The Strategic Impacts of Microgeomatics for Location Based Services in Business Claude Caron, Ph.D. Stéphane Roche, Ph.D. Michel Berthiaume, MBA Lin Gingras,

The Strategic Impacts of Microgeomatics for Location Based Services in BusinessClaude Caron, Ph.D.Stphane Roche, Ph.D.Michel Berthiaume, MBALin Gingras, Ph.D.

ContentIntroductionTechnological InfrastructuresOrganizational Strategic UseBenefits MeasurementConclusion

ContentIntroductionTechnological InfrastructuresOrganizational Strategic UseBenefits MeasurementConclusion

What is Geomatics?Neologism used in many parts of the World Geographic Information ScienceDefinition: Science and technology of gathering, analyzing, interpreting, distributing and using geographic information. Geomatics encompasses a broad range of disciplines: surveying, mapping, remote sensing, GIS, and GPS. (C.F. Geomatics Canada)

What is Microgeomatics?Microgeomatics

MicrogeomaticsDefinition:Microgeomatics is the use of various approaches and techniques of location in closed spaces. It relies on geomatics know-how of data storage, analysis and spatial information gathering and communication .

ContentIntroductionTechnological InfrastructuresOrganizational Strategic UseBenefits MeasurementConclusion

ConvergencePLW

Pervasive computing

Mobile and wireless networks

Location based technologies

Mobile Technology

Location Technologies

Wireless Coverage

Microgeomatics:Technological InfrastructureData Acquisition

ContentIntroductionTechnological InfrastructuresOrganizational Strategic UseBenefits MeasurementConclusion

Microgeomatics in Business:3 Types of Strategic UseT O PTOP

Microgeomatics in Business:3 Types of Strategic UseTOPraceability ptimization rospection

Microgeomatics in Business:3 Types of Strategic UseTraceability

TraceabilityWhere are currently...Merchandises in the warehouse ?People in the hospital ?Assemblies in Manufacturing Plant ?

Traceability & Hospitals

Traceability & Retailing

Traceability & Retailing

Traceability & RetailingSource: H. Sorensen (2003), Undestanding Traffic Patterns Leads to Higher Profits, Sorensen Associates

Movement Tracking

Pathway Analysis

Pathway Analysis

OptimizationWhere would be the best...Location to put a rack in a clothing store ?Location for a store in a shopping mall ?Route and sequence to intervene on computer breakdowns ?

Optimization

Analysis of the distribution of products on shelves in a pharmacythe Pharmaceutical Journal Optimization

ProspectionWhy are there...bottlenecks in this production line ?zones of the warehouse which are under-utilized ?a customer drop in this part of the shopping centre ?no customer in this part of the store ?

Prospection

Merchant Mix Analysisof a Shoping Center

ContentIntroductionTechnological InfrastructuresOrganizational Strategic UseBenefits MeasurementConclusion

UBIGIS evaluationAllows evaluation of GIS applications in a company (Gingras L. & F. Bergeron, 2004. Chapitre 3, Aspects organisationnels des SIG, Hermes Sciences, Lavoisier, Paris.)Made of three parts : benefits, strategy and structure.Optimal context :Benefits must be positiveStrategy must maximize strategic movesStructure must be in place to support strategy

UBIGIS evaluationBenefitsOperational benefitsManagement benefitsStrategic benefits and organization performanceStrategyBusiness strategy GIS StrategyStructureOrganisational StructureGIS Structure

Strategic ImpactsBusiness Strategy must include spatial-temporal dimensions even indoorsTime is money for customer and businessesTime to findTime to moveNeed to moveInformation push depending on context and user location leads to new services

ContentIntroductionTechnological InfrastructuresOrganizational ImpactsBenefits MeasurementConclusion

ConclusionMicrogeomatics = New Domain!RFID + Geospatial Analysis !Disruptive changes Strategic impact on business processesInherent risksMultidisciplinary expertise required

MicroGeomatics is the convergence of information technologies, wireless, RFID and location based services into new systems that have major strategic impacts on organizational processes.This presentation, using data from real-world experiments and pilot projects in Canadian companies, analyzes the technological components of these systems, their organizational impacts and their benefits for businesses. A practical method for evaluation benefits and impacts is also briefly described.

This presentation, using data from real-world experiments and pilot projects in Canadian companies, analyzes the technological components of these systems, their organizational impacts and their benefits for businesses. A practical method for evaluation benefits and impacts is also briefly described.

La microgomatique consiste en l'utilisation de diverses approches et techniques permettant la localisation dans des espaces ferms, combin au savoir-faire gomatique en matire de stockage, d'analyse et de diffusion de l'information spatiale.

This presentation, using data from real-world experiments and pilot projects in Canadian companies, analyzes the technological components of these systems, their organizational impacts and their benefits for businesses. A practical method for evaluation benefits and impacts is also briefly described.

This presentation, using data from real-world experiments and pilot projects in Canadian companies, analyzes the technological components of these systems, their organizational impacts and their benefits for businesses. A practical method for evaluation benefits and impacts is also briefly described.

This presentation, using data from real-world experiments and pilot projects in Canadian companies, analyzes the technological components of these systems, their organizational impacts and their benefits for businesses. A practical method for evaluation benefits and impacts is also briefly described.

Permet dvaluer des opportunits dapplications SIG dans une entreprise (Gingras L. & F. Bergeron, 2004. Chapitre 3, Aspects organisationnels des SIG, Hermes Sciences, Lavoisier, Paris.)Compose de trois grandes parties: les bnfices, la stratgie et la structure.Contexte optimal:Les bnfices doivent tre positifsLa stratgie doit maximiser lintensit des actions stratgiquesLa structure doit tre suffisamment dveloppe pour supporter la stratgie

Explications pour chaque item:

BnficesBnfices oprationnels:- Augmentation de la quantit de donnes pertinentes- Qualit des donnes amliore (prcise, jour, complte)- Validation des donnes la cueillette- Transmission sans erreur- Localisation plus prcise- Cartographie amliore- Dlais de transmissions raccourcis- Meilleure scurit des donnes- Diminution des dlais d'intervention sur le terrain- Plus grande intgrit des donnes- Diminution des cots directs de production (main-doeuvre et matriel)Bnfices managriaux- Diminution des cots indirects de production- Intervention plus rapide et diminution des pertes- Diminution du cot global de production (e.g., moins de pertes sur produits)- Usage plus efficient (suivi et contrle) des ressources humaines sur le terrain- Enrichissement de la base de donnes CRM (intangible)- Meilleure implantation de lERP dans la chane de valeur (intangible)Bnfices stratgiques et performance dentreprise- Augmentation de la clientle- Satisfaction accrue de la clientle locale- Augmentation des ventes relies au produit/service- Croissance de lentreprise (ventes)- Augmentation des profits- Diminution des cots de production vs comptiteurs directs- Acquisition dun avantage concurrentielStratgieStratgie daffaires (Actions stratgiques)- Proactive (nouveaux produits/marchs)- Analytique (extrapolation des tendances)- Dfensive (diminution maximale des cots pour conserver un march)- Future (prvoir les actions futures)Stratgie SIG- Activits de veille environnementale en TI et SIG- Utilisation stratgique des TI et des applications SIG (apports concrets)StructureStructure dentreprise- Formalisation (documentation des tches, procdures)- Intensit administrative (ratio gestionnaires/employs)- Professionnalisation (ratio professionnels/employs)- Spcialisation (tches distinctes)- Diffrentiation (nombre deb niveaux hirarchiques (pour PME))Structure SIG- Planification et contrle (structure des systmes de planification./contrle)- Acquisition et implantation (matriel, logiciel, rseaux)

Slide dont le contenu reste finaliser!...Pousse dinformation conscientes du contexte et de la localisation de lusager --> cration de nouveaux services (marchands et non marchands)

This presentation, using data from real-world experiments and pilot projects in Canadian companies, analyzes the technological components of these systems, their organizational impacts and their benefits for businesses. A practical method for evaluation benefits and impacts is also briefly described.