The ugly truth

the ugly truth TM

upon observing the constant ream of food adverts in

our society today it occured to me that we are being lied

to by brands and their scheme of false advertising. food

adverts display an array of fresh colour, we are promised

mouth watering flavour, foods that are filled to the brim

with goodness and towering with ingredients. however

when we unwrap the item the object can often be

something completely different to what we have seen on

the packet or poster.

i have created this book to highlight my observation and to

show society how on many occasions what is advertised

is not the same as what is being purchased.

Why do mums go to

i was lovin’ it TM