Top retail companies on social media feb 2014 (US)

10 Most Popular

Retailers In USA

February, 2014

A SOCIAL MEDIA ANALYSIS

Image Source: Globalpressclub.com

Key findings

• McDonalds is the most social retail

company in U.S followed by Amazon and

Wendy’s

• Amazon led other retail competitors in

terms of overall social buzz volume.

• Starbucks has the highest fans on

Facebook and has the highest

engagement.

• McDonald's is the clear leader on Twitter.

It has good number of followers as well as

high on engagement.

• E-bay topped the chart in terms of Twitter

Engagement, while Whole Foods Market

led in terms of Twitter Followers

Image Source: zippycart.com

Rank Company nameSimplify360

Score

1 McDonalds 90.6

2 Amazon 90.3

3 Wendys 87.6

4 iTunes 87.3

5 Subway 86.1

6 Starbucks 85.5

7 eBay 85.3

8 Walmart 84.6

9 Walgreens 83.0

10 Foot Locker 82.9

10 MOST SOCIAL US RETAILERS

Image credits: topnews.in

Rank Company NameFaceboo

k ScoreRank Company Name

Twitter

ScoreRank Company Name

Buzz Score

1 Starbucks 83.2 1 McDonald's 96.8 1 Amazon 98.9

2 IKEA USA 82.6 2 Amazon.com 95.7 2 Itunes 97.8

3 Chick-fil-A 82.5 3 Subway 93.8 3 Starbucks 96.7

4Wendy's 81.8

4Whole Foods

Market 93.4 4 Ebay 95.6

5 Walgreen 80.0 5 Foot Locker 93.1 5 Mcdonalds 94.5

6 Gap 77.9 6 Target 92.7 6 Subway 93.4

7 McDonald's 76.5 7 Burger King 89.1 7 Walmart 92.3

8 Macy's 76 8 Wal-Mart 88.9 8 CVS 91.3

9 Foot Locker 75.5 9 Wendy's 88.4 9 Wendy’s 90.2

10Dick's Sporting

Goods 74.610

Ebay 87.2 10 Staples 89.1

Final index is a function of Facebook score, Twitter score and Buzz Score

PARAMETER WISE BREAKUP OF SCORES

-0.1

-0.02

0.06

0.14

0.22

0.3

0.38

0.46

-3 1 5 9 13 17 21 25 29 33 37 41

NO. O

F PE

OPL

E EN

GAGE

D

Mill

ions

TOTAL NO. OF FANSMillions

*Bubble size

represent %ge of

fans engaged

Facebook engagement quadrant, February 2014

retail Industry, US, Source: Simplify360

LEADERS

High on

engagement

but low fansHigh number of as well high number of engaged fans

High on

engagement

but low fans

INDUSTRY AVERAGE

INDU

STRY

AVE

RAGE

STARBUCKS HAS HIGH NUMBER OF FANS AS WELL AS HIGH ON ENGAGEMENT

StarBucks, McDonald's and Macy’s are Industry leaders

36232181

34511292

31406421

30177625

26865384

23198056

22722778

14072407

10887120

7392826

Starbucks

Wal-Mart

Apple Stores / iTunes

McDonald's

Subway

Amazon.com

Target

Macy's

Kohl's

Chick-fil-A

Total no. of fans of the top retail brands,

February 2014

STARBUCKS IS THE MOST FOLLOWED BRAND ON FACEBOOK

35.5%

16.0%

10.3%

7.8%

6.8%

5.1%

3.9%

1.4%1.3%0.8%0.7%0.7%0.7%

0.7%

8.2%

Amazon.com

Apple Stores / iTunes

Starbucks

ebay

McDonald's

Subway

Wal-Mart

CVS Caremark

Wendy's

Staples

Best Buy

Costco

Target

Walgreen

Others

Share of mentions of brands on social media, February 2014

Amazon has 35% share of mentions

IN TERMS OF SHARE OF MENTIONS, AMAZON IS LEADING

McDonalds

amazon

SUBWAYWholeFoods

footlockerTargetBurgerKing

Walmart

Wendys

eBay

0

1,00,000

2,00,000

3,00,000

4,00,000

5,00,000

6,00,000

7,00,000

0 500000 1000000 1500000 2000000 2500000 3000000 3500000 4000000

Ment

ions

Followers

Size of the bubble

represents the number of

tweets sent from the official

twitter handle

MCDONALDS HAS THE THIRD HIGHEST MENTIONS WITH THE SECOND HIGHEST FOLLOWERS

High number followers but less

mentions

High number of

mentions and high

followers

Three major groups can be observed among the Retail companies. (1)Those with high mention but less

follower, (2)those having high number of followers but less mentions and (3)those who are low on both the

parameters.

Less number followers and less mentions

5,98,912

3,48,602

1,53,159

1,15,636

1,02,951

73,271

55,926

55,513

51,038

50,976

ebay

Amazon.com

Apple Stores / iTunes

McDonald's

J.C. Penney

Foot Locker

RadioShack

Wal-Mart

Subway

Target

No. of mentions of Twitter profiles, February 2014

EBAY IS THE MOST MENTIONED BRAND ON TWITTER

Methodology

Simplify360’s proprietary listening tool is used for collecting the

data and counting the number of mentions for each company.

The parameters considered for Twitter and Facebook were also

gathered through Simplify360. For brands having multiple

Twitter/Facebook profiles their US official account is taken into

consideration.

A total of 91 companies were considered in the analysis.

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