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The Story of Shaklee's Vita-Lea

Aug 19, 2014

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Cindy McAsey

The content of this presentation is from Jim Burke, he's got such a long company history stored up in his mind. I feel very fortunate to help share.
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Page 1: The Story of Shaklee's Vita-Lea
Page 2: The Story of Shaklee's Vita-Lea

“Vita-Lea”J & M Burke Enterprises offers the greatest

career training in network marketing

Jim & Mary Jo BurkePresidential Master

CoordinatorsOur success has been acclaimed and

rewarded by reaching the top

rank of Presidential Master

Coordinators.

1

Page 3: The Story of Shaklee's Vita-Lea

2Dr. Forrest C. Shaklee Sr.

In 1915 Dr Shaklee developed techniques for extracting nutrients from food, and introduced “vitalized minerals”

to a market, a primitive version of vitamin pills.

Page 4: The Story of Shaklee's Vita-Lea

“There is a story to everything Nature does and that is now our biggest mystery. We must

remember one thing, she created the value of life and we must never forget that. That’s why

what we remove from Nature is such an incredible component of the Shaklee products.”

Dr. Forrest C. Shaklee, Sr.

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Page 5: The Story of Shaklee's Vita-Lea

The ShakleeDifference BEST OF SCIENCE

• $250 million invested in research & development

• 90 published clinical studies• 75 Shaklee scientists• 50 patents & patents pending• 50th Anniversary Landmark Study

proves Shaklee supplement users have markedly better health

BEST OF NATURE• Natural ingredients• No artificial flavors• No artificial sweeteners• No hidden filers• No ingredients that are

harmful to the planet• No animal testing

OVER 50 YEARS OF PROVEN SUCCESS

PURITY AND QUALITY GUARANTEED

• 83,000 annual quality control tests• Guaranteed potency – 3rd party

verification of botanical ingredients• Guaranteed purity – 358 contaminant tests

conducted by 3rd party labs on EACH new botanical ingredient

• 100% Satisfaction Guarantee

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Page 6: The Story of Shaklee's Vita-Lea

Why Shaklee Vita-Lea

Shaklee makes their products from concentrated food sources, retaining all the extra value of the food.

Using a whole food source is what makes our product superior to anything else in the market place

Scientifically Advanced Technology To Create The Ultimate Food Concentrate

34 Food Sources Combined in onePowerful Tablet

The finest raw materials available 24 separate test are performed for

purity of the raw materials used The fastest delivery system ever

developed to insure proper utilization

The newest in film coating to insure long shelf-life

Only 56% of heat used in making the tablet to insure the live enzymes are retained

Unique tablet formulation to insure every ingredient is the in the right amount in every tablet

Calcium delivery system to replace bone loss

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Page 7: The Story of Shaklee's Vita-Lea

The World’s First High-Capacity Aqueous Solution Columnar Tablet Film Coating Equipment

And Shaklee Has it!!

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Page 8: The Story of Shaklee's Vita-Lea

VITA-LEA Supports Optimal HealthPromotes

Heart health Immune System Bone & joint health Physical energy Healthy skin, hair, & nails

23 essential vitamins and minerals Based on 7 clinical studies Patented micro-coating system designed to

enhance absorption of folic acid Exceptional quality – over 340 quality tests

every time Vita-Lea is madeSuperior Formulation 7

Page 9: The Story of Shaklee's Vita-Lea

Scientifically Advanced

VITA-LEA Multivitamin

Liqui-LeaIncredivites

ChildrenVita-Lea

Men & WomenVita-Lea Gold

Adults 50+

The First Step to Better HealthNutritional insurance/scientifically balanced

No added preservatives, artificial colors, flavors or sweetenersProvides all essential vitamins & minerals in significant amountsClinically proven to increase blood levels of vitamins & minerals

For the Very Young and the Young at Heart

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Page 10: The Story of Shaklee's Vita-Lea

Why Shaklee Vitalizer™Gladys Block, PhD

School of Public Health, University of California, Berkeley, CA • Backed by 55 years of nutrition science

• Based on 12 clinical trials and a first-of-its-kind clinical study

• Vitalizer is the first step toward an optimal nutritional foundation

• Delivers 80 bio-optimized nutrients—including vitamins, minerals, antioxidants, phytonutrients, omega-3 fish oil, and probiotics—in one convenient Vita-Strip™

• Designed to enhance absorption of key nutrients

• With formulas specially designed for men, women, and adults 50+

Research Interests

• Vitamin C and cardiovascular disease risk factors

• Antioxidants, oxidation, inflammation

• Nutrient status and disease relationships

• Low-cost computerized methods to help people improve physical activity and nutrition 9

Page 11: The Story of Shaklee's Vita-Lea

Medical Biomarkers NO Supplements OTHER Supplements

SHAKLEE Users

Average Age 53 58 63!Personal Health Self-Assessment 49.1% 55.7% 84.2%

Diabetes 8.5% (+193%) 11.1% (+283%) 2.9%Heart Attacks 4.4% (+76%) 7.6% (+204%) 2.5%

Congestive Heart Failure 3.5% (+250%) 2.8% (+200%) 1.4%Stroke 2.5% (+39%) 2.6% (+44%) 1.8%

Coronary Heart Disease 5.6% (+12%) 7.1% (+42%) 5.0%Emphysema 2.3% (+109%) 1.8% (+64%) 1.1%Triglycerides 180 145 121

HDL 51 53 58C-reactive Protein 4.6 3.2 1.9

Homocysteine Levels 9.6 9.5 6.1“The study results were very impressive and support the potential benefits of long-term use of Shaklee dietary supplements.” - Gladys Block, PhD, Professor of Epidemiology and Public Health Nutrition

THE LANDMARK STUDY

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Page 12: The Story of Shaklee's Vita-Lea

The Research Behind Vitalizer

Clinical Research = Independent, Third Party Proof

Conducted at UC Berkeley Published October 2007 in

Nutrition Journal Compared those taking

Shaklee to other brands or nothing at all

Most comprehensive study EVER done on nutritional supplements

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Page 13: The Story of Shaklee's Vita-Lea

Shaklee Vitalizer™ By The Numbers

50 Years VMS Experience 75 Shaklee Scientists 3 Years Intensive R&D 12 Shaklee Clinical Studies 80 Bio-optimzed Nutrients 4 Revolutionary Delivery Systems 12 Patents

Vitalizer = 1 Convenient Daily Dose

2 “Caroto-E-Omega”

2 Advanced Formula Vita-Lea1 Sustained-Release B+C

1 Optiflora Probiotic

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Page 14: The Story of Shaklee's Vita-Lea

Shaklee Taps The World For The Best Sources Found in Nature that makes

Vitalizer so Powerful

13

HAWAII for microalgae for

astaxanthin

Across the US for passion flowers that

yield flavones & citrus fruits that

provide flavanoes

NOVA SCOTIA for wild blueberries

that produce anthocyanidins

FRANCE to grapeseed that yields proanthocyanidin

AUSTRIA for elderberries that produce anthocyanidins

United States for non-GMO tomatoes for Lycopene

MALAYSIA for oil of palm for alpha & beta

caroteneTHAILAND for marigolds

that produces lutein

CHINA for green tea that yields flavan-3-oils

AUSTRALIAN salt marshes for sea algae

that yields beta carotene

BRAZIL for fava cl’anta that produces quercetin

Page 15: The Story of Shaklee's Vita-Lea

Pantothenic Acid

Vitamin A

Vitamin C

Vitamin D

Vitamin E

Vitamin K

B12 Folic Acid

Niacin Riboflavin

Thiamin

Biotin Calcium

Magnesium

Iron B6 Zinc Copper Phosphorus

Manganese

Chromium

Omega-3

Lycopene Selenium

Alpha Caroten

e

Beta Caroten

e

Berry Seed Blend

Lutein & Zeaxanthi

n

Boron

Iodine

*The nutrient content of a daily serving of Vitalizer™ is not the same as the amount of nutrients found in the foods shown. Detailed nutritional information can be found on the

Vitalizer supplement facts box.

All in one Vita-Strip™!

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Page 16: The Story of Shaklee's Vita-Lea

Pantothenic Acid

Vitamins, Minerals, Omega-3s,

and Phytonutrients*

Vitamin A

Vitamin C

Vitamin D

Vitamin E

Vitamin K

B12 Boron Folic Acid

Niacin Riboflavin

Thiamin Biotin Calcium Magnesium

Iron B6 Zinc Copper Phosphorus

Iodine Manganese

Chromium Omega-3

Lycopene

Selenium

Alpha Caroten

e

Beta Caroten

e

Berry Seed Blend

Lutein & Zeaxanth

in

*The nutrient content of a daily serving of Vitalizer™ is not the same as the amount of nutrients found in the foods shown. Detailed nutritional information can be found on the

Vitalizer supplement facts box. 15

Page 17: The Story of Shaklee's Vita-Lea

S.M.A.R.T.—really smart! 16

Page 18: The Story of Shaklee's Vita-Lea

17

NATURE KNOWS BEST

Nature does speak, in no uncertain terms, to us all. And, as man is a product of Nature, he may, if he so desires, receive helpful guidance from Nature, for Nature is the expression of the Creator. Every living thing on the face of this earth is a product of Nature, including man. Everything that has happened on the face of this earth may be credited to the Laws of Nature. Is there any wonder that the life of Forrest C. Shaklee has been guided by these Laws? He believed that “Nature knows best.” His research into the field of things natural has accounted for the quality of Shaklee products.

Dr. Forrest C. Shaklee, Sr.