THE TELENORE

TOPIC

THE TELENOR GROUP

The Telenor Group

LeaderTOQEER NASEER

GROUP MEMBERS

RUKSANA HAQUE

AQEEL UR RHEMAN

YAQOOB KHAN

submitted to SIR NASIR ALI

KHAN

Chief Executive Officer (CEO) JOHN FREDRICK JOHN FREDRICK BAKSAASBAKSAASSince 21-June-2002Since 21-June-2002

Chief Executive Officer (CEO)

JOHN FREDRICK  BAKSAAS

Since 21-June-2002

telenor  the smart call

HistoryStarted in Norway 1855 Providing services in 13 Countries worldwide7th largest mobile operator164 millions subscribers in the world Its operating March 2005Across Pakistan more then 200 franchises.2nd largest service provider in the Pakistan.

The Telenor Group

Internet Marketing Internet marketing is growing.Most popular company in world wide Internet is helping to keep update their

customer about their service .Gives the adds. Its helps to keep in touch.

The Telenor Group

WebsitesCompany owned websiteThey share information about their services

on the website.That’s make reliable in the eye of the

customer.Use other website for advertising.Most popular sites which have heavy traffic.Classified website which work for c2c

The Telenor Group

Mobile Marketing In Pakistan 118.31 million people Use

mobile.Offer different products and services.They entertain their customer. like listen music, video and Game.We can transfer money on the one click by

easy paisa.Give chance to Win different products. Coupons and giving discount to purchase

products.

The Telenor Group

Search engine optimization (SEO)

91% of internet user use a search engineGoogle have 70% of the search marketing

share accounting to 70.77% of all us searcher

Use the different keywords

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Affiliate Marketing:Affiliate Marketing is also describe in two

wayCost per action:Sometimes known as Pay Per Action or PPA;

also Cost Per Conversion.Where the advertiser pays for each specified

action.Revenue sharingThe sharing of profit and losses among

different groups. One form shares between the general

partner.Another form shares with a company's

employees.

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E-mail marketingEmail marketing is directly marketing. It’s build loyalty, trust, or brand awareness. it can be done to either sold lists or current

customer database.The purpose of acquiring new customers Convincing current customers to purchaseAdding advertisements.

The Telenor Group

Social media marketingConsumers share via the Internet.Social networking websites allow to build

relationships.They can communicate with consumers

directly.Social networking sites act as word of mouthSocial media attract their customer and

make new customer online.There are some social media Website like:

Face book, Twitter, LinkedIn, Google+. YouTube

etc.

The Telenor Group

Supply chain management

Telenor has an important role to play in the societies

• Telecommunications has shows to give positive impacts on economic growth in all societies.

• telenor has responsibility to ensure that work condition,safety,security and environmental standard are satisfactory .

• The same apply equally to our operations as well as to our suppliers and subcontractors.

The Telenor Group

A supply chain consists of Supplier Manufacturer Distributor Retailer Customer

UpstreamDownstream

Telenor - aims to Match Supply and Demand, profitably for products and services

SUPPLY SIDE DEMAND SIDE

Achieves

The rightProduct

HigherProfits

The rightTime

The rightCustomer

The rightQuantity

The rightStore

The rightPrice =++ ++ +

The Telenor Group

Flows of supply chain

TELENOR SC is big: Telenor group has also very huge supply chain

for his product to sell Because it works on all over the country and maintain his quality and services. ◦ Variety of products/services◦ Spoiled customer◦ Multiple owners (Procurement, Production,

Inventory, Marketing) / multiple objectives◦ Globalization

Supplier Customer

MaterialInformation

Funds

The Telenor Group

Important activities include in supply

chain management • Sourcing• Suppliers Raw materialOrganizationPricingDistributorWhole sellerRetailerConsumer Integration Recommendations

The Telenor Group

Sourcing Telenor sourcing strategies

◦Set of processes required to purchase goods and -services in a supply chain

◦Supplier selection, single vs. multiple suppliers, contract negotiation.

◦Supplier evaluation and selection.◦Procurement process.

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Suppliers

The 2nd step of the supply chain is supplier. Supplier who supply the raw martial to the any company.

Telenor group link with the very good supplier who provide raw martial to them and give on time.

Telenor take booster, towers, cards in the foam of raw martial to their suppliers.

The Telenor Group

Raw material Raw material is very imported part of

the any kind of business it is the first step of Supply chain.

Telenor purchase best quality of raw material form their supplier to give best quality service to their customers.

They purchase in raw material like towers , booster, cards etc.

They maintain their quality of service and don’t comprise on that.

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Organization Supply chain management strategy relates

to procurement, transportation, storage and delivery. Telenor strategy.◦ e.g. Never use more than 1 supplier for every

input◦ e.g. Never expedite orders just because they

are late◦ e.g. Always use domestic suppliers within the

sales season not in advance.

The Telenor Group

Telenor desireUnderstand the customer Wishes Understand the Capabilities of your SCMatch the Wishes with the CapabilitiesChallenge: How to meet extensive Wishes with

limited Capabilities.

  pricing Telenor Pricing strategies

◦ Pricing determines the amount to charge customers in a supply chain

◦ Pricing strategies can be used to match demand and supply

◦ Use pricing strategies to improve efficiency and responsiveness

The Telenor Group

DistributionPartners of Telenor use their own distribution

channels for selling their services. Telenor’s distribution channels are informed and

updated on partners solution due inform and customers according to their needs.

Customers Telenor’s Customer Relationship Management:

Advantages of CRM Growth in numbers of customers.Long term profitability and sustainability. Increased customer satisfaction, because they

are getting exactly what they want.Repeat purchasing.

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Integration Integration is the central theme in SCMBuilding synergies by integrating business

functions, departments and companies

The Telenor Group

Recommendations: It is leading in 2nd position In the Pakistan.First one is the MOBILINK.Mobilink target in Pakistan business class

and give best quality services.They can be improve them self little bit

more.Some time sim signal drop in some places.The cost is little bit expensive. Use other Marketing strategy.

The Telenor Group