-national and local companies. � TNS TV and Radio Audience Mea-

surement systems measure and analyzetelevision viewing and radio listeninghabits for broadcasters, advertisingagencies and platform operators in 28countries worldwide. TNS delivers itsanalysis through the TNS software,InfoSys, now used in 20 countries. Audi-ences are measured using the latesthousehold and metering technology as

well as personal measurement, throughArbitron Portable People Meters andReturn Path technology from digital set-top boxes.

TNS Custom BusinessTNS is a provider of custom research,

with operations organized around threeregions: Europe, North America andAsia Pacific-Latin America-Middle Eastand Africa (ALM). Supporting theregions, TNS has organized sector opera-tions to focus on serving multinationalclients. Within each specialist sector,dedicated global account teams developstrong partnerships with major clients.

� Automotive: TNS provides marketinformation to manufacturers, compo-nent suppliers, oil companies, dealer-ships and repair specialists worldwide.Its services include advertising andbrand tracking, car clinics, dealer andcustomer satisfaction research and vehi-cle quality surveys. � Consumer: The firm provides cus-

tom research to major consumer goods



companies and retailers around theworld, addressing key issues in the entireproduct lifecycle, from concept screen-ing through customer satisfaction.� Financial Services: This sector

offers custom research projects such asglobal brand health programs and syndi-cated services, as well as advising finan-cial services clients on current issuessuch as online theft and identity fraud.

TNS Financial Services works withbanks, building societies, insurance com-panies, asset management companiesand regulatory bodies, as well as lawyersand accountancy firms. � Health Care: TNS provides infor-

mation to support new product intro-ductions, solutions for brand and salesforce optimization and assessment ofpromotional effectiveness for clients inpharmaceutical companies, biotechnolo-

gy, medical device and supply compa-nies and advertising agencies. Servicesinclude pre-launch landscaping, marketassessment, new product development,positioning and segmentation, messagecreation, pricing and reimbursement,forecasting, attitude and awarenessmeasurement and post-launch tracking. � Polling & Social: TNS serves public

sector organizations, nongovernmentalorganizations and the news media, pro-

viding information on major trends inopinion and how the public is feelingabout its elected leaders and their poli-cies. It predicts what the outcomes ofelections and provides analyses of soci-ety for policy-makers and for academicresearch. � Technology: TNS works with soft-

ware and hardware companies, mobilephone and microchip manufacturers,network operators, as well as contentand Internet service providers on a glob-al basis.

Managed Access PanelsTNS interactive research and panel

management operates under the brandname 6thdimension, a global network ofmanaged access panels, coveringEurope, United States and Asia Pacific.The 6thdimension are managed, doubleopt-in, high-quality online panels thatallow respondents to answer marketresearch questions in their own time,when they’re feeling most responsiveand least intruded-upon, ensuring hon-esty and accuracy in their answers.

TNS’s focus in custom research is onfour main areas of expertise. Each isembedded within the service offering ofeach region, for delivery of consistentlyhigh-quality recommendations across itsglobal network and in all industry sec-tors. Together, the four areas of expertiseencompass each stage of the marketingcycle.

� New product development: TNShelps clients identify whether it is worthinvesting in an idea, discover how tomake a concept more appealing andforecast potential sales volumes. It offerstailored and flexible services throughoutthe whole new product developmentprocess—from idea generation, early-stage screening, concept development,testing and optimization through to vol-umetric forecasting.� Brand and advertising research:

TNS enables clients to manage theirbrands and advertising communicationsusing its range of services, includingAdEval for advertising pretesting, Mar-ketWhys for brand and advertising track-ing and the Conversion Model for brandequity measurement.� Positioning and segmentation

research: Incorporating motivationalresearch, TNS offers a consumer-driven,strategic analysis of a market for opti-mizing brand strategy and positioning,managing portfolios and identifying newproduct opportunities within a currentor new market.

One of TNS’s tools in this area is theNeedscope System, which uses a psycho-logical framework to uncover the com-plex layers of consumer needs within a


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category and to measure what successfulbrands must deliver to create a strongconsumer-brand relationship. It enablesanalysis of market opportunities and theactions required to capitalize on thoseopportunities.� Stakeholder management: This

business metric measures and monitorsperformance and relationships with var-ious stakeholder groups such as cus-tomers, employees, dealers or share-holders. TRI*M measures, manages andmonitors these multichannel relation-ships. It is applied worldwide acrossboth business-to-business and business-to-consumer markets and offers bench-marking capabilities, drawing on morethan 6,000 studies globally. TRI*M alsoanalyzes stakeholders’ experiences of acompany and the Conversion Model tointerpret consumers’ levels of commit-ment toward a brand.

TNSInfo is the firm’s online client por-tal, allowing clients access to all of theirmarketing information instantly andfrom one single source. It delivers cus-tomized information to relevant peoplewithin the client organization andallows them to analyze data and makeimmediate business decisions.

IMS Health Inc. (IMS) in Fairfield,Conn., was founded in 1954; acquired byDun & Bradstreet Corp. in 1986, andbecame part of a separate public compa-ny, Cognizant Corp., in November 1996.In July 1998, IMS was spun off into apublicly traded company listed on theNew York Stock Exchange.

David Carlucci, 51, is chairman andCEO of IMS. He earned a B.A. in PoliticalScience at the University of Rochester.

Revenue in 2005 was $18 billion, up7.8% over 2004. In 2005, 63.9% of totalrevenue, or $1.1 billion, was generatedoutside the United States. The growthrate excludes 2004 and 2005 U.S. rev-enue from the 2004 acquisitions ofSource Belgium SA in Belgium;H.E.D.M. Bvba in Belgium; SciCon Wis-senschaftliche UnternehmensberatungGmbH in Germany; Groupe PR inFrance; Institute for Medical MarketingResearch in Sweden; United ResearchChina (Shanghai) Co. Ltd. in China;

M&H Informatics Holding AG inSwitzerland; Pitre SRL in Italy; and fromthe 2005 acquisitions of Taskarena Soft-ware Engineering GmbH in Germany;SAI Healthcare in Wyomissing, Pa.; Syn-chronous Knowledge Inc. in Burke, Va.;M-Tag in Australia and the United King-dom; Fricke & Pirk in Germany; BASS inKorea; Areks in France, Japan, Switzer-land and Bonita Springs, Fla.; Pharmet-rics in Watertown, Mass.; Envision in

Parsippany, N.Y.; CORE in Switzerlandand the United States; and IHA-IMSHealth GmbH in Switzerland.

IMS is the leading global provider ofmarket information to the pharmaceuti-cal and healthcare industries, providingservices in more than 100 countries. IMSoffers business intelligence products andservices, including sales force effective-ness services, portfolio optimizationcapabilities, launch and brand manage-

ment services, and managed care andconsumer health offerings. Its GlobalConsulting and Services group providesinsights that improve ROI and the deliv-ery of health care worldwide.

Its business lines offer custom servicesthat support the core business processesof virtually all pharmaceutical compa-nies:



IMS HEALTH INC.www.imshealth.com

3 CARLUCCI

� Sales Force Effectiveness servicesare used principally by pharmaceuticalmanufacturers to measure, forecast andoptimize the effectiveness and efficiencyof sales representatives, to target themarketing and sales efforts of salesforces, and to manage sales territories. � Portfolio Optimization offerings are

multinational integrated analytical toolsand syndicated pharmaceutical, medical

and prescription audits. They assistclients in identifying the optimum mix ofproducts in their portfolios and pipelinesand in resolving various strategic issues,including which therapy classes to enter,which products to develop and license,how to create the right marketing mix,and how to identify the most promisingacquisition targets. � Launch and Brand Management

offerings combine information, analyti-

cal tools, services and expertise toaddress client needs relevant to eachstage in the lifecycle of their pharmaceu-tical brands. Offerings include forecastresults, determine optimal strategies,design the right promotional mix, moni-tor uptake and identify needed correc-tions. � Managed Care services provide an

array of information to quantify theeffects of managed care on the pharma-

ceutical and healthcare industries. � Consumer Health services provide

detailed product movement, marketshare and pricing information for over-the-counter, personal care, patient careand nutritional products.

IMS’s Global Consulting and Servicesteams support strategic planning anddecision-making with a combination ofinformation and analytics. Customizedanalysis and interpretation of businessintelligence is offered in key practiceareas: Pricing and Market Access, whichuses information to formulate strategiesfor product pricing, reimbursement andmarket access; Product and PortfolioDevelopment, which focuses on strate-gies for products 18 months or more pri-or to launch, as well as their lifecyclemanagement; and Promotion Manage-ment, which assists with optimizingbrand and franchise promotion spend-ing and messaging.

The firm’s Information Managementconsulting group helps to organize, ana-lyze and warehouse data assets frommultiple sources related to their portfo-lios. In addition, its Client Servicesteams provide support services in prod-uct setup, installation and implementa-tion of IMS offerings, as well as clienttraining and a variety of ongoing, post-sales services.

In 2005, IMS completed 10 acquisi-tions worldwide to expand capabilitiesin key areas, including health economicsand outcomes, R&D competitive bench-marking, and new offerings targeted tothe U.S. government. In addition, IMSbroadened its reach in the areas ofMedicare and Managed Care, addingdepth and breadth across its offerings.

IMS employs about 6,900 profession-als full time worldwide.

GfK AG, a public company based inNuremberg, Germany, and establishedin 1934, comprises the operations GfKGroup and NOP World acquired by GfKin August 2005.

Klaus L. Wübbenhorst, 50, is the CEOof GfK AG. He earned a Ph.D. from Tech-nical University of Darmstadt, Germany.

Revenue in 2005 was $1.3 billion, up


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5.2% from 2004. In 2005, 72.9% of totalworldwide revenue, or $955.9 million,was from outside Germany. The 2005revenue and growth rate includes thefull-year NOP World revenue.

The growth rate for GfK excludes the2004 and 2005 revenue of the 2004acquisitions of Arbor Inc., in Media, Pa.,in January; GfK Indicator, in Sao Paulo,Brazil, in January; m2A in Paris, in Janu-ary, and the 2005 acquisitions of BeyenMarket Research GmbH, based in Düs-seldorf, Germany, in January, CaribouLake Software LLC, in Golden Valley,Minn., in January, Research DynamicsInc. in Toronto in April, and Adimark SA,based in Santiago, Chile, in April. Alsoexcluded was revenue from divestitureof IHA Institut fur Marktanalysen AG,based in Hergiswil, Switzerland, in Janu-ary 2005.

GfK is a worldwide market researchorganization providing services in fivebusiness divisions: Custom Research,Retail and Technology, Consumer Track-ing, Media and Health Care. In additionto 13 German subsidiaries, the companyhas more than 130 subsidiaries and affil-iates located in 70 countries.

� Custom Research provides tests andstudies on product and pricing policy;brand positioning and management; tra-ditional and modern forms of communi-cation with consumers and users; opti-mizing distribution; and customer loyal-ty issues. � Retail and Technology provides

information services based on continu-ous surveys and analyses of sales of tech-nical consumer goods in the retail sectorin more than 60 countries. Among themarket segments in which this GfK divi-sion operates are office communication,photographic technology and optics,electrical household appliances, infor-mation technology, telecommunications,sports equipment, tourism, consumerelectronics and entertainment media.� Consumer Tracking studies the pur-

chasing decisions and behavior patternsof consumers in 26 European countries.The information and consulting servicescover nearly all fast-moving consumergoods as well as numerous other con-

sumer goods and services.� Media studies the intensity and

nature of media usage and acceptance.Its services are directed at media compa-nies, agencies and the branded goodsindustry in more than 20 Europeancountries and—since 2005—in the Unit-ed States. These services relate to infor-mation about traditional media—includ-ing TV, radio, print, film and outdoor

advertising—as well as the Internet andonline and offline media.� The Health Care division provides

the pharmaceuticals and healthcareindustry worldwide with informationand consulting services for special healthmarkets covered by GfK’s network inAmerica, Europe and Asia. The servicesinclude analyses of product develop-ment and market communication, image

cultivation and price control of medi-cines, market positioning, customer sat-isfaction and information on the salesvolumes of products used in the dentaland veterinary sectors and in laborato-ries.

GfK employs 7,515 full time world-wide.



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The Kantar Group (TKG), based inFairfield, Conn., and London, wasfounded in 1993 as the Information andConsultancy Division of WPP Group plc,a London-based public company.

Eric Salama, 45, is chairman and CEOof TKG. He earned an MSc at London’sBirkbeck College.

Research-only revenue in 2005 wasestimated at $1.2 billion, up 1.6% from2004. In 2005, 64.5% of total research-only revenue, or $798.0 million, wasestimated from outside the United

States. The growth rate includes 2004and 2005 revenue from the 2004 acqui-sitions of AGB Media Services in Milan inJuly; Marketing and Planning Systems inWaltham, Mass. in July; Da Vinci Health-care Partners LLC in Hayward, Calif., inAugust; and Oracle Marketing Informa-tion Software Services Co. Ltd. in Beijingin October; and from the 2005 acquisi-tions of Consumer Health Sciences inPrinceton, N.J., in March; MediaResearch Inc. in Seoul, South Korea, inApril; Dynamic Logic in New York inJune; South China Market Research Ltd.in Guangzhou in November; Retail Mar-keting Instore Services Ltd. in Watford,U.K., in December; and Pentor Institutefor Opinion & Market Research SA, inWarsaw, Poland, in December.

TKG’s research businesses, with anestimated 6,600 full-time employees,include Millward Brown Group,Research International, The ZimentGroup, Lightspeed Research, MattsonJack Group and Added Value.

Millward Brown GroupMillward Brown Group (MBG), based

in Naperville, Ill., was founded in War-wick, England, in 1973 and acquired byWPP in 1989. It includes:

� Millward Brown (www.millwardbrown.com) provides a range of qualita-tive, quantitative and consulting serviceswith respect to brands, marketing com-munications, media and marketingeffectiveness.

MB works across a wide range ofindustries and categories, includingbrand strategy and experience, creativedevelopment and campaign evaluation,consumer needs and values, media plan-ning and strategy, ROI and forecastingand investment management, brand val-uation and analytics through MB Opti-mor unit, and demand and activation.

Key products and services are:

—Link: Copy testing of all forms ofadvertising (TV, print, digital, radio);

—BrandDynamics: Brand equity evalu-ation;

—Dynamic Tracking: Continuoustracking of key brand drivers;

—D&A: A framework for measuring

impact of demand generating and salesactivation activities;

—MBuzz: Measurement of online andoffline word-of-mouth;

—AdIndex: Impact of digital market-ing activity;

—Sales Response Modeling: Isolatingand measuring marketing effects;

—Qualitative: Qualitative researchand focus group services;

—CIMS: U.S. technology media user-ship.

In addition, MB Precis provides PReffectiveness metrics.

� Greenfield Consulting(www.greenfieldgroup.com) is a quali-tative agency conducting focus groupsand in-depth interviews for Fortune 500companies globally, across both con-sumer and business-to-business sectors.� Marketing and Planning Systems

(www.mapsnet.com) is a strategicresearch company and consultancywhich combines advanced marketingscience with consultancy skills. � Dynamic Logic (www.dynamiclog

H16 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25TOP 25 / From page H15

THE KANTAR GROUPwww.kantargroup.com

5 SALAMA

ic. com) measures the impact of digitalmarketing initiatives and the role theyplay in the broader cross-media mix. � The Focus Network (www.the

focusnetwork.com) is a network of eightfocus group facilities, including a newfacility in Chicago’s Merchandise Mart. � Kantar Media Research (www.kan

tarmedia.com) is an integrated research,information and software group, special-izing in marketing and media solutions,software data systems for data analysisand advanced analytical solutions. Keyservices are Television Audience Mea-surement (TAM); print and single-source service through its Target GroupIndex (TGI) and MARS pharmaceuticalproduct; software systems; and customprojects, including data fusion and data-base modeling.

TGI and TAM services are available inmore than 50 countries.

Research InternationalResearch International (RI)

(www.research-int.com) was founded in1973 and has been part of the WPPGroup since 1989. It has offices in 57countries, and its global headquartersare in London. RI Qualitatif is thegroup’s qualitative research arm.

RI provides marketing knowledge cre-ated in response to individual clientneeds with answers to specific businessproblems, and generates insights intoconsumers and markets. It has experi-ence in most major sectors, particularlyconsumer packaged goods, retail, newmedia, financial services, energy andutilities, technology and telecommunica-tions.

RI’s services are structured around sixmain practice areas: consumer under-standing, branding and communication,innovation, channel management, newmedia, customer relationships and ser-vice measurement. In each area, the ser-vices offered draw on its worldwideknowledge bases and include both cus-tom approaches and its own techniques.Among the latter are Equity Engine(brand equity management), MicroTest(new product development and salesforecasting), BrandSight Gallery (aninternationally validated visual systemfor exploring brand personality), Locator(brand positioning optimization) andLoyalty Driver (evaluating and manag-ing customer loyalty).

The Ziment GroupThe Ziment Group (TZG)

(www.ziment.com), based in New York,was founded in 1976 and acquired byWPP in 2001.

The unit is comprised of four divi-sions: Ziment, WebSurveyResearch,Imap and Consumer Health Sciences.

The company offers products toaddress a range of strategic marketingissues and also provides e-healthcaresupport, Internet research and multi-variate services. Its products include:

—FROM COMPOUND TO PROFIT: Arange of research services to take drugsfrom Phase II to market launch andbeyond;

—IDEAZ: Ideation research;

—TRIALZ: An approach to optimalphase III clinical trial endpoints;

—SEGZ: Market segmentationresearch;

—ZAPP: Ziment Associates PositioningPlaybook for positioning and messagingresearch;

—TAGZ: A new approach to segmen-tation to assist marketing pharmaceuti-cal products to physicians;

—MDS: Market Dynamics Studies for

continuous market tracking to monitorbrand and competitive performance;

—PAYZ: A suite of three approaches topricing research; and

—RxOI: Market mix modeling of sec-ondary and primary data to measure theROI of marketing investments.

WebSurveyResearch provides access



to a panel of healthcare professionalsdedicated to participating in researchthrough the Internet. WebSurvey’s panelhas more than 75,000 participatingphysicians. Ziment also offers a ChronicIllness Panel with more than 350,000patients in the United States and Europecovering 100 different chronic illnesses.

Imap, established in December 2004,

conducts worldwide syndicated market-ing research studies.

Lightspeed ResearchLightspeed Research (LR) (www.light-

speedresearch.com) was founded byTKG in 2000 and is based in BaskingRidge, N.J. The company operates inNorth America, Europe and Australia.

LR is a provider of global online mar-

ket research services. The company spe-cializes in using the Internet as a datacollection platform to provide marketresearch through building and maintain-ing panels subject to standards to ensurequality and representative sampling.Web technology and databases providethe foundation to support marketresearch studies and specialty panelsthat range across industry sectors such

as financial services, health care, b-to-b,automotive, family and more. LR alsoprovides custom panels to address spe-cific client needs.

Through its network of proprietarypanels and accredited panel partners, LRcan provide access to more than 15 mil-lion household members across 25 coun-tries in Europe, North America and AsiaPacific. Consumer panels are available inNorth America, Great Britain, theNetherlands, Australia—and France,Germany, Italy and Spain through part-ners—providing access to adults, teens,kids and other specialty audiences.

The Mattson Jack GroupMattson Jack (MJG) (www.mattson

jack.com) was founded in 1986 and wasacquired by TKG in June 2003. The com-pany is based in St. Louis and has sixoffices in the United States, one in theUnited Kingdom and an associate inJapan.

MJG is a healthcare-focused consul-tancy serving the pharmaceutical andbiotechnology industries, with the mis-sion to provide advanced analysis, plan-ning, decision support and implementa-tion.

MJG’s core competencies include busi-ness analytics (market research, model-ing and forecasting, pricing and reim-bursement); corporate development ser-vices (licensing, market opportunityassessment and strategic planning);brand optimization (promotionalresponse modeling, mix optimizationand prescription influence mapping);and oncology market specializationthrough DaVinci Oncology Specialists.

The firm also provides subscriptionservices and tools, which include Epi-Database, Forecast Architect, Cancer-METRIC, Cancer Perspectives now beingmerged into Cancer!Mpact and Oncolo-gy Marketing Strategies. The DaVincioperations were combined with MJG’soncology specialty practice in 2004.

Added ValueThree TKG companies—Added Value,

Icon Brand Navigation and DiagnosticResearch—combined under the AddedValue (AV) name.

AV focuses on brand marketing, con-sumer insight, innovation and communi-cations optimization. Core skills are set-ting future direction (cultural and trendanalysis); identifying market opportuni-ties (market segmentation and mindsetmapping, brand portfolio management);strengthening brand equity (brand eval-uation, diagnosis and strategy creation);innovation (ethnography, ideas genera-tion and development); evaluating ideas


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(marketing mix optimization, conceptevaluation); optimizing communications(decoding and planning, copy testing);and communications performance opti-mization (planning, tracking, spendoptimization).

DR Added Value, formerly DiagnosticResearch International, conducts con-sumer and b-to-b research across a num-ber of product and industry categoriesand for all types of marketing issues.Major services offered are copy-testing,brand and advertising tracking, mar-ket/consumer segmentation, productdesign and customer satisfaction.

Icon Added Value (formerly IconBrand Navigation) (www. icon-added-value.com) provides market researchand consulting services, including brandcommunications, product research,brand tracking and customer satisfactionstudies with offices in four countries. Inaddition, the firm offers support foradvertising agency selection; coaching inbrand management, communicationdevelopment and agency management;and tailored seminars and workshops for

defining brand identity. Its research activities are built around a

brand value management structure withfour brand components: analytics, strate-gy, implementation and monitoring.

Ipsos Group SA in Paris, was foundedin 1975 and listed on the NouveauMarché of the Paris Stock Exchange inJuly 1999. As of April 2003, Ipsos waslisted on the Premier Marché ofEuroNext Paris Stock Exchange.

The chairman and CEO of Ipsos isDidier Truchot, 59. He is a graduate inEconomics from Pantheon-Sorbonne in

France.Revenue for 2005 was $964.6 million,

up 8.6% over 2004. In 2005, revenuegenerated from work conducted outsideFrance was $836.2 million, or 86.7% oftotal revenue. The revenue for 2005includes the full-year revenue of MORI,acquired by Ipsos in October 2005.

The growth rate excludes 2004 and2005 revenue from the 2004 acquisi-tions of Active Insights Inc., in Seoul,South Korea, in January; HispaniaResearch Corp., San Juan, Puerto Rico,in July; TQA Research Pty. in Mel-bourne, Australia, in July; Japan Statis-tics & Research Company Ltd. in Tokyoin October; and the 2005 revenue ofShifrin Research, based in New York, inJanuary; Descarie & Complices in Mon-tréal in July; Guangdong General Mar-keting Research Company Ltd. inGuangzhou, China, in April; NapoleonFranco & Co. SA, in Bogotá, Colombia inJuly; Understanding UnLtd., in Cincin-nati in November; and MORI in London.

Ipsos is exclusively dedicated to sur-vey-based research with five core spe-cializations in advertising, marketing,

media, public opinion and customer sat-isfaction research. The firm offers quali-tative research, forecasting, modellingmarket knowledge and consumerinsights. Ipsos’ data collection, data han-dling and data analysis systems incorpo-rate online technology at all stages of theprocess, and the firm has extensive expe-rience working on a global scale.

For its multinational clients, Ipsos hascreated the Global PartneRing, a pro-gram that ensures an efficient and coor-dinated day-to-day working relationshipwith clients.

� Advertising Research: With Ipsos-ASI, the firm provides a global organiza-tion exclusively dedicated to this special-ization, which delivers homogeneousand performance information on adver-tising campaigns worldwide. � Marketing Research: This largest

Ipsos activity covers all stages of the lifeof a brand or product. It is representedby three major global brands: IpsosObserver for raw marketing data; Ipsos-



IPSOS GROUP SAwww.ipsos.com

6 TRUCHOT

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they’re satisfied.

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Satisfaction reported by our customers in our quality control surveys between December 2005 and March 2006.


Insight for tactical and strategicresearch; and Ipsos Novaction and Van-tis for forecasting, modeling and consult-ing services. � Public Opinion and Social

Research: With the acquisition of MORI,Ipsos has reinforced its position in thisspecialty. The group has expanded con-siderably with Ipsos MORI in the UnitedKingdom, and Ipsos Reid in Canada,Australia, United States, France and oth-er major European countries.

Under the name Ipsos Public Affairs,Ipsos measures public opinion on a vari-ety of social issues and conductsresearch programs for major local andmultinational companies. Ipsos also hasa strong presence in electoral and politi-cal campaign polling, and partners witha number of large media outlets aroundthe world.

� Media Research: First establishedin Europe, this activity is proposed underthe Ipsos Media name, and is now alsoavailable in the Middle East and LatinAmerica.� Customer and Employee Relation-

ship Management: Under the Ipsos Loy-alty umbrella, Ipsos provides global toolsto integrate survey research and transac-tional data in order to optimize market-ing expenditures. This speciality mea-sures the quality, appropriateness, mar-keting and economics of clients’ cus-tomer service proposition. Ipsos, whichbelieves that internal stakeholders arestrongly involved in the management ofthe quality process, also offers dedicatedresearch services in employee relation-ship management.

Ipsos has 6,100 full-time employees inoffices in 44 countries.

Information Resources Inc. (IRI) inChicago was founded in 1979, became apublic company in 1983 and wasacquired in 2003 by Symphony Technol-ogy Group LLC, a private company.

Scott W. Klein, 48, is president andCEO of IRI, and Romesh Wadhwani, 58,is chairman. Klein earned a B.A. inAccounting at Syracuse University, andWadhwani earned a Ph.D. in ElectricalEngineering at Carnegie-Mellon Univer-sity.

Revenue in 2005 was $624.0 million,up 8.9% over 2004. In 2005, 34.5% of

total revenue, or $215.0 million, wasgenerated from outside the UnitedStates.

IRI is a global provider of enterprisemarket information services for the CPG,retail and healthcare industries using acombination of real-time market con-tent, advanced analytics, enterprise per-formance management software andprofessional services.

IRI’s activities are organized into fourcore areas:

� Consumer understanding: Offeringan understanding of shoppers, con-sumers and individual users, IRIaddresses issues such as consumer buy-ing, and when, where, how and whythey are buying it; reaction of differentconsumer segments to promotion pro-grams; effect of shopping trips on pur-chasing; and prediction of attitudechange. � Market performance: Using granu-

lar information about each retailaccount by geography it addresses issuessuch as performance across retail outletsby account and store; optimal price for


INFORMATION RESOURCES INC.www.infores.com

7 KLEIN

JOB HUNTING? MAKE MARKETING NEWS’RECRUITMENT CLASSIFIEDS YOUR FIRST STOP.

product by account, region, neighbor-hood and store; and the elements dri-ving daily performance of key retailers. � Retail performance: Providing in-

store conditions on demand, IRI servicesaddress issues that include manufactur-ers and retailers collaboration to maxi-mize performance and profitability;anticipate demand store by store; identi-fy likely out-of-stock situations in time tocorrect them; optimize assortments aswell as price and promotion plans byregion and by store; manage categoriesand provide space planning coveringtotal store activity.� New product management: With

predictive performance measures, IRIaddresses anticipation of successful newflavor, color, nutritional profile, packag-ing or health attribute in time to build itinto new product portfolios, and predic-tion of success of newly launched prod-ucts.

IRI offers the following products andservices:

� InfoScan Retail Tracking: This cen-sus-based point-of-sale tracking serviceprovides manufacturers and retailerswith access to detailed information onsales, share, distribution, pricing andpromotion, across a wide variety of retailchannels and accounts. InfoScan pre-serves deep granularity, allowing foreasy data integration, and offeringgreater flexibility and relevance in howusers view data. � Advanced Analytic Insights: Analyt-

ical modeling, consumer insights andtesting services are supported by experi-enced analytics staff. Its Marketing MixAnalytics services focus on quantifying,testing and simulating return on market-ing investment for brands. IRI uses aflexible, Bayesian-based modeling plat-form to provide insights to optimize themarketing mix and tactical insights torefine execution, using analytic tools todecompose the drivers of current busi-ness trends and simulate the effects ofchanges on brand plans.

For scenarios that cannot be simulatedusing historical data, IRI offers Behav-iorScan in-market testing service, amedia testing capability that executes in-market media weight and copy tests. Italso offers other testing services to com-pare in-store media, assortment andpricing decisions, as well as media planalternatives.� Enterprise-Class Decision Support

Solutions: These services provide anenterprise-class framework for all phasesof planning, performance analysis andrapid decision-making. Integrated pre-dictive scenario analysis capabilities cre-ate and evaluate multiple what-if calcu-

lations and plan alternatives to helpevaluate the impact of decisions beforethey are made. � Consumer Driven Merchandising

for Retailers: The IRI Consumer DrivenMerchandising solutions assist in stock-ing levels to demand, improve supportfor promotional activities, produce shopper-appropriate store plans andimprove the efficiency of their storeoperations.

� Next Generation MarketKnowledgeTechnology Platform: The MarketKnowl-edge technology platform supports theIRI’s applications with grid computing,visualization tools and dashboards anddaily POS data for retailers. It combinesdaily data, automated analytics anddecision support software to helpaddress major business processes, suchas out-of-stock monitoring and newproduct launches, and to drive insights

about holiday, seasonal and promotionalevent performance. � Industry Vertical Solutions: IRI

offers vertical experience, and cus-tomized products and services for multi-ple industry verticals, including healthcare and wellness, center store, confec-tions, beer, wine and spirits, bakery anddairy.


INTAGE Akihabara Bldg., 3 Kanda-Neribeicho, Chiyoda-ku, Tokyo 101-8201, JapanTel +81 3 5294 [email protected]

www.intage.co.jp

Web 2.0 Digging UpReal IntelligenceINTAGE Group

Leveraging our Intelligence Hub,

we at INTAGE create breakthrough solutions

for the continually lightening quick evolution of the Internet.

Intelligence Inspiring Marketing Innovation,Empowering Business Solutions


The IRI Healthcare Solutions Groupprovides pharmaceutical, healthcare,CPG companies and retailers with con-sumer intelligence, targeting and analyt-ic services for the healthcare market-place. It offers a suite of retail tracking,consumer panel and analytic-drivenproducts and services under the RxPulsebrand.

IRI delivers insights through a com-

prehensive, integrated view of the bever-age alcohol industry. The retail trackingproducts and analytics offered by IRI arescaled to meet the beverage alcoholindustry needs enabling full understand-ing of retail sales trends and purchasebehavior and consumer insights in gro-cery, drug, convenience, liquor and clubstores.

IRI has 3,604 full-time employeesworldwide.

Synovate, created in 2002 (formerlyAegis Research) was acquired in 1999by the Aegis Group plc, a London-basedpublic company listed on the LondonStock Exchange.

Adrian Chedore, 52, is worldwideCEO for Synovate. He earned a B.A. inSociology from the University of Sussexin the United Kingdom.

Revenue in 2005 was $602.9 million,up 10.8% over 2004. In 2005, revenuefrom outside the United Kingdom was$494.2 million, or 82.0% of total rev-enue.

The growth rate excludes 2004 and2005 revenue from the 2004 acquisi-tions of TRBI in London in March; Sym-metrics Marketing Corp. in Phoenix inMarch; Proactive Insight in Bryanston,South Africa, in June; and the 2005acquisitions of Columbus Quanti inGhent, Belgium, in March; AZTECInformation Systems in Sydney, Aus-tralia, in March; AMT Consulting Srl. inRome in June; ARTeam in Paris inJune; CORAL Pacific Inc. in Tokyo inMay; Market Equity Pty. Ltd. in WestPerth, Australia, in September; PlusRemark A.S., in Istanbul, Turkey, inNovember; Univero in Oslo, Norway, inDecember; and Roland Berger MarketResearch in Munich in December. Total2005 revenue of Aegis Group was $1.6billion.

Synovate is a global market researchfirm providing global support and asuite of research services, supported bylocal knowledge and understanding ofthe world’s diverse markets, but neverat the expense of relevant cultural dif-ferences. It works as a global team,where everyone lends support to eachother, sharing knowledge and bestpractices.

Synovate clients range from FortuneGlobal 500 companies to entrepreneur-ial start-ups and come from all sectorsof business—from consumer packagedgoods to petrochemicals, media andadvertising, government, quick-serverestaurants, technology and more.With fully owned operations in 109cities and 51 countries, it employs more than 5,559 permanent staffworldwide.

During 2005, Synovate conductedalmost 25 million interviews and more than 102,000 focus groups and in-depth interviews across theworld. The company has 2,657 CATIstations and more than 1.7 millionaccess panel households, of which 1.2million are Internet access panelhouseholds.

The firm’s global businesses include:

� Synovate Healthcare: With more


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Thorough studies that meet your specification and timeframe—that is whatworking with Applied Marketing Research is all about. Generally we turnproposals in 24 hours. So call on us for thorough, speedy research.

NEW YORK OFFICE

244 Fifth Avenue, #243KNew York, NY 10001

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101A Hickey Blvd., Suite 118South San Francisco, CA 94080

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•Web-based survey research with on-line reporting using advanced techniques (conjoint, discrete choice, Hierarchical Bayes)

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1(212) 717-5104

WEB SITE: www.appliedmr.comE-MAIL ADDRESS: [email protected]

KANSAS CITY OFFICE

420 W. 98th StreetKansas City, MO 64114

1(816) 442-1010

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1(770) 917-8621 1(650) 997-4646


SYNOVATEwww.synovate.com

8CHEDORE


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than 400 healthcare professionals inthe Americas, Europe and Asia, thispractice has the knowledge, resourcesand support to offer ad hoc research oneverything from advanced analytics tosyndicated tracking studies. The prac-tice also conducts global therapy moni-tors in Oncology, Antiviral (HIV,Hepatitis B and C) and Autoimmune(Rheumatoid Arthritis, Multiple Sclero-sis, Psoriasis, Inflammatory Bowel Dis-ease), with a wide geographic coverageincluding the Americas, Europe andAsia (including Japan).

Its therapy experience provides mar-ket knowledge and tailored data analy-ses including patient and physicianprofiles with the ability to track theimpact of market strategy on physicianperceptions, develop appropriate clini-cal trials and assess in-licensing andacquisition opportunities.

� Synovate Motoresearch: Its cus-tom automotive consumer researchprovides guidance at all points of theproduct lifecycle, from concept incep-tion to buyer behavior.� Synovate Loyalty: This practice

helps to develop, implement and moni-tor customer-centric programsthroughout all levels of business.� Synovate Censydiam: Uncovering

the subconscious emotional needs thatdrive customers’ buying behavior, thefirm shows how to define these needsand link them to brands.

Westat Inc. in Rockville, Md., is anemployee-owned company founded in1961.

The president and CEO of Westat isJoseph A. Hunt, 70. He earned an M.S.at the Massachusetts Institute of Tech-nology.

Revenue in 2005 was $420.4 million,up 5.7% over 2004.

Westat primarily conducts surveyresearch for agencies of the U.S. govern-ment as well as businesses, foundations,and state and local governments. Majorproject areas include health, epidemio-logical research, education, the environ-ment, energy, transportation and federalsocial programs.

Its major statistical surveys cover edu-cational progress, medical expenditures,environmental studies and long-termfollow-up surveys concerning health,


WESTAT INC.www.westat.com

9 HUNT


education and employment. Its researchactivities include projects to implementhealth communication plans, enhancereporting and performance of govern-ment programs, and improve patientsafety in the nation’s healthcare system.

The firm continues to conduct CATI atseven telephone research centersthroughout the United States. Westat’snationwide staff of field interviewersuses computer-assisted interviewingmethods on many large long-term sur-veys. To support and manage these large distributed operations, Westatmaintains a large, secure, nationwidecomputer and communications infra-structure.

In 2005, Westat developed its interna-

tional work to support clinical trials inCosta Rica, South Africa and Thailand.The firm continues its clinical trials workfor U.S. government, pharmaceuticaland biotech clients.

Also in 2005, Westat strengthened itsmethods research capabilities with anemphasis on maximizing respondentcooperation and the application of Weband database technologies to surveyinformation collection and survey andstatistical information dissemination. Itoperates a behavioral research facility,specializing in Web usability studies toaugment its cognitive laboratory andfocus group capabilities.

Westat distributes and provides usertraining and support for its WesVar sta-tistical processing software and forBlaise, a COTS software system for CATIand complex survey processing devel-oped by Statistics Netherlands and usedinternationally.

The firm’s staff includes 1,835 full-time salaried employees. In addition,Westat’s telephone-interviewing, field-interviewing and data-editing staff aver-aged about 1,200 during 2005.

Arbitron Inc. in New York was found-ed in 1949, and in 1960 became a sub-sidiary of publicly held Ceridian Corp. inMinneapolis. In March 2001, Ceridiancompleted a reverse spin-off of Arbitroninto a public company listed on the NewYork Stock Exchange.

Arbitron’s president and CEO isStephen B. Morris, 63. He earned an M.B.A. at Harvard Business School.

Revenue in 2005 was $310.0 million,up 3.9% over 2004. In 2005, 4.0% oftotal revenue, or $12.4 million, camefrom outside the United States. The

growth rate includes the 2004 and 2005revenue from Marketing Resources Plusacquired March 2004 and excludes Inte-grated Radio Systems LLC acquired Sep-tember 2005.

Arbitron is an international media and marketing research company primarily serving broadcast, satellite and online radio, cable, advertisingagencies, advertisers, outdoor and out-of-home media. Through ScarboroughResearch, its joint ownership with VNUInc., Arbitron provides media and mar-keting research services to broadcast TVand print media.

Arbitron serves approximately 4,600radio stations and 1,500 advertisingagencies and major advertisers, morethan 300 television stations, nearly 150cable customers, more than 150 newspa-pers and nearly 80 outdoor advertisingcompanies. The firm provides nationaland local radio audience measurementin the United States and surveys theretail, media and product purchase pat-terns of local market consumers. It alsoprovides application software to analyzeratings and consumer data.


ARBITRON INC.www.arbitron.com

10 MORRIS

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Atlanta FocusContact: Marianne PolkDruid Chase Office Park, Suite 2502801 Buford HighwayAtlanta, GA, USA 30329Tel: 1 (404) 636-9054Fax: 1 (404) 636-8927Email: [email protected]

Chicago FocusContact: Karey Stiefer222 Merchandise Mart Plaza, Suite 240Chicago, IL, USA 60654Tel: 1 (312) 755-0720Fax: 1 (312) 755-0721Email: [email protected]

Dallas FocusContact: Robin McClure511 E. Carpenter Freeway, Suite 100Irving, TX, USA 75062Tel: 1 (972) 869-2366Fax: 1 (972) 869-9174 Email: [email protected]

London FocusContact: June CooperColet Court, 100 Hammersmith RoadLondon, England, UK W67JPTel: 011 44 (208) 563-7117Fax: 011 44 (208) 563-1486Email: [email protected]

Mexico City FocusContact: Rony JerusalmiBosque de Duraznos No. 75-205Col. Bosques de las LomasC.P. 11700 México, D.F., MEXICOTel: 011 (525) 55-596-4040Fax: 011 (525) 55-596-4040Email: [email protected]

New York FocusContact: Nancy Opoczynski317 Madison Avenue, 20th FloorNew York, NY, USA 10017Tel: 1 (212) 867-6700Fax: 1 (212) 867-9643Email: [email protected]

San Jose FocusContact: Heidi Flores3032 Bunker Hill Lane, Suite 105 Santa Clara, CA, USA 95054Tel: 1 (408) 988-4800Fax: 1 (408) 988-4866Email: [email protected]

Toronto FocusContact: Jeff McFarlane4950 Yonge Street, Suite 306Toronto, ON, Canada M2N 6K1Tel: 1 (416) 221-9450Fax: 1 (416) 221-7441Email: [email protected]

Corporate HQContact: Sarah Bertucci4950 Yonge Street, Suite 600Toronto, ON, Canada M2N 6K1Tel: 1 (416) 250-3621Toll free: 1 (800) 394-1348Fax: 1 (630) 799-4805Email: [email protected]


Media Services� Measuring U.S Local and National

Radio Audiences: Arbitron measures thesize and composition of radio stationaudiences by periodically surveyingradio listeners in more than 290 U.S.markets. It also provides measurementof network radio audiences through itstwo national ratings services: RADARand Nationwide. The RADAR serviceprovides a measurement of nationalradio audiences and the audience size ofnetwork radio programs and commer-cials. The audience measurements areprovided for a wide variety of demo-graphics and dayparts for total radio lis-tening and for 56 separate radio net-works.� Surveying Consumers in Local Mar-

kets: Arbitron provides consumer pro-files of radio listeners, broadcast televi-sion and cable television viewers, news-paper readers and consumers reachedby outdoor and out-of-home advertisingdisplays. These profiles contain detailedsocioeconomic data and informationabout what consumers buy, where theyshop and what other forms of media

they use. Measurements are provided inapproximately 270 local marketsthroughout the United States through itsScarborough service (a joint venturebetween Arbitron and VNU Inc.) as wellas two other proprietary services thatconduct ongoing consumer surveys.

Arbitron also provides software appli-cations that provide access to media andconsumer information from Arbitronand other research providers. The soft-ware assists in making media buying andselling decisions, as well as in managingand programming radio stations. � Arbitron Outdoor Services and

Online Radio Ratings: Through Scarbor-ough and its other local consumer ser-vices, Arbitron provides outdoor andout-of-home measurements of retailbehavior, demographics, lifestyle andmedia habits of local market consumers.In late 2004, Arbitron and comScoreMedia Metrix, created comScore Arbi-tron ratings, a service producing month-ly reports of online radio audiences tothe leading online radio providers.


� Custom Research Services andInternational Operations: Arbitron is inthe process of expanding its customresearch efforts to serve emerging adver-tising media. For example, it has pro-duced audience listening estimates forsporting events, Chinese-language radioand custom research studies for satelliteradio providers and out-of-home/place-based media.

Through Continental Research, itsLondon-based subsidiary, Arbitron pro-vides media, advertising, financial, pub-lic sector, telecommunications and Inter-net research services in the United King-dom and continental Europe.

The Arbitron syndicated radio audiencemeasurement service also provides audi-ence estimates covering a wide variety ofdemographics and dayparts for MexicoCity, Guadalajara and Monterrey.

Arbitron Portable People MeterArbitron has developed a Portable

People Meter (PPM) system capable ofmeasuring radio, broadcast television,cable television, Internet broadcasts,satellite radio and television audiences,and retail store video and audio broad-casts. In the United States, Arbitron iscurrently working with the radio, broad-cast television and cable televisionindustries, as well as with advertising

agencies and advertisers to demonstratePPM as a new electronic ratings system.

In July 2006 (pending Media Ratings Council accreditation in Hous-ton), Arbitron will start making thechange to the PPM with a rollout sched-ule of the top 10 radio markets by the fallof 2008, and into all of the top 50 radiomarkets two to three years thereafter.The firm is also working directly withthe broadcast television and cable indus-try on additional, noncurrency servicesthat use the PPM.

Arbitron has entered into licensingagreements with international mediainformation services companies. BBMCanada, the Canadian industry coopera-tive for audience ratings, uses the PPMas the official ratings system for buyingand selling commercial airtime onFrench-language television in the mar-kets of Quebec and Montreal. TNS, aU.K. company, uses Arbitron’s PPM sys-tem for media measurement applica-tions in Belgium, Norway and Singa-pore. TNS also has a license to use Arbi-tron’s PPM technology and its audioencoding technology for radio and tele-vision audience measurement in select-ed countries in Europe, Asia Pacific, theMiddle East and Africa.

In addition, Arbitron has entered intoevaluation agreements with other audi-ence measurement companies in othervarious countries.

Project ApolloOne application of PPM is its use as

the media collection tool for a nationalmarketing-oriented research service,Project Apollo. This marketing researchservice that Arbitron and VNU areexploring would be designed to collectand connect three types of data:

—Exposure to messages on thenational media by using the PPM totrack electronic media and by using oth-er survey methods for print, Internet andother media.

—Changes in consumer brand recog-nition and preference through onlinesurveys.

—Store traffic and purchases of con-sumer packaged goods throughACNielsen in-home scanner technologiesas well as spending on consumer ser-vices by means of additional surveymethods.

As of January 2006, Arbitron and VNUhave deployed a national pilot panel ofmore than 11,000 persons in 5,000households that collects multimedia andpurchase information from a commonsample of consumers. The pilot panel is




designed to show advertisers how Pro-ject Apollo would enable a better under-standing of the link between consumerexposure to advertising on multiplemedia and their shopping and purchas-ing behavior. The pilot is designed togive advertisers the ability to estimateand quantify the top line revenue growththat could be achieved using ProjectApollo. The pilot also showcases theenhanced ability of the “single-source”

marketing research service to measurethe return on investment for marketingefforts.

Arbitron has executive offices in NewYork with sales offices and operations infive U.S. cities, and an office in London.Its research and technology organizationin Columbia, Md., provides support forthe U.S. Media Services business and isdeveloping the PPM.

Arbitron has 1,057 full-time employ-ees worldwide.

INTAGE Inc. (formerly MarketingIntelligence Corp.), based in Tokyo, wasfounded in 1960 and was privately held,mostly by several banks and insurancecompanies, until its IPO in November2001, when it was listed on the TokyoStock Exchange.

Norio Taori, 58, is president and rep-resentative director. Taori earned a B.A.in Sociology at Hitotsubashi Universityin Japan.

Revenue was $261.4 million for thefiscal year ended March 2006, up 8.1%over fiscal year 2005. In fiscal ’06, 0.7%of revenue, or $1.9 million, came from

outside Japan. INTAGE provides comprehensive, full-

service marketing research and intelli-gence services in Japan. It provides intel-ligence through a combination of con-sulting abilities, marketing and industryknowledge, systems technology andresearch services. The firm’s services arein the following three areas:

� Strategic Solutions: INTAGE com-bines information technology, systemdevelopment capabilities and marketingintelligence to construct business appli-cation systems to address strategy issuesand operating environments. Databaseservices apply data utilization and analy-sis tools for support systems.

The company offers integrated ser-vices (INTAGE-CRM, data mining andcustomer portfolio management tools),BPR and BPO services, medical services(CRO, SMO services), SCM services(supply and demand planning and logis-tics planning), micro-area marketingapplications (AreaManager) and busi-ness application products (JobHunter3).


INTAGE INC.www.intage.co.jp

11 TAORI


� Customized Services: INTAGEaddresses clients’ needs for customizedservices in management, strategy andstrategy implementation evaluation, andbusiness process efficiency. The compa-ny leverages technology and systems aswell as extensive marketing researchresources and capabilities to optimizemarketing activities and businessprocesses via customized research, glob-al research, medical marketing research,Internet-based marketing research,social marketing research, system appli-cations and operation (system develop-ment, DP outsourcing, system operationservices), and analytical tools and appli-cations (Self-Choice, brand manage-ment tables, brand equity analysis mod-els, advertising effectiveness measure-ment models, Macross Pro).� Marketing Tracking: INTAGE pro-

vides information through in-housedeveloped data delivery systems. Infor-mation details retail sales trends, con-sumer buying behaviors, sales promo-tion activities and other market indica-tors. Market tracking service offeringsinclude syndicated POS retail panel ser-vices (SRI, SDI), syndicated consumerpanel services (SCI, SLI, personal eye),syndicated promotion effectiveness mea-surement panel services (SPI, INTAGEAd Index), Kitchen Diary, price and storesales promotion analysis packages (priceelasticity analysis, APRiCOT), medicalrepresentative activities effectivenesspanel service (Rep Track) and integratedmarketing research data delivery sys-tems (Partner & Brains, RESME).

Major activities in 2005 and 2006include expanding the size of the onlineaccess panel to 1 million; offering thehealthcare industry a wide range ofexpertise in medical marketing research,clinical research and site management,OTC market tracking and MR Tracking

services, starting “personal eye,” an indi-vidual panel; and begin online purchasedata collection to supplement data ofspecific users in the cosmetics market(high price range, department storechannel); and integrating the newonline data collection into “SLI” (currentfemale consumer panel).

INTAGE has 1,500 full-time employ-ees.

Harris Interactive Inc. (HI), based inRochester, N.Y., was founded in 1975 asGordon S. Black Corp., and togetherwith Louis Harris and Associates, whichwas founded in 1956, became a publiccompany in 1999, listed on the Nasdaq.

Gregory T. Novak, 43, is president andCEO of HI. He earned an M.S. at Kran-nert Business School at Purdue Universi-ty.

Revenue in 2005 was $210.5 million,up 2.5% over 2004. In 2005, $42.5 mil-lion, or 20.2% of total revenue, was gen-erated outside the United States. Thegrowth rate excludes the 2004 and 2005revenue of the acquisitions of WirthlinWorldwide in the United States in Sep-tember 2004, Novatris in Paris in March2004 and the divestiture of Harris Inter-active Japan in Tokyo in May 2005.

HI is a global research company


HARRIS INTERACTIVE INC.www.harrisinteractive.com

12 NOVAK

known for its Internet-based researchmethods and The Harris Poll. It serves itsclients through its U.S., Europe and Asiaoffices, and through an independentglobal network of affiliate marketresearch companies.

The firm has particular strengths inthe areas of brand and strategy consult-ing, marketing communications (adtracking and testing), customer loyaltyand employee alignment. Its industryexperience includes advertising, con-sumer packaged goods, financial ser-vices, health care and pharmaceuticals,government, technology, automotiveand transportation, as well as public pol-icy and public relations.

HI manages the world’s largest onlinepanel of double opt-in respondents. They

have also developed a complete set of spe-cialty panels to meet unique samplingrequirements, including affluent autodesign advisers; chronic illness; gay/les-bian/bisexual; IT decision-makers; physi-cians; product, advertising and concepttesting (PACT); teens and tweens; movietrailer testing; and others. Additional spe-cialty panels are being created.

The firm has developed an online datacollection system that functions in 48different languages and operates aroundthe clock. The system can send out morethan 1 million e-mail invitations perhour and process 120,000 five-minuteinbound surveys per hour. Since 1997,HI has completed more than 61 milliononline surveys.

HI has 1,373 full-time employeesworldwide.

Maritz Research (MR), based in Fen-ton, Mo., was founded in 1973 and is awholly owned subsidiary of Maritz Inc.

Michael Brereton, 46, is president ofMR. He earned an MBA at BowlingGreen State University.

Research-only revenue in 2005 was$207.1 million, up 13.1% over 2004. In2005, 20.7% of total research-only rev-enue, or $42.9 million, came from out-side the United States. The growth rateexcludes 2004 revenue for Delve, which

was sold February 2004. Maritz Inc.’srevenue in 2005 was $1.4 billion.

MR provides services that close thegap between brand promise and brandperformance through an understandingof customers, employees and channelpartners. Its specialized divisions are pri-marily centered on the automotive,financial services, hospitality, telecom-munications, retail, technology andpharmaceutical sectors.

In 2005, MR introduced Maritz Cus-tomer ExperienceAdvantage. Thisapproach uses customer satisfactionanalysis and employee attitudinalresearch to understand, enable andmotivate people to improve business per-formance. It provides the framework,tools and support necessary to differenti-ate customer experiences at the locallevel, for benefits at the corporate level.

MR has developed highly specializedskills in the area of pharmaceuticalresearch, and it introduced its PharmaResearch Group in 2006. Also, in con-junction with Texas A&M University’sCenter for Retailing Studies, MR pre-sented the Maritz Retail Leadership


MARITZ RESEARCHwww.maritzresearch.com

13 BRERETON

MARKETING NEWS’ RECRUITMENT CLASSIFIEDSYOUR FIRST STOP FOR MARKETING’S BEST JOBS

Award to Talbots for its commitment tohelping women obtain college degreesthrough its scholarship program.

MR employs 612 people full timeworldwide. Offices are located in Chica-go; Detroit; Hamburg, Germany; LosAngeles; New York; Marlow, U.K.; Min-neapolis; Montreal; St. Louis; Toledo,Ohio; and Toronto.

J.D. Power and Associates (JDPA) inWestlake Village, Calif., was founded in1968. In April 2005, JDPA was acquiredby The McGraw-Hill Cos. in New York.

Steven C. Goodall, 51, is president ofJDPA. He earned an MBA at the Univer-sity of Southern California.

U.S. research-only revenue in 2005was estimated at $198.2 million, up18.5% over 2004. Revenue from outsidethe United States in 2005 was estimatedat $46.0 million, or 23.2% of totalresearch-only estimated revenue.

JDPA is a global marketing informa-tion services company that conductsindependent consumer surveys of prod-uct and service quality, customer satis-faction and buyer behavior. Servicesinclude industrywide and client-com-missioned research, business-to-businessconsulting, automotive forecasting, cor-porate training and performanceimprovement, and media research.

The firm does not review, judge or testproducts and services; it relies on theopinions and expectations of consumerswho have actually owned the productsand use the services being rated. Annualsyndicated studies are based on surveyresponses from millions of consumersand business customers worldwide.

JDPA is best known for its work in theautomotive industry, for which its met-rics have become the industry standardfor measuring quality and customer sat-isfaction. A team of associates world-wide conducts quality and customer sat-

isfaction research across industriesincluding automotive, telecommunica-tions, travel, real estate, finance, marine,health care, utilities and consumer elec-tronics.

The firm’s clients include many For-tune 500 companies in the United Statesand many internationally. JDPA has fiveU.S. offices and locations in seven coun-tries internationally. It has 620 full-timeassociates worldwide.

Video Research Ltd. (VR), based inTokyo, was founded in 1962 by a consor-tium of Japanese broadcasting compa-nies, major advertising agencies andadvertisers.

The president and CEO of VR isTsuyoshi Takeuchi, 65. He is a graduatein Politics and Economics at Waseda Uni-versity in Japan.



J.D. POWER AND ASSOCIATESwww.jdpower.com

14 GOODALL

VIDEO RESEARCH LTD.www.videor.co.jp

15 TAKEUCHI

CHECK US OUT!marketingpower.com


Revenue for the year ended March2006 was $183.0 million, up 5.1% overthe same period last year. Revenue of$200,000, or 0.1% of total revenue, wasfrom work conducted outside Japan.

VR’s main service is TV audience rat-ings research, based on a sample of6,600 households equipped with setmeters for household TV ratings in 27markets throughout Japan. From Octo-

ber 2004, VR started daily reporting ofTV household rating data in all 27 mar-kets. In the Kanto (including Tokyo) andKansai (including Osaka) markets, VRreports both household and individualratings using VR PeopleMeter.

VR has obtained ISO 9001:2000 certi-fications for its Mechanical TV ratingresearch (Household and Individuals),as well as for the diary method of theindividual rating research.

In March 2006, VR released its “6thComprehensive Newspaper SurveyReport” (J-READ), which gathers andorganizes standardized data on newspa-pers throughout all 47 prefectures ofJapan. This one-week survey of newspa-per browsing is designed to measureitems such as media contact, lifestyleconsciousness and product use to shedmore light on how reader ad targetsinteract with newspapers. This survey

also covers image of prefecture and citygovernments, popularity of Japanese probaseball and football teams, and corpo-rations’ brand evaluation and familiaritythrough newspaper readers.

Audience and Consumer Report(ACR) is VR’s syndicated research start-ed in 1972. It is designed to study con-sumer trends and media contacts in theJapanese market by a single-sourceapproach. Because VR conducts itsresearch periodically, changes in pur-chase behavior, brand share and so forthcan be recognized chronologically.

VR Personal Scan System is a single-source data service on an individualbasis, capturing personal purchasebehavior including out-of-home con-sumption. Purchase data such as prod-uct, time, place and quantity is collectedby the panelists using a portable barcode reader. The system captures bothout-of-home and males’ purchase behav-ior, which was difficult for traditionalconsumer panel research. It also linkspersonal purchase behavior and adver-tising exposure, so that it can measureadvertising effects.

In February 2006, VR released MAGA-SCENE Report, a survey started as a sin-gle media survey on magazines in 1999and implemented every October in sevenmajor regions in Japan. The recentlysummarized results provide informationsuch as readership state for each maga-zine, readers’ profiles (basic attitude,awareness in daily life, media involve-ment and such) as well as magazinequality (images for each magazine, fre-quency of reading, place of purchase andreading). The survey covers more than500 magazines, including weekly, fash-ion and specialized magazines. Thenumber of samples was increased to10,000 from the survey wave in 2005 inorder to improve and stabilize data accu-racy. The data analysis software “DigitalMAGASCENE” was upgraded to providefurther detailed analysis for magazinereadership.

Video Research Interactive Inc. unithas expanded its Internet-related ser-vices by renewing the WebPAC, whichallows detailed profile analysis, as wellas launching the WebAdsReport, a newInternet ad information service.

VR has 391 full-time staff operating inits Tokyo office and nine other regionaloffices in Japan, New York and Bangkok.


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It’s a simple question.One that demands both answers and action.so what?

It drives our every move, ensuring our research insights deliver powerful business-building impact.so what?

By constantly asking this question, we’ve been guiding the right decisions for over 33 years.As one of the world’s largest and fastest-growing full-service custom research companies, LRW has helped a long listof industry-leading businesses improve their bottom-line.so what?

Smart research that delivers great results—it’s exactly whatmakes us so popular. Our team of highly experienced research,marketing, and business consultants search for insight in every study.But, unlike most research firms, we don’t stop there. We look at theresults and ask “so what?”—playing out every possible scenario.Perhaps it’s right-brain meets left-brain—or maybe it’s our unique blend of marketing strategists and analytical leaders.Whatever you call it, we get the right answers to the right decision makers to catapult your success.so what?

We’re not just talking—we’ve got proof. In an arena where consistent success is rare, LRW is # 1 worldwide. Independentresearch shows we rate # 1 in top box for overall customer satisfaction—again and again.If all this sounds like an approach you would like applied to your next marketing research program, give us a call at 310.553.0550 or visit us at lrwsowhat.com and ask a few tough questions of your own.

www.lrwsowhat.com

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Turning Insight into Impact.Lieberman Research Worldwide

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The NPD Group Inc. (NPD), in PortWashington, N.Y., is a group of privatelyheld corporations. It was founded in 1967.

Tod Johnson is chairman and CEO ofNPD, and Karyn Schoenbart is presidentand COO. Johnson, 61, earned anM.S.I.A. at Carnegie Mellon University.

Revenue in 2005 was $161.1 million,up 14.3% over 2004. In ’05, 20.2% oftotal revenue, or $32.6 million, was gen-erated from work conducted outside the

United States. The growth rate excludesrevenue from the acquisition of STS Mar-keting Research in Cambridge, Mass., inNovember 2005, DisplaySearch in Austin,Texas, in October 2005, and TNS Per-fumery in Milan, Italy, in October 2005.

Excluded from this revenue are someother businesses, which NPD does notconsolidate, as well as services for Ipsos-Insight, NPD’s former custom marketingresearch business sold to Ipsos SA in2001, and for which NPD still does workunder the buyout agreements.

The firm collects information on whatis selling, where, to whom and why, help-ing clients and retail partners uncovermarket opportunities, understand chan-nel migration patterns, strengthen chan-nel relationships and benchmark industryperformance. It offers companies per-spective about their industries as a wholeand insight on their customers, products,channels of distribution and competitors.

NPD products and services includetracking services that monitor retail pur-chasing using POS and consumer pur-

chasing and behavior via panels, analystservices based on NPD tracking informa-tion, topical reports and proprietaryresearch in the industries covered byNPD.

NPD information is available for abroad range of industry sectors, includingfashion, apparel, sports, technology, com-munications, entertainment, food, auto-motive, and home and office.

The firm continues to expand its work with its global retailer partners,which provide POS store movement infor-mation to NPD, now representing almost700 retail partners with more than134,000 doors worldwide. These retailersinclude department stores, mass merchan-disers and discount stores, specialty stores,mail order outlets and e-commerce Websites. NPD monitors commercial sales ofinformation technology products throughan alliance with the Global TechnologyDistribution Council, whose memberscomprise about 80% of the IT distributormarket.

NPD also collects information via the

NPD Online Panel of more than 3 millionregistered members. Nearly 15,000households also participate in a specialsubset of the panel who have metersinstalled on their PCs to monitor onlinebehavior as part of NPD’s Digital Insightsservices. Other data collection methodsinclude consumer diary panels, manufac-turers’ shipments and related surveys.

NPD has offices in 20 cities around theworld, spanning the Americas, Europeand Asia.

In Canada, NPD offers information forthe automotive, consumer electronics, IT,entertainment, apparel, footwear, foodand beverage, and foodservice industries;in many cases, consumer information iscollected from NPD’s Canadian onlinepanel. In Mexico, NPD’s primary businessis tracking the consumer electronics mar-ket.

In Europe, NPD offers information forthe following industry sectors: athleticfootwear, beauty, foodservice, licenses,sports apparel, sports equipment andtoys. Tracking services are provided in 11European countries.

In Asia, foodservice and restauranttracking services are available in Japan,as well as casual-wear market tracking;NPD also maintains an online panel tosupport foodservice tracking and ad hocwork in Japan.

In 2005, NPD expanded and enhancedservices in a number of industry sectorsthrough strategic acquisitions. In thefashion sector, NPD acquired STS MarketResearch and the online longitudinal con-sumer panel, AccuPanel. NPD alsoacquired TNS’s Italian perfumery busi-ness, becoming the leading provider ofselective beauty information in Europe.Consumer electronics and IT acquisitionsincluded DisplaySearch, the leadingprovider of information on flat panel dis-plays, and ACNielsen’s Canadian IT track-ing business.

Also in 2005, NPD introduced MarketInsights, market analysis based on NPDConsumer Technology data. The firmlaunched new services for the wirelessindustry, introducing Mobile Phone Trackand a series of topical reports for theindustry.

In 2006, NPD plans to continue building and enhancing services world-wide, including expansion of its data services (weekly and regional/marketlevel).

NPD’s joint ventures include a series ofcompanies owned by NPD and GfK AG,operating retail tracking services inEurope, the Americas, Japan and thePacific Rim for consumer electronics,household durables, cameras and ITindustries. The firm also partners with


e-panel researche-panel research

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Data collection you can trustPartners you can rely on



THE NPD GROUP INC.www.npd.com

16 JOHNSON



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GfK in OzToys, a retail tracking servicecovering toys, video games and softwarein Australia. In Latin America, NPDinvestments include consumer purchasepanels in nearly all Latin American coun-tries, operated through LatinPanel, ajoint venture with IBOPE Group andTaylor Nelson Sofres plc.

NPD has about 875 full-time employ-ees worldwide.

Opinion Research Corp. (ORC) inPrinceton, N.J., was founded in 1938and has been a public company sinceOctober 1993.

Chairman and CEO of ORC is John F.Short, 62.

Research-only revenue in 2005 was$150.6 million, up 2.1% over 2004. In2005, 37.4% of total research-only rev-enue, or $56.4 million, was from workconducted outside the United States.

Total research and nonresearch revenuein 2005 was $190.2 million.

ORC is a research, consulting andinformation services company offeringmultinational corporations and govern-ments market intelligence and socialresearch on a global scale, with particu-lar emphasis on global business-to-busi-ness markets and social research. ORChas conducted studies in more than 100countries across six continents, operat-ing 19 wholly owned offices in the Unit-ed States, Europe and Asia.

The firm’s services include advancedanalytics and data mining, communica-tions and marketing services, corporatereputation and branding, customer loy-alty and retention, data collection andprocessing, demographic and healthresearch, employee surveys, informationtechnologies, management consulting,market assessment, training and educa-tional technologies.

ORC has a significant presence andreputation in the automotive, consumergoods and services, energy, financial ser-vices, health care, information technolo-gy, retail and trade, and telecommunica-tions industries as well as with interna-tional development organizations.

The company offers a number of syn-dicated research products. These includeCaravan, its twice-weekly consumer tele-phone omnibus survey; Customer Loyal-ty Plus, its system for measuring andbuilding customer loyalty; and ORCOvernight, which offers clients the abili-ty to receive Internet or telephoneresults the following day.

ORC has eight central telephone inter-viewing centers with a total of 657 CATI-equipped interviewing stations inBurlington, Vt.; Plattsburgh, N.Y.; Reno,Nev.; St. Albans, Vt.; Tucson, Ariz.; Lon-don; Hong Kong; and Taipei, Taiwan. AllEuropean interviewing is done throughthe London center, which is staffed withnative speakers of 17 major Europeanlanguages. In total, research profession-als at ORC are fluent in more than 70languages. Interviewing is conductedregularly in the Pacific Rim, Europe andthe Americas.

The company has 707 full-timeemployees in research worldwide.




OPINION RESEARCH CORP.www.opinionresearch.com

17 SHORT

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IBOPE Group in Sao Paulo, Brazil, wasfounded in 1942 and is privately held.

Luiz Montenegro, 47, is vice presidentof IBOPE Group. He earned a Universitydegree in Engineering at UniversidadeFederal do Rio de Janeiro in Brazil.

Research-only revenue in 2005 was$82.1 million, up 5.9% from 2004. In2005, 22.3% of research-only revenue,or $18.3 million, came from work con-ducted outside Brazil. Revenue andgrowth rates both exclude research com-

panies in which IBOPE owns 50% orless, including IBOPE-AGB Mexico,TIME-IBOPE Chile and LatinPanel Chile,AGB-IBOPE Venezuela, LatinPanelArgentina, LatinPanel Brazil, Informidiain Brazil, Inestra in Brazil and MQI inBrazil. Also excluded are nonresearchcompanies, including Megadata, a dataprocessing firm in Brazil; Midialog, asoftware company based in Portugal;Marketdata, a software company; andIBOPE eClipping, a press clippings com-pany in Brazil.

IBOPE Group is a Brazilian multina-tional company specialized in media,market and opinion research, operatingin 13 countries in Latin America:Argentina, Bolivia, Brazil, Chile, Colom-bia, Costa Rica, Ecuador, Guatemala,Mexico, Panama, Paraguay, Peru andUruguay. For international clients,IBOPE has a commercial office in Miami.Through associated companies, it also ispresent in El Salvador, Honduras,Nicaragua, Venezuela and Portugal. Thecompany employs 1,483 full time.

The research activities of the IBOPEGroup are organized into nine business

units:

� IBOPE Media Information providessyndicated media research including TVand radio audience ratings, newspaperreadership, ad spend monitoring andsingle-source data (TGI) in 13 countries.Since 1996, IBOPE has a U.S. office tomarket the Pan-Regional Latin AmericanAudience Ratings to the cable TV net-works.� IBOPE NetRatings is a joint venture

between IBOPE and Nielsen//NetRat-ings, providing audience measurementfor the Internet.� IBOPE Solution is the group’s cus-

tomized research unit that provides bothqualitative and quantitative marketingresearch for consumer and business-to-business marketers. � IBOPE Opinião Pública is the

largest public opinion company in Brazil.It conducts surveys and polls for politicalparties, newspapers and TV networks aswell as for government agencies at thefederal, state and municipal levels.� IBOPE Inteligência is dedicated to

developing strategic analyses as well as


IBOPE GROUPwww.ibope.com.br

18MONTENEGRO

evaluation of opportunities and risk,based on industrial research, secondarydata analysis and other factors.� Millward Brown Brazil is an ad hoc

market research institute specialized inunderstanding, evaluating and accom-paniment of brands and communication. � LatinPanel is the result of a joint

venture between three market researchgroups: IBOPE, NPD and TNS. The com-pany specializes in analyzing consumers’shopping behavior, through householdand individual panels. It operates in 12countries in Latin America. � MQI provides the infrastructure

and technology intended to assist thedemands for information collected viatelephone and Internet.� Inestra was the last Group IBOPE

acquisition. It specializes in pharmaceu-tical market research and consultancy.

Lieberman Research Worldwide(LRW), based in Los Angeles, is a pri-vately held corporation founded in 1973.

Arnold Fishman, 61, is the founderand chairman of LRW, and David Sack-man, 48, is president and CEO. Fishmanearned a B.S. at Brooklyn College, CityUniversity of New York, and Sackmanearned a B.A. at the University of Cali-fornia at Los Angeles.

Revenue in 2005 was $75.7 million,down 2.6% from 2004. In 2005, $9.9million, or 13.1% of total revenue, wasgenerated outside the United States.

LRW is a full-service custom marketresearch provider with extensive experi-ence across diverse industries, includingentertainment, technology, automotive,pharmaceutical and health care, retail,food service, financial and business ser-vices, and packaged goods. The firmconducts research in 71 countries world-wide.

LRW operates from a consulting-part-nership model, learning clients’ indus-tries and business needs to solve imme-diate problems and develop long-termstrategies. The model is based on experi-enced executives from academia, con-sulting, advertising, marketing and mar-keting research. It includes an in-houseAdvanced Analytics team that providesexpertise in conjoint, choice, latent class

and Hierarchical Bayes modeling, pricetesting and optimization, demand fore-casting and modeling, market segmenta-tion, brand positioning and other cus-tom techniques.

LRW emphasizes four core areas ofresearch:

� Strategy Development: In segmen-tation research, the firm determines tar-gets, optimizes marketing mix and devel-

ops strategies to maximize performancewithin target segments that drive busi-ness impact. It also deploys techniquesand analytic processes to understandwhere value resides within brands alongwith the implications for brand building.Strategy expertise is LRW’s corestrength. � CIA Approach to Tracking:

Launched in 2005, LRW’s CIA to track-ing uses consistency procedures and

research processes that generates insightfrom the data while ensuring actionabili-ty of the findings. This approach isapplied to brand, advertising and cus-tomer satisfaction research initiatives.� New Product Development: Lieber-

man Laboratory starts with a marketsegmentation to understand the targetmarkets, then uses Ideation, a structured



LIEBERMAN RESEARCH WORLDWIDEwww.lrwonline.com

19 SACKMAN

brainstorming method, to create a largenumber of potential concepts. Theseconcepts are refined through Evolution,an iterative series of focus groups andconcept redevelopment stages to shapethe most highly appealing new productconcepts.� Actionability Workshops: LRW

offers Actionability Workshops to active-ly engage key client stakeholders in theresearch process to generate concepts,strategies and action plans that canimpact their business. This creative,engaging process is employed to developand implement actionable strategies todrive marketing and business change.

In 2006, LRW will launch a new

approach to analysis and reporting,Lieberman Learning Labs, based on theTheory of Multiple Intelligences. Thefirm will continue to develop and deployits technology infrastructure, including arobust EDP system and new online tech-nology tools. The opening of a Chinaoffice is scheduled for late 2006.

LRW employs 309 full-time employ-ees worldwide. Data collection facilitiesinclude five telephone centers with 625CATI-equipped stations and the capabili-ty to conduct interviews in more than 65languages. A focus group facility in LosAngeles is able to conduct supergroupswith as many as 50 participants. In addi-tion to its Los Angeles headquarters, thefirm has offices in London, New York,Chicago, Charlotte, N.C., and OrangeCounty, Calif.

Dentsu Research Inc. (DRI) in Tokyowas founded in 1967 and is a subsidiaryof Dentsu Inc., a public company listedon the Tokyo Stock Exchange.

The president and CEO of DRI isKiyoshi Nomura.

Revenue for 2005 was $61.1 million,

down 9.8% from 2004. In 2005, 0.3% ofrevenue, or $200,000, came from out-side Japan.

DRI provides full-service quantitativeand qualitative research services, withsurveys conducted by telephone, mailand personal interviews. The firm oper-ates Satellite Car, which are microbusesequipped with audiovisual and commu-nications equipment for on-the-streettesting surveys.

Among DRI services are DRPS, amonthly, personal-interview omnibussurvey in Tokyo and Osaka; TENS, atelephone-based focus group survey sys-tem; an in-hall advertising testing facilitywith 30 respondent computer terminalsfor simultaneous response results; andDRIS (DR Idea-Tank System), a panel of10,000 women sensitive to consumermarket and behavior trends.

The firm offers Adaptive ConjointAnalysis (ACA), which evaluates newproducts and service concepts and theirmarketability, such as optimal combina-tion of product characteristics and esti-mated market share. Questionnaires arecompleted interactively on a PC. ACAincorporates central location testingwith on-the-street recruiting and usesthe Japanese-language version of soft-ware developed by Sawtooth Software.

The firm maintains a master sample ofalmost 400,000 people for interviewingand updates it yearly. Its telephone sur-vey center in Tokyo is equipped with 60stations, and another 30 CATI-equippedstations are in Osaka. DRI has two focusgroup interview room facilities and con-ducts more than 1,000 groups a year.

DRI has 118 full-time employees andhas branch offices in Osaka and Nagoya,Japan.

Nikkei Research Inc. (NRI) in Tokyowas founded in 1970 and is a subsidiaryof Nihon Keizai Shimbun Inc. in Tokyo, apublic financial and business newspaperpublisher listed on the Tokyo StockExchange.

The president of NRI is Yuji Sonomoto,56, who earned a degree at Waseda Uni-versity in Japan.


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DENTSU RESEARCH INC.www.dentsuresearch.co.jp

20 NOMURA

NIKKEI RESEARCH INC.www.nikkeiresearch.com

21 SONOMOTO

When we created the GENESYS RDD in-house sampling system over 18 years ago, weenabled researchers to gain control over the design and production of highly efficient, quality samples at the lowest possible cost. Our new virtualGENESYSWeb-based sampling systemextends this power and flexibility to any PC, available 24/7.

Our complete line of attended sample screening services including the new GENESYS-CSSComprehensive Sample Screening service have successfully redefined the-state-of-the-art byidentifying not only a significantly higher percentage of non-productive numbers but also ALLTYPES of wireless numbers – both dedicated and ported from landlines – enabling you to be fullycompliant with all TCPA guidelines.

The introduction and now global market leadership of our PROψTψS® researchPredictive dialerand interviewer management system has increased accuracy and productivity so much that companies find that it pays for itself within six months and provides ongoing savings well beyondits initial cost.

Our acquisition of ARCS® IVR technologies, the leading supplier of research IVR solutions, provides you with additional capabilities including simultaneous inbound/outbound IVRoptions, panel management/scheduling, concurrent Web/IVR survey capabilities and multiple project support. It also integrates smoothly with our PROψTψS® dialer and others.

Quality research never relies on a “one-size-fits-all” approach. Recognizing the variation in qualityand coverage of Internet resources available to researchers, we’ve assembled a number of “best-in-class” approaches – whether it’s household panels, youth panels, minorities, or other targeting variables – and utilize our time-honored, multi-sourced approach to provide a solutiontailored to your particular Internet project.

Our multi-mode sample methodologies ranging from area probability to postal/dwelling unit-based approaches, or combinations of phone/IVR/mail or Internet, will let you reach respondents more efficiently than ever before.

800.336.7674www.m-s-g.com

Philadelphia, PA

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Revenue for 2005 was $53.1 million,up 1.9% over 2004.

NRI is a full-service marketingresearch and consulting firm for clientsin both consumer and business-to-busi-ness industries. Among them are pack-aged goods, financial services, telecom-munications and electronics, automo-tive, travel and tourism, and leisureactivities. NRI clients use its informationfor marketing strategy, communicationsprograms, management planning, andsocial and public policy development.

The firm offers multi-client researchproducts in corporate preference, imageand positioning. Quick response studiesinclude more than 3,600 fax monitors inthree major metropolitan areas (Tokyo,Osaka and Nagoya). Samples areobtained from urban panels containing53,500 households in the three metroareas. The panels contain up-to-dateinformation on interests, ownership ofdurable consumer goods or other data.

Surveys via the Internet are availableupon request. NRI maintains more than117,000 online monitors. The firm con-

ducts more than 100 focus group inter-views per year and has an in-house focusgroup facility with one-way mirrors andbilingual audio and video fittings.

NRI has various statistical tools avail-able to prepare recommendations deliv-ered to clients but also to help clientsconduct analysis for themselves. Theyprovide survey data in ASCII, CSV,Quantum, SAS or SPSS format. The firmcan conduct conjoint surveys eitherthough the Internet or in central loca-tions, based on rating model (ACA) orchoice-based model (CBC) and providesclients with a simulator to help theirexploratory efforts.

NRI has 170 full-time employees andabout 700 trained interviewers locatedthroughout all major cities in Japan. TheCall Operation Center in its Tokyo head-quarters has 80 CATI stations with 200registered telephone interviewers,enabling the company to complete largesamples efficiently.

The firm maintains five regionaloffices in Japan plus offices in New York,London, Singapore and Shanghai, whichopened in February 2004.

Abt Associates Inc. in Cambridge,Mass., is an employee-owned companyfounded in 1965.

Wendell J. Knox, 58, is president andCEO of Abt Associates. He earned a B.A.at Harvard University.

Research-only revenue in 2005 was$52.2 million, up 25.8% over 2004.Total research and nonresearch revenuein 2005 was $187.2 million.

Abt is a full-service research and con-sulting firm whose research activitiesinclude marketing research for govern-ment, business and consumer clients.

Combining research and consulting ser-vices, Abt Associates tailors individualservices and strategies to help clientsidentify, understand and respond toissues and opportunities.

Research for business-to-business andbusiness-to-consumer clients is carriedout through the firm’s Business Researchand Consulting practice, which uses cus-tom research to address business issueswith a strong emphasis on improvingbusiness results and ROI. The practicefocuses on financial services, informa-tion technology, telecommunications,health care, transportation and manu-facturing, and uses both traditional andInternet data collection techniques.

Abt provides a full range of surveyresearch capabilities, from sampledesign and instrument development,through data collection and data man-agement and processing, to data analy-sis. The firm’s emphasis on technicalquality ensures confidence in measuringeffectiveness, launching new productsand improving customer satisfaction.



ABT ASSOCIATES INC.www.abtassociates.com

22 KNOX

Besides its Cambridge offices, the firmhas U.S. offices in Bethesda, Md., andChicago. Abroad there are offices inAfrica, Asia, Central Asia, Europe, LatinAmerica and the Middle East. It has1,100 full-time employees, of which 200work full or part time on its research ser-vices.

comScore Networks Inc. (cS), based inReston, Va., is a private company found-ed in 1999.

Gian Fulgoni, 58, is chairman of cS,and Magid Abraham is president andCEO. Fulgoni earned a Masters in Mar-

keting at the University of Lancaster inthe United Kingdom, and Abrahamearned a Ph.D. in Operations Researchat Massachusetts Institute of Technology.

Revenue for 2005 was $50.5 million,up 29.0% over 2004. In 2005, revenuegenerated outside the United States was$5.6 million, or 11.1% of total revenue.The growth rate excludes 2004 and2005 revenue of Q2 Brand Intelligencein Seattle, acquired August 2004, andSurveySite Inc. in Toronto, acquired Jan-uary 2005.

cS continuously measures the behav-ior of a cross-section of consumers ofmore than 2.5 million people. It alsouses a database of 3.5 million house-holds who participate in survey researchand who can be reached via e-mail or“pop-up” survey invitations that can be

triggered by panelists’ online activities.The firm’s samples have been builtaccording to statistical samplingmethodologies, and encompass con-sumers at home, in the workplace, atuniversities and outside the UnitedStates.

Using the information collected fromthese databases, cS provides informa-tion, research and consulting servicesthrough three units:

� comScore Media Metrix (CMM)reports details of online media usage,visitor demographics and online buyingpower for the home, work and universityaudiences across 101 local U.S. marketsand across the world, including detailedreporting for dozens of countries. CMMalso provides a suite of search trackingand planning reports in addition to audi-ence measurement data for streamingvideo and radio, the latter in conjunctionwith Arbitron Inc. The division offerstools for reach and frequency analysis,daypart planning, online and offlinelocal market analysis and emergingapplications.� cS debuted the new comScore

World Metrix service in May 2006, pro-viding an estimate of global online audi-ence size and behavior based on activityfrom its online behavioral research pan-el. The cWM panel has active representa-tion from countries that comprise 99%of the global Internet population. � comScore Marketing Solutions

(CMS) provides customized purchaseinformation and consulting services in avariety of vertical industries, includingautomotive, travel, pharmaceutical,retail, financial services, telecommunica-tions, media and entertainment, con-sumer packaged goods and technology.cS technology captures details of con-sumer transactions at every site.

cS data and services support severalapplications, including market and com-petitive intelligence for any online cate-gory; benchmarking and opportunitygap/SWOT analysis; customer profilingand segmentation models; integrationand study of online behavioral data withoffline purchase data; choice modelsbased on pricing, taxes and promotions,among other factors; controlled, acceler-ated testing of interactive marketing pro-grams; and scoring of customer files fordirect marketing programs, using mark-ers and propensities derived in aggre-gate within the cS database and appliedusing shared attributes. Its e-commercesales data have been widely published inthe media for more than five years.

CMS also offers a full range of custom


Build Your FoundationSatisfaction is necessary for loyaltybut does not ensure it. Secure yourclient relationships and build a strongcustomer foundation.

[email protected]

Offices in nine countries toserve your global needs,headquartered in the US.



COMSCORE NETWORKS INC.www.comscore.com

23 ABRAHAM

MARKETING NEWS’HOT TOPICS

GIVES YOU A COMPREHENSIVELOOK AT TOP MARKETING

ISSUES

©2006

BurkeIncorp

orated.Allrights

reserved.

While data gives answers in black and white, it’s the subtleties of the gray areas that give you the big picture.

Burke understands the nuances of research. Grounded in academic principles and guided by ongoing internal

research, Burke helps you determine the best research method, gather the information, and develop the best

strategy for actionable results.You will have confidence in your decisions because you have

the experts at Burke to support you. Visit Burke.com or call 800.688.2674 to find out more.

The Fine Art of Marketing Research

In the f ine art of research,the shades of gray complete the masterpiece.

and syndicated survey research servicesfor a variety of industries, using the cSpanel with offline and online applica-tions. Services address business issuessuch as consumer segmentation, cus-tomer satisfaction, product and advertis-ing evaluation, and brand performancetracking.

cS conducts survey research amongconsumers who are elusive or extremelyexpensive to measure, and segments sur-

vey responses and analyses based onactual observed behavior.

In March 2005, cS was licensed byCatalina Marketing Corp.’s MarketingNetwork for its Behavior ActivatedResearch (BAR) service to target con-sumers to participate in survey researchand focus groups based on their buyingof specific products as measured bypoint-of-sale UPC scanners in 18,000supermarkets, for new product studies,concept tests, customer satisfaction stud-

ies and more. In February 2006, Catalina licensed cS

its BAR Rx service that issues invitationsto potential research respondents inmore than 12,600 pharmacies based ontheir prescription drug purchases. � comScore SurveySite (CSS) offers a

number of research methods, mainly tothe technology industry, as well as a200,000-person U.S. survey sample.

cS has 345 full-time employees world-wide in offices in Reston, Va.; Chicago;New York; San Francisco; Seattle; Toron-to; and London.

Market Strategies Inc. (MSI) in Livo-nia, Mich., is a privately held companyfounded in 1989. In June ’06, MSI soldmajority interest to Veronis SuhlerStevenson LLC, New York.

Andrew J. Morrison is chairman and CEO of MSI. Jan Brown is president,and Reg Baker is COO. Morrison, 51,earned a Ph.D. in Mass CommunicationsResearch at the University of Michigan.

Revenue in 2005 was $44.5 million,up 12.7% over 2005. Revenue generatedoutside the United States in 2005 was


2 0 0 6 A n n u a l M a r k e t i n g R e s e a r c h C o n f e r e n c e

Leveraging Tools, Techniques and Technology:

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MARKET STRATEGIES INC.www.marketstrategies.com

24 MORRISON

MARKETING NEWS’RECRUITMENT CLASSIFIEDS

WHERE YOU CAN FINDTHE TOP JOBS IN

MARKETING

$1.5 million, or 3.4% of total revenue. MSI is a full-service research company

with experience working with health-care providers and insurers, pharmaceu-tical companies, energy companies,technology and telecommunicationsclients, financial services and insuranceclients, government agencies, and clientsconcerned about national policy issuesin the healthcare, energy, communica-tions and technology sectors.

MSI offers a suite of products thatincludes MSImpact Modeling, a structur-al equation modeling system for cus-tomer satisfaction, customer relationshipmanagement and marketing programs;MSInnovation, a new product optimiza-tion and simulation approach involvingchoice modeling; MSTargets, which

combines multiple platforms of needs,attitudes, geodemographic and behav-ioral data to select market segment tar-gets; and the Perception Analyzer, MSI’sdial-based interactive group testing sys-tem. MSI’s MSInteractive subsidiarymanufactures the Perception Analyzersystems and software and sells or leasesthe equipment to clients worldwide. Thefirm provides each client with a secure,extranet portal and analytical toolsthrough its MSIClient software.

More than 40% of MSI’s businessinvolves customer satisfaction and loyal-ty measurement based on MSImpactModeling. The balance is divided amongnew product development and marketassessment studies; market segmenta-tion studies; communications and adver-tising research; and general public opin-

ion and opinion leaders studies. Thefirm’s projects are evenly split betweenconsumer and business-to-businessresearch.

Almost 20% of MSI’s studies arequalitative in nature, including tradition-al and online focus groups, PerceptionAnalyzer sessions and in-depth inter-views with hard-to-reach business deci-sion-makers. Nearly one-quarter (24%)of MSI’s ’05 studies were conductedusing Web-based methodologies, whichwere completely supported by the firm’sown internal Internet research unit.

MSI has offices in the United Statesand Canada, and partnerships with datacollection and data processing firmsaround the world. It conducts both qual-itative and quantitative research on aglobal basis, with specialties in global

life sciences and business-to-businessstudies. MSI’s subsidiary company,MSInteractive, provides support for thePerception Analyzer interactive grouptesting protocols in more than 40 coun-tries.

MSI and its subsidiaries employ 175full-time staff and more than 400 part-time staff in five locations. The companyhas 165-networked CATI stations,including facilities in London, Ontario,Canada; and Portland, Ore. Client ser-vice offices are located in Livonia, Mich.;Portland, Ore.; northern N.J.; Indi-anapolis; and Alexandria, Va.

Burke Inc. (BI), based in Cincinnati,was founded in 1931, and has been anindependent, employee-owned companysince 1989. About 70% of its shares areheld in an Employee Stock OwnershipPlan (ESOP).

BI’s president and CEO is MichaelBaumgardner, 55. He earned a Ph.D. atOhio State University.

Revenue in 2005 was $42.8 million,down 1.3% from 2004. In 2005, $5.7million, or 13.3% of total revenue, wasfrom outside the United States.

BI is a full-service marketing researchfirm using advanced analytical techniquesand technology to provide decision sup-port services across all major industry sec-tors. Its experience in defining problems,developing research designs, executingcomplex studies, analyzing data and inter-preting results makes the most informeddecisions possible.

Over the years the firm has expandedits core research competencies inresponse to emerging trends such as cus-tomer loyalty, linkage and integration,and employee-related research. BI’s corecompetencies are supported by internalresearch and development programs.

Marketing research and consumerinsights education is provided throughthe Burke Institute, which has trainedmore than 70,000 participants from10,000 companies through more than3,000 public and in-house customizedmarketing research seminars in 39 dif-ferent countries. Seminars coverresearch topics such as general market-ing research, qualitative and online


BURKE INC.www.burke.com

25 BAUMGARDNER

research, questionnaire design, cus-tomer loyalty, analytical tools and tech-niques, advanced multivariate analysis,and linkage and other modeling tech-niques.

Primary areas of focus include:

� Custom Marketing Research: Pro-vides analysis and consulting for con-sumer and business-to-business compa-nies to understand marketplace dynam-ics worldwide. Services include producttesting, brand equity research, pricingresearch, market segmentation, imageand positioning studies, and a widerange of marketing research protocolstargeted at both tactical and strategicbusiness issues. � Customer Loyalty and Relationship

Management: Helps clients develop anddeploy customer loyalty and relationshipmanagement systems that focus internalresources on customer requirements.� Employee Engagement and Reten-

tion: A key element of BI’s approach isemployee engagement, which representsthe strength of the overall connectionbetween the employees and the organi-

zation, and includes commitment,involvement, relationships and initiative. � Linkage and Integration: Focuses

on where to invest limited resources tooptimize process effectiveness, employeecommitment, customer retention andbusiness results. � Online Research and Reporting:

BI’s online research provides Web surveydesign and data collection using theInternet. Its Digital Dashboard onlinereporting provides secure, real-timeaccess to survey findings. BI also pro-vides moderating of online focus groups.� Burke Qualitative: BI’s qualitative

division is experienced in using the fullrange of qualitative formats includingfocus groups, dyads, triads, mini-groupsand one-on-ones. Moderators are versedin laddering, ethnographic research,scripting, and a variety of other qualita-tive and projective techniques. � International Research: Custom

research and other research services areavailable worldwide.

Burke has 198 full-time employeesworldwide. �


400 Employees and Growing...

Over the past 10 years, Las Vegas’ MRCGroup has become known as the most technologically advanced market research data collection company in the U.S. We provide research services for corporation and government agencies via telephone data collection and internet testing (MRCPhone). Our traditional focus group facility (MRCFocus) also includes a 48-seat media testing center perfect for music tests, concept tests, product tests, tv tests and mock jury trials. Call us today.

Lee Medick,President of MRCGroup

NEVADA’S LARGEST MARKETRESEARCH FIRM

800.820.0166 • mrcgroup.com

Rice-A-Roni is once again being her-alded as “the San Francisco treat.”

For the past seven years, the city,its cable car and the oh-so-catchy

ditty have been conspicuously absent fromQuaker Oats’ advertising campaigns. Butthey’re back—at least partly.

“We haven’t brought back the jingle, butwe’re talking about it,” says Monica Young,marketing director of Rice-A-Roni.

The city where the dish was invented andits famous cable cars will reappear in Rice-A-

Roni commercials, she says. And Quaker Oats Co., a Chicago subsidiary

of PepsiCo Inc., is focusing on promoting itsnew lines—rice dishes that can be cooked inthe microwave in 90 seconds and three Rice-A-Roni flavors made with whole grains.

“Now we’re trying to remind consumerswhat our brand is about today, and I think theSan Francisco history is a great reminder ofour past,” Young says. �

—The Associated Press

NATION lRice-A-Roni revival

San Francisco treat stages comeback

Far fewer companiesinvesting in proprietary panels or platforms,according to latestindustry report.

As the growth in onlineresearch continuesunabated, marketresearch companies are increasingly turningto outsourcing for panelmanagement and

software platforms. That’s one of the conclusions of the second annual Online Research IndustryPractices and Trends Report published by management consulting firm Cambiar LLC onbehalf of GMI (Global Market Insite, Inc.), a provider of global market intelligence solutions.

This worldwide survey polled 247 market researchcompanies, representing more than $3.1 billion insurvey research revenues. It reveals that 20-25% of all research is now carried out online, and companies both large and small are more likely this year than last to depend on an external marketresearch software platform. It also found that 87%of research companies now conduct onlineresearch, up from 78% in 2005.

More than 80% use external software platforms.That usage has risen sharply from 67% just oneyear ago. • Only 13% use their own proprietary platform

exclusively, down from 24% last year.• Investing in platform development has dropped

down to 44% from 79% just one year ago. It seems that research companies have decided that investing in their own systems is not cost-effective as reliable, off-the-shelf solutions become readily available.

Key attributes firms seek in software.When selecting a software platform, firms look for these attributes:• Robust and reliable• Ability to handle projects of any size• Importing and exporting from a variety of

other software applications • Good value• Customer-related issues such as flexibility

and adaptability, quality of customer service, meeting the firm’s needs, intuitive to use, and a 24/7 help desk for support

Panels shifting from in-house to outsourced.Research companies have shifted their focus fromtrying to do everything in-house, to outsourcing keyportions of their online offering.• The percentage of companies who use their

own in-house panels to source sample has dropped from 63% in 2005 to 44% in 2006

• Investment on in-house panels is also falling as research companies decide that outsourcing to specialist companies is more economical

• To leverage the panel investments they’ve already made, companies are pursuing a mix-and-match policy, supplementing in-house capabilities with outside suppliers.

Panel hygiene is a key concern.When choosing a panel company, key concernsrevolve around panel hygiene and quality. Theseinclude: • Is the panel cleaned regularly and well

managed? • Is it representative? • Is it a true panel, not just an email list? • Do incentive systems guarantee a high

response rate?• Are response rates high enough to yield

credible results?• Are recruitment methods sufficiently diverse?

For the full 2006 Cambiar Reportor a free consultation about your online research needs, email:[email protected].

[email protected]

1-866-5-Ask-GMI(1-866-527-5464)

ADVERTORIAL

Second Annual Online Research Industry Survey Results

Market research industry embraces online outsourcing.

Simon Chadwick, partner ofCambiar LLC, and former groupchief executive of NOP World

GMI Software offers you a wide range ofrobust, flexible, and scalable solutions. Fromour powerful ASP platform and enterpriseinstallations, to applications for online panelmanagement and high-performance data analysis on your desktop, GMI software is both reliable and cost-effective.

GMI Service Bureau supports you worldwide,24x7x365 with quality, cost-effective researchservices including translations, data processing,and programming.

GMI Global Panels provides a comprehensiveresource for high-integrity sample, includingspecialty panels for hard-to-access populationslike IT professionals or physicians.

Revenues under $5 million – 52% $20 - $34.9 million – 26%Above $35 million – 7%Prefer not to state revenues – 14%

Diverse global response Nearly 250 companies responded to theglobal survey. Full service companiesaccount for 88% of the study, and theremaining 12% are specialists in data collection or processing.

53% - US16% - Europe12% - Asia-Pacific19% - Canada, Latin America,

Mid-East and Africa

Sample source % using % of volumeOwn panels 44% 22%Panel company 66% 32%Specializedsample company 44% 13%Client sample 78% 24%Employee lists 30% 6%Other 10% 3%

2005 2006Will invest in panelexpansion 77% 34%Will invest in newpanels 55% 8%Will pursue mix ‘nmatch policy 55% 48%

GMI powers global market intelligence with one integrated solution accessible online, in real-time.

We make it easy to get started: [email protected].

[email protected]

1-866-5-Ask-GMI(1-866-527-5464)

Net-MR™

Software Suite

One integrated solution for managing market research in 35 languages.

• Reliable real-time architec-ture supported 24x7

• End-to-end solution from proposal to invoice

• Scalable with low cost of ownership

Global Panels

High integrity sample from five million panelists across 200countries.

• Industry-leading response rates

• Thoughtful responses with generous verbatims

• Authentic information from highly profiled participants

Service Bureau

Integrated services for online and traditional market research.

• The single-vendor solution for online fieldwork

• Reliable performance,on-time and on-budget

• Capacity to handle jobs of any size

+1-206-315-9300 (Seattle, Global Headquarters) +61-2-9006-1695 (Sydney, Asia Pacific Headquarters) +44 (0) 207-887-6028 (London, European Headquarters) +55-11-5505-2226 (Sao Paulo, Latin American Headquarters)

Seattle Atlanta Boston Budapest Chicago Cincinnati Denver London Los Angeles Minneapolis Moscow Munich New York Oslo Paris Pittsburgh Sao Paulo Shanghai 's Hertogenbosch Singapore Sofia Stockholm Sydney Toronto Tokyo Valencia Vancouver


many have joint ventures with each oth-er that transcend national boundariesand, increasingly, their top manage-ment groups include nationals of for-eign (to them) countries. There hascome to be a cadre of internationalmarketing research executives thatseem to be as much at home in onecountry as another.

Listing obsoleteIn dramatic fashion the 2005 top list-

ing and summary became obsolete—andmisleading—in May 2006. At that timethe dominant international marketingresearch conglomerate, VNU NV, basedin the Netherlands, completed its sale toa consortium of six U.S. private equity

firms, called Valcon Acquisitions, for $9.8billion. VNU had come to own NielsenMarketing Research, Nielsen MediaResearch and a host of other marketingresearch firms, including NationalResearch Group in Los Angeles, whichhad annual research-only revenue of$3.5 billion. VNU’s CEO Rob van denBurgh is gone, and he has been replacedby Rob Ruijter as interim CEO, and allbut one of VNU’s board members aregone, replaced by representatives fromequity firms involved in the acquisitions.VNU stock has been delisted from theAmsterdam Stock Exchange.

One of the underlying reasons why

VNU acquisition affectswhole Top 25 performance

HONOMICHL / From page H3

See HONOMICHL / Facing page

ACNIELSEN � P. H9Ph. 1-800-988-4ACN

URL: http://www.acnielsen.com

ADVANCED FOCUS � P. H55Ph. 212-217-2000

URL: http://www.advancedfocus.com

AMA ANNUAL MARKETING

RESEARCH CONFERENCE � P. H48Ph. 1-800-AMA-1150

URL: http://www.marketingpower.com/research

ANDERSON, NIEBUHR &ASSOCIATES, INC. � P. H42Ph. 1-800-678-5577

URL: http://www.ana-inc.com

APPLIED MARKETINGRESEARCH INC. � P. H24Ph. 1-800-381-5599

URL: http://www.appliedmr.com

BURKE, INCORPORATED � P. H47Ph. 1-800-267-8052

URL: www.burke.com

CHICAGO FOCUS � P. H25Ph. 416-250-3621

URL: http://www.thefocusnetwork.com

COMPUTERS FOR MARKETING

CORPORATION � P. H20Ph. 415-777-0470

URL: http://www.cfmc.com

DECIMA RESEARCH � P. H44Ph. 613-230-2200

URL: http://www.decima.com/evox

DECISION ANALYST, INC. � P. H18Ph. 1-800-ANALYSIS

URL: http://www.decisionanalyst.com

DOANE MARKETINGRESEARCH � P. H42Ph. 314-878-7707

URL: http://www.doanemr.com

E-REWARDS � P. H5Ph. 1-888-20-EMAIL

URL: http://www.e-rewards.com/researchers

THE FOCUS NETWORK � P. H27Ph. 1-800-394-1348

URL: http://www.thefocusnetwork.com

FOCUSVISION WORLDWIDE � P. H56Ph. 203-961-1715, opt. 6

URL: http://www.focusvision.com

GFK CUSTOM RESEARCHWORLDWIDE � P. H10Ph. +32 2 475 28 00/01 / USA: 763-542-0882

URL: http://www.gfk.com

GLOBAL MARKET

INSITE � P. H52, H53

Ph. 206-315-9300

URL: http://www.gmi-mr.com

GREENFIELD ONLINE � P. H21

Ph. 1-866-899-1015

URL: http://www.greenfield.com

HARRIS INTERACTIVE � P. H31

Ph. 1-877-919-4765

URL: http://www.harrisinteractive.com

INSIDE RESEARCH � P. H54

Ph. 847-526-0707

URL: http://www.insideresearch.com

INTAGE � P. H23

Ph. +81 3 5294 8304

URL: http://www.intage.co.jp

IPSOS � P. H13, H15, H17

URL: http://www.ipsos.com

I.THINK INC. � P. H41

Ph. 214-855-3777

URL: http://www.ithinkinc.com

J. RECKNER

ASSOCIATES, INC. � P. H25

Ph. 215-822-6220

URL: http://www.reckner.com

KINESIS SURVEYS � P. H26

Ph. 1-800-313-0317

URL: http://www.kinesissurvey.com

LANGUAGE LOGIC � P. H30

Ph. 513-241-9112

URL: http://www.languagelogic.info

LIEBERMAN RESEARCH WORLDWIDE

(IS NOW LRW) � P. H4, H35,H37, H39

Ph. 310-553-0550

URL: http://www.lrwonline.com

LUTH RESEARCH � P. H49

Ph. 1-800-465-5884

URL: http://www.luthresearch.com

MARITZ RESEARCH � P. H33

Ph. 1-800-446-1690

URL: http: www.maritzresearch.com

MARKETING SYSTEMS

GROUP � P. H43

Ph. 1-800-336-7674

URL: http://www.m-s-g.com

Marketing News

ADVERTISERS’ INDEX A-MQuick source for contacting the suppliers

from A to M in this issue of Marketing News.


this sale took place was the financialperformance of VNU’s market researchsubsidiaries, especially ACNielsen. As agroup, VNU’s research holdings had arevenue increase of 2.8% in 2005. Thatcompares with 4.0% in 2004. And,since the whole Top 25 performance isso weighted by the fortunes of VNU, ithelps explain why the Top 25 growth in2005 was so subdued. In addition,you’ll note that of the Top 25 in 2005,six firms either showed a decline in rev-enue growth or did not grow enough tocover the annual inflation rate.

Number of employeesAs a group, the Top 25 had 99,910

full-time employees in 2005. That com-

pares with 92,676 in 2004. The indus-try, of course, provides a livelihood formany thousands more—part-timers,those involved in outsourcing in a far-away place like India and the Philip-pines; and suppliers of programming ordata collection services. In a word, mar-keting research is exemplified by bigbusiness, and public in ownership andinternational in scope.

The individual company profiles thatfollow elaborate on the doings of thisyear’s Top 25—acquisitions (anddivestitures), top executives, owner-ship, services provided, internationalwebs of branch offices and subsidiaries.To fully appreciate the world you oper-ate in, read on. �

MR means big businessthat’s international in reach

HONOMICHL / From preceding page

MARKET PROBE, INC. � P. H46

Ph. 414-778-6000

URL: http://www.marketprobe.com

MARKET STRATEGIES � P. H22

Ph. 734-542-7600

URL: http://www.marketstrategies.com

MARKET TOOLS � P. H2

URL: http://www.markettools.com

MINDFIELD � P. H29

Ph. 1-800-969-9235

URL: http: www.mindfieldonline.com

MORGAN SEARCH � P. 30

Ph. 310-917-1066

URL: http://www.morgansearch.com

MORPACE INTERNATIONAL � P. 44

Ph. 248-737-5300

URL: http://www.morpace.com

MRCGROUP, LLC � P. 51

Ph. 1-800-820-0166

URL: http://www.mrcgroup.com

MRT SERVICES, INC. � P. H32

Ph. 1-888-MRT-SRVC

URL: http://www.mrtservices.com

MR WEB � P. H28

Ph. 503-641-7277

URL: http://www.mrweb.com/usa

MSW RESEARCH � P. H8

Ph. 516-394-6000

URL: http://www.mswresearch.com

MVL GROUP � P. H45

Ph. 561-745-3602

URL: http://www.mvlgroup.com

OAKBROOK INTERVIEWING

CENTER � P. H46

Ph. 630-574-0330

URL: http://www.oakbrookinterviewing.com

OPINIONSEARCH INC. � P. H27

Ph. 1-800-363-4229

URL: http://www.opinionsearch.com

PAI � P. H31

Ph. 1-800-693-3111

URL: http://www.paiwhq.com

PULSE GROUP � P. H50

Ph. 603-8318-3573

URL: http://www.pulse-group.com

PUNTO OBJETIVO � P. H48Ph. 011 525 5 52 605090

URL: http://www.puntoobjetivo.net

Q RESEARCH SOLUTIONS � P. H34Ph. 732-952-0000

URL: http://www.qresearchsolutions.com

REREZ � P. H16Ph. 1-800-521-1357

URL: http://www.rerez.com

RESEARCH INTERNATIONAL � P. H14Ph. 312-787-4060

URL: http://www.research-int.com

RESEARCH NOW � P. H11Ph. 011 44 20 7091 7800

URL: http://www.researchnow.co.uk

SAMPLE CZAR � P. H38Ph. 323-337-1155

URL: http://www.sampleczar.com

SCHLESINGER ASSOCIATES � P. H32Ph. 1-866-549-3500

URL: http://www.schlesingerassociates.com

SIS INTERNATIONAL

RESEARCH � P. H40Ph. 212-505-6805

URL: http://www.sisinternational.com

SURVEY SAMPLING, INC. � P. H12Ph. 203-255-4200

URL: http://www.ssisamples.com

SYNOVATE � P. H19Ph. 312-526-4570

URL: http://www.synovate.com/

hotspotreports

TNS � P. H7Ph. 215-442-9000

URL: http://www.tns-global.com

TRAGON � P. H51Ph. 650-365-1833

URL: http://www.tragon.com

THE UNIVERSITY OF TEXAS AT

ARLINGTON � P. H7Ph. 1-866-296-3256

URL: http://www2.uta.edu/msmr

WESTERN WATS � P. H36Ph. 801-370-2220

URL: http://www.westernwats.com

WRC RESEARCH

SYSTEMS, INC. � P. H50Ph. 630-969-4374

URL: http://www.wrcresearch.com

VOXCO � P. 40Ph. 514-861-9255

URL: http://www.voxco.com

Marketing News

ADVERTISERS’ INDEX M-ZQuick source for contacting the suppliers

from M to Z in this issue of Marketing News.

Worldwide network, moving cameras, broadcast quality equipment…

With FocusVision International the difference is perfectly clear.

Global Researchers, view your live focus groups from around the world without travel. FocusVision is the world leader in the live transmission of qualitative research from a network of over 300 top-rated, independent focus facilities. The same facilities you probably use now.

Worldwide Headquarters: STAMFORD, CTRegional Offices: CHICAGO • LONDON • LOS ANGELES

Telephone: 203-961-1715 opt.6 • Email: [email protected] • Website: www.focusvision.com

Whether it is FocusVision VideoConferencing or VideoStreaming (or both) your projects will benefit from the increased participation that real-time, remote viewing makes possible while saving time and reducing the costs and hassles associated with travel.

Plus over 206 U.S. facilities

Only FocusVision has live camera operators, dedicated

equipment, and a 24 hour technical support center to

monitor projects anytime and anywhere in the world.

International users also benefit from the ability to

hear the live simultaneous language translation at

their viewing location.

WESTERN EUROPE/UKDENMARKCopenhagen GFK Denmark A/SENGLANDBirmingham Midlands-On-View Second City Studios The Conservatory East Molesey Viewpoint Studios IILondon All Global Viewing Field Facts Worldwide Focus Pointe Global Fieldwork International London Focus Spectrum The Research House 2 locations The Treehouse Viewpoint Shoreditch Studios Wyoming Studios 2 locationsManchester Aspect Viewing Facilities 4discussion Oracle Market ResearchSunbury-on-Thames Viewpoint StudiosFRANCELille Agora/ICARELyon Marketing EspaceParis Alaska Catherine Delannoy & Associates Field Facts Worldwide Focus Pointe Global GFK/Sofema S.A.R.L. La Maison Du Test MV2 Conseil Novatest Passerelles-3 locations Puzzle Reunions ServicesGERMANYBerlin Answers Test Studio GmbH Freyer Marktforschung GmbH

Interview + Exploration Marktforschung Berlin GmbHCologne JIM Marktforschung Konzepte QuovadisFrankfurt Field Facts Worldwide Focus Pointe Global GO Medizinische Marktforschung GmbH Interview + Exploration Julia Otte GmbH IntraTeam GmbH Objective Consumer Research & Consulting GmbHHamburg Answers Test Studio GmbH GFK Data Services Interview + Exploration Julia Otte GmbH Schwieger MarktforschungMunich Freyer Marktforschung GmbH Interview + Exploration GmbH KonzepteNurnberg ConcentraWiesbaden/Frankfurt Synovate GermanyITALYMilan ISI International Surveys in Italy Medi Pragma Spazio MilanoNaples ADACTARome A.M.T. Consulting PRAGMA Studio NardoTorino Quality Medical FieldTHE NETHERLANDSAmsterdam Synovate The NetherlandsSCOTLAND Taylor McKenzie Ltd.

SPAINBarcelona Block de Ideas Delta Market Research Estudio Silvia Roca Synovate BarcelonaMadrid Delta Market Research Escario & Associates Estudio Silvia Roca Merka Star Research Nueva Investigacion QUID Investigacion de Mercados Castello Veintitres Synovate MadridSWEDENStockholm IMRI-International Marketing Research InstituteEASTERN EUROPECZECH REPUBLICPrague GFK PRAHAPOLANDWarsaw EEI Market Research GFK WarsawROMANIABucharest Field InsightsRUSSIAMoscow ValidataM. EAST & AFRICAMOROCCOCasablanca Synovate (MEMRB)ASIA PACIFICAUSTRALIAMelbourne Viewpoint Group RoomsSydney MRA Marketing & Research Assoc.CHINABeijing Acorn-Vantage Marketing & Research Co.Guangzhou Acorn-Vantage Marketing & Research Co.Hong Kong Acorn Marketing & Research ConsultantsShanghai Acorn-Vantage Marketing & Research Co.INDIABangalore Majestic Market Research

Chennai Majestic Market ResearchDelhi Majestic Market ResearchMumbai Majestic Market ResearchJAPANTokyo Infoplan Inc. LYNCS - Market Focus Swan Business CorporationKOREASeoul Acorn Marketing and Research ConsultantsMALAYSIAKuala Lumpur Acorn Marketing & Research ConsultantsPHILIPPINESManila/Makati City FB Consumer Research ServicesSINGAPORESingapore Acorn Marketing & Research ConsultantsTAIWANTaipei Acorn Marketing & Research ConsultantsTHAILANDBangkok Consumer Insights Co., Ltd.LATIN AMERICAARGENTINABuenos Aires InfoqualityBRAZILRio De Janeiro TargetSao Paulo Demanda EP Escritorio de Pesquisa Facta Research LARC Pesquisa de Marketing Target Pesquisas E Servicos de Marketing LTDAMEXICOMexico City Facta Research Investigacion Integral de Mercados S.C.-Intermerk NODO (Pearson)VENEZUELACaracas Esmefar-Estime Marketing Research Venezuela

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