Top Banner
36

Thinker Venture Consultancy

Aug 08, 2015

Download

Documents

Sher Teng Tee
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Thinker Venture Consultancy
Page 2: Thinker Venture Consultancy

Our Portfolio

Thinker Venture Consultancy initiative is to help business and brands owner in strengthen their marketing strategy with our expertise and network in the industry, to drive the most result in every business plan we spearhead.

Page 3: Thinker Venture Consultancy

Focused Group

A focus group is a form of qualitative research in which a group of people are askedabout their perceptions, opinions, beliefs, and attitudes towards a product, service,concept, advertisement, idea, or packaging

Page 4: Thinker Venture Consultancy

Media day is a special press conference event where rather than holding a conference after an event to field questions about the event that has recently transpired, a conference is held for the sole purpose of making newsmakers available to the media for general questions and photographs often before an event or series of events

Media Day

Page 5: Thinker Venture Consultancy

Media relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent way.

Media Relations

Page 6: Thinker Venture Consultancy

Black Tie Party KL is a brand oriented, stylish & elegantly party ever for people whichconnected to your brand. Open to guest such as VIP customers, the Corporate captain,media & celebrities & your network in business to glam up, social and experiencing the brandin a black tie prom.

Media Sponsor Event

Page 7: Thinker Venture Consultancy

Public relations (PR) is the practice of managing the spread of information between anindividual or an organization and the public. Gaining exposure to their audiences usingtopics of public interest and news items that do not require advertising dollar.

Public Relations

Page 8: Thinker Venture Consultancy

In crowded marketplaces, companies strive for a unique selling proposition that canseparate them from the competition in the minds of consumers. CSR can play a role inbuilding customer loyalty based on distinctive ethical values

Corporate Social Responsibility

Page 9: Thinker Venture Consultancy

A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service.

Endorsement

Page 10: Thinker Venture Consultancy

New Media uses a combination of social media tools that are available to reach andbetter communicate with influencers and consumer audiences directly.

New Media

Page 11: Thinker Venture Consultancy

Guerrilla marketing is an advertising strategy in which low-cost unconventional means areused, often in a localized fashion or large network of individual cells, to convey orpromote a product or an idea.

Guerrilla Marketing

Page 12: Thinker Venture Consultancy

A Rowing task force is a unit or formation established to work on a single defined task oractivity. In this case, to bring your brand and product directly to the consumer.

Rowing Taskforce

Page 13: Thinker Venture Consultancy

Public activation, also called brand engagement which focuses on building a longer termemotional connection between the brand and the customer.

Activations

Page 14: Thinker Venture Consultancy

Meet a few of our happy customers from all around the world.

Satisfied Clients:

Page 15: Thinker Venture Consultancy

HOW WE WORKSThinker Venture Consultancy

Page 16: Thinker Venture Consultancy

Defining

• Initial team examines client'ssituation and identifies issues.Defines objectives for theassignment. Makespresentation to client.

• What we do: Researching thecompany and collatinginformation (eg sales data).

Page 17: Thinker Venture Consultancy

Fact-finding

• The stage where theconsulting team begins towork closely with the clientteam. Begin interviews withmembers at every level ofthe client organization.

• What we do: Scheduling andconducting interviews,writing up findings.

Page 18: Thinker Venture Consultancy

Identifying• The full team is assembled

and fully briefed for theassignment. Steeringcommittee also identifiedand assembled in the clientorganization.

• What we do: Preparingbriefing material, furtherresearch.

Page 19: Thinker Venture Consultancy

Recommendations

• Brainstorming solutionsbased on informationcollected are identified.Feed back ideas to clientteam and presentrecommended solutions

• What we do: Participation inbrainstorming sessions,writing up recommendationsinto presentations.

Page 20: Thinker Venture Consultancy

Implementing solution

• Working with the client toimplementrecommendations.

• What we do: Organizingtraining sessions for clientorganization employees,monitoring progress andwriting up results andsolutions for future reference

Page 21: Thinker Venture Consultancy

Updating You.

• Throughout the process theclient steering committee iskept up to date with findingsand progress.

• What we do: participation inbrainstorming sessions,writing up recommendationsinto presentation

Page 22: Thinker Venture Consultancy

CONSULTING WORKFLOWThinker Venture Consultancy

Page 23: Thinker Venture Consultancy

STAGE 1 - VISITATIONThinker Venture Consultancy

Page 24: Thinker Venture Consultancy

Needs Analysis

• Identify the client needs & what they hope to achieved on this assignment.

Page 25: Thinker Venture Consultancy

STAGE 2 –MARKETING ANALYSIS

Thinker Venture Consultancy

Page 26: Thinker Venture Consultancy

Information-gathering

– Observation– Case studies– Interviews– Focus groups– Surveys

Page 27: Thinker Venture Consultancy

SWOT Analysis

• Strength, weaknesses, opportunities and threats

Page 28: Thinker Venture Consultancy

Gap Analysis

to identify the gap between "where we are" and "where we want to be")

Page 29: Thinker Venture Consultancy

Solutions

• Identifying possible solutions

Page 30: Thinker Venture Consultancy

Recommendations

Present our recommendations to the client– Loyalty program– Activations– Strategic Alliance– Public Relation– Media Relation– Investor Relation– Sponsorship– Campaign– Branding– Promotion– Human Resources – Training

Page 31: Thinker Venture Consultancy

STAGE 3 - IMPLEMENTATIONThinker Venture Consultancy

Page 32: Thinker Venture Consultancy

Project Specifics

including the :– scope of services to be provided, timeline, team and

budget.

Page 33: Thinker Venture Consultancy

Implementation

Implementation of your recommendations– Human Resources– Agency– Supplier– Contractors

Page 34: Thinker Venture Consultancy

Post-project Review

• Client feedback questionnaire

Page 35: Thinker Venture Consultancy

• Market Sizing• Reduce Costs• Industry Analysis• Increase Profitability• Pricing and Valuation• New Market Entry• Investment Decisions• Mergers and Acquisitions

(M&A)• Business Turnaround• Organizational Behavior• Product Development and

Launch• Government/Non Profit

Strategy

Business Framework & Topic

Page 36: Thinker Venture Consultancy

Reference Link: www.everythinkerbusiness.com www.mapp.my