Tom’s Stuff* *TPC Thingey 06.28.2001

Tom’s Stuff*

*TPC Thingey 06.28.2001

Brand Inside

BRAWL. AMBIGUITY. W.C.R. Love the mess. Cherish

DESTRUCTION.

P.S.F. W.W.P.F. (W.W.P.F. … or outsource.)

P.S.F. UNBOUND. Source of

ALL Market Cap.

BRAND YOU. Distinct … or

Extinct.

WOW. “Do” COOL/Measure COOL. (Or die.)

IMPLEMENTING S.T.M. F2F/K2K/1@T/R.F!A.

TALENT. Pedro. Jeff. Louise. NFL G.M.

Edu3M. Schools suck. (Read John Taylor Gatto’s A Different Kind of

Teacher.)

HR/TRAINING. Talent Rules! Therefore: YOU OWN THE

BRAND.

H.S.D.E. Weird Wins!

LEADING IN SCREWED UP

TIMES. Passion. Enthusiasm. No answers. Create a CAUSE. LET’S MAKE A DENT IN THE

UNIVERSE.

Cornerstone/Point of TOTAL Distinction (“Dramatic Difference”—Doug Hall) :

The Terrific Triad … P.S.F. … Brand You … WOW Projects.

Brand Outside

COMMODITY TRAP. Same-same. “Best

Practice.”

WebWorld100. All to the Web. Now.

SELF-DETERMINATION

REVOLUTION. Age of Customer Control. Age of the

Never Satisfied Customer.

HEALTHCARE TSUNAMI. Healthcare

Delivery Sucks.

WOMEN RULE. Women Rule.

WE’RE GETTING’

OLD. $$$$$$$$$$$.

“GREEN” MATTERS. (Don’t tell George

& Dick.)

DESIGN = SOURCE #1 OF EMOTIONAL

ATTACHMENT/DETACHMENT. Locus of

Soul.

EXPERIENCE = “LAST 80%.”

BRAND TRIUMPHS. Age of “Soft.”

“Who Are We?” Dramatic Difference.

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Brand INSIDE & Brand OUTSIDE: (1) Our P.O.V./Point

of View is Dramatically Different. (2) It Adds Up. (3) We “Own” a Lot

(Unfair Share) of This Stuff.

Steve Jobs: “Let’s make a

dent in the universe.”