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Todays Date Presented by: Cecile Farnum, Communications and Liaison Librarian Ryerson University Library Digital Signage as Communication: Past, Present

Mar 27, 2015

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Todays Date Presented by: Cecile Farnum, Communications and Liaison Librarian Ryerson University Library Digital Signage as Communication: Past, Present and Future Uses in Libraries Slide 2 Defining Digital Signage Also known as DVM (digital visual messaging), narrowcasting, dynamic digital displays or electronic billboards Combination of high-resolution digital display such as an LCD flat-screen with a dedicated computer delivering content (text, images, digital video) to one or multiple locations and the creation of content to a customer base Slide 3 Where is it Used? Largely utilized in the retail sector, but also in the corporate sector, restaurants, hotels and conference centers Now being used in more public venues, such as TTC stations, government buildings, and university and college campuses Slide 4 Ryerson @ Yonge & Dundas Slide 5 How Does is it Work? PC, with digital content, connects to LCD panel, and broadcasts content in a continuous loop using sign management software Slide 6 Whats the Retail Advantage? Sharper image quality and sleek design Now more affordable Attention-getter for the screenager Less reliance and less expenditure on print communications and marketing campaigns Digital signage networks allow for rapid updating from desktop Slide 7 Whats the Retail Advantage? Niche-casting opportunities Multiple messaging on a single screen Changes in mass media advertising outlets Connects branch outlets with common messaging Flexibility - catches people on-the-go & at point-of-purchase Slide 8 What is the Library advantage? Although different, there are some similarities between the retail and the Library environments: In an academic library, screenagers are our major client base Rapid updating is needed to keep students informed Movement from print to digital Slide 9 Whats the Library advantage? Need for nichecasting target unique user groups at different times, and with different content Multiple messaging library environment is dynamic new services, collections, depts competing for marketing space Can connect branch libraries, and connect university to the library Slide 10 Old Wine in New Bottles Allows you to reduce, re-use and recycle: Reduce reliance on paper signage, posters Reuse web content, images, brands, logos, Flash presentations Recycle your promotional messages continuously Slide 11 Case Studies: Boston Public Library In 2001, BPL bought 3 38 LCD panels and created a visual banner in the lobby of their main branch About 6,000 visitors to the Library daily Mounted 20 feet above entrance in a single row Slide 12 Boston Public Library In addition to the LCD panel, also purchased a digital media controller and SignSuite software Software allows creation of content by dragging and dropping of media (images, Web content, text, even video and DVD clips) into a sequence. Content provides current and upcoming activities and programs, important announcements relating to the library's collection, etc. Slide 13 Kapiolani Library, University of Hawaii In 1994, as part of a re-design of the library, introduced a design concept that integrates television newscasts with traditional library resources, such as books, periodicals, etc. Decided to integrate a large-screen television playing continuous local and international newscasts (CNN) into library services Slide 14 Kapiolani Library, University of Hawaii Design of the floor is to encourage students to take a current event from the news and then conduct in-depth research using the traditional library resources located on the floor Students will make the connection between current events and classroom curriculum, and the Library as a place to help facilitate this connection Slide 15 Kapiolani Library, floor plan Slide 16 Newsware Alcove Continuous cable news on a 61 screen, with additional smaller monitors showing local news broadcasts Alcove is sunken 3 feet to help control sound, and provide seating for students Integration with faculty instruction students assigned to watch programming Slide 17