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10 Most Popular Car Manufacturers In USA JANUARY, 2014 A SOCIAL MEDIA ANALYSIS
16

Top 10 automobile companies in social media January 2014

Aug 10, 2014

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Automotive

Simplify360

-Nissan is the most social Car company in U.S followed by Ford and Mercedez-Benz
-Nissan led other car manufacturer competitors on various parameters on Facebook.
-BMW has the highest fans on Facebook. Due to low percentage of fans engaged, BMW ranks third on Facebook among competitors.
There is no positive correlation between increase in sales and increase in Facebook fans
Audi is the clear leader on Twitter.
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Page 1: Top 10 automobile companies in social media January 2014

10 Most Popular Car

Manufacturers In USA

JANUARY, 2014

A SOCIAL MEDIA ANALYSIS

Page 2: Top 10 automobile companies in social media January 2014

Key findings

• Nissan is the most social Car company in

U.S followed by Ford and Mercedez-Benz

• Nissan led other car manufacturer

competitors on various parameters on

Facebook.

• BMW has the highest fans on Facebook.

Due to low percentage of fans engaged,

BMW ranks third on Facebook among

competitors.

• There is no positive correlation between

increase in sales and increase in Facebook

fans

• Audi is the clear leader on Twitter.

Page 3: Top 10 automobile companies in social media January 2014

Rank Company nameSimplify360

Score

1 Nissan 81

2 Ford 75

3 Mercedes-Benz 74

4 Audi 73

5 Volkswagen 61

6 Toyota 56

7 Honda 53

8 BMW 49

9 Subaru 36

10 Kia 33

10 MOST SOCIAL AMERICAN CAR COMPANY

Page 4: Top 10 automobile companies in social media January 2014

Rank Company NameFacebook

ScoreRank Company Name

Twitter

Score

1 Nissan 84 1 Audi 91

2 Mercedes-Benz 77 2 Ford 89

3 BMW 69 3 Nissan 77

4 Volkswagen 67 4 Mercedes-Benz 71

5 Ford 60 5 Toyota 68

6 Audi 56 6 Honda 59

7 Honda 47 7 Volkswagen 56

8 Toyota 44 8 GM 41

9 Subaru 43 9 Kia 32

10 Mazda 43 10 Subaru 29

PARAMETER WISE BREAKUP OF SCORES

Final index is a function of Facebook score and Twitter score

Page 5: Top 10 automobile companies in social media January 2014

-0.1

-0.02

0.06

0.14

0.22

0.3

-3 1 5 9 13 17

NO. O

F PE

OPL

E EN

GAGE

D

Mill

ions

TOTAL NO. OF FANS Millions

*Bubble size

represent %ge of

fans engaged

BMW HAS HIGH NUMBER OF FANS AS WELL AS HIGH ENGAGEMENT

BMW, Nissan and Audi are the leaders on Facebook

Facebook engagement quadrant, January 2014

Car Industry, US, Source: Simplify360

LEADERS

High on

engagement

but low fans

High number of as well high number of engaged fans

High on

engagement

but low fans

INDUSTRY AVERAGE

INDU

STRY

AVE

RAGE

Page 6: Top 10 automobile companies in social media January 2014

15,375,102

8,543,508

7,726,208

3,130,576

2,464,490

2,120,692

1,990,342

1,844,369

1,683,893

1,321,678

BMW

Nissan

Audi

Honda

Mercedes-…

Ford

Volkswagen

Toyota

Subaru

Hyundai

BMW IS THE MOST FOLLOWED BRAND ON FACEBOOK

Total no. of fans of the top car companies,

January 2014

Page 7: Top 10 automobile companies in social media January 2014

There is no positive correlation between increase in sales and increase in

Facebook fans

22

.84

%

22

.96

%

16

.86

%

18

.68

%

14

.51

%

22

.12

%

11

7.6

4%

29

.67

% 46

.61

%

86

.88

%

39

.79

%

46

.19

%

13

.46

%

9.8

8%

9.0

0%

10

.80

%

7.3

3%

7.2

1%

2.5

3%

-6.9

5%

2.4

9% 13

.33

%

26

.23

%

7.3

7%

Aud

i

BM

W

Chry

sler

Gro

up

Ford

GM

Hond

a

Hyund

ai

Volk

swa

gen

Ma

zd

a

Merc

ed

es-

Benz

Sub

aru

Toyota

% increase in FB fans in 2013 compared to 2012 %change in sales in 2013 compared to 2012

Page 8: Top 10 automobile companies in social media January 2014

In terms of share of fans, there is perfect competition

31.6%

17.5%

15.9%

6.4%

5.1%

4.4%

4.1%

3.8%

3.5%

2.7%

2.5%

1.5%1.1%0.1%

BMW

Nissan

Audi

Honda

Mercedes-Benz

Ford

Volkswagen

Toyota

Subaru

Hyundai

Mazda

Chrysler Group

GM

Kia

Share of mentions of brands on social media, January 2014

BMW has 31.6% share of fans

Page 9: Top 10 automobile companies in social media January 2014

BMW

Nissan

Audi

Honda

Mercedes-Benz

Ford

Volkswagen

Toyota

SubaruHyundai

Mazda

Chrysler Group

GMKia

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

0 100,000 200,000 300,000 400,000 500,000 600,000 700,000

Ment

ions

Followers

Size of the bubble

represents the number of

tweets sent from the official

twitter handle

AUDI HAS THE HIGHEST FOLLOWERS WITH THE SECOND HIGHEST MENTIONS

High number followers but less

mentions

High number of

mentions and high

followers

Three major groups can be observed among the Car companies. (1)Those with high mention but less

follower, (2)those having high number of followers but less mentions and (3)those who are low on both the

parameters.

Less number followers and less mentions

Page 10: Top 10 automobile companies in social media January 2014

34,628

25,612

16,453

15,152

14,950

14,412

12,377

10,467

9,049

8,191

Ford

Audi

Toyota

Nissan

Mercedes-Benz

Volkswagen

BMW

Honda

Kia

GM

FORD IS THE MOST MENTIONED BRAND ON TWITTER

No. of mentions of Twitter profiles, January 2014

Page 11: Top 10 automobile companies in social media January 2014

Methodology

Simplify360’s proprietary listening tool is used for collecting the

data and counting the number of mentions for each company.

The parameters considered for Twitter and Facebook were also

gathered through Simplify360. For brands having multiple

Twitter/Facebook profiles their US official account is taken into

consideration.

A total of 14 companies were considered in the analysis.

Page 12: Top 10 automobile companies in social media January 2014

Simplify360 – The Leader of Social Business Intelligence

Most admired brand for Social Media Research on Slideshare

Top 10 Product Technology Company by TechSparks 2010

Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8

Page 13: Top 10 automobile companies in social media January 2014

Social Business

Intelligence

www.simplify360.com

Simplify360 is the leading social business intelligence.

Offerings include:

•Social Marketing Suite for agencies

•Social Contact Centre for BPOs

•Social Command Centre for Enterprises

We enable businesses to perform Online Reputation Management, Customer Service,

Community Management, Social Media Research & Brand Auditing; Online Sales Lead

Generation, and Consumer Sentiment Analysis.

Page 14: Top 10 automobile companies in social media January 2014

Leaders use Simplify360

Clients

PartnersWorldwide

Brazil and LatAM Saudi Arabia

USA

Worldwide

Singapore & India

Page 16: Top 10 automobile companies in social media January 2014