Thinking Creatively
Nov 30, 2014
Thinking Creatively
Task 1: Firefly TonicsAs you watch the video, jot down answers to
the questions on your worksheet
Task 2: Group discussion In groups, discuss the main implications for a
small business such as Firefly of continuing to develop new products.
Record your ideas in the box on your worksheet and be prepared to feedback your ideas to the rest of the class.
Learning objectives:be able to …
… understand that creative
ideas are a key aspect in setting
up a new business
…… appreciate that creative ideas lead to competitive advantage
... appreciate that ideas come about through lateral
thinking and blue skies thinking
Thinking Creatively
DefinitionComing up with new and
unique ideas
DefinitionComing up with new and
unique ideas
Why is it important?Coming up with new and unique ideas helps a
business to give a business a competitive advantage
This means that it has an advantage that is distinctive and defensible and allows it to perform better than its rivals by: having a better product or service; producing its product or service at lower cost, making
more profit that its rivals; giving its customers better service; having a product or service which is unique.
Task 3: a case studyThe BBC used a particular thinking technique –
opposite thinking - to respond to the success of Who Wants to be a Millionaire?
Can you guess the quiz show it created?
One contestant plays at a time
Contestant and host sit
Host is friendly to contestant
Prize fund is always the same
Contestant can take their time
There is not always a winner
Nine contestants play at same time
Contestant and host stand
Host is not friendly to contestant
Prize fund varies
Contestant is pushed for time
There is always one winner
What are the key characteristics of these quiz shows?
Task 4: be creative Lots of quiz programmes have been developed
using creative thinking:Now it’s your turn! In your table groups use creative thinking to
devise a new game show for TV.Prepare a short presentation for the rest of the
class on your idea showing how you have used creative thinking.
Task 5: group investigation In your table groups investigate one of the
following using your iPad and prepare a short presentation using KeyNote on how thinking creatively helped to generate a competitive advantage: Glasses Direct Kleenex’s rebranding of Kleenex for Men King of Shaves Lucozade’s repositioning of its energy drink Taskrabbit
Deliberate creativity
DefinitionThe intentional creation of
new ideas through recognised and accepted
techniques
DefinitionThe intentional creation of
new ideas through recognised and accepted
techniques
‘Thinking out of the box’
The purpose of lateral thinking is to come up with new and unexpected ideas
Blue skies thinking
where people are encouraged to think of
as many ideas as possible about an issue
or problem
Blue skies thinking
where people are encouraged to think of
as many ideas as possible about an issue
or problem
Six Thinking Hats
a technique that helps organise and focus ideas by thinking in
different ways
Six Thinking Hats
a technique that helps organise and focus ideas by thinking in
different ways
What is ‘lateral thinking’?
How to do blue skies thinking
Start with an object or question
Start with an object or question
Write down anything that
comes to mind
Write down anything that
comes to mind
Think of as many ideas as possible
Think of as many ideas as possible
Don’t dismiss any
idea
Don’t dismiss any
idea
Stop when you run out of
ideas
Stop when you run out of
ideas
Blue skies thinking is great for generating ideas
It doesn’t rule anything out It encourages creativity It’s a starting point - once you have the ideas
you can analyse them:- which idea is important?- which isn’t important?- which could provide an answer to the problem?- wow can the idea be taken forward?
Why is it useful?
Six thinking hats
Objective thinking
Intuitive thinking
Negativethinking
Thefacts
Emotions and feelings
What information do
we have?What
information do we need?
What’s your gut reaction?
How will others feel?
Problems and difficulties
What might go wrong?
What are the risks?
Six thinking hats
Positive thinking
Creativethinking
Processthinking
Thebenefits
Thesolutions
What’s the value of the idea?What are the
opportunities?
What’s your gut reaction?
How will others feel?
Thinking about thinking
Where is this going?
What have we learnt?
Your challenge is to create a new breakfast product for schools.
You need to work collaboratively, so one member of your group needs to set up a Folder in SkyDrive where you can all contribute.
You need to prepare a brief presentation pitch that sells your idea to a panel of judges.
Task 6: breakfast challenge
Elect someone to be the Project ManagerElect someone who will run the meetings /
discussionsTake it in turns to write up ‘minutes’ of each of
your meetingsEach meeting should identify ‘Action Points’ –
you should decide who is to do what and by when. The Project Manager is responsible for recording these ‘Action Points’ on SkyDrive
Task 6: running the project